Steilmann
Steilmann Praha is a Czech family-owned multi-brand fashion retailer distributing European men's and women's apparel through 17+ retail stores and an e-commerce platform, serving mid-market Czech consumers across branded and proprietary fashion lines.
- Company typePrivate
- Founded1992
- HeadquartersCercany, Czechia
- Headcount51–100
- GTM typeB2C
- OfferingServices
What Steilmann does
Steilmann Praha, spol. s r.o. is a Czech family-owned multi-brand fashion retailer headquartered in Čestlice (Prague metropolitan area), operating since 1992 under the closely held Steilmann Praha ownership structure. The company distributes European apparel and accessories across men's and women's segments through a network of 17+ physical retail stores in major Czech cities (including Prague, Brno, Plzeň, Ostrava, Liberec, Pardubice, Zlín, Mladá Boleslav, České Budějovice, and Teplice) plus a Shoptet-powered e-commerce platform (shop.steilmann.cz) supporting home delivery and in-store pickup. Its brand portfolio combines proprietary Czech labels (comma and Steilmann for women) with international men's fashion brands (Digel, Brax, Olymp, Benvenuto), spanning formal suits, business attire, casual wear, footwear, and accessories.
Revenue is generated through four streams: direct apparel sales in physical stores, online transactions, gift voucher sales (CZK 500 to 5,000 denominations), and a tiered VIP loyalty program offering 5% to 10% discounts at CZK 10,000, 60,000, and 100,000 annual spend thresholds, along with birthday vouchers. The customer base targets mid-market Czech consumers (men and women) seeking quality and timeless fashion, supplemented by wedding, outlet/value-seeker, and corporate gift voucher segments. Marketing relies on email newsletters, Facebook, Instagram, and the cross-channel loyalty program; personal styling services are offered in-store. The company also operates a corporate gift voucher (poukázky pro firmy) B2B offering and a sustainability partnership with veritree under the Digel brand.
Operationally, Steilmann runs on a third-party e-commerce platform (Shoptet) with no proprietary technology, no disclosed AI/ML capabilities, no patents, and no disclosed funding or external investors. Operations are confined to the Czech Republic, ownership is closely held by the founding family, and no management team, revenue figures, or financial disclosures are available in the source material.
Steilmann firmographics
Firmographics- Name
- Steilmann
- Legal name
- Steilmann Praha, spol. s r.o.
- Website
- https://steilmann.cz
- Company type
- Private
- Founded year
- 1992
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Short description
- Steilmann Praha is a Czech family-owned multi-brand fashion retailer distributing European men's and women's apparel through 17+ retail stores and an e-commerce platform, serving mid-market Czech consumers across branded and proprietary fashion lines.
- Ownership category
- akta.pro rank
Steilmann industry classification
Industry- Product category
- Multi-brand fashion retail
- NAICS
- Clothing, Clothing Accessories, Shoe, and Jewelry Retailers (458)
- SIC
- Retail-Apparel & Accessory Stores (5600)
- akta.pro primary industry
- Luxury Accessories (Belts, Scarves, Hats, Small Leather Goods) (CRAAAFAE)
Keywords
Where Steilmann is headquartered
LocationHeadquarters
- HQ city
- Cercany
- HQ country
- Czechia
- HQ region
- Europe
Offices17 records
Markets served
Steilmann business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Supply Chain, Marketing or Sales, Infrastructure
Revenue model
- Retail Sales (Physical Stores): Sale of apparel through company-owned retail stores across the Czech Republic. Customers can purchase using cash, credit card, or other payment methods at point of sale.
- E-commerce Sales: Online sales through shop.steilmann.cz with home delivery or in-store pickup. Supports credit card payments, bank transfers, and cash on delivery.
- Gift Vouchers: Sale of gift vouchers in denominations of 500 Kč, 1,000 Kč, 2,000 Kč, and 5,000 Kč. Vouchers can be redeemed on all collections including sale items.
- Loyalty Program: VIP loyalty program where purchases accumulate over 12 months. Members receive tiered discounts (5% at 10,000 Kč, 7% at 60,000 Kč, 10% at 100,000 Kč) and birthday vouchers. Connects physical and online purchases.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Annual | Loyalty tier: 5% discount for purchases over 10,000 Kč |
| Subscription | Annual | Loyalty tier: 7% discount for purchases over 60,000 Kč |
| Subscription | Annual | Loyalty tier: 10% discount for purchases over 100,000 Kč |
| Unit Pricing | Pay-as-you-go | Standard retail pricing for apparel |
Distribution channels3 records
Marketing channels5 records
Steilmann product offering
Product offeringCore offering
Steilmann is a Czech multi-brand specialty fashion retailer that sells women's and men's clothing, footwear, and accessories under six brands (comma, Steilmann, Digel, Brax, Olymp, Benvenuto) through 17+ retail stores across the Czech Republic and an integrated e-commerce site. The company complements its apparel offering with a tiered VIP loyalty program, gift vouchers, and in-store personal styling services for individual consumers.
Product overview
Steilmann Praha is a Czech family-owned fashion retail company operating a multi-brand portfolio of women's and men's fashion through physical retail stores across Czech Republic and an e-commerce platform (shop.steilmann.cz). The company offers women's fashion under the comma and Steilmann sub-brands, and men's fashion under Digel, Brax, Olymp, and Benvenuto sub-brands. The product portfolio includes clothing, footwear, and accessories with a focus on quality, timeless elegance, and sustainability. Business operations include a loyalty program, gift voucher system, and personal styling services. The e-commerce platform is powered by Shoptet and integrates both online and in-store shopping experiences.
Differentiator
Problem solved
Functional benefit
Brands
- comma: Women's fashion brand offering stylish and diverse clothing for women regardless of age.
- Steilmann
- DIGEL
- BRAX
- OLYMP
- Benvenuto
Products and services
- comma (Women's fashion line)
Companies that use Steilmann
Customer profileSegments4 records
Ideal customer profiles2 records
Steilmann technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Steilmann partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- veritreeminorIn partnership with veritree, DIGEL (a brand sold by Steilmann) plants one tree for every suit sold. This initiative has resulted in over one million trees planted, supporting reforestation and environmental sustainability.
Scale indicators3 records
Recent moves5 records
Expansion highlights5 records
Steilmann competitors and assessment
Company assessmentDirect peers
- Answear: Czech-founded multi-brand online fashion retailer operating across Central Europe. Closely comparable multi-brand model distributing premium and contemporary European brands to Czech consumers, competing directly with shop.steilmann.cz.
- Zalando: Europe's largest online fashion platform, with established fulfillment and active customer base in the Czech Republic. Direct competition in the same end-customer purchase occasion, particularly for Steilmann's e-commerce channel.
- C&A: European multi-brand family fashion retailer with deep store presence in Czech Republic. Closely comparable multi-brand merchandising across women's, men's, and children's categories with similar mid-market target buyer.
- Esprit: European heritage mid-market fashion brand operating own stores and wholesale. Comparable category positioning (women's and men's casual/business apparel) with overlapping customer base in Czech Republic.
- New Yorker: German-headquartered multi-brand fashion retailer operating physical stores and e-commerce across Central Europe. Directly comparable to Steilmann in multi-brand mid-market positioning and brick-and-mortar + e-commerce omnichannel model.
- Takko Fashion: German-headquartered value fashion retailer with stores across Central and Eastern Europe. Comparable multi-brand model serving cost-conscious shoppers; competes with Steilmann's outlet tier for the same Czech value-seeking customer.
- About You: European digital-first multi-brand fashion platform active in Czech market. Comparable in distributing premium European brands (similar to Digel, Olymp, Benvenuto in Steilmann's assortment) and competing for the same mid-market online shopper.
- Peek & Cloppenburg: European multi-brand premium fashion retailer with store network across Germany, Austria, and Central Europe. Comparable in carrying third-party premium brands (suits, business attire) with an omnichannel model.
Broad incumbents
- Inditex (Zara): Global fashion incumbent with stores in premium Czech malls (overlapping locations such as Westfield Chodov). Competes for the same in-mall foot traffic and mid-market customer; broader portfolio than Steilmann's specialist approach.
- H&M: Global fast-fashion incumbent with significant retail presence in Czech shopping centers. Competes for overlapping customer occasions but operates across broader geographies and categories than Steilmann's specialist mid-market positioning.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat3 records
Key risks6 records
Key highlights7 records
Customer concentration
Steilmann social profiles
Digital presenceSteilmann financial estimates
Financial estimateRevenue estimate
Valuation estimate
Steilmann leadership team
Management profileNumber of profiles
Steilmann funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Steilmann M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Steilmann
What does Steilmann do?
Steilmann is a Czech multi-brand specialty fashion retailer that sells women's and men's clothing, footwear, and accessories under six brands (comma, Steilmann, Digel, Brax, Olymp, Benvenuto) through 17+ retail stores across the Czech Republic and an integrated e-commerce site. The company complements its apparel offering with a tiered VIP loyalty program, gift vouchers, and in-store personal styling services for individual consumers.
Is Steilmann a public or private company?
Steilmann is a private company. It is classified as family owned and is currently operating.
When was Steilmann founded?
Steilmann was founded in 1992. It employs 51 to 100 people.
Where is Steilmann based?
Steilmann is headquartered in Cercany, Czechia, in the Europe region.
How does Steilmann make money?
Four revenue lines are on record. Retail Sales (Physical Stores) is the primary driver. The others are E-commerce Sales, gift Vouchers and loyalty Program.
Who are Steilmann's main competitors?
Direct peers on record are Answear, Zalando, C&A, Esprit, New Yorker, Takko Fashion, About You and Peek & Cloppenburg. Broad incumbents are Inditex (Zara) and H&M.
Does Steilmann have an API?
No public API is recorded for Steilmann.
What industry is Steilmann in?
Steilmann's product category is Multi-brand fashion retail. Its primary akta.pro industry code is CRAAAFAE, Luxury Accessories (Belts, Scarves, Hats, Small Leather Goods). Its NAICS code is 458 and its SIC code is 5600.