What InLeisure does

InLeisure B.V. is a Dutch leisure project developer and investor headquartered in Amsterdam, operating across the Netherlands, France, Austria, Portugal, and Belgium. The company operates an integrated five-service platform covering Investment, Development, Operation, Acquisition, and Brand Development for holiday parks, boutique hotels, and off-grid leisure concepts. Its proprietary 'Genius Loci' methodology maps local history and cultural narratives into architecture, menus, and themed accommodations (Story Cottages), creating differentiated properties that integrate with their environments.

The business model combines property development (with individual project investments ranging from €6M to €20M+), strategic acquisitions of family-run operators (Camping Cottesserhoeve, Hospitality Bros), and co-ownership stakes in operating partners (Alpin Family). Revenue is generated through development fees, investment returns, brand licensing, and managed operations across 33+ locations and 6+ brands including Blendin (boutique hotels), Qurios (holiday parks), EDD's (Portuguese wine villas), and the Alpin Family ecosystem (AvenidA, The House Collection, Alpin Rentals). Distribution is achieved through partnerships with operating companies Roompot and Alpin Family, which manage booking and guest relations.

The company is founder-led by partners Jeroen Postma (development), Wouter van Wetering (finance), and Frank Wilschut (new business), with regional executives for Austria and France. With €500M+ in cumulative investments across 30+ realized projects, 7,233+ beds developed, and a 69% average NPS score, InLeisure positions itself as a scaled European leisure development platform, though it remains privately held with no external venture funding disclosed.

Name

InLeisure

Legal name

Inleisure B.V.

Website

https://www.inleisure.nl

Company type

Private

Founded year

2020

Operating status

Operating

Headcount range

11–50 employees

Short description

InLeisure is a Dutch leisure project developer and investor that creates, acquires, and operates boutique hotels, holiday parks, and resorts across five European countries through an integrated investment, development, and brand management platform serving institutional partners and end consumers.

Ownership category

akta.pro rank

Product category

Hospitality Development Services

NAICS

Traveler Accommodation (7211)

SIC

Real Estate Agents & Managers (For Others) (6531)

akta.pro primary industry

Luxury Boutique & Lifestyle Resorts (THAGACAO)

akta.pro secondary industry

Luxury Vacation Rental Management (BPAJAIAD)

Keywords

• Leisure development services
• Hospitality project development
• Vacation park operations
• Boutique hotel management
• Leisure real estate investment

Headquarters

HQ city

Amsterdam

HQ country

Netherlands

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Supply Chain, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Leisure Project Development: InLeisure develops vacation parks, boutique hotels, and off-grid leisure concepts. They invest in properties and projects with potential to excel in guest experience and operational success.
2. Property Acquisition: Strategic acquisition of properties and businesses that complement the portfolio, adding value through market research, due diligence, and operational expertise.
3. Brand Development Services: Creating unique brand identities for properties including strategic brand positioning, integrated marketing, and brand evolution services. Multiple brands including Blendin, Qurios, EDD's, AvenidA, and Alpin Family.
4. Operations & Booking Services: Managing leisure locations with comprehensive booking and rental services. 33+ locations operated with focus on exceptional guest experiences and operational excellence.

Go-to-market motion3 records

Distribution channels4 records

Marketing channels4 records

Core offering

InLeisure develops, acquires, operates, and brands leisure real estate across Europe, including boutique hotels, holiday parks, eco-resorts, and alpine properties. Its core business integrates five service lines: Investment, Development, Operation, Acquisition, and Brand Development, delivered under multiple sub-brands such as Blendin, Qurios, EDD's, and Alpin Family. The company targets institutional investors, property partners, and end-consumer travelers through its owned and partner-operated networks across 4+ European countries.

Product overview

InLeisure is a leisure development company operating as a platform of distinct brands and service offerings. The core business encompasses five integrated services: Investment (strategic capital deployment into leisure projects), Development (creating destinations from concept through construction), Operation (property management and booking services), Acquisition (portfolio expansion through property purchases), and Brand Development (establishing unique market identities). The company's portfolio of brands includes: Blendin (boutique hotel concept, e.g., Hotel Blendin Bloemendaal with 49 rooms), Qurios (themed holiday parks across Netherlands), EDD's (Portugal wine villa and eco-resort brand), and Alpin Family (Austrian vacation provider encompassing AvenidA hotels, The House Collection, and Alpin Rentals with 16+ hotels). Distinctive Story Cottages feature thematically designed accommodations integrating local history and culture. Operations span 33+ locations across Netherlands, France, Austria, Portugal with 400+ employees managing over 3,000 beds.

Differentiator

Problem solved

Functional benefit

Brands

• Blendin: Boutique hotel brand developed by InLeisure, featuring properties such as Hotel Blendin Bloemendaal and Blendin Retreat Agde. Known for luxury, sustainability, and integration with local surroundings.
• Qurios

Products and services

• Investment Services Strategic capital deployment into leisure and hospitality projects with significant growth potential across Netherlands, France, Austria, and Portugal; over 30 projects realized with EUR 500M+ invested. Targets institutional investors and joint venture partners.
• Development Services Full-service development from concept and design through construction and branding for leisure destinations, combining innovative design, operational excellence, and locally integrated storytelling; 7,233+ beds and 1,850+ accommodations delivered.
• Operation Services Operational management and booking services for leisure properties, covering 33+ locations across 4 countries with 400+ employees and a 69% average NPS score, including comprehensive guest experience management.
• Acquisition Services Strategic acquisition of properties and businesses complementing the portfolio, targeting hotels (30-200 rooms), boutique luxury resorts, and custom architecture villas across Netherlands, France, Austria, Portugal, and Belgium.
• Brand Development Services Creating unique brand identities for properties including strategic positioning, integrated marketing, and emotional guest connections; manages 6+ distinct brands including Blendin, Qurios, EDD's, AvenidA, The House Collection, and Alpin Rentals across 4+ countries.
• Hotel Blendin Bloemendaal Boutique hotel with 49 rooms and suites on the dunes of Bloemendaal Aan Zee, featuring restobar, outdoor terrace, meeting facilities, premium suites, and a rooftop infinity pool; opened November 2023 and named Best New Boutique Hotel 2024 at the Entree Awards.
• EDD's Portugal (Estate and Laguna) Portugal-based brand developing wine villas in the Algarve with winegrower EDD's; includes EDD's Estate (10 wine villas, 60 beds) and EDD's Laguna (eco-lodges, tents, boutique hotel, restaurant, spa).

Quantifiable outcome

• 69% average NPS score across operated locations
• +3 more outcomes

Named customers4 records

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Four partnerships are on record, tiered minor and core.

• Hospitality BrosminorStrategic or Co-development Partner · 21 August 2024Hospitality Bros was acquired by Alpin Family (part of InLeisure network) in August 2024. Hospitality Bros is a hotel operator from Saalfelden specializing in succession planning for family-run hotels and resorts. Operates over 400 beds including Alpin Resort Triforêt in Hinterstoder. Acquisition strengthens Alpin Family's market leadership and adds succession planning expertise.
• Alpin FamilycoreStrategic or Co-development Partner · 12 December 2023InLeisure crossed into Austrian mountains through strategic collaboration with Alpin Family in December 2023. InLeisure is co-owner of Alpin Family, which manages 16 hotels and 9 apartment houses with more than 650 rooms across Tyrol, Salzburg, and Vorarlberg. Alpin Family aims to become one of Austria's leading vacation providers with revenue targets of €75 million by 2025 (from current €55 million). The partnership enables InLeisure to expand into Alpine leisure markets while bringing Dutch development expertise.
• RoompotcoreStrategic or Co-development Partner · 30 June 2023Successful collaboration between InLeisure and Roompot on multiple vacation park developments. Projects include Roompot Beach Resort Agde in France (76 luxury lodges opened June 2023) and various Netherlands developments. Roompot operates the parks while InLeisure develops them, combining operational expertise with development capabilities.
• EDD's (Winegrower)minorStrategic or Co-development PartnerPartnership with Portuguese winegrower EDD's for development of EDD's Estate (10 wine villas, 60 beds) and EDD's Laguna (eco-lodge resort) in the Algarve region. EDD's provides local wine expertise and integration with Portuguese wine culture, while InLeisure handles development and branding.

Scale indicators9 records

Recent moves9 records

Expansion highlights5 records

Direct peers

• Landal GreenParks: Landal GreenParks operates a portfolio of holiday parks across the Netherlands and broader Europe with themed accommodations and family positioning. It is directly comparable to InLeisure's Qurios brand in target market, park format, and European footprint.
• Six Senses Hotels Resorts Spas: Six Senses operates luxury boutique resorts with a strong sustainability, wellness, and place-based design ethos across Europe and beyond. It is comparable to InLeisure's boutique hotel and eco-resort positioning, particularly EDD's Laguna and Blendin.
• Roompot: Roompot is the largest vacation park operator in the Netherlands and operates InLeisure-developed parks such as Roompot Beach Resort Agde. It is a direct comparable as a Dutch-rooted European vacation park platform combining development partnerships with proprietary operating and distribution capabilities.
• Center Parcs (Pierre & Vacances): Center Parcs operates nature-based short-break holiday villages across Europe under Pierre & Vacances. Its village-park model with indoor/outdoor experiences and themed accommodations is closely comparable to InLeisure's Qurios holiday parks and Story Cottage concept.
• Aman Resorts: Aman operates ultra-luxury boutique resorts in culturally significant locations globally, emphasizing local architecture, sustainability, and design-led storytelling. Its approach to high-end, place-driven boutique hospitality mirrors InLeisure's Blendin and Genius Loci strategy at the premium end.
• Oetker Collection: Oetker Collection curates a portfolio of luxury boutique hotels and grand resorts across Europe with strong storytelling and heritage positioning (e.g., Hotel du Cap-Eden-Roc, Brenners Park-Hotel). Comparable to InLeisure as a multi-property luxury boutique operator with development and brand capabilities.
• Alpin Family: Alpin Family is an Austrian vacation provider uniting hotel brands AvenidA, The House Collection, and Alpin Rentals with 16+ hotels and 9 apartment houses. As InLeisure's co-owned Austrian operating partner and de facto extension of its platform, it is the closest direct comparable on Alpine resort development and operation.
• Pierre & Vacances-Center Parcs: Owner of Center Parcs and Maeva, Pierre & Vacances develops, operates, and distributes European vacation residences and resorts. It is comparable to InLeisure as a vertically integrated European leisure-residence developer-operator with multi-country footprint.

Broad incumbents

• TUI Group: TUI is Europe's largest integrated tourism group, combining tour operators, airlines, cruise, and own-brand hotels and resorts. Its TUI Blue and Robinson clubs overlap with InLeisure's leisure-resort offering as a broad incumbent with pan-European distribution and brand reach.
• Marriott International: Marriott is a global hotel major whose Luxury Collection, Autograph Collection, and EDITION brands compete in the upper-upscale and boutique hotel segment. It is a broad incumbent comparable given InLeisure's Blendin positioning, though Marriott operates at much greater scale and with a more standardized brand model.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles12 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about InLeisure