JobUp

What JobUp does

JobUp B.V. is a Dutch private reintegration, job coaching, outplacement, and career-guidance firm founded on 1 September 2011 by Erik Baan, originating from De Hoop GGZ to translate clinical expertise in addiction and complex psychiatric conditions into sustainable employment outcomes. The company is headquartered in Hendrik Ido Ambacht with a regional office in Nunspeet, organized around three service modules — Advies (work-disability research, wage-value measurement, career advice, mediation), Re-integratie (1st, 2nd, and 3rd spoor tracks plus UWV, municipality, and ex-detainee pathways), and Coaching (job coaching, outplacement, career coaching, training) — and operates two subsidiaries: Van Waarde Personeel, a social staffing agency that detaches job-ready candidates with disabilities to employers as intermediary, and PakKans, a program connecting ex-detainees with employers launched in 2021 jointly with De Hoop GGZ.

Its delivery model depends on certified assessment methodologies rather than proprietary AI: Melba for capacity/demand profiling, TMA (Talent Motivatie Analyse), DISC 3D, Loopbaanscan Ixly, Dariuz for wage-value measurement, plus practical work-assessment placements — supplemented by specialized tracks such as BuitenFit (nature-based rehabilitation). Quality assurance is anchored by 10 consecutive renewals of the Blik op Werk Keurmerk at 4-star level and UWV-recognized jobcoach-organization status held since January 2013.

Revenue is generated primarily through contracted services to UWV (Werkfit, Naar Werk, practical assessments), approximately 18 municipalities across Drechtsteden, Rijnmond, Gorinchem, Zuid-Holland Centraal, Midden-Utrecht, and Food Valley regions, plus income insurers (Eigen Risico Drager), personal injury law firms, healthcare institutions, and corporate employers utilizing the Van Waarde detachment model. Direct-to-consumer services (career coaching, outplacement, Indicatie Banenafspraak application assistance at €200–€450 incl. BTW) and 2e spoor reintegration trajectories (€2,000–€5,000 typical Dutch range) round out the mix. As of 2025, 455 clients are in guidance and the firm maintains 598+ employer collaborations, reporting 100% UWV Naar Werk placement success and an 8.4 client satisfaction score.

Name

JobUp

Legal name

JobUp B.V.

Website

https://jobup.nl

Company type

Private

Founded year

2011

Operating status

Operating

Headcount range

11–50 employees

Short description

JobUp B.V. is a Dutch private reintegration firm founded in 2011, serving job seekers with disabilities or criminal backgrounds. It delivers contracted services to UWV, ~18 municipalities, employers via Van Waarde staffing, income insurers, and healthcare institutions across six Dutch labor regions.

Ownership category

akta.pro rank

Product category

Vocational Rehabilitation and Reintegration Services

NAICS

Vocational Rehabilitation Services (6243), Temporary Help Services (561320)

SIC

Services-Employment Agencies (7361), Services-Social Services (8300)

akta.pro primary industry

Disability Employment & Vocational Rehabilitation (VR) Programs (EDAAAOAI)

akta.pro secondary industries

Career Transition & Reemployment Services (Job Search Support) (BPACAOAD), Workforce Reentry Programs (Justice-Involved) (EDAAAOAG), Workforce Support Services & Case Management (Coaching, Wraparound) (EDAAAOAK)

Keywords

• Vocational rehabilitation services
• Reintegration coaching
• Outplacement services
• Social staffing
• Career guidance

Headquarters

HQ city

Hendrik-ido-ambacht

HQ country

Netherlands

HQ region

Europe

Offices2 records

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. UWV Contracted Services: JobUp is contracted by UWV (Dutch Institute for Employee Benefits) to deliver Werkfit and Naar Werk trajectories, practical assessments, and job coaching services. Revenue is earned per contracted client trajectory or ongoing coaching assignment.
2. Municipality Contracted Re-integratie: JobUp holds active contracts with multiple municipalities (Rotterdam, Drechtsteden, BAR-gemeenten, Lansingerland, IJsselgemeenten, Gouda, Krimpenerwaard, and others) for activation, job coaching, and reintegration of benefit recipients.
3. Income Insurer (ERD) and Personal Injury Services: Services funded by income insurers (Eigen Risico Drager) and personal injury law firms for reintegration and coaching of their insureds/clients.
4. Private Client Services: Individuals who self-pay for services such as career coaching, outplacement, and support with UWV applications. Fees are quoted between €200–€450 (incl. VAT) for specific services like Indicatie Banenafspraak application assistance.
5. Van Waarde Detachering: Van Waarde, JobUp's staffing subsidiary, provides temporary placement of workers with disabilities. Employers pay an all-in hiring/fee rate that incorporates subsidies, with Van Waarde handling payroll and administration.

Pricing tiers

Go-to-market motion1 record

Distribution channels6 records

Marketing channels5 records

Core offering

JobUp B.V. is a Dutch reintegration and vocational rehabilitation company that helps people with a distance to the labor market find and retain sustainable employment. It delivers advisory services (work disability research, wage value assessments, career advice, mediation), reintegration trajectories (1st, 2nd, and 3rd track for UWV, municipalities, and ex-detainees), and coaching (job coaching, outplacement, career coaching, training), with specialized programs including PakKans for ex-detainees and BuitenFit nature-based rehabilitation, plus social staffing via its Van Waarde subsidiary.

Product overview

JobUp operates as a reintegration and coaching services company rather than a software product. The core offering consists of three main service modules: Advies (Advice Services), Re-integratie (Re-integration Services), and Coaching. These services help people with a distance to the labor market find and retain fitting employment. Under the Advies module, JobUp provides work disability research, wage value assessments, and career advice. The Re-integratie module covers first, second, and third-track reintegration programs. The Coaching module includes job coaching, outplacement, career coaching, and training programs. Two sub-brands extend the portfolio: Van Waarde Personeel functions as a social staffing agency for job-ready candidates with disabilities, while PakKans specializes in placing ex-detainees in employment. Services are delivered through regional offices across Dutch municipalities, with expertise in neurodiversity, psychological vulnerabilities, learning difficulties, and social barriers.

Differentiator

Problem solved

Functional benefit

Products and services

• Advies (Advisory Services) Advisory services including Arbeidsdeskundig Onderzoek (work disability research), Loonwaarde advies (wage value assessments), Loopbaanadvies (career advice), and Mediation for complex absenteeism situations. Served for employers, UWV, municipalities, and individuals.
• Re-integratie (Reintegration Services) Reintegration programs covering 1e spoor (return to own employer), 2e spoor (placement with new employer), 3e spoor, with specialized tracks for UWV (Werkfit, Naar Werk), municipalities (Participatiewet activation), and ex-detainees. Delivered through contracted agreements and direct employer engagements.
• Coaching Coaching services including job coaching (begeleiding on the job for people with disabilities and chronic conditions), outplacement, loopbaancoaching (career coaching), and trainingen (training programs). For job seekers, employees experiencing burnout, and employers seeking workplace support.
• Van Waarde Personeel Social staffing agency that mediates as a detachment bureau for people with work limitations toward sustainable employment, handling recruitment, selection, subsidies, payroll administration, and job coaching. Provides employers with reduced administrative burden for inclusive hiring.
• PakKans Specialized service and business unit connecting employers with job seekers who have a criminal justice background, operating in collaboration with justice system, prisons, Reclassering Nederland, and other organizations serving ex-detainees. Addresses the 60% recidivism rate within two years.
• Stress- en Burn-out Coaching Coaching service for individuals experiencing stress or burnout, offering practical tools and personality assessments (TMA) to prevent burnout and develop healthier work patterns. For employees experiencing burnout, work stress, or occupational health issues.
• BuitenFit Re-integratie Nature-based rehabilitation and reintegration program combining outdoor activity with recovery support to help people regain structure, movement, and recovery.

Quantifiable outcome

• 95% successful Werkfit trajectories
• +3 more outcomes

Named customers8 records

Segments8 records

Ideal customer profiles6 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

Nine partnerships are on record, tiered core and minor.

• PakKanscoreStrategic or Co-development Partner · 1 January 2026PakKans is a specialized business unit launched in 2021 jointly by JobUp, Van Waarde, and De Hoop GGZ. It addresses the high recidivism rate of ex-detainees (60% reoffend within 2 years without work) by connecting ex-detainees with employers. Operates in close cooperation with justice authorities, prisons (PI's), Reclassering Nederland, and other organizations working with (ex-)detainees.
• De Hoop GGZcoreStrategic or Co-development Partner · 1 January 2026De Hoop GGZ is the founding organization from which JobUp originated in 2011. With 40 years of experience treating addiction and complex psychiatric conditions, De Hoop provides the clinical expertise foundation that distinguishes JobUp's approach. JobUp continues to leverage this GGZ heritage in its reintegration methodology.
• PakKans (TV — Hel of Hotel 2026)minorGTM or Marketing Partner · 1 January 2026JobUp's PakKans coach Jules Rasoelbaks appeared on the EO television program 'Hel of Hotel 2026' (Episode 4), contributing to a group discussion that visibly impacted participants. This was a PR/marketing partnership with the EO (Evangelical Broadcasting Organization).
• Community Organizations (KoreNet, Uniek Volley, Sliedrecht Sport)minorOthers · 1 January 2026JobUp maintains community partnerships including sponsorship of Uniek Volley (inclusive volleyball team under Sliedrecht Sport), collaborations with social enterprises like KoreNet/2e Kans Bouwmaterialen for ex-detainee placement, and participation in local social impact initiatives.
• Autismenetwerk Zuid-Holland ZuidminorStrategic or Co-development Partner · 20 March 2023JobUp officially joined as a partner of the Autism Network South Holland South on 20 March 2023. The network brings together organizations working with autistic individuals in the region to share knowledge and improve support quality.
• Regionale Mobiliteitsteams (RMT)coreStrategic or Co-development Partner · 15 October 2021JobUp is an official cooperation partner of the Regional Mobility Teams (35 teams across the Netherlands). In this framework, JobUp provides career advice and reintegration trajectories for job seekers referred through RMT, which supports people who lost work during the COVID-19 crisis, long-term unemployed, and those on welfare benefits.
• UWV (Praktijkassessment)coreChannel Partner/ Reseller/ Distributor · 9 December 2020JobUp has been contracted by UWV since December 2020 to conduct practical assessments (praktijkassessment). This service allows people on benefits who are uncertain about their work capacity to try concrete work activities at designated placements (green services, facility work, hospitality) before receiving a recommendation.
• Rotterdam Werkt (Woonbron, Humanitas, Buurt Service Team)minorStrategic or Co-development Partner · 1 September 2020JobUp joined the new work-learn company Rotterdam Werkt, an initiative of Woonbron, Humanitas, and Buurt Service Team. JobUp delivers activation and work guidance trajectories for UWV and Gemeente Rotterdam through this platform.
• Van Waarde PersoneelcoreStrategic or Co-development Partner · 1 January 2011Van Waarde Personeel is a fully integrated social staffing subsidiary of JobUp. It detaches job-ready candidates with disabilities to employers, handling all payroll, subsidy processing, and administrative burden. Van Waarde acts as the intermediary employer and is described as a 'drempelverlagend instrument' (barrier-reducing instrument) for inclusive hiring.

Scale indicators10 records

Recent moves11 records

Expansion highlights6 records

Broad incumbents

• Adecco Nederland: Adecco is a global workforce solutions provider with a Dutch subsidiary whose staffing, career transition, and talent services overlap with JobUp's coaching and reintegration work, but which operates across the full breadth of HR services rather than the social reintegration niche.
• ManpowerGroup Nederland: ManpowerGroup operates in the Netherlands through Manpower, Experis, and Right Management, providing staffing, RPO, and career transition services at broad scale; it is a broadly incumbent player whose outplacement arm directly intersects with JobUp's career and reintegration services.
• Randstad Nederland: Randstad is the largest Dutch employment services group offering staffing, RPO, outplacement, and HR solutions as part of a broad portfolio; it competes for the same employer, UWV, and municipality contracts but does not specialize narrowly in the social reintegration niche JobUp occupies.

Direct peers

• GITP: GITP is a Dutch HR consulting and assessment firm whose mobility, career coaching, and assessment services overlap with JobUp's loopbaanadvies, job coaching, and TMA/Melba-based assessment tracks. It is a Dutch specialist peer serving similar employer and government segments.
• Right Management (ManpowerGroup): Right Management is the global career transition, outplacement, and talent mobility arm of ManpowerGroup, operating in the Netherlands with services that closely mirror JobUp's career coaching and outplacement offerings for displaced employees and complex absenteeism cases.
• Tempo-Team Nederland: Tempo-Team is the career-focused Dutch brand within Adecco Group, offering outplacement, career coaching, and reintegration-adjacent services to employers and job seekers, making it a direct specialist competitor to JobUp in the Dutch career transition market.
• HeadFirst Group: HeadFirst Group is a leading Dutch outplacement, career transition, and mobility services firm serving employers and individuals with a portfolio that directly overlaps JobUp's coaching, outplacement, and reintegration tracks. It is the most directly comparable specialist operating in the same Dutch niche as JobUp.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks5 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/jobup-bv

Compliance6 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles6 records

Subsidiaries2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about JobUp