Jacksons of Yorkshire

What Jacksons of Yorkshire does

Jacksons of Yorkshire (legal entity Jacksons Bakery Ltd.) is a UK bread manufacturer headquartered in Hull, East Yorkshire, operating as a wholly-owned subsidiary of the sixth-generation family-owned William Jackson Food Group. The company was founded in 1851 and has baked from its Derringham Street site in Hull since 1907. It operates three manufacturing sites between Hull and Corby, a cold store, and a distribution centre, employing approximately 500 people and generating approximately £120m of annual turnover in FY2025.

The core product range comprises bloomer breads — Soft White, Multigrain, Multiseed, Super Seeded, Blend of Both, Tiger, and Half Bloomer variants — together with a JOY Farmhouse sub-brand and specialty loaves (Rye & Spelt, Oat & Barley). For B2B customers, the company supplies sliced sandwich bread (White, Malted, Wholemeal, Oatmeal) in 14+2, 16+2, and 18+2 slice configurations, bloomer bread, and split tin products, with bespoke product development offered to business accounts. All products are palm oil free (since 2019), contain no artificial preservatives, are dairy and soya free, and are packaged in 100% recyclable bags; the underlying technology is traditional artisan baking using sourdough flavourings and quality flours.

Revenue is generated across two channels. Consumer sales flow through nine major UK supermarket chains — Waitrose, Asda, Tesco, Morrisons, Sainsbury's, Ocado, Booths, Nisa, and Coop — at standard retail pricing set by the supermarkets. B2B sales target sandwich manufacturers, coffee shops, restaurants, pubs, healthcare, and schools across the UK and Europe under bespoke multi-year contracts, delivered via the company's own fresh fleet with frozen and export distribution options. The company is led by Managing Director Owen Elliott and was recognised as a Sunday Times Best Place to Work in 2024.

Name

Jacksons of Yorkshire

Legal name

Jacksons Bakery Ltd.

Website

https://jacksonsofyorkshire.co.uk

Company type

Private

Founded year

1851

Operating status

Operating

Headcount range

101–250 employees

Short description

Jacksons of Yorkshire is a Hull-based, sixth-generation family-owned bread manufacturer that produces bloomer and sandwich breads for UK supermarkets and for B2B sandwich makers and foodservice businesses across the UK and Europe.

Ownership category

akta.pro rank

Product category

Commercial Bakery / Bread Manufacturing

NAICS

Commercial Bakeries (311812)

SIC

Bakery Products (2050)

akta.pro primary industry

Specialty Bakery Manufacturing (Gluten-Free, Artisan, Health-Focused) (AFAKAAAG)

akta.pro secondary industries

Wholesale / Commercial Bakeries (B2B Supply) (THAFAFAF), Bread & Rolls Wholesale (AFAIAFAA)

Keywords

• Bloomer bread
• Sandwich bread supply
• Artisan bakery products
• Foodservice bread manufacturer
• UK bread manufacturing

Headquarters

HQ city

Kingston upon Hull

HQ country

United Kingdom

HQ region

Europe

Offices3 records

Markets served

GTM type

B2B and B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Personnel, Operations, Infrastructure, Marketing or Sales, Technology or R&D

Revenue model

1. Retail Bread Sales: Sale of bloomer and sandwich breads to consumers through major UK supermarket chains including Waitrose, Asda, Tesco, Morrisons, Sainsbury's, Ocado, Booths, Nisa, and Coop
2. B2B Sandwich Bread Supply: Supply of sandwich bread to major sandwich makers and foodservice companies in the UK and Europe. Products include sandwich bread (white, malted, wholemeal, oatmeal), bloomer bread, and split tin bread. Fresh delivery via own fleet, frozen distribution, and export options available.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels5 records

Core offering

Jacksons of Yorkshire manufactures and sells a range of bloomer and sandwich bread products to UK consumers through major supermarket chains and to foodservice businesses and sandwich manufacturers through direct B2B supply. The product range includes Soft White, Multigrain, Multiseed, Super Seeded, Blend of Both, and Tiger Bloomers, plus Half Bloomer and JOY Farmhouse variants, and sliced sandwich bread in White, Malted, Wholemeal, and Oatmeal varieties for B2B customers. All products are palm oil free, dairy free, soya free, and packaged in 100% recyclable bags.

Product overview

Jacksons of Yorkshire is a bakery company offering a portfolio of bloomer breads and sandwich bread products. The consumer-facing product line includes six main Bloomer varieties (Soft White, Multigrain, Multiseed, Super Seeded, Blend of Both, and Tiger), available in both full-size and convenient Half Bloomer formats. The JOY Farmhouse sub-brand extends the range with additional farmhouse-style loaves. For B2B, the company supplies sliced sandwich bread (White, Malted, Wholemeal, Oatmeal), Bloomer bread, and Split Tin products to sandwich manufacturers and foodservice businesses across the UK and Europe. All products are palm oil free, dairy free, soya free, vegetarian and vegan friendly, and packaged in 100% recyclable bags.

Differentiator

Problem solved

Functional benefit

Products and services

• Soft White Bloomer A tasty soft white bloomer baked with traditional sourdough taste, suitable for freezing, palm oil free, dairy and soya free, sold to UK consumers through major supermarkets.
• Multigrain Bloomer A tasty blend of wheat, barley and oats offering a multigrain brown bread option, sold to UK consumers through major supermarkets.
• Multiseed Bloomer A tasty blend of linseed, poppy and pumpkin seeds in a white bread format, sold to UK consumers through major supermarkets.
• Super Seeded Bloomer A multiseed brown bread with 7 nutritious seeds and grains including brown linseed, golden linseed, millet, sunflower seeds, pumpkin seeds, and poppy seeds, sold to UK consumers through major supermarkets.
• Blend of Both Bloomer A 50% white and 50% wholemeal bloomer combining characteristics of both bread types, sold to UK consumers through major supermarkets.
• Tiger Bloomer A soft white bloomer combined with a distinctive tiger topping crust, sold to UK consumers through major supermarkets.
• Half Bloomers (Soft White, Multigrain, Multiseed) Convenient half-size loaves available in Soft White, Multigrain, and Multiseed varieties for smaller households, sold to UK consumers through major supermarkets.
• JOY Farmhouse Range (Soft White, Multiseed & Grain, Wholemeal) Part of the JOY Farmhouse sub-brand range including Soft White, Multiseed & Grain, and Wholemeal varieties, sold to UK consumers through major supermarkets.
• Sandwich Bread (White, Malted, Wholemeal, Oatmeal) Sliced sandwich bread available in White, Malted, Wholemeal, and Oatmeal varieties for B2B supply to sandwich manufacturers and foodservice businesses, in 14+2, 16+2, or 18+2 slice configurations.
• Bloomer Bread (B2B) Bloomer bread for wholesale supply to sandwich makers and foodservice companies, available in 12+2 slice configuration.
• Split Tin Bread Split tin bread product for business supply to foodservice and sandwich manufacturing sectors.
• Specialty Loaves (Rye & Spelt, Oat & Barley) Specialty loaves made with rye and spelt grains, or oats and barley, for B2B supply.

Quantifiable outcome

• UK's leading supplier of sandwich bread to sandwich manufacturers
• +2 more outcomes

Named customers14 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

One partnership is on record.

• William Jackson Food GroupcoreOthersJacksons of Yorkshire is a subsidiary of William Jackson Food Group, a sixth-generation family business. The group includes subsidiaries Abel & Cole, Aunt Bessie's, Jacksons, MyFresh Prepared Produce, and The Food Doctor, supplying consumers, supermarkets, foodservice businesses and manufacturers nationwide and abroad.

Scale indicators15 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• The Bread Factory: UK commercial bakery producing artisan breads, sourdoughs, and sandwich loaves for retail and foodservice. Comparable as a commercial bread manufacturer serving both branded retail and B2B foodservice.
• Hovis: Major UK heritage bread brand producing loaves, rolls, and sandwich bread for retail and foodservice. Direct competitor in mass-market UK bread category with overlapping supermarket distribution.
• Warburtons: UK's largest family-owned bread manufacturer producing branded bakery products through supermarket retail and foodservice channels. Highly comparable as a heritage UK bakery competing in the same retail and B2B sandwich bread categories.
• Kingsmill (Associated British Foods): Mass-market UK bread brand owned by ABF, distributed across major UK supermarkets. Comparable as a large-scale bread manufacturer with similar retail grocery and foodservice positioning.
• Village Bakery (Wrexham): Welsh family-owned commercial bakery producing bread and morning goods for UK retailers and foodservice. Comparable as a multi-site, family-owned UK bread manufacturer with similar retail and B2B channels.
• Roberts Bakery: Family-owned UK bread manufacturer producing loaves and rolls for retail and foodservice, including sandwich-maker supply. Comparable as a regional family bakery with multi-channel distribution similar to Jacksons.
• Allinson's (Premier Foods): UK bread brand focused on healthy and wholemeal loaves, distributed through major supermarkets. Comparable as a health-positioned bread manufacturer targeting similar UK retail customers.

Emerging players

• New York Bakery Co. UK-based bakery specializing in bagels, flatbreads, and bakery products for retail and foodservice. Comparable as a UK bread/bakery manufacturer with retail grocery and QSR/foodservice channels, though focused on flatbreads rather than traditional loaves.

Broad incumbents

• Lantmännen Unibake UK: International bakery business supplying bread and pastry products to UK retail, foodservice, and sandwich manufacturers. Comparable as a large-scale commercial bread supplier with UK foodservice relationships.
• Aryzta UK: International bakery group with significant UK operations producing bread and bakery products for retail, foodservice, and QSR. Comparable as a larger-scale commercial bakery supplying UK sandwich makers and retailers, though operating across broader geographies and categories.

Market position

Strengths4 records

Weaknesses3 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/JacksonsBread
• LinkedInlinkedin.com/company/jacksons-of-yorkshire

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Jacksons of Yorkshire