What Centrepoint Alliance does

Centrepoint Alliance Limited (ASX: CAF) is an Australian financial services infrastructure firm that provides licensee, lending, investment, and technology solutions to financial advisers across Australia. Founded in 1991 and listed on the ASX since 2002, the company supports over 550 licensed advisers operating as Authorised Representatives under its AFSLs (Alliance Wealth, Professional Investment Services, Matrix Planning Solutions) and over 200 self-licensed AFSL practices under its AAP and LaVista brands.

The company operates four integrated divisions. Advice Solutions delivers compliance, technical, research, and practice development support. Lending Solutions runs Centrepoint Alliance Lending, a boutique mortgage and finance brokerage, plus Lending as a Service (LaaS), a white-label lending platform providing access to 100+ lenders and 500+ loan products. Investment Management is anchored by the IconiQ portfolio platform (powered by strategic partner FNZ, which administers $2T AUA globally), VMAPS managed accounts via Ventura Funds Management, and a research-driven Approved Product List of 1,100+ investments vetted using Lonsec and Morningstar ratings. Technology Solutions is built around Xplan (iress) supported by Enzumo, Australia's largest independent Xplan consulting group, plus Enzumo Xpress and the MAX adviser exchange portal.

Centrepoint earns revenue primarily through recurring licensee service fees, investment platform and managed account fees, lending transaction commissions, and technology professional services. The business is distributed via a direct field-sales motion with eight Regional Managers across Australian states, supplemented by community-led growth through Masterclasses, conferences, and peer groups. The company is ISO 27001:2022 certified, operates on Microsoft Azure, and uses Salesforce to track adviser interactions. Acquisitions have been central to scale: Enzumo (2020), ClearView Advice/Matrix/LaVista (2021), Financial Advice Matters (2023), and most recently the Cairns Wealth and Pinnacle Wealth client books (2026). COG Financial holds a 20% strategic stake following a failed Diverger bid in 2023.

Name

Centrepoint Alliance

Legal name

Centrepoint Alliance Limited

Website

https://www.centrepointalliance.com.au/

Company type

Public

Founded year

1991

Operating status

Operating

Headcount range

101–250 employees

Short description

Centrepoint Alliance (ASX: CAF) is an Australian financial services infrastructure firm providing licensee, lending, investment, and technology solutions to over 550 financial advisers and 200+ self-licensed practices across Australia.

Ownership category

akta.pro rank

Product category

Financial Advisory Licensee Services

NAICS

Portfolio Management and Investment Advice (523940), Computer Systems Design and Related Services (54151), Software Publishers (51321)

SIC

Investment Advice (6282), Services-Prepackaged Software (7372)

akta.pro primary industry

Broker-Dealer Affiliated Wealth Advisory (FSAEABAB)

akta.pro secondary industries

Digital Wealth Platforms for Advisors (TAMP/Advisor Tech) (FSAGAEAH), Affinity, Membership & Association Referral Programs (FSAEAMAL)

Keywords

• Financial licensee services
• Investment management
• Lending solutions
• Advice technology
• Managed accounts

Headquarters

HQ city

Sydney

HQ country

Australia

HQ region

Oceania

Offices4 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure, Others

Revenue model

1. Licensee Services: Providing Australian Financial Services Licence (AFSL) services to advisers operating as Authorised Representatives. Supports over 500 advisers under Centrepoint's licences including Alliance Wealth, Professional Investment Services, and Matrix Planning Solutions.
2. Self-Licensed Adviser Services: Supporting over 190 self-licensed AFSL holders under Associated Advisory Practices (AAP) and LaVista Licensee Solutions brands, providing compliance, technical, and research services.
3. Investment Management: Investment management services through Ventura Funds Management including model portfolios, managed accounts, and research services. Revenue from investment platform fees and SMA administration.
4. Lending as a Service (LaaS): Enables advisers to offer lending services under Centrepoint's Australian Credit Licence. Provides lending infrastructure, compliance services, and access to over 100 lending providers with 500+ loan products.
5. Technology Services: Enzumo consulting and Xpress services for Xplan customisation and support, plus broader technology integration and practice management solutions.

Go-to-market motion3 records

Distribution channels5 records

Marketing channels7 records

Core offering

Centrepoint Alliance is a diversified financial services company that provides licensee services (Australian Financial Services Licence support), compliance, technology, research, and practice development to a community of over 550 licensed financial advisers and 200+ self-licensed practices across Australia. It operates four integrated divisions—Advice Solutions, Lending Solutions, Investment Management (including the IconiQ platform and VMAPS managed accounts), and Technology Solutions (including Enzumo Xplan consulting)—delivered through wholly owned subsidiaries and dealer groups.

Product overview

Centrepoint Alliance operates as a diversified financial services company with four integrated divisions—Advice Solutions, Lending Solutions, Investment Management, and Technology Solutions—providing services to over 550 licensed advisers and 200+ self-licensed practices. The product portfolio includes licence services (Alliance Wealth, Professional Investment Services, Matrix Planning Solutions, LaVista Licensee Solutions), the IconiQ investment platform (powered by FNZ), Ventura Managed Account Portfolios (VMAPS), Enzumo technology solutions (Enzumo Consulting and Enzumo Xpress for Xplan customisation), Lending as a Service (LaaS), and the MAX adviser exchange platform. The architecture is platform-plus-services rather than a single unified product.

Differentiator

Problem solved

Functional benefit

Brands

• Alliance Wealth: Licensed advice brand providing services to advisers operating under Centrepoint's AFSL.
• LaVista Licensee Solutions
• Financial Advice Matters
• IconiQ
• Ventura Managed Account Portfolios (VMAPS)
• Lending as a Service (LaaS)
• Enzumo Xpress
• MAX (My Adviser Exchange)

Products and services

• Advice Solutions
• Lending as a Service (LaaS)
• IconiQ
• Ventura Managed Account Portfolios (VMAPS)
• Investment Management Services
• Investment Research
• Enzumo Consulting
• Enzumo Xpress
• Financial Advice Matters
• LaVista Licensee Solutions
• Centrepoint Alliance Lending
• MAX (My Adviser Exchange)

Quantifiable outcome

• ACCC Home Loan Price Inquiry found borrowers 3-5 years into loan paying ~0.58% more, 5-10 years ~0.71% more, over 10 years ~1.04% more than new loan rates - potential savings of $2,900-$10,400 annually on $500K-$1M loan balances.

Named customers6 records

Segments4 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration4 records

Feature5 records

Partnerships

Nine partnerships are on record, tiered core and supporting.

• FNZcoreTechnology or IntegrationStrategic partnership with FNZ, the leading global wealth management platform, to power the IconiQ portfolio management solution. FNZ manages over $2 trillion in assets under administration across 650 customers in 30+ countries. FNZ provides the technology infrastructure for Centrepoint's investment and superannuation platform.
• Ventura Funds ManagementcoreStrategic or Co-development PartnerVentura Funds Management operates as part of Centrepoint Alliance group, providing investment management services including iQ portfolio SMAs and running the SMA scheme on the IconiQ platform. Daniel Stojanovski serves as CIO of Ventura and Asset Consultant to Centrepoint Alliance.
• Lending Partners Panel (100+ lenders)coreChannel Partner/ Reseller/ DistributorLending panel includes major Australian financial institutions: AMP, Adelaide Bank, ANZ, Bank of Australia, Commonwealth Bank, BOQ, Bank of Sydney, Bankwest, Bluestone, Capital Finance, HSBC, ING, La Trobe, Liberty, Macquarie, ME Bank, Medfin, St George, Pepper, Suncorp, NAB, and Westpac. Over 100 lenders providing 500+ loan products.
• Microsoft AzuresupportingTechnology or IntegrationTechnology partner providing cloud infrastructure for Centrepoint Alliance's technology platform and cybersecurity infrastructure.
• SalesforcesupportingTechnology or IntegrationTechnology partner for CRM and customer relationship management. Centrepoint tracks every adviser interaction using Salesforce.com.
• iress XplansupportingTechnology or IntegrationXplan is the primary financial planning software platform supported by Centrepoint's in-house Xplan Support Team, one of the largest in Australia.
• AdviserLogicsupportingTechnology or IntegrationTechnology partner for advice technology solutions integrated into Centrepoint's technology ecosystem.
• LonsecsupportingStrategic or Co-development PartnerExternal research house providing investment research ratings used in Centrepoint's systematic investment manager selection and approved product list process.
• MorningstarsupportingStrategic or Co-development PartnerExternal research house providing investment research ratings used in Centrepoint's systematic investment manager selection and approved product list process.

Scale indicators11 records

Recent moves11 records

Expansion highlights5 records

Direct peers

• Count Limited: Count Limited is an ASX-listed licensee and accounting-led advice network supporting financial advisers and accounting practices in Australia. It is a close structural peer to Centrepoint's Advice Solutions and self-licensed support offering.
• Sequoia Financial Group: Sequoia Financial Group is an ASX-listed diversified financial services group providing licensee, investment, and lending services to advisers, directly comparable to Centrepoint's four-division offering.
• WT Financial Group: WT Financial Group is an Australian financial services licensee and advice business operating the Wealth Today and Astoria licence groups, directly comparable to Centrepoint's AFSL/dealer group model.
• Netwealth: Netwealth is a rapidly growing Australian wealth management platform serving advisers, brokers, and accountants with investment, superannuation, and trading solutions. It competes with IconiQ and VMAPS for adviser AUA and provides an alternative AFSL/wealth infrastructure stack.
• Hub24: Australian HUB24 is a leading platform provider to financial advisers offering Separately Managed Accounts, IDPS, and superannuation, directly competing with Centrepoint's IconiQ and VMAPS investment offerings for the same adviser customer base.

Broad incumbents

• Insignia Financial (formerly IOOF): Insignia Financial is one of Australia's largest wealth and advice groups operating licensee brands (Consultum, Bridges), platforms (Mason Stevens-style) and master trusts. It is a much larger incumbent competing for the same adviser market.
• AMP Limited: AMP is a major Australian wealth and advice incumbent with extensive adviser networks, platforms, and superannuation. Its scale and vertical integration create structural competitive pressure on Centrepoint's adviser-facing services.

Regional players

• Shaw and Partners: Shaw and Partners is an Australian wealth management firm offering advice, portfolio management, and lending. It is comparable in size and Australian focus but competes via a different vertically integrated model.

Emerging players

• Findex: Findex is an Australian accounting and advisory network increasingly integrated with financial advice offerings, comparable to the self-licensed accountant-adviser segment that LaVista and AAP support.
• Aussie Brokers (Aussie Home Loans): Aussie is a large Australian mortgage broker aggregation business with adviser-style referral channels; comparable as an aggregator/credit-licence operator competing with Centrepoint's Lending as a Service proposition.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles14 records

Subsidiaries10 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A1 record

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Centrepoint Alliance