Ross Reid Contractors
Ross Reid Contractors Ltd is a New Zealand family-owned civil engineering contractor delivering bulk earthworks, civil infrastructure, and land development services. Founded in 1954, the Auckland-based firm operates a 400+ plant fleet serving government agencies, developers, and engineering consultants across Auckland and Queenstown.
- Company typePrivate
- Founded1954
- HeadquartersEast Tamaki, New Zealand
- Headcount11–50
- GTM typeB2B
- OfferingServices
What Ross Reid Contractors does
Ross Reid Contractors Ltd is a New Zealand privately-held civil engineering contractor founded in 1954 and headquartered at 124 Harris Rd, East Tamaki, Auckland. The firm delivers bulk earthworks, civil infrastructure, and land development services to public-sector clients (Auckland Transport, NZTA, Auckland Council) and private developers and engineering consultants across Auckland and, more recently, Queenstown. Its competitive position rests on a 400+ piece owned fleet of heavy civil plant (including GPS-controlled graders, rollers, and excavators from Cat 305 to Cat 345, plus motor scrapers and dump trucks) backed by an in-house workshop with 20+ mechanics, dedicated paint shop, and engine bays. The company is family-owned across three generations and holds ISO 9001:2016, ISO 14001:2015, ISO 45001, and AS/NZS 4801 certifications, alongside ISNetworld, Construct-Safe, and ACC Tertiary Level prequalifications.
The business operates a project-based, services-driven revenue model. Revenue is generated through competitive tendering and direct negotiation on civil construction contracts, with pricing determined by project scope, complexity, equipment requirements, and site conditions rather than standardized rates. Bulk earthworks accounts for the largest operational scale, with capacity to move in excess of 2.5 million m3 per season, supported by specialized geotechnical expertise in sensitive Auckland soils (undercuts, drainage blankets, shear keys, palisade walls, lime stabilization). Civil infrastructure projects span roads, motorways, intersections, drainage, and utilities, while land development covers residential, commercial, industrial, and greenfield subdivisions. To date the firm reports 389 completed contracts and 16 active projects, with a customer base of 215 clients and 7 industry awards including multiple Hynds Construction Awards.
The go-to-market is direct and relationship-driven, relying on a collaborative 'Let's Build This Together' engagement model with clients, consultants, and suppliers. Channels include company website presence, CCNZ and Connexis industry association memberships, Construct-Safe and National Road Carriers affiliations, direct phone/email contact, and active job listings. Distribution is purely direct sales with no intermediary channels; contracts are won through public-sector tenders (Auckland Transport, NZTA, Auckland Council) and private negotiation with property developers and consulting engineers. Marketing is primarily reputation-based, supplemented by industry award visibility and prequalification credentials that gate public-sector work.
Ross Reid Contractors firmographics
Firmographics- Name
- Ross Reid Contractors
- Legal name
- Ross Reid Contractors Ltd
- Website
- https://rossreid.co.nz
- Company type
- Private
- Founded year
- 1954
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Ross Reid Contractors Ltd is a New Zealand family-owned civil engineering contractor delivering bulk earthworks, civil infrastructure, and land development services. Founded in 1954, the Auckland-based firm operates a 400+ plant fleet serving government agencies, developers, and engineering consultants across Auckland and Queenstown.
- Ownership category
- akta.pro rank
Ross Reid Contractors industry classification
Industry- Product category
- Civil Construction Services
- NAICS
- Heavy and Civil Engineering Construction (237), Site Preparation Contractors (23891)
- SIC
- Heavy Construction Other Than Bldg Const - Contractors (1600)
- akta.pro primary industry
- Self-Performing General Contractors (IMAFAAAI)
- akta.pro secondary industries
- Public Works General Contracting (IMAFAAAG), Construction Site Vehicles (Dumpers, Site Carriers, Telehandlers) (IMAHAIAB)
Keywords
Where Ross Reid Contractors is headquartered
LocationHeadquarters
- HQ city
- East Tamaki
- HQ country
- New Zealand
- HQ region
- Oceania
Offices3 records
Markets served
Ross Reid Contractors business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Infrastructure, Supply Chain, Technology or R&D, Marketing or Sales
Revenue model
- Civil Construction Services: Project-based contracts for civil engineering works including bulk earthworks, civil infrastructure construction, and land development. Revenue earned through competitive bidding on public and private sector projects with pricing based on project scope, complexity, and equipment requirements
- Plant and Equipment Services: Provision of civil plant and equipment with operators for earthworks and infrastructure projects. Fleet available for both company-led projects and potentially equipment rental arrangements
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Multi-year contract | Project-based civil works contracts |
Go-to-market motion2 records
Distribution channels2 records
Marketing channels4 records
Ross Reid Contractors product offering
Product offeringCore offering
Ross Reid Contractors delivers civil construction services including bulk earthworks, civil infrastructure, and land development for government agencies, property developers, and engineering consultants. The company leverages a fleet of 400+ owned heavy civil plant items (including GPS-controlled graders, rollers, and excavators) and in-house workshop capabilities to execute large-scale earthworks and infrastructure projects, particularly serving the Auckland and Queenstown regions of New Zealand.
Product overview
Ross Reid Contractors is a civil engineering and construction company offering three core service lines: Bulk Earthworks, Civil Infrastructure, and Land Development. The company operates a fleet of over 400 pieces of heavy civil plant and equipment, ranging from compact 2-tonne excavators to 80-tonne machines, motor scrapers, dump trucks, and GPS-controlled graders. All services are delivered through a collaborative approach branded as 'Let's Build This Together.'
Differentiator
Problem solved
Functional benefit
Products and services
- Bulk Earthworks Large-scale earthmoving services including bulk excavation, site preparation, and earthworks for land development projects. Capability to move in excess of 2.5 million m3 each season with specialization in difficult conditions and sensitive soils using geotechnical solutions including undercuts, drainage blankets, shear keys, palisade walls, and lime stabilization.
- Civil Infrastructure Civil engineering infrastructure services including roads, bridges, utilities, drainage systems, and public sector works for clients such as Auckland Transport, NZTA, and Auckland Council.
- Land Development Residential, commercial, industrial, and greenfield land development services from inception, including subdivisions and large-scale development projects. Ross Reid has delivered land development projects since 1954.
- Civil Plant Fleet Services Provision of owned heavy civil construction equipment including over 400 pieces of plant such as motor scrapers (Cat 615-637), excavators (2-80 tonne with GPS/grade control), GPS-controlled graders and rollers, ADT dump trucks (730/740), water carts, and transporters capable of moving 70-tonne loads for earthworks and infrastructure projects.
Quantifiable outcome
- 389 significant contracts completed over company history
- +2 more outcomes
Companies that use Ross Reid Contractors
Customer profileNamed customers8 records
Segments3 records
Ideal customer profiles3 records
Ross Reid Contractors technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature3 records
Ross Reid Contractors partnerships and signals
Strategic signalPartnerships
Four partnerships are on record, tiered core and minor.
- Civil Contractors New Zealand (CCNZ)coreIndustry association membership providing networking, advocacy, and industry representation. CCNZ is the national body representing civil construction contractors in New Zealand. Ross Reid displays CCNZ membership logo indicating active participation in the civil construction industry community.
- ConnexisminorIndustry training and workforce development organization for the civil construction sector. Ross Reid displays Connexis membership logo indicating support for industry professional development and training initiatives.
- Construct-SafecoreConstruction site safety certification and standards organization. Ross Reid maintains Construct-Safe certification indicating compliance with industry health and safety standards for construction site operations.
- National Road Carriers (Natroad)minorIndustry association representing road transport operators in New Zealand. Ross Reid maintains membership indicating involvement in the road transport and civil logistics sector.
Scale indicators7 records
Recent moves5 records
Expansion highlights3 records
Ross Reid Contractors competitors and assessment
Company assessmentBroad incumbents
- CPB Contractors: ASX-listed tier-one Australian contractor delivering large-scale civil infrastructure, earthworks and transport projects. Overlaps with Ross Reid on large transport/earthworks tenders but operates at significantly larger scale with broader geographic and capability footprint.
- John Holland: Major Australian civil contractor (CRH-owned) with overlapping capability in earthworks, roads and rail infrastructure. Comparable technology and customer profile but much larger and more diversified.
Direct peers
- HEB Construction: NZ civil contractor (Fletcher Building group) delivering earthworks, roading and infrastructure across the North Island. Comparable in owned-fleet approach and public-sector tendering, though slightly larger and corporate-owned.
- Sterling Infrastructure: US-listed civil and infrastructure services firm covering heavy civil, transportation and site preparation. Directly comparable service lines and customer types at a similar mid-market scale.
- Isaac Construction: Christchurch-based NZ civil contractor specializing in earthworks, civil infrastructure and land development. Closely comparable in size, family-ownership heritage, owned-fleet model and NZ public-sector customer base.
- Higgins Group: NZ civil contractor focused on roading, infrastructure and land development, now part of the Fulton Hogan group. Highly comparable in scope, customer base (NZTA, councils) and project types.
- Granite Construction: US-listed civil contractor with heavy emphasis on earthworks, transportation infrastructure and site preparation for public-sector clients. Closest US public-market comparable on service mix, customer type and owned-equipment model.
- Fulton Hogan: Largest NZ-headquartered civil contractor with deep involvement in roads, earthworks, infrastructure and land development across NZ and Australia. Directly comparable in service scope, public-sector customer base, and owned fleet strategy, though materially larger.
- Brian Perry Civil: NZ civil infrastructure division of Fletcher Building, providing earthworks, drainage, utilities and roading. Directly comparable in service lines and target customers, with the additional backing of a major listed parent.
- Downer EDI (New Zealand): ASX-listed infrastructure group with substantial NZ civil construction operations serving transport agencies, councils and developers. Comparable in customer mix and infrastructure scope but operates at significantly greater scale and as a public company.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
Ross Reid Contractors social profiles
Digital presenceRoss Reid Contractors compliance and trust
Trust signalCompliance4 records
Ross Reid Contractors financial estimates
Financial estimateRevenue estimate
Valuation estimate
Ross Reid Contractors leadership team
Management profileNumber of profiles
Ross Reid Contractors funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Ross Reid Contractors M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Ross Reid Contractors
What does Ross Reid Contractors do?
Ross Reid Contractors delivers civil construction services including bulk earthworks, civil infrastructure, and land development for government agencies, property developers, and engineering consultants. The company leverages a fleet of 400+ owned heavy civil plant items (including GPS-controlled graders, rollers, and excavators) and in-house workshop capabilities to execute large-scale earthworks and infrastructure projects, particularly serving the Auckland and Queenstown regions of New Zealand.
Is Ross Reid Contractors a public or private company?
Ross Reid Contractors is a private company. It is classified as family owned and is currently operating.
When was Ross Reid Contractors founded?
Ross Reid Contractors was founded in 1954. It employs 11 to 50 people.
Where is Ross Reid Contractors based?
Ross Reid Contractors is headquartered in East Tamaki, New Zealand, in the Oceania region.
How does Ross Reid Contractors make money?
Two revenue lines are on record. Civil Construction Services are the primary driver. The others are plant and Equipment Services.
Who are Ross Reid Contractors's main competitors?
Broad incumbents on record are CPB Contractors and John Holland. Direct peers are HEB Construction, Sterling Infrastructure, Isaac Construction, Higgins Group, Granite Construction, Fulton Hogan, Brian Perry Civil and Downer EDI (New Zealand).
Does Ross Reid Contractors have an API?
No public API is recorded for Ross Reid Contractors.
What industry is Ross Reid Contractors in?
Ross Reid Contractors's product category is Civil Construction Services. Its primary akta.pro industry code is IMAFAAAI, Self-Performing General Contractors, with a secondary code of IMAFAAAG, Public Works General Contracting. Its NAICS code is 237 and its SIC code is 1600.