Starec

What Starec does

Starec Ltd. is a privately held Hong Kong-headquartered air conditioning equipment specialist founded in 2006, operating across residential, commercial, and industrial end markets. The company runs a portfolio that includes its own Quantum branded air conditioners (window, split high wall, cassette, and ducted split models from 1.0 to 20.0 KW), a fan coil line covering ducted, cabinet, and cassette chilled water units (400 to 4000 m3/h), and chiller and heat pump systems spanning 10 to 2500 KW in both air cooled and water cooled configurations with scroll, reciprocating, and screw compression. Technical capability covers multiple refrigerants (R22, R407C, R410A, R134A), AC/DC inverter drives, multi-split and VRF systems, and digital temperature controls.

Starec generates revenue through two distinct channels. The first is distribution, where it sells and represents international air conditioning brands across Asia and claims reach into six regions (Asia, Europe, Middle East, Australia/NZ, North America, South America). The second is an OEM/ODM sourcing service that matches customer specifications with Asian manufacturing sources and manages the total supply process from product development through manufacturing control, quality assurance, and shipping. The company highlights cost-effectiveness from China manufacturing and assured quality as its core value proposition.

Operations are supported by a Hong Kong headquarters (11/F Jonsim Place, 228 Queens Road East) and a China office in Foshan, Guangdong, providing direct oversight of Asian manufacturing partners. The company employs between 11 and 50 people, sells exclusively B2B on a quote-based pricing model, and discloses no revenue, funding history, ownership structure beyond being privately held, or named customer accounts.

Name

Starec

Legal name

Starec Ltd.

Website

https://starecltd.com

Company type

Private

Founded year

2006

Operating status

Operating

Headcount range

11–50 employees

Short description

Starec Ltd. is a privately held Hong Kong-based air conditioning equipment specialist founded in 2006, offering branded Quantum units, fan coils, chillers (up to 2500 KW), and OEM/ODM sourcing services to residential, commercial, and industrial customers across six global regions.

Ownership category

akta.pro rank

Product category

HVAC and Air Conditioning Equipment

NAICS

Ventilation, Heating, Air-Conditioning, and Commercial Refrigeration Equipment Manufacturing (3334), Heating Equipment (except Warm Air Furnaces) Manufacturing (333414)

SIC

Air-Cond & Warm Air Heatg Equip & Comm & Indl Refrig Equip (3585)

akta.pro primary industry

HVAC Equipment (Heating, Cooling & Air Handling) (IMAHAKAB)

Keywords

• Air conditioning equipment
• HVAC systems
• OEM ODM sourcing
• Chillers heat pumps
• Fan coil solutions

Headquarters

HQ city

Hong Kong

HQ country

Hong Kong SAR China

HQ region

Asia

Offices2 records

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Personnel, Operations, Marketing or Sales, Technology or R&D

Revenue model

1. Air Conditioning Equipment Distribution: Sales and distribution of international air conditioning brands throughout Asia, serving residential, commercial and industrial applications.
2. OEM/ODM Sourcing Services: Specialist OEM and ODM sourcing services matching customer needs for air conditioning products with Asian manufacturing, managing the total supply process including product development, manufacturing control and quality assurance.

Go-to-market motion2 records

Distribution channels2 records

Marketing channels2 records

Core offering

Starec designs and distributes air conditioning equipment — including the Quantum air conditioner line, fan coil solutions, and chillers/heat pumps — for residential, commercial, and industrial applications worldwide. The company also provides OEM and ODM sourcing services that match international customer specifications with Asian (predominantly Chinese) manufacturing sources, managing the full supply process from product development through quality assurance to shipping.

Product overview

Starec is an air conditioning equipment company offering a portfolio of branded products and services. The product portfolio includes Quantum Air Conditioners (commercial and light commercial systems: window, split high wall, cassette, and ducted split models), Fan Coil Solutions (ducted, cabinet, and cassette chilled water fan coils for offices, hotels, and residential), and Chillers and Heat Pumps (air cooled and water cooled, scroll and screw compression, 10–2500 KW). These are complemented by OEM/ODM sourcing services that match customer needs with Asian manufacturing, and distribution services for international air conditioning brands throughout Asia. The company also offers technology capabilities including AC/DC Inverter systems, Multi split and VRF Systems, and Digital Control Systems across various refrigerants (R22, R407C, R410A, R134A).

Differentiator

Problem solved

Functional benefit

Products and services

• Quantum Air Conditioners Commercial and light commercial air conditioning systems manufactured under the Quantum line, including Window Room (1.0–6.0 KW), Split High Wall (1.0–6.0 KW), Cassette Split (5.0–12.0 KW), and Ducted Split (5.0–20.0 KW) models, targeted at residential and commercial applications.
• Fan Coil Solutions Specialist chilled water fan coil solutions for offices, hotels, houses, apartments, specialist applications, and district cooling systems, including Medium Capacity Ducted (400–2000 m3/h), High Capacity Ducted (1200–4000 m3/h), Cabinet Models (400–2000 m3/h), and Cassette models (400–2000 m3/h).
• Chillers and Heat Pumps Air cooled and water cooled chillers and heat pumps for residential, commercial, and industrial applications, available in Scroll, Reciprocating, and Screw compression variants. Capacity ranges cover Air cooled Scroll (10–150 KW), Air cooled Screw (100–2500 KW), Water cooled Scroll (10–150 KW), and Water cooled Screw (100–2500 KW), including portable chiller plant solutions.
• OEM and ODM Sourcing Services Sourcing service that matches customer needs for air conditioning products and systems with production sources in Asia (predominantly China) and manages the total supply process from product development through manufacturing control, quality assurance, and shipping, delivering cost-effective solutions with assured quality and reliability.
• Distribution Services Sales and distribution service for international air conditioning brands throughout Asia, covering high performance residential, light commercial, and industrial air conditioning systems across markets in Asia and other regions served by Starec's network.

Segments3 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature5 records

Scale indicators1 record

Recent moves5 records

Expansion highlights4 records

Broad incumbents

• Johnson Controls International: Global building solutions provider with a major HVAC division (York, Hitachi) producing chillers, VRF and applied systems. Comparable to Starec's commercial and industrial chiller business.
• Mitsubishi Electric: Major Japanese manufacturer of residential and commercial air conditioning, VRF systems and chillers. Overlaps directly with Starec's Quantum product range and chiller portfolio.
• Lennox International: North American HVAC manufacturer focused on residential and light commercial air conditioning and refrigeration. Comparable product overlap with Starec's Quantum range and fan coil solutions.
• Trane Technologies: Global HVAC leader focused on commercial and industrial chillers, air handlers and applied systems. Directly comparable to Starec's industrial chiller segment (10-2500 KW).
• Midea Group: Major Chinese HVAC and appliance OEM with extensive export operations, headquartered near Starec's Foshan office. Competes across the same product lines and serves as a regional OEM source.
• Carrier Global Corporation: One of the world's largest HVAC OEMs producing chillers, splits, VRF and applied systems globally. Competes head-on with Starec's industrial chiller and light commercial offerings.
• Gree Electric Appliances: Largest Chinese residential AC manufacturer and one of Starec's likely OEM/ODM production partners. Comparable because it competes with the same international brands Starec distributes and serves as a potential supplier.
• Daikin Industries: Global HVAC and refrigeration leader offering residential, commercial and industrial air conditioning, chillers, VRF systems and heat pumps. Comparable to Starec as a benchmark end-supplier of the same product categories Starec sources and distributes.
• Hisense Group: Chinese appliance and HVAC manufacturer with growing global AC exports. Comparable as both a potential OEM partner for Starec and a competing branded AC exporter to similar markets.
• Haier Smart Home: Chinese appliance and HVAC manufacturer exporting globally under Haier and Candy brands. Overlaps with Starec's residential AC distribution and OEM/ODM sourcing model.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Starec