Magazin Magazinov

What Magazin Magazinov does

Magazin Magazinov (Магазин Магазинов) is an independent Russian commercial real estate consulting and brokerage firm founded in 1998 and headquartered in Moscow, with field operations covering all Russian regions. The firm specializes exclusively in retail real estate — shopping centers, street retail, and mixed-use residential complexes with retail galleries — and serves four customer segments: investors and retail networks, property owners and developers, retail tenants, and (secondarily) banks and financial institutions. Core services include commercial real estate consulting, exclusive brokerage and tenant representation, reconceptualization of underperforming centers, geomarketing research, street retail site selection, and investment advisory for buy/sell mandates.

The firm's principal technical differentiator is a proprietary geomarketing platform built on an in-house database of approximately 350 Russian shopping centers and 24,000 retail brands, with reported forecast accuracy exceeding 90% on foot traffic, revenue, and tenant mix projections. The company also operates «МагМаг Новости» (MagMag Novosti), an owned media portal covering Russian retail and commercial real estate that functions as a continuous thought-leadership and demand-generation channel.

The business model is project-based and bifurcated: professional-services fees for consulting engagements (concept development, reconceptualization, feasibility studies, geomarketing studies) and transaction commissions on exclusive brokerage mandates and investment advisory mandates. Pricing is not publicly disclosed. The firm is privately held by OOO «Al'termag» with no external investors, no parent company, and no subsidiaries. The leadership team comprises three partners — Dmitry Burlov (CEO), Vyacheslav Katsegorov (Director of Strategy and Marketing), and Maxim Mankevich (Director of Development) — supported by a small specialist team. Operations are entirely direct/advisory; there are no digital self-serve channels, no API, and no reseller network.

Name

Magazin Magazinov

Legal name

OOO «Al'termag» (ООО «Альтермаг»)

Website

https://magazinmagazinov.ru

Company type

Private

Founded year

1998

Operating status

Operating

Headcount range

11–50 employees

Short description

Magazin Magazinov is an independent Moscow-based commercial real estate consulting and brokerage firm founded in 1998, specializing exclusively in retail real estate (shopping centers, street retail, and mixed-use complexes) across Russia, serving investors, developers, property owners, retail tenants, and banks.

Ownership category

akta.pro rank

Product category

Commercial Real Estate Consulting & Brokerage

NAICS

Offices of Real Estate Agents and Brokers (531210), Management Consulting Services (54161)

SIC

Real Estate Agents & Managers (For Others) (6531), Investment Advice (6282)

akta.pro primary industry

Strategy & Corporate Development Consulting (BPAHACAA)

akta.pro secondary industry

Capital Markets Advisory (IPO Readiness, SPAC, ECM/DCM Advisory) (BPAHAOAL)

Keywords

• Commercial real estate consulting
• Retail brokerage services
• Shopping center leasing
• Geomarketing research
• Retail site selection

Headquarters

HQ city

Moscow

HQ country

Russia

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. Real Estate Consulting & Advisory: Project-based consulting engagements for concept development, reconceptualization, feasibility studies, and market analysis. Fees charged per engagement.
2. Exclusive Brokerage & Tenant Representation: Exclusive leasing mandates for shopping centers and commercial properties. Revenue generated through brokerage commissions tied to deal completion and ongoing lease management.
3. Street Retail Brokerage: Brokerage of individual street retail premises. Revenue from transaction fees on concluded leases.
4. Investment Advisory (Buy/Sell Mandates): Advisory services for buying and selling shopping centers, including market valuation and deal facilitation.

Pricing tiers

Go-to-market motion2 records

Distribution channels1 record

Marketing channels5 records

Core offering

Magazin Magazinov is an independent Russian consulting and brokerage firm for retail commercial real estate, offering concept development, reconceptualization, exclusive leasing/brokerage, street retail site selection, geomarketing research, and investment advisory for shopping centers and retail chains across Russia. The firm operates on a project/engagement basis, charging fees for consulting mandates and commissions on lease and investment transactions.

Product overview

Magazin Magazinov is an independent commercial real estate consulting and brokerage firm founded in 1998, operating as a single unified service offering rather than a modular platform. The core offering consists of consulting and brokerage services for retail real estate (trading centers, street retail, residential complexes with retail galleries), supported by specialized service modules including reconception consulting, geomarketing research, street retail space selection, and investment advisory. The company also operates a separate media platform, MagMag News, covering retail and commercial real estate market developments. The portfolio includes over 573 consulting projects, 912 street retail spaces leased, and 3,547 stores opened across Russia.

Differentiator

Problem solved

Functional benefit

Brands

• MagMag Novosti (МагМаг Новости): Expert media portal about retail and commercial real estate in Russia, run by the Магазин Магазинов team.

Products and services

• Retail Real Estate Consulting (Консалтинг торговой недвижимости) Advisory services for commercial real estate including market analysis, concept development, feasibility studies, and investment support for shopping centers, retail parks, and mixed-use properties. Sold on a project/engagement basis to property owners, developers, and investors across Russia.
• Shopping Center Brokerage (Брокеридж торговых центров) Exclusive brokerage services for shopping centers and commercial real estate, including tenant acquisition, tenant rotation, lease optimization, and ongoing lease management. Engagements are typically exclusive mandates with commissions tied to lease execution.
• Shopping Center Reconceptualization (Реконцепция торговых центров) Reconception and repositioning of existing shopping centers to increase foot traffic, occupancy, and rental income. Reported to deliver an average 30% rental income growth for clients on completed projects.
• Geomarketing Research (Геомаркетинговые исследования) Market research and geomarketing analysis for retail locations, including consumer behavior studies, trade area calculations, and competitive environment assessment. Used internally and sold as a standalone research mandate to clients such as Sberbank (159 Russian cities analysis).
• Street Retail Site Selection and Brokerage (Street retail подбор помещений) Targeted location search and brokerage for street retail spaces, including flagship store positioning, traffic analysis, lease negotiation, and landlord negotiations. Sold to retail chains and individual operators seeking premium street retail locations in Moscow and Russian regions.
• Investment Advisory (Инвестиционный консалтинг) Investment advisory for commercial real estate, including shopping center acquisition and sale, market valuation, asset selection, and transaction support. Sold to investors and asset owners across Russia.

Quantifiable outcome

• Average 30% increase in rental income for clients following reconceptualization engagements
• +4 more outcomes

Named customers12 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Six partnerships are on record, tiered core and minor.

• РСТЦ (Российский совет торговых центров)coreStrategic or Co-development PartnerActive partnership with the Russian Council of Shopping Centres — the primary industry association for commercial retail real estate in Russia. The company is a multiple award winner of RCSC Awards (Consultant of the Year in 2014, 2016, 2017, 2018, 2025) and participates in industry events organized by the association.
• Российская гильдия управляющих и девелоперов (РГУД)coreStrategic or Co-development PartnerPartnership with the Russian Guild of Managers and Developers — one of the leading industry associations in commercial real estate. The company is a recognized member and award recipient in association events.
• AviaparkminorOthersClient of the company — one of the largest shopping centers in Moscow, referenced in the client logo section of the company website.
• MR GroupminorOthersClient of the company — major Russian real estate developer. Referenced in the client logo section.
• Сбербанк (Sberbank)minorOthersClient and joint project partner — company conducted geomarketing analysis of 159 Russian cities to support Sberbank's branch network optimization program, in partnership with PwC.
• PwC RussiaminorStrategic or Co-development PartnerJoint project partner alongside Sberbank — PwC led the overall branch network optimization program while the company provided geospatial market analysis for 159 Russian cities.

Scale indicators12 records

Recent moves6 records

Expansion highlights10 records

Direct peers

• Ricci: Ricci is a Russian commercial real estate consulting and brokerage firm specializing in retail, office and warehouse real estate. Directly comparable to Magazin Magazinov as a domestic specialist serving similar institutional and developer clients in Russia.
• ASTERA: ASTERA is a leading Russian commercial real estate consulting and brokerage firm with overlapping service lines in retail real estate consulting, brokerage and investment advisory for the Russian market. Comparable in scale, client base (developers, investors, retail chains) and service mix to Magazin Magazinov.

Broad incumbents

• Colliers International: Colliers is a global CRE services and investment management firm with retail-leasing and capital-markets practices. Overlaps with Magazin Magazinov in retail brokerage and shopping-center advisory but competes as a diversified global platform.
• JLL: JLL (Jones Lang LaSalle) is a global CRE services firm with retail-leasing and capital-markets advisory capabilities. Comparable to Magazin Magazinov in shopping-center owner advisory and tenant representation, but operates at global scale with a multi-product platform.
• Knight Frank: Knight Frank is a global commercial real estate consultancy with a strong retail and shopping-center practice and historical operations in Russia. Overlaps with Magazin Magazinov in retail brokerage and investment advisory, but operates as a multi-product global platform rather than a Russia-only specialist.
• Cushman & Wakefield: Cushman & Wakefield is a global CRE services firm with retail brokerage and capital markets capabilities serving shopping-center owners and investors. Comparable to Magazin Magazinov in retail-CRE advisory and tenant representation but operates at global scale across multiple asset classes.
• Savills: Savills is a global real estate services firm with strong retail and capital-markets capabilities serving institutional investors and developers. Comparable to Magazin Magazinov in retail-CRE advisory but operates as a global multi-asset platform with much broader geographic footprint.
• CBRE Group: CBRE is the world's largest commercial real estate services firm with deep retail-CRE advisory and investment sales practices. Overlaps with Magazin Magazinov on shopping-center owner advisory and tenant representation but competes from a global platform with much broader service breadth.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/magazinmagazinov
• LinkedInlinkedin.com/company/magazin-magazinov

Revenue estimate

Valuation estimate

Number of profiles

Profiles8 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Magazin Magazinov