KiwiHarvest
KiwiHarvest is a New Zealand non-profit founded in 2012 that collects surplus food from commercial donors — supermarkets, manufacturers, distributors, and hospitality operators — and redistributes it to roughly 235 recipient charities nationwide, rescuing approximately 4 million kilograms of food annually.
- Company typePrivate
- Founded2012
- HeadquartersAuckland, New Zealand
- Headcount11–50
- GTM typeB2B
- OfferingServices
What KiwiHarvest does
KiwiHarvest is a New Zealand registered charity founded in 2012 by Deborah Manning in Dunedin that operates a national food-rescue operation, collecting surplus food from commercial donors — including supermarkets, manufacturers, distributors, and hospitality operators — and redistributing it to approximately 235 recipient charities across New Zealand. The organisation runs a hub-and-spoke logistics model built on a fleet of refrigerated vehicles, with its head office in Auckland and a second hub opened in Invercargill (Southland) in 2024. At operational peak, KiwiHarvest rescues approximately 300,000 kg of food per month and projects roughly 4 million kilograms rescued annually in the 2025/2026 fiscal year. The donor base includes Woolworths, Foodstuffs NZ (Pak'nSave, New World, Four Square), Costco, HelloFresh, IHG Hotels, Queenstown Airport, and corporate partners such as JAC Trucks (supplying emission-free delivery vehicles) and Rabobank.
As a non-profit, KiwiHarvest does not generate transactional revenue; its operating model is funded through grants, donations, and in-kind corporate support, with fundraising led by Anne-Marie Friis under CEO Angela Calver and chairman David Kirk. Founder Deborah Manning continues involvement and was recognised in the 2024 King's Birthday Honours for services to food rescue; the organisation also received the Business East Tamaki award in 2024. Adjacent programmes such as the Chef Collective — which trains recipient charity staff to use rescued surplus — indicate investment in recipient-side capability, while corporate ESG partnerships (JAC Trucks, IHG Hotels, Queenstown Airport) suggest broadening institutional donor engagement beyond traditional grocery supply.
KiwiHarvest firmographics
Firmographics- Name
- KiwiHarvest
- Legal name
- KiwiHarvest
- Website
- https://kiwiharvest.org.nz
- Company type
- Private
- Founded year
- 2012
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- KiwiHarvest is a New Zealand non-profit founded in 2012 that collects surplus food from commercial donors — supermarkets, manufacturers, distributors, and hospitality operators — and redistributes it to roughly 235 recipient charities nationwide, rescuing approximately 4 million kilograms of food annually.
- Ownership category
- akta.pro rank
KiwiHarvest industry classification
Industry- Product category
- Food Rescue and Redistribution Services
- NAICS
- Community Food Services (624210)
- akta.pro primary industry
- Donation, Reuse & Sustainability Returns Programs (TLAIAHAJ)
Keywords
Where KiwiHarvest is headquartered
LocationHeadquarters
- HQ city
- Auckland
- HQ country
- New Zealand
- HQ region
- Oceania
Offices2 records
Markets served
KiwiHarvest business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Operations, Personnel, Supply Chain, Marketing or Sales, Infrastructure
Revenue model
- Donations and Grants: KiwiHarvest operates as a charitable organization funded through donations from individuals, corporate sponsors, and government grants.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | $5 donation can feed a family for a day |
Go-to-market motion1 record
Distribution channels2 records
Marketing channels5 records
KiwiHarvest product offering
Product offeringCore offering
KiwiHarvest collects quality surplus food from corporate donors including supermarkets, food manufacturers, distributors, and hospitality businesses before it reaches landfill, then redistributes it to approximately 235 recipient charities and community organizations across New Zealand. Operations are supported by a refrigerated vehicle fleet and nationwide logistics network, with the food provided free of charge to recipient organizations.
Product overview
KiwiHarvest operates as a single unified food rescue and redistribution service (not a software platform). The organization collects quality surplus food from donors across New Zealand and redistributes it to approximately 235 recipient charities. The core service is supported by the Chef Collective program, which leverages celebrity chefs for fundraising and awareness, and a corporate partnership program that enables businesses to meet ESG goals through food waste reduction. The organization operates a fleet of refrigerated vehicles and maintains strict food safety protocols.
Differentiator
Problem solved
Functional benefit
Products and services
- Food Rescue and Redistribution Service Core service that collects quality surplus food from supermarkets, food manufacturers, distributors, and hospitality businesses before it reaches landfill and redistributes it free of charge to 235 recipient charities and community organizations across New Zealand.
- Chef Collective
Quantifiable outcome
- 20,024,461 kg of food rescued since 2012
- +3 more outcomes
Companies that use KiwiHarvest
Customer profileNamed customers6 records
Segments3 records
Ideal customer profiles3 records
KiwiHarvest technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
KiwiHarvest partnerships and signals
Strategic signalPartnerships
Nine partnerships are on record, tiered core and minor.
- HelloFreshcoreHelloFresh has been a proud partner of KiwiHarvest since 2018, working together to reduce food waste and feed hungry families. The partnership involves food donations from HelloFresh operations.
- JAC TruckscoreJAC Trucks supports KiwiHarvest with emission-free deliveries through their partnership, providing trucks for the organization's food rescue distribution fleet.
- IHG Hotels & ResortsminorIHG Hotels & Resorts launched its third annual 'Stay for Good' campaign in support of OzHarvest and its New Zealand-based sister organisation KiwiHarvest, to donate meals to people in need.
- Queenstown AirportminorQueenstown Airport partnered with KiwiHarvest to help the community and reduce food waste through their 'Making every bite count' initiative.
- WoolworthscoreMajor supermarket chain and food donor to KiwiHarvest, contributing surplus food for redistribution to those in need.
- Foodstuffs NZcoreParent company of Pak'nSave, New World, and Four Square supermarkets; major food donor partner providing surplus food for rescue operations.
- CostcominorSupermarket and warehouse retailer donating surplus food to KiwiHarvest for redistribution.
- RabobankminorRabobank partnered with KiwiHarvest for the Food Waste Survey, demonstrating commitment to agricultural sustainability and food waste reduction.
- Chef Collective (KiwiHarvest Collective)coreRenowned chefs including Peter Gordon, Michael Meredith, Brent Martin, and others support KiwiHarvest through the Chef Collective, preparing rescued food for events and raising awareness.
Scale indicators9 records
Recent moves6 records
Expansion highlights4 records
KiwiHarvest competitors and assessment
Company assessmentEmerging players
- Too Good To Go: Global marketplace app that lets consumers purchase surplus restaurant/grocery food at discounted prices. Tackles the same food-waste problem as KiwiHarvest via a B2C surplus-resale model rather than charity redistribution; useful benchmark for consumer-side food-waste behaviour.
- Olio: UK food-sharing app connecting neighbours and retailers to redistribute surplus food; has a specific Olio Food programme for corporate-to-charity surplus food redirection. Overlaps with KiwiHarvest on retail-surplus rescue, but delivers via peer-to-peer sharing rather than refrigerated logistics.
Direct peers
- City Harvest: New York City's largest food rescue organization; rescues surplus food from restaurants, grocers, manufacturers and delivers to a network of soup kitchens and pantries. Directly comparable mission (rescue + redistribute) and beneficiary model to KiwiHarvest, scaled to a much larger urban environment.
- OzHarvest: Australia's largest food rescue charity and explicitly KiwiHarvest's sister organisation (per IHG's joint "Stay for Good" programme). Operates the same surplus-food-collection-from-retailers-and-redistribution-to-charities model across Australia, making it the closest direct peer in mission, operating model, and customer/donor types.
- FoodCloud: Ireland-based social enterprise that connects retailers with surplus food to charities via a tech platform; also redistributes through a parallel community food programme. Closely comparable end-to-end operating model (rescue → re-distribute to charities), with a more tech-mediated matching component.
- The Felix Project: London-based food rescue charity that collects surplus food from suppliers and delivers it to charities and schools. Operates a nearly identical surplus-collection + refrigerated-distribution model to KiwiHarvest, with similar target beneficiaries (vulnerable communities via third-party charities).
- SecondBite: Australian food rescue non-profit redistributing surplus food from supermarkets, manufacturers and producers to community groups across Australia. Highly comparable in donor types (Coles, Woolworths AU), volunteer-driven refrigerated logistics, and charity-recipient redistribution model.
Broad incumbents
- Foodbank Australia: Largest hunger-relief food bank network in Australia; collects surplus food from manufacturers, retailers, and farms then redistributes via a nationwide charity network. Comparable in customer/donor base to KiwiHarvest but at materially greater scale and with broader scope including food provision, advocacy, and national infrastructure.
- Feeding America: Largest US hunger-relief organisation, running a nationwide network of 200+ food banks sourcing from retailers and manufacturers. Operates at vastly greater scale and includes both food banking and food rescue, but shares the same core surplus-redistribution-to-charities value proposition relevant to KiwiHarvest's space.
- FareShare UK: UK charity that redistributes surplus food to community organisations; operates large regional production kitchens that turn rescued ingredients into meals. Comparable in surplus-redistribution mission and charity-network customer base, but adds an in-house cooking capability KiwiHarvest does not perform.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat3 records
Key risks5 records
Key highlights7 records
Customer concentration
KiwiHarvest financial estimates
Financial estimateRevenue estimate
Valuation estimate
KiwiHarvest leadership team
Management profileNumber of profiles
Profiles4 records
KiwiHarvest funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
KiwiHarvest M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about KiwiHarvest
What does KiwiHarvest do?
KiwiHarvest collects quality surplus food from corporate donors including supermarkets, food manufacturers, distributors, and hospitality businesses before it reaches landfill, then redistributes it to approximately 235 recipient charities and community organizations across New Zealand. Operations are supported by a refrigerated vehicle fleet and nationwide logistics network, with the food provided free of charge to recipient organizations.
Is KiwiHarvest a public or private company?
KiwiHarvest is a private company. It is classified as nonprofit foundation owned and is currently operating.
When was KiwiHarvest founded?
KiwiHarvest was founded in 2012. It employs 11 to 50 people.
Where is KiwiHarvest based?
KiwiHarvest is headquartered in Auckland, New Zealand, in the Oceania region.
How does KiwiHarvest make money?
One revenue line is on record: donations and Grants.
Who are KiwiHarvest's main competitors?
Emerging players on record are Too Good To Go and Olio. Direct peers are City Harvest, OzHarvest, FoodCloud, The Felix Project and SecondBite. Broad incumbents are Foodbank Australia, Feeding America and FareShare UK.
Does KiwiHarvest have an API?
No public API is recorded for KiwiHarvest.
What industry is KiwiHarvest in?
KiwiHarvest's product category is Food Rescue and Redistribution Services. Its primary akta.pro industry code is TLAIAHAJ, Donation, Reuse & Sustainability Returns Programs. Its NAICS code is 624210.