Santa Casa de Misericórdia de Juiz de Fora

What Santa Casa de Misericórdia de Juiz de Fora does

Santa Casa de Misericórdia de Juiz de Fora is a charitable non-profit hospital founded on August 6, 1854, operating from its headquarters at Av. Rio Branco, 3353 in the Passos neighborhood of Juiz de Fora, Minas Gerais, Brazil. It is the largest hospital in the Zona da Mata Mineira region, operating 464 beds (including 50 ICU beds) and 11 surgical theaters, with approximately 29,000 surgeries and over 100,000 patient encounters performed annually. Its clinical portfolio centers on 24-hour specialized emergency care across five specialties (Internal Medicine, Cardiology, Gynecology/Obstetrics, Orthopedics, Pediatrics), inpatient services, maternity with Neonatal ICU and Kangaroo Method, the largest kidney transplant program in Minas Gerais (4th in Brazil, 2,000+ transplants since 1983), high-definition endoscopy/colonoscopy, clinical laboratories with satellite collection units, and medical residency programs in 10 specialties supported by a CONEP-registered Research Ethics Committee.

The institution's revenue mechanics are split across three payer channels: the Brazilian public health system (SUS), more than 30 private health insurance operators (convênios) including Unimed JF, Bradesco, SulAmérica, Amil, CEMIG SAÚDE, and USIMINAS/USISAÚDE, and direct-pay particular patients on a quote-based model. It also operates PLASC, its own proprietary health insurance plan with a dedicated maternal-care program, creating insurer-provider vertical integration. Marketing and patient access are conducted through the institutional website, social media channels, an integrity portal, and a patient exam-results portal.

The institution maintains ONA Nível 3 – Acreditado com Excelência (the highest Brazilian hospital accreditation), ISO 9001:2015, WHO/UNICEF Hospital Amigo da Criança status since 2008, and Cemig SIM environmental certification, and has been ranked among the World's Best Hospitals by Newsweek/Statista for 5 consecutive years. Governance is held by the Irmandade Nosso Senhor dos Passos brotherhood with a Board of Administration chaired by Dr. José Sebastião Pedrosa; in September 2024, Dr. Mauro Toledo Sirimarco was appointed Technical Director, with the outgoing director moving to lead PLASC.

Name

Santa Casa de Misericórdia de Juiz de Fora

Legal name

Santa Casa de Misericórdia de Juiz de Fora

Website

https://santacasajf.org.br

Company type

Private

Founded year

1854

Operating status

Operating

Headcount range

5,001–10,000 employees

Short description

Santa Casa de Misericórdia de Juiz de Fora is a 170-year-old non-profit hospital and the largest in Zona da Mata Mineira, Brazil, operating 464 beds, performing 29,000 surgeries and 100,000+ patient encounters annually, serving SUS, private insurance, and particular patients via PLASC.

Ownership category

akta.pro rank

Product category

Hospital Services

NAICS

General Medical and Surgical Hospitals (622110)

SIC

Services-General Medical & Surgical Hospitals, Nec (8062)

akta.pro primary industry

Critical Access & Rural Hospitals (HLAFAAAG)

Keywords

• Hospital services
• Emergency medical care
• Kidney transplantation
• Maternity and neonatal care
• Clinical laboratory diagnostics

Headquarters

HQ city

Juiz De Fora

HQ country

Brazil

HQ region

Latin America

Offices6 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Supply Chain, Infrastructure, Technology or R&D, Marketing or Sales

Distribution channels4 records

Marketing channels7 records

Core offering

Santa Casa de Misericórdia de Juiz de Fora is a charitable non-profit hospital providing high-complexity medical, surgical, and diagnostic services to patients across Minas Gerais, Brazil. Core offerings include 24-hour emergency care in five specialties, inpatient hospitalizations, maternity and neonatal ICU services, the largest kidney transplant program in Minas Gerais, endoscopy/colonoscopy diagnostics, automated clinical laboratory services, and a proprietary health insurance plan (PLASC). The institution also operates medical residency programs in 10 specialties and a research ethics committee.

Product overview

Santa Casa de Misericórdia de Juiz de Fora operates as a multi-service hospital with a platform-plus-specialties model. Core hospital services include 24-hour Emergency Services (Urgência Especializada) offering five medical specialties, inpatient care (Hospitalizações), and Maternity Services with neonatal ICU. The institution provides specialized diagnostic services through its Endoscopy and Colonoscopy unit and Clinical Laboratories, plus the region-leading Renal Transplant Program. Health insurance is offered through the proprietary PLASC plan. Medical education is delivered via Medical Residency Programs in 10 specialties, with supporting research infrastructure through the Ethics Committee. The hospital serves both private/health plan patients and SUS (public healthcare system) patients.

Differentiator

Problem solved

Functional benefit

Products and services

• Emergency Services (Urgência Especializada)

Quantifiable outcome

• 100,000+ patient attendances per year
• +3 more outcomes

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

Five partnerships are on record, tiered minor and core.

• MY PARKminorOthers · 1 January 2025MY PARK was announced as the winner of a competitive tender process for managing the hospital's unified parking facility. This is a parking management services partnership.
• PLASC (Plano de Saúde)coreChannel Partner/ Reseller/ DistributorPLASC is the hospital's own health insurance plan (self-insured health plan). It is a proprietary health plan operated by Santa Casa, offering exclusive benefits to members including the Natureza Perfeita program for maternal care and dedicated delivery rooms. PLASC has its own website (plasc.org.br) and is a core component of the hospital's patient acquisition strategy.
• Unimed Juiz de ForacoreChannel Partner/ Reseller/ DistributorUnimed JF is listed among the health insurance operators accepted by Santa Casa for elective procedures. The partnership allows Unimed plan holders to access hospital services including surgeries, emergency care, and diagnostics.
• CEMIG SAÚDEcoreChannel Partner/ Reseller/ DistributorCEMIG SAÚDE is a health insurance operator accepted by the hospital. Additionally, the hospital holds the CEMIG SIM environmental certification, suggesting a broader relationship with CEMIG.
• USIMINAS / USISAÚDE / FSFXcoreChannel Partner/ Reseller/ DistributorUSIMINAS (Usinas Siderúrgicas de Minas Gerais) health plan, identified as FSFX - USIMINAS - USISAÚDE, is accepted by the hospital for employee healthcare services.

Scale indicators9 records

Recent moves6 records

Expansion highlights4 records

Direct peers

• Hospital São Camilo: Brazilian hospital network operating multi-specialty general hospitals with a comparable profile in service mix, scale, and emergency/inpatient capabilities to Santa Casa JF.
• Hospital Santa Catarina: Large private non-profit hospital in São Paulo with multi-specialty general hospital services and high-complexity offerings comparable to Santa Casa JF's service mix and scale.
• Hospital das Clínicas da USP: Largest public teaching hospital in Latin America. Comparable in scale, academic mission, multi-specialty services, and SUS-dependent patient base to Santa Casa JF, with overlapping transplant and residency programs.
• Hospital Moinhos de Vento: Non-profit hospital in Porto Alegre with a comparable profile: high accreditation, Newsweek World's Best Hospitals recognition, teaching hospital status, multi-specialty services, and similar bed count and operational scale to Santa Casa JF.
• Mater Dei Hospital: Major hospital network headquartered in Belo Horizonte operating at similar scale with high-complexity services across Minas Gerais. Both function as regional referral centers, with comparable bed count and multi-specialty scope.
• Hospital de Clínicas de Porto Alegre: Public university hospital in Rio Grande do Sul with a similar teaching hospital mission, SUS-dependent revenue mix, and broad multi-specialty scope comparable to Santa Casa JF.
• Hospital Felício Rocho: Large non-profit general hospital in Belo Horizonte, Minas Gerais, with a similar regional referral profile, multi-specialty services, and high-complexity offerings. Comparable in mission, scale, and SUS/convênio revenue mix to Santa Casa JF.
• Hospital Samaritano: São Paulo-based hospital with a comparable mix of emergency, inpatient, maternity, and diagnostic services at similar scale, making it a relevant operational benchmark for Santa Casa JF.

Broad incumbents

• Hospital Israelita Albert Einstein: Largest private hospital in Latin America, based in São Paulo. National benchmark for quality, accreditation, and high-complexity services; sets the standard Santa Casa JF is benchmarked against in Newsweek rankings.
• Hospital Sírio-Libanês: Premium São Paulo hospital and a recurring benchmark in Newsweek/ONA quality rankings. Comparable on high-complexity services and teaching hospital profile, though it operates at a larger national scale than Santa Casa JF.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks5 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/@SantaCasa_JF
• Facebookfacebook.com/SantaCasaJF
• LinkedInlinkedin.com/company/santacasajf
• Instagraminstagram.com/santacasajf
• Xx.com/santacasajf

Compliance5 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Santa Casa de Misericórdia de Juiz de Fora