EDD's
EDD's is a family-founded boutique winery in the Algarve, Portugal, selling handcrafted, limited-quantity wines directly to consumers via its Shopify webshop, primarily shipping to Portugal and the Netherlands.
- Company typePrivate
- Founded2013
- HeadquartersAmsterdam, Netherlands
- Headcount1–10
- GTM typeB2C
- OfferingHardware or Manufacturing
What EDD's does
EDD's is a family-founded boutique winery operating a 14-hectare vineyard in the Algarve, Portugal, producing handcrafted wines in limited quantities by family and friends since its first vintage in 2012 and formal founding in 2013. Its product portfolio spans red (Tinto), white (Branco), and rosé wines — varietals including Syrah, Touriga Nacional, Chardonnay, Viognier, and Arinto — structured across Reserva, Grande Reserva, and Private Collection tiers with bottles individually numbered for provenance transparency. The legal entity is Edd's B.V., a Dutch private limited company headquartered in Amsterdam, while operations are anchored at the Algarve vineyard.
The business sells primarily through a Shopify-powered direct-to-consumer e-commerce website (eddswine.com), supplemented by gift cards (€10–€500 denominations), curated tasting boxes, seasonal bundles, and branded merchandise (apparel and accessories). Pricing for most wines ranges from €11 to €35 per bottle, with Private Collection and Limited Private Edition bottles reaching up to €306. Shipping is currently limited to Portugal and the Netherlands. Prior to the January 2024 website launch, wines were distributed only through the family's Edd's Beach location in the Algarve and select restaurants in Holland.
The broader Edd's enterprise includes adjacent lifestyle entities — Edd's Beach (a beachfront wine-tasting venue), Edd's Development, and Edd's SemiXO — creating a multi-vertical brand ecosystem. The company has earned multiple international accolades, including Grand Gold at Concours Mondial de Bruxelles and Gold at the Crédito Agrícola Wine Competition. There are no disclosed funding rounds, no institutional investors, and no parent company; the firm is privately held and founder-controlled with approximately 10 employees.
EDD's firmographics
Firmographics- Name
- EDD's
- Legal name
- Edd's B.V.
- Website
- https://eddswine.com
- Company type
- Private
- Founded year
- 2013
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- EDD's is a family-founded boutique winery in the Algarve, Portugal, selling handcrafted, limited-quantity wines directly to consumers via its Shopify webshop, primarily shipping to Portugal and the Netherlands.
- Ownership category
- akta.pro rank
EDD's industry classification
Industry- Product category
- Boutique Winery
- NAICS
- Wineries (312130), Grape Vineyards (111332), Beer, Wine, and Liquor Retailers (445320)
- akta.pro primary industry
- Wineries & Vineyards (Tasting Rooms) (THAFALAE)
- akta.pro secondary industries
- Wine Retail (Bottle Shops & Wine Merchants) (CRANABAB), Wine Grape Vineyard Operations (Varietal/AVA Practices, Yield & Quality Targets) (AFAGAJAJ), Wine Tastings & Vineyard/Winery Tours (THAJAGAD)
Keywords
Where EDD's is headquartered
LocationHeadquarters
- HQ city
- Amsterdam
- HQ country
- Netherlands
- HQ region
- Europe
Offices2 records
Markets served
EDD's business model
Business model- GTM type
- B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Operations, Personnel, Marketing or Sales, Infrastructure, Others
Revenue model
- Direct-to-Consumer Wine Sales: Online retail sales of handcrafted wines directly to consumers via the company's Shopify e-commerce platform. Customers purchase individual bottles or curated tasting boxes. Revenue is generated through one-time transaction purchases with no recurring subscription component currently visible.
- Gift Cards: Prepaid gift cards sold in denominations of €10, €25, €50, €100, €250, and €500, allowing recipients to purchase wines from the online store.
- Merchandise Sales: Sale of branded merchandise including apparel (trucker caps, hoodies, crop tops, polo shirts, sweatshirts), accessories (tote bags, flip-flops, stickers), and lifestyle products (Turkish cotton towels, beanies).
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Edd's All Wines Collection — Red, White, and Rosé wines across multiple vintages |
| Unit Pricing | Pay-as-you-go | Edd's Wine Gift Card |
| Unit Pricing | Pay-as-you-go | Edd's Merchandise — apparel, accessories, and lifestyle products |
| Unit Pricing | Pay-as-you-go | Edd's Tasting Box — curated bundle of 6 bottles |
| Unit Pricing | Pay-as-you-go | Edd's Taste of Autumn 2025 Package — 6 bottles |
Go-to-market motion1 record
Distribution channels3 records
Marketing channels5 records
EDD's product offering
Product offeringCore offering
EDD's is a family-founded boutique winery operating a 14-hectare vineyard in the Algarve, Portugal, producing handcrafted, limited-quantity red (Tinto), white (Branco), and rosé wines from handpicked grapes using indigenous yeast fermentation and French oak aging. The company sells its wines directly to consumers through a Shopify-powered online store, complemented by wine gift cards, curated tasting boxes, seasonal bundles, branded merchandise, and on-location tasting experiences at Edd's Beach.
Product overview
EDD's is a boutique family vineyard in the Algarve, Portugal, producing handcrafted wines in limited quantities. The product portfolio includes three core wine categories: Red wines (Tinto) from Syrah & Touriga Nacional grapes, White wines (Branco) including Chardonnay, Viognier, and Arinto varietals, and Rosé wines. These are offered across multiple product tiers: standard wines, Reserva selections aged 15-18 months in French oak, Grande Reserva premium expressions, and the exclusive Private Collection featuring the most coveted wines with extremely limited availability. Additional offerings include wine gift cards, curated tasting boxes, seasonal bundles, branded merchandise (apparel and accessories), and wine tasting experiences at Edd's Beach. The company ships to Portugal and the Netherlands, with all wines made by family and friends and uniquely numbered bottles providing full transparency on harvest dates and plot details.
Differentiator
Problem solved
Functional benefit
Products and services
- Edd's Tinto (Red Wines) Boutique red wines crafted from handpicked Syrah and Touriga Nacional grapes, featuring limited editions with unique bottle numbering and transparency on harvest dates and plot details. Includes Reserva (15-18 months French oak aging) and Grande Reserva expressions of the Algarve terroir.
- Edd's Branco (White Wines) Boutique white wines including Chardonnay, Viognier, and Arinto varietals, crafted with indigenous yeast fermentation and French oak aging for select reserves.
- Edd's Rosé Wines Handcrafted ros\u00e9 wines made from Touriga Nacional and Syrah grapes, known for their evolving character and depth over time.
- Edd's Private Collection The pinnacle of EDD's winemaking journey featuring the most coveted wines with extremely limited availability, including Grande Reserva and Limited Private Edition selections aged in French oak barrels.
- Edd's Wine Gift Card Digital gift cards available in denominations of €10, €25, €50, €100, €250, and €500, allowing recipients to experience handpicked wines from the Algarve vineyard.
- Edd's Tasting Box Curated selection of EDD's finest wines including Tinto Reserva, Tinto, Ros\u00e9 2021, Branco Arinto, and Branco Viognier, perfect for sampling the full range. Six bottles packaged as a tasting box at €99.00.
- Edds Taste of Autumn 2025 Seasonal package of 6 bottles including Branco 2022 Chardonnay Reserva, Tinto 2018 Grande Reserva, Tinto 2019 Reserva, and Tinto 2021 Reserva.
- Edd's Merchandise Branded merchandise including apparel (trucker caps, crop tops, sweatshirts, hoodies, polo shirts), accessories (Turkish cotton towels, tote bags, flip-flops, beanies), and branded stickers.
- Edd's Beach Wine Tasting Wine tasting experiences at Edd's Beach beach club in the Algarve, Portugal, where visitors can enjoy EDD's wines with their feet in the sand. The vineyard itself is not open to visitors.
Quantifiable outcome
- Multiple award wins including Grand Gold at Concours Mondial de Bruxelles and Gold Medal at Crédito Agrícola Wine Competition
Companies that use EDD's
Customer profileNamed customers1 record
Segments3 records
Ideal customer profiles3 records
EDD's technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration2 records
Feature2 records
EDD's partnerships and signals
Strategic signalPartnerships
Ten partnerships are on record, tiered core and minor.
- Edd's BeachcoreEdd's Beach is a beachfront beach club in the Algarve, Portugal operated under the Edd's brand. It offers wine tasting experiences with feet in the sand, providing an exclusive on-location experience for Edd's wine customers. Visit eddsbeach.com for opening hours.
- Edd's DevelopmentminorPart of the Edd's brand ecosystem (edds.pt), representing the development arm of the broader Edd's enterprise.
- EDD's SemiXOminorPart of the Edd's brand ecosystem (semixo.pt), another brand entity under the broader Edd's enterprise.
- ShopifycoreThe e-commerce platform powering Edd's online store (eddswine.com). Shopify handles webshop software, email traffic, and newsletter distribution. Shopify processes personal data gathered through the website and provides technical support.
- MolliecorePayment service provider used for processing online payments in the Edd's webshop. Mollie handles payment information including bank account and credit card details, implementing technical and organisational security measures.
- MailChimpcoreEmail service provider used for newsletters and automated email communications. MailChimp handles email traffic and newsletter distribution for Edd's, managing subscriber data and email engagement tracking.
- PostNLcorePrimary logistics partner for order delivery within the Netherlands. Edd's shares customer name, address, and residential details with PostNL for successful delivery of wine orders.
- DHLcoreLogistics partner for order delivery, potentially used for international shipments. Shares customer name, address, and residential details for delivery purposes.
- WebwinkelKeurminorReview platform used by Edd's to gather customer reviews. Customers leaving reviews provide email address, name, and place of residence. WebwinkelKeur shares certain data with Edd's to match reviews to orders.
- FactuurSturenminorAccounting and bookkeeping service used for invoicing. Edd's shares customer name, address, and order details with FactuurSturen for sales invoice administration.
Scale indicators4 records
Recent moves6 records
Expansion highlights5 records
EDD's competitors and assessment
Company assessmentBroad incumbents
- Herdade do Esporão: A large established Portuguese wine producer from the Alentejo region with a wide portfolio of wines and broader distribution. Comparable as a Portuguese wine brand with tourism/experiences, but significantly larger and more diversified than EDD's boutique operation.
- Quinta do Crasto: A historic Douro Valley winery in Portugal producing premium wines including Ports. Comparable as a premium Portuguese wine brand, but operates at larger scale with established international distribution channels.
- Wine.com: The largest online wine retailer in the US, offering thousands of wines. Comparable only loosely to EDD's via DTC e-commerce, but operates at fundamentally different scale and breadth than EDD's single-vineyard boutique offering.
Direct peers
- Naked Wines: An online wine marketplace connecting independent winemakers directly to consumers. Comparable to EDD's via DTC-first model that bypasses traditional distribution for small-batch, independent producers.
- Quinta dos Vales: A boutique winery in the Algarve region of Portugal offering wines and on-site tasting experiences. Highly comparable to EDD's as a small-scale, family-operated Portuguese winery with DTC tasting tourism and a similar regional focus in the Algarve.
- Monte da Casteleja: An Algarve-based family winery producing premium Portuguese wines with limited production. Comparable due to similar regional location, small estate model, and focus on quality craft wines.
- Winc: A US-based DTC wine company that delivers curated wines directly to consumers via an online storefront. Comparable to EDD's in DTC-first e-commerce model, curated wine offerings, and direct distribution of small-batch wines.
- Bright Cellars: A DTC wine subscription brand matching customers to wines via a quiz. Comparable to EDD's as a venture-backed DTC wine brand with modern digital marketing and direct-to-consumer focus.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights6 records
Customer concentration
EDD's social profiles
Digital presenceEDD's financial estimates
Financial estimateRevenue estimate
Valuation estimate
EDD's leadership team
Management profileNumber of profiles
EDD's subsidiaries and ownership
Company hierarchySubsidiaries3 records
EDD's funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
EDD's M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about EDD's
What does EDD's do?
EDD's is a family-founded boutique winery operating a 14-hectare vineyard in the Algarve, Portugal, producing handcrafted, limited-quantity red (Tinto), white (Branco), and rosé wines from handpicked grapes using indigenous yeast fermentation and French oak aging. The company sells its wines directly to consumers through a Shopify-powered online store, complemented by wine gift cards, curated tasting boxes, seasonal bundles, branded merchandise, and on-location tasting experiences at Edd's Beach.
Is EDD's a public or private company?
EDD's is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was EDD's founded?
EDD's was founded in 2013. It employs 1 to 10 people.
Where is EDD's based?
EDD's is headquartered in Amsterdam, Netherlands, in the Europe region.
How does EDD's make money?
Three revenue lines are on record. Direct-to-Consumer Wine Sales are the primary driver. The others are gift Cards and merchandise Sales.
Who are EDD's's main competitors?
Broad incumbents on record are Herdade do Esporão, Quinta do Crasto and Wine.com. Direct peers are Naked Wines, Quinta dos Vales, Monte da Casteleja, Winc and Bright Cellars.
Does EDD's have an API?
No public API is recorded for EDD's.
What industry is EDD's in?
EDD's's product category is Boutique Winery. Its primary akta.pro industry code is THAFALAE, Wineries & Vineyards (Tasting Rooms), with a secondary code of CRANABAB, Wine Retail (Bottle Shops & Wine Merchants). Its NAICS code is 312130.