Casta Diva Group

What Casta Diva Group does

Casta Diva Group S.p.A. is a Milan-headquartered, publicly listed (Euronext Growth Milan, ticker CDG:IM) multinational communication company operating across digital and live communication, branded content, advertising production, events, entertainment, and culture. Founded in 2005, the group operates through a multi-brand subsidiary structure — G2 Eventi (large-scale live events), Genius Progetti (luxury/bespoke events), Blue Note Milano (jazz venue and restaurant), Casta Diva Art & Show (ceremonies and art events), First Class (medical-scientific congresses), agenZy (Gen Z strategic communication), Casta Diva Pictures (branded content/cinema/TV), Akita Film (advertising films), e-motion (corporate video), and Artificio Italiano (events) — collectively described as the most extensive advertising production network globally, with 15 offices across 4 continents and two additional offices under construction in Los Angeles and Riyadh.

The group serves over 100 major enterprise brands across automotive (Ferrari, BMW, Fiat, Mercedes-Benz, Maserati), luxury and fashion (Bulgari, Fendi, Zegna, Moncler), financial services (UniCredit, Intesa Sanpaolo, Allianz), healthcare and pharma (Roche, Novartis, Sanofi, Bayer), technology (Samsung, Intel, Huawei), FMCG (Ferrero, Barilla, P&G, Nestle), telecommunications (Vodafone, TIM), and energy (Enel, Eni). Its technology stack is anchored by production capabilities including Red Digital Cinema technology, proprietary event formats, and a globally distributed production network that enables simultaneous multi-market execution.

The business model is professional services-led, with project-based, quote-based pricing for live events, branded content, and advertising production, supplemented by transaction-fee revenue from Blue Note Milano's ticketing, food and beverage, and venue rental operations. Distribution is exclusively direct enterprise sales supported by a global field office network and reinforced through industry awards (120+ international recognitions including Cannes Lions and LIA), press coverage, and investor relations activity. Casta Diva reported 2024 pro forma revenue of EUR 123.4 million (a 10.7% increase from EUR 114 million in 2023) and has set a 2026 revenue target of EUR 153 million, with growth supported by both organic expansion and a sustained M&A cadence.

Name

Casta Diva Group

Legal name

Casta Diva Group S.p.A.

Website

https://www.castadivagroup.com/

Company type

Public

Founded year

2005

Headcount range

11–50 employees

Short description

Casta Diva Group is a publicly listed Milan-based multinational communication company providing branded content, advertising production, live events, and entertainment services to over 100 enterprise brands across automotive, luxury, healthcare, financial services, and FMCG through 15 offices on four continents.

Ownership category

akta.pro rank

Product category

Advertising and Event Production Services

NAICS

Advertising Agencies (541810), Promoters of Performing Arts, Sports, and Similar Events with Facilities (71131), Musical Groups and Artists (71113)

SIC

Services-Advertising Agencies (7311), Services-Motion Picture & Video Tape Production (7812), Services-Amusement & Recreation Services (7900)

akta.pro primary industry

Production & Talent Services (Casting, Crew, Production Management) (MPAAAMAF)

akta.pro secondary industries

Corporate Hospitality, VIP Hosting & Client Entertainment (Internal-led) (THAHAIAI), Performing Arts Centers & Presenters (Programming/Booking) (MPAGABAM), Talent Agency & Representation Services (HSACAHAK)

Keywords

• Branded content production
• Live event services
• Corporate event management
• Advertising film production
• Experiential marketing

Headquarters

HQ city

Milan

HQ country

Italy

HQ region

Europe

Offices13 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure, Supply Chain

Revenue model

1. Live Events and Corporate Events: Design and production of large-scale events including conventions, road shows, product launches, exhibition stands, teambuilding, festivals, press conferences, VIP parties, and videomapping. Revenue is project-based with significant ticket and production fees.
2. Branded Content and Advertising Production: Production of advertising spots, corporate videos, branded content, films, and TV programming. Revenue generated through project fees and production contracts with major brands.
3. Venue and Entertainment Operations: Blue Note Milano operates as a legendary jazz club and upscale restaurant hosting over 300 shows per year, representing about 25% of jazz concerts turnover in Italy. Generates revenue through ticket sales, food and beverage, and venue rentals.
4. Medical and Scientific Congress Organization: First Class designs and organizes congresses, meetings, and training events with particular expertise in the medical-scientific field. Accredited ECM provider for the Ministry of Health.

Go-to-market motion2 records

Distribution channels2 records

Marketing channels8 records

Core offering

Casta Diva Group is a multinational communication company that designs and produces digital and live communication services for global enterprise brands. Its core offerings include branded content, advertising commercials, TV programs, corporate videos, large-scale events (conventions, product launches, road shows, festivals), medical-scientific congresses, and music venue operations. The group delivers these through a network of specialized subsidiaries and 15 offices across 4 continents, serving clients such as Ferrari, BMW, Samsung, Vodafone, Roche and Eni.

Product overview

Casta Diva Group is a multinational communication company operating in digital and live communication, producing commercials, TV programs, branded content, entertainment, music, art, and culture. The company offers a comprehensive portfolio organized into Live Communication (G2 Eventi for large-scale events, Genius Progetti for tailor-made events, Blue Note Milano as a legendary jazz venue, Casta Diva Art & Show for ceremonies, First Class for medical-scientific congresses, and agenZy for Gen Z communication) and Creative Content Production (Casta Diva Pictures for branded content and cinema, Akita Film for advertising films, and e-motion for corporate/event videos). With 15 offices across 4 continents, it represents the most extensive advertising production and events network worldwide.

Differentiator

Problem solved

Functional benefit

Products and services

• G2 Eventi
• Genius Progetti
• Blue Note Milano
• Casta Diva Art & Show
• First Class
• agenZy
• Casta Diva Pictures
• Akita Film
• e-motion
• Pharma Division

Named customers54 records

Segments5 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

One partnership is on record.

• E-MOTIONcoreStrategic or Co-development Partner · 17 June 2024Casta Diva Group finalized acquisition of a 70% stake in E-MOTION, a Genova-based production company specializing in corporate, product, and event videos. E-MOTION is among the first in the world to have adopted Red Digital Cinema technology. The acquisition expands Casta Diva's global operations in advertising and events sectors.

Scale indicators8 records

Recent moves8 records

Expansion highlights5 records

Peers

• Stagwell:

Broad incumbents

• Publicis Groupe: Global advertising and communications holding company (Publicis, Leo Burnett, Saatchi & Saatchi) offering creative, media, digital and production services. Comparable as a much larger incumbent against which Casta Diva competes on multinational production and content briefs.
• WPP: World's largest advertising holding company (Ogilvy, Grey, GroupM, VMLY&R) with full-service creative, content, media and experiential capabilities. Overlaps directly with Casta Diva's branded content, advertising production and event work for enterprise clients.
• Omnicom Group: Holding company for BBDO, DDB, TBWA and various production and experiential agencies (including Sparks, Optimum Sports). Competes with Casta Diva for large multinational production and live event budgets.
• Havas Group: Global advertising and communications network (Havas Creative, Havas Media, Havas Events) offering creative, content production and experiential services. Direct comparable in branded content and event production for multinational clients.
• Dentsu: Japan-headquartered global advertising and communications group with strong creative, content and event production capabilities, particularly across Europe and Asia, overlapping with Casta Diva's geographic footprint.
• Monks (formerly S4 Capital / MediaMonks): Digital-first advertising and content production company offering creative, content and experience services. Comparable in modern, content-led production services for enterprise brands.
• Interpublic Group: Owner of McCann, MullenLowe, FCB and Jack Morton (experiential marketing). IPG's Jack Morton in particular is a direct competitor in live events and branded experiences for global brands.

Direct peers

• Jack Morton Worldwide: Global experiential marketing agency (part of IPG) producing brand experiences, events and activations for major brands. Closest direct comparable to Casta Diva's G2 Eventi, Genius Progetti and Casta Diva Art & Show businesses.
• Filmmaster Group: Italian live events, ceremonies and entertainment production company with international reach, producing Olympic ceremonies, corporate events and branded experiences. Highly comparable as a direct domestic peer to Casta Diva's events business.

Market position

Strengths5 records

Weaknesses4 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/castadivagroup

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles20 records

Subsidiaries10 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A3 records

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Casta Diva Group