Lion Foods

What Lion Foods does

Lion Foods B.V. is a privately held, family-owned Dutch food manufacturer founded in 1998 and headquartered in Kapelle, Zeeland. The company specializes in Crispy Fried Onions (CFO) and French Fried Onions (FFO), producing them from onions sourced exclusively from local farms in the Netherlands and Belgium. Manufacturing takes place in hypermodern factories with automated production lines, and the company holds IFS, BRCGS, and RSPO certifications for food safety, quality, and sustainable palm oil sourcing.

The company operates a dual commercial model: it sells products under its own King's Harvest brand for retail and foodservice, and it is one of the largest private label producers of fried onions for retailer- and foodservice-branded packaging. Customers span four segments — Retail, Foodservice, Food Industry (ingredient supply), and Quick Service Restaurants — with distribution in more than 80 countries. Lion Foods is an approved supplier for several of the world's largest burger QSR chains, and supports these accounts through four dedicated Export Sales Managers (Max van Hoek, Cas Uijtenhaak, Arie Pronk, Elton Castel) offering custom product development and private label solutions.

The go-to-market is B2B sales-led, anchored by direct export relationships, multilingual web presence (Dutch, English, French, German, Russian, Spanish), and IP-based lead generation via Leadinfo. Pricing is not publicly disclosed and is negotiated through the sales team. The company has no disclosed funding, no parent company, no subsidiaries, and no M&A activity in the available data; ownership remains with the founding family.

Name

Lion Foods

Legal name

Lion Foods B.V.

Website

https://lionfoods.nl

Company type

Private

Founded year

1998

Operating status

Operating

Headcount range

11–50 employees

Short description

Lion Foods B.V. is a family-owned Dutch food manufacturer founded in 1998 that produces Crispy Fried Onions and French Fried Onions from Dutch and Belgian onions, selling them globally under its King's Harvest brand and as private label to retail, foodservice, food industry, and major QSR customers across more than 80 countries.

Ownership category

akta.pro rank

Headquarters

HQ city

Kapelle

HQ country

Netherlands

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Technology or R&D

Revenue model

1. Crispy Fried Onions product sales: Manufacturing and selling Crispy Fried Onions (CFO) and French Fried Onions (FFO) under the King's Harvest brand to retail and foodservice customers.
2. Private label manufacturing: Being one of the largest private label producers of fried onions for both retail and foodservice, providing products in customer-branded packaging.

Go-to-market motion1 record

Distribution channels4 records

Marketing channels3 records

Core offering

Lion Foods manufactures and sells Crispy Fried Onions (CFO) and French Fried Onions (FFO) made exclusively from onions harvested in the Netherlands and Belgium, supplying supermarkets, restaurants, food manufacturers, and major QSR brands in more than 80 countries. The company operates a dual model, selling its own King's Harvest retail and foodservice brand while serving as one of the largest private label producers of fried onions with flexible production and customized packaging.

Product overview

Lion Foods is a food manufacturing company specializing in Crispy Fried Onions (CFO) and French Fried Onions (FFO). The company operates a dual offering model: its proprietary King's Harvest brand for retail and foodservice distribution across multiple languages, and a private label manufacturing service for customers seeking custom-branded fried onion products. Products are made from locally harvested onions sourced exclusively from the Netherlands and Belgium, with distribution to over 80 countries serving both retail and foodservice channels including major QSR brands worldwide.

Differentiator

Problem solved

Functional benefit

Brands

• King's Harvest: Own retail brand for Crispy Fried Onions and French Fried Onions, available in retail packaging and food service in various languages.

Products and services

• Crispy Fried Onions (CFO)
• French Fried Onions (FFO)
• King's Harvest
• Private Label Fried Onions

Quantifiable outcome

• Products loved in more than 80 countries worldwide

Named customers3 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

One partnership is on record.

• QSR Brands (Approved Suppliers)coreStrategic or Co-development PartnerLion Foods is an approved supplier for several Quick Service Restaurant brands. The company has all necessary information to support product developers with new creations and maintains long-term partnerships with major burger chains worldwide.

Scale indicators4 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• Aviko: Dutch frozen potato and food products manufacturer headquartered in the same Benelux region as Lion Foods. Comparable as a regional incumbent with overlapping foodservice/QSR customers and similar ambient and frozen vegetable processing capabilities.
• Bonduelle: French global leader in canned and frozen vegetables, including preserved vegetable ranges used as toppings and ingredients. Comparable as a broad-line preserved vegetable supplier serving retail and foodservice across many of the same geographies Lion Foods serves.
• Döhler: German-headquartered global ingredient supplier producing flavors, dry blends, and processed fruit/vegetable ingredients for food and beverage manufacturers. Comparable as a B2B ingredient supplier whose dry and processed vegetable ingredient portfolios overlap with Lion Foods' private-label offering.
• Kerry Group: Global taste and nutrition ingredients company serving food manufacturers and foodservice with seasonings, coatings, and culinary ingredient systems. Comparable as a broad-line B2B ingredient supplier whose coatings and topping systems compete for the same private-label and QSR specification slots.
• McCain Foods: Major global frozen and prepared food producer with significant QSR supply relationships. Comparable as a broad-line incumbent selling value-added vegetable and potato-based ingredients into the same major burger chain and foodservice customers.
• Lamb Weston / Meijer: Global leader in frozen potato products and broader processed vegetable solutions for foodservice and QSR. Comparable as a large incumbent supplying fried/value-added vegetable ingredients into the same QSR and foodservice channels that Lion Foods serves.
• Intersnack Group: European savory snacks leader with operations spanning nuts, fried snacks, and processed savory ingredients, including onion-based toppings. Comparable as a larger European incumbent producing fried and savory toppings for retail and foodservice.

Regional players

• KMC (Karup Kartoffelcentral): Danish manufacturer of potato-based and other food ingredients for industrial customers and foodservice. Comparable as a Northern European specialist ingredient manufacturer with similar private-label/OEM business model and similar QSR-adjacent customer base.

Direct peers

• French's (French Fried Onions): French's French Fried Onions, owned by McCormick & Company, is the most recognized consumer brand of crispy fried onions in North America and the most direct competitive analogue to Lion Foods' CFO/FFO product line in retail and foodservice channels.
• The Crispy Onion Company: A US-based specialty manufacturer focused on crispy fried onions for retail and foodservice, including private label. Operates in the same niche product category as Lion Foods with overlapping customer types (supermarkets and restaurants).

Market position

Strengths4 records

Weaknesses4 records

Competitive moat5 records

Key risks5 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/lion-foods-b.v.

Compliance3 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Lion Foods