RISE Flag Football

What RISE Flag Football does

RISE Flag Football is a private, for-profit operator of organized youth flag football leagues headquartered in Casa Grande, Arizona. Founded in 2022, the company runs non-contact flag football programming for boys and girls ages 5-14, structured into grade-segmented divisions (K-2, 3-4, 5-6, 7-8) plus dedicated girls-only divisions, and supports a network of 100+ local leagues spread across 20+ U.S. states. Around the regular-season leagues, RISE layers a national rankings system by grade division and an aspirational tournament ladder that includes regional events (Southeast Regional, West Coast Regional) feeding into a National Championship.

The company does not operate a proprietary technology platform; league discovery and registration are handled through the RISE website and localized league pages, with TeamLinkT providing registration and scheduling software for some local leagues. Core merchandise and equipment supply comes through a partnership with Nike, supported by alliances with BSN SPORTS, gearUP with Us, and United Sports Brands. Distribution combines a direct-to-consumer website model with a franchise-like operator program ("Start a RISE League") that allows independent entrepreneurs to launch RISE-branded leagues locally.

Revenue is generated primarily through per-player league registration fees, with each local league setting its own pricing that is not centrally disclosed. Go-to-market is community-led, supplemented by Instagram marketing (@riseflagftbl), website SEO, national tournament visibility, and partner co-marketing. The firm has 51-100 employees per firmographic inputs, no disclosed funding, no acquisition history, and no public revenue figures; ownership, leadership, and capital structure are not disclosed in available sources.

Name

RISE Flag Football

Legal name

RISE Flag Football

Website

https://uariseflag.com

Company type

Private

Founded year

2022

Operating status

Operating

Headcount range

51–100 employees

Short description

RISE Flag Football operates 100+ youth flag football leagues across 20+ U.S. states for ages 5-14, offering grade-segmented and girls-only divisions, national rankings, and championship tournaments, monetized via per-player registration fees.

Ownership category

akta.pro rank

Product category

Youth Sports League Services

NAICS

Sports and Recreation Instruction (61162), Fitness and Recreational Sports Centers (71394)

SIC

Services-Membership Sports & Recreation Clubs (7997)

akta.pro primary industry

Youth & Scholastic Sports Organizations (K–12, AAU, Club Leagues) (MPAKACAF)

akta.pro secondary industries

Amateur & Grassroots Sport Associations (Community/Youth Governing Orgs) (MPAKAFAF), Youth & Amateur Sports Tournaments (MPAGAMAF)

Keywords

• Youth flag football leagues
• Youth sports leagues
• Flag football tournaments
• Youth athletic programs
• Youth sports management

Headquarters

HQ city

Casa Grande

HQ country

United States

HQ region

North America

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Supply Chain

Revenue model

1. League Registration Fees: Revenue generated from participant registration fees for local youth flag football leagues across multiple states. Families pay to register their children (ages 5-14) in local leagues.

Go-to-market motion3 records

Distribution channels2 records

Marketing channels3 records

Core offering

RISE Flag Football organizes and operates community-based youth flag football leagues for boys and girls ages 5-14 across 15+ U.S. states, structured into grade-based divisions (K-2, 3-4, 5-6, 7-8) and dedicated girls-only divisions. The company runs a National Championship and regional tournaments (Southeast Regional, West Coast Regional) and publishes national rankings by division, with revenue earned primarily through participant registration fees paid by families to local league operators.

Product overview

RISE Flag Football is a premier youth flag football league operating across multiple U.S. states, offering a platform of league-based programs and services. The core offering includes organized flag football leagues for boys and girls (ages 5-14), structured by grade divisions (K-2, 3-4, 5-6, 7-8) with dedicated girls-only divisions. Supporting products include a League Finder tool for locating local programs, National Rankings tracking top teams by division, National Tournaments (National Championship plus regional tournaments), and official rule resources. Additional services encompass a parent resource center with educational content on safety and sportsmanship, and a franchise-like 'Start a RISE League' program for expansion. The League Finder connects users to league-specific registration pages across 20+ states.

Differentiator

Problem solved

Functional benefit

Products and services

• Youth Flag Football Leagues Organized, non-contact youth flag football leagues structured by grade divisions (K-2, 3-4, 5-6, 7-8) for boys and girls ages 5-14, delivered through local RISE-operated leagues with quality uniforms, punctual scheduling, and an emphasis on sportsmanship. Families register their children directly through localized league pages on riseflagfootball.com (with some leagues using TeamLinkT).
• Girls Only Flag Football Division All-girls flag football programming including middle school girls divisions and high school girls divisions (e.g., Tampa HS Girls, Winchester Girls High School), governed by a dedicated girls-only rulebook. Targeted at families and female athletes seeking inclusive flag football options.
• National Tournaments (Championship Series) Multi-tier championship tournament series including the National Championship and regional events (Southeast Regional Tournament, West Coast Regional Tournament) for top-performing RISE teams across grade divisions. Teams qualify via the National Rankings and pay entry fees to compete; participants and families are the direct customers.
• Start a RISE League (Operator Program) Franchise-style program allowing local entrepreneurs and community organizers to operate a RISE Flag Football league in their market under the national brand, leveraging the RISE rulebook, brand, and Nike-aligned merchandise. Targeted at aspiring local league operators and small-business owners.

Named customers3 records

Segments3 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration1 record

Partnerships

Five partnerships are on record, tiered core and supporting.

• NikecoreGTM or Marketing PartnerNike partnership for branded merchandise including official RISE Flag Football gear. The partnership provides quality athletic wear and equipment, enhancing brand credibility and revenue opportunities through merchandise sales.
• BSN SPORTSsupportingGTM or Marketing PartnerFeatured as a partner on the RISE Flag Football website. BSN SPORTS provides sports equipment and supplies for youth leagues.
• gearUP with UssupportingGTM or Marketing PartnerPartner for branded merchandise through their online store (shop.gearupwithus.com/riseflag). Provides official RISE Flag Football merchandise and apparel.
• United Sports BrandssupportingGTM or Marketing PartnerFeatured as a partner brand on the RISE Flag Football website. United Sports Brands provides sports equipment and protective gear.
• TeamLinkTsupportingTechnology or IntegrationLeague management software platform used by some RISE Flag Football leagues for registration and scheduling. Multiple local leagues direct to teamlinkt.com for registration.

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• Little League International: Iconic national youth sports organization operating baseball and softball leagues for children with a deeply established parent-experience model. Analogous structure as community-anchored youth league operator, but in a different sport.
• USA Football: National governing body for American football in the U.S., including youth flag football programming, coach certification, and the U.S. National Team pipeline for the sport's Olympic ambitions. Adjacent incumbent shaping standards and competition across the flag football category.
• AAU (Amateur Athletic Union): Large national amateur sports organization sanctioning leagues, tournaments, and competitions across dozens of youth sports including flag football. Comparable in operating youth competitive sports infrastructure, but is a much broader multi-sport umbrella rather than a flag-football specialist.

Others

• BSN SPORTS: Largest direct-to-team sporting goods distributor in the U.S., supplying uniforms and equipment to youth leagues including RISE. Ecosystem partner rather than competitor, but a relevant adjacent player in the youth sports supply chain and sponsorship ecosystem.

Direct peers

• National Flag Football: Independent national operator of youth and adult flag football leagues and tournaments across multiple U.S. markets. Comparable league-and-tournament model and overlapping age demographic, though with stronger adult-league orientation.
• Pop Warner Little Scholars: Long-established national youth football organization offering tackle, flag, and cheer programs with age-based divisions. Directly comparable participant demographic and league structure; primarily tackle football historically but expanding flag offerings as demand shifts.
• American Youth Football (AYF): National youth football organization running both tackle and flag football leagues and national championships across the U.S. Directly competes for the same participants in flag football and operates a similar national tournament pathway.
• i9 Sports: Private multi-sport youth league franchise operator offering flag football, soccer, basketball, baseball and more through locally owned franchisees. Most direct comparable by business model (franchise-style, parent-paid registration, age-segmented leagues) and a key competitor in the same youth flag football niche.
• NFL FLAG: Official NFL-backed youth flag football program operated through regional affiliates and hosted on a national tournament circuit. Closest direct competitor given the same sport, similar age divisions, and tournament structure, with the advantage of NFL brand affiliation and broadcast visibility.

Emerging players

• Youth Athletes United: Multi-brand youth sports franchising platform (parent of Soccer Stars, TGA, etc.) aggregating local youth sports programs under a unified model. Emerging franchise-style peer with comparable asset-light expansion strategy targeting similar family demographic.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat4 records

Key risks1 record

Key highlights6 records

Customer concentration

• Instagraminstagram.com/riseflagftbl
• Xx.com/flag_oak
• Facebookfacebook.com/UARISEFLAGCasaGrandeAZ
• LinkedInlinkedin.com/company/rise-flag-football

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about RISE Flag Football