What NFL FLAG does

NFL FLAG is the official youth flag football program of the National Football League, operated by RCX Sports, LLC under an exclusive license, and it is the largest organized youth flag football program in the United States. The program runs 2,000+ leagues across all 50 states serving boys and girls ages 4-17, with 830,000+ youth athletes participating annually. Core product lines include NFL FLAG League Play (the local league network), NFL FLAG-In-School (a K-12 PE curriculum and equipment kit program built with GENYOUth, with 37,000+ kits distributed since 2014), the Regional Tournament and National Championships series presented by Toyota, the Females In Flag initiative and the NCAA/NAIA women's collegiate pathway, and the new NFL FLAG Canada and NFL FLAG International programs. Technology is delivered through an integrated partner stack rather than in-house build: Sports Connect for online registration, National Sports ID for player age and document verification, TeamSnap for tournament management, MOJO for coaching content, Players Health for athlete safety, and Augusta Sportwear as the official jersey supplier.

Revenue mechanics are a hybrid of three streams. First, uniform and gear sales flow through a catalog with a $25 core player kit and a $30 sublimated performance kit, with team-specific NFL merchandise. Second, league registration fees are set independently by the 2,000+ league operators rather than by NFL FLAG, so player fees remain distributed. Third, corporate sponsorship revenue is the most centralized stream, anchored by Toyota as presenting partner of the Championships and League Play, with Gatorade, Gillette, Jersey Mike's, Old Spice, Tide, Downy, and Oakley as national and championship sponsors. The go-to-market is a community-led, franchise-style model: local operators acquire players, run seasons, and feed a regional-to-national tournament pipeline that culminates in the NFL FLAG Championships and, increasingly, an international and Olympic qualification pathway anchored by IFAF and USA Football ahead of flag football's 2028 Los Angeles Olympic debut. The parent brand is the NFL itself, with RCX Sports as the licensed operating entity and a headcount of 11-50 employees, indicating a lean licensing and program-management structure rather than a large direct-to-consumer retail operation.

Name

NFL FLAG

Legal name

RCX Sports, LLC

Website

https://nflflag.com

Company type

Private

Founded year

1994

Operating status

Operating

Headcount range

11–50 employees

Short description

NFL FLAG is the NFL-licensed, largest U.S. youth flag football program, run by RCX Sports, operating 2,000+ leagues in 50 states for 830,000+ athletes ages 4-17, monetized through gear sales, league operator registration, and corporate sponsorships including Toyota.

Ownership category

akta.pro rank

Product category

Youth Sports Programs

NAICS

Sports Teams and Clubs (711211), Spectator Sports (71121), Sporting Goods Retailers (45911), Sports and Recreation Instruction (61162), Sports and Recreation Instruction (611620)

SIC

Services-Membership Sports & Recreation Clubs (7997), Services-Miscellaneous Amusement & Recreation (7990), Services-Amusement & Recreation Services (7900)

akta.pro primary industry

Youth & Amateur Sports Tournaments (MPAGAMAF)

akta.pro secondary industries

Refereeing, Officiating & Rules Training (HSADAEAN), Amateur Sport Governing Bodies & Federations (National/Regional) (MPAKACAD), Team & League Branded Merchandise Retail (Non-Apparel) (CRAMAOAF), Licensing, Merchandising & Co-Branded Products (Sponsored Merchandise, Collabs) (MPAKALAE)

Keywords

• Youth flag football
• NFL youth leagues
• Flag football tournaments
• Youth sports programs
• Flag football equipment

Headquarters

HQ city

Roswell

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Operations, Marketing or Sales, Personnel, Supply Chain, Technology or R&D, Infrastructure, Others

Revenue model

1. League Registration Fees: Registration fees set independently by each league operator for youth participants ages 4-17 joining local NFL FLAG leagues
2. Uniform and Gear Sales: Core player kit at $25 includes NFL Club uniform and flag belt plus football for every 5 players; sublimated performance uniforms at $30 per player; official NFL gear catalog with team-specific merchandise
3. Sponsorship and Partnership Revenue: Corporate sponsorship deals including Toyota as presenting partner, national partners (Gatorade, Gillette, Jersey Mike's), championship sponsors, and community partners funding league operations and tournament infrastructure

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels6 records

Core offering

NFL FLAG organizes and licenses youth flag football leagues for boys and girls ages 4-17 across 2,000+ leagues in 50 states, sold through independent league operators who purchase official NFL-branded uniforms, flag belts, and equipment. It operates a sanctioned tournament pathway from regional events to the national NFL FLAG Championships, an NFL FLAG-In-School curriculum and equipment kit program for K-12 physical education, and international programs including NFL FLAG Canada, all under exclusive license from the National Football League and administered by RCX Sports, LLC.

Product overview

NFL FLAG is the official flag football program of the NFL and the largest youth flag football league in the United States, operated by RCX Sports under NFL license. The core offering is its league play program (NFL FLAG League Play) spanning 2,000+ leagues in all 50 states for athletes ages 4-17, supported by the NFL FLAG-In-School program that provides curriculum and equipment kits to K-12 schools nationwide. NFL FLAG's tournament pathway includes Regional Tournaments leading to the NFL FLAG Championships, supplemented by the Females In Flag initiative that drives growth of girls' flag football with pathways to college scholarships and the Olympic Games. International expansion is pursued through NFL FLAG Canada and NFL FLAG International programs. The program is complemented by the MOJO Coaching App partnership, the NFL FLAG Resources & Playbook (rules, positions, plays), and NFL FLAG Officiating certification. Key operational integrations include Sports Connect for registration, TeamSnap Tournaments for event management, National Sports ID for age verification, and Players Health for athlete safety technology.

Differentiator

Problem solved

Functional benefit

Products and services

• NFL FLAG League Play The core NFL-branded youth flag football league program for boys and girls ages 4-17, delivered through 2,000+ independent league operators across all 50 states. Each league provides official NFL-branded uniforms, flag belts, equipment, scheduling, and coaching resources under the NFL FLAG brand, with participation feeding into the regional and national championship pathway.
• NFL FLAG Championships

Named customers3 records

Segments5 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration5 records

Feature1 record

Partnerships

25 partnerships are on record, tiered core and minor.

• ToyotacoreGTM or Marketing PartnerToyota is the Presenting Partner of NFL FLAG Championships and League Play, committed to championing the growth of flag football while emphasizing shared core values of inclusivity, teamwork, and integrity.
• GatoradecoreGTM or Marketing PartnerGatorade serves as the official hydration partner for NFL FLAG Regional Tournaments and NFL FLAG Championships.
• Jersey Mike's SubsminorGTM or Marketing PartnerJersey Mike's is a proud sponsor of NFL FLAG Regional Tournaments and NFL FLAG Championships.
• GilletteminorGTM or Marketing PartnerGillette is a proud sponsor of NFL FLAG Championships.
• OakleyminorGTM or Marketing PartnerOakley shares the mission of inspiring and enabling athletes to move their game forward both on and off the field as a championship sponsor.
• Franklin Sports (Operating Partner)coreStrategic or Co-development PartnerFranklin serves as the official operating partner in league sports for NFL FLAG, providing equipment and operational support.
• DownyminorGTM or Marketing PartnerDowny is the official laundry partner of NFL FLAG.
• Old SpiceminorGTM or Marketing PartnerOld Spice is a proud sponsor of NFL FLAG Championships.
• TideminorGTM or Marketing PartnerTide is a proud sponsor of NFL FLAG Championships.
• RCX SportscoreOthersRCX Sports operates the NFL FLAG program under license from the National Football League. The company handles league operations, tournament management, and program administration.
• National Association of Intercollegiate Athletics (NAIA)coreStrategic or Co-development PartnerNAIA partnered with NFL FLAG to launch women's flag football as a sanctioned college sport in 2021, creating scholarship opportunities for female athletes.
• GENYOUthcoreStrategic or Co-development PartnerNFL FLAG-In-School program developed with GENYOUth brings flag football to K-12 schools nationwide with NFL Foundation support; 37,000+ kits distributed helping 16M students get active since 2014.
• NIRSAminorStrategic or Co-development PartnerNIRSA and NFL FLAG partnered to increase flag football participation, programming, training and access at the collegiate and university level across 900+ schools.
• Police Athletic League (PAL)minorChannel Partner/ Reseller/ DistributorNational PAL and its 300+ local chapters work nationwide to bring flag football to communities; serves 2 million youth annually through youth engagement programs.
• Pop Warner Little ScholarsminorStrategic or Co-development PartnerPop Warner, the nation's oldest youth football organization, partnered with NFL FLAG to expand access and pathways in youth football with emphasis on academics.
• International Federation of American Football (IFAF)coreStrategic or Co-development PartnerIFAF authorizes NFL Flag Africa Championship and works with International Olympic Committee on flag football's Olympic debut at Los Angeles 2028.
• USA FootballminorStrategic or Co-development PartnerUSA Football serves as the governing body for flag football national teams and manages Olympic qualification pathway for the 2028 LA Games.
• RCX Sports FoundationminorStrategic or Co-development PartnerNon-profit arm of RCX Sports focused on diversity and inclusion in youth sports, expanding opportunities for all children to experience athletics in safe, welcoming environments.
• U.S. Center for SafeSportminorOthersIndependent nonprofit responsible for responding to and preventing emotional, physical, and sexual misconduct in sports, serving as educational resource for NFL FLAG.
• Augusta SportwearcoreOEM/ Whitelabel/ Licensing PartnerAugusta Sportwear provides foundation for NFL FLAG's high-quality, professional jerseys as official jersey supplier.
• National Sports IDcoreTechnology or IntegrationNFL FLAG's official team registration and player age verification platform ensuring eligibility and tournament compliance.
• Sports Connect (Stack Sports)coreTechnology or IntegrationOfficial registration partner of NFL FLAG, connecting administrators, volunteers, coaches, teams, and families with tools that reduce administrative time and grow participation.
• MOJOcoreTechnology or IntegrationNFL FLAG partnered with MOJO app to create the ultimate youth flag football training resource with practice plans and drills designed in partnership with NFL FLAG coaches.
• Seattle SeahawksminorChannel Partner/ Reseller/ DistributorNFL team collaborating with NFL FLAG Canada to establish flag football leagues for boys and girls ages 4-17.
• Minnesota VikingsminorChannel Partner/ Reseller/ DistributorNFL team collaborating with NFL FLAG Canada to establish flag football leagues for boys and girls ages 4-17.

Scale indicators9 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Pop Warner Little Scholars: America's oldest youth football organization, running tackle football and cheerleading leagues for ages 5–16 and explicitly partnering with NFL FLAG as a complementary pathway for flag football access.
• USA Football: The national governing body for amateur football and the U.S. federation recognized by the IOC, managing flag football national teams and Olympic qualification; an institutional peer in the same sport.
• National Flag Football League: One of the established national flag-football tournament circuits serving youth and adult players; a direct format competitor chasing the same participants.
• American Youth Football (AYF): A major national youth tackle football organization running leagues and national championships for kids ages 5–15; competes for the same participation pool as flag football programs.

Others

• GENYOUth: A nonprofit co-developer of the NFL FLAG-In-School program that distributes physical-activity grants and equipment kits to K-12 schools; a distribution and curriculum partner/peer in school-based flag football.
• MOJO Sports: The official youth-sports coaching app partner of NFL FLAG, providing practice plans, drills, and coach content; comparable as a youth-team-sports coaching/enablement platform.
• International Federation of American Football (IFAF): The international federation for American football that governs flag football globally and works with the IOC on the Olympic pathway; a structural peer licensing and sanctioning international play.

Regional players

• Police Athletic League (PAL): A national youth-services organization running community-based sports including flag football through 300+ local chapters; reaches the same demographic and uses flag football in its programming.

Emerging players

• American Flag Football League (A7FL): An organization that promotes competitive adult and youth flag football nationally and internationally; overlaps on format, culture, and tournament structure.
• Under the Lights: Fast-growing youth flag football league operator running lighted, evening-based programs in multiple states; competing for the same youth flag football families outside NFL FLAG territories.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/nflflag
• YouTubeyoutube.com/@nflflag4
• Facebookfacebook.com/NFLFLAGFOOTBALL
• Instagraminstagram.com/nflflag
• TikToktiktok.com/@nflflag

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about NFL FLAG