SA Wear Bedrijfskleding

What SA Wear Bedrijfskleding does

SA Wear Bedrijfskleding (legal entity SA Wear B.V.) is a Dutch specialist in custom-made corporate and work clothing, founded in 2003 in Breda by brothers Alexander and Stefan Aerts. The company designs, produces, and supplies made-to-order uniforms and professional attire for organizations with multiple roles and locations, serving customers across hospitality, healthcare, food and fresh retail, corporate and reception environments, industrial workwear, and vocational education. Production is carried out at the company's own SA8000-certified atelier in North Macedonia, with an in-house embroidery, printing, design, and alteration workshop at the Breda headquarters, supported by showrooms in Breda, Amsterdam (at the Inspirium hospitality experience center), and Antwerpen.

The core product is custom-made bedrijfskleding — garments specified per client across fabric, color, stitching, buttons, and logo placement — produced from as few as three pieces to over 1,000 units with a typical first-meeting-to-delivery timeline of three to ten weeks. The range includes a Travel Fabric line (polyester-elastane, wrinkle-recovering, OEKO-TEX-certified) and a 100% Circular Bedrijfskleding program that routes used uniforms through the Renaissance recycling facility operated by TDV Industries and Klopman International in France. Add-on services include an online ordering system (KMS) with per-branch and per-employee webshops, managed inventory with two-business-day reorder fulfillment, on-site fitting sessions, and personalized per-employee clothing packages.

Revenue is generated through one-time custom-made garment sales priced by quote against fabric, personalization, and volume parameters, supplemented by recurring managed services (inventory, replenishment, online reordering) on multi-year contracts. Go-to-market is sales-led and relationship-driven: enterprise field sales via showroom visits and on-location consultations, with content marketing, social media (LinkedIn, Instagram, Facebook), and the Inspirium partnership supporting top- and mid-funnel demand. The company employs approximately 25 people and operates as a privately held family business with no institutional investors or parent entity.

Name

SA Wear Bedrijfskleding

Legal name

SA Wear B.V.

Website

https://sawear.nl

Company type

Private

Founded year

2003

Operating status

Operating

Headcount range

11–50 employees

Short description

SA Wear Bedrijfskleding (SA Wear B.V.) is a Dutch family-owned supplier of custom-made corporate and work clothing, serving hospitality, healthcare, retail, and education clients across the Benelux market with made-to-order production, in-house embroidery, managed inventory, and a circular-recycling program.

Ownership category

akta.pro rank

Product category

Corporate Workwear and Uniforms

NAICS

Apparel Manufacturing (315), Cut and Sew Apparel Manufacturing (3152), Apparel Accessories and Other Apparel Manufacturing (31599)

SIC

Men's & Boys' Furnishgs, Work Clothg, & Allied Garments (2320), Women's, Misses', And Juniors Outerwear (2330), Apparel & Other Finishd Prods Of Fabrics & Similar Matl (2300)

akta.pro industry

PRIMARYCRAAAAAH

Workwear, Uniform & Protective Apparel Manufacturers

Consumer Products & Retail/Apparel, Footwear & Accessories/Apparel Brands & Manufacturing

SECONDARYCRAAAAAI

Outerwear & Cold-Weather Apparel Manufacturers

Consumer Products & Retail/Apparel, Footwear & Accessories/Apparel Brands & Manufacturing

SECONDARYCRAAAAAO

Apparel Alterations, Repair & Circular Manufacturing (Remake/Upcycle)

Consumer Products & Retail/Apparel, Footwear & Accessories/Apparel Brands & Manufacturing

Keywords

• Custom corporate clothing
• Workwear uniforms
• Hospitality apparel
• Healthcare uniforms
• Made-to-order apparel

Headquarters

HQ city

Breda

HQ country

Netherlands

HQ region

Europe

Offices4 records

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Personnel, Operations, Marketing or Sales, Others

Revenue model

1. Custom Made Work Clothing Sales: One-time product sales of custom-designed work clothing. Each order is tailored to client specifications including fabrics, colors, stitching, buttons, and logo placement. Pricing varies based on material type, number of garments per employee, degree of personalization, and order volume. Larger quantities typically lead to lower unit prices.
2. Inventory Management Services: Ongoing inventory management services where SA Wear maintains stock of client clothing items in their own management. Reorders (including embroidery or printing) can be delivered within 2 business days. Customers use the online ordering system for reorders 24/7.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels6 records

Core offering

SA Wear B.V. designs, produces, and supplies custom-made corporate and work clothing for organizations across the Benelux region. Production takes place in their own atelier in North Macedonia with finishing (embroidery, printing, alterations) handled in Breda, Netherlands. Offerings span sector-specific apparel lines (hospitality, healthcare, fresh retail, workwear, representative attire), the Travel fabric line, and managed services including inventory management, on-site fitting, and an online reordering platform (KMS).

Product overview

SA Wear Bedrijfskleding is a Dutch specialist in custom-made corporate/work clothing serving multiple sectors including hospitality (Horecakleding), healthcare (Zorgkleding), retail (Food & Retail), work clothing (Werkkleding), and representative clothing (Representatieve Bedrijfskleding). The core offering consists of Custom Made Bedrijfskleding - tailor-made clothing produced in Europe (primarily Macedonia) with an in-house embroidery and printing studio in Breda. Their product portfolio also includes the Travel Kleding line featuring innovative wrinkle-resistant stretch fabrics, plus various add-on services such as Personal Webshop (online ordering system), Inventory Management (Voorraadbeheer), On-site Fitting (Passen op Locatie), and Personalized Packages (Persoonsgebonden Pakketten). They also offer sustainability solutions through their 100% Circulaire Bedrijfskleding program in partnership with Renaissance for textile recycling.

Differentiator

Problem solved

Functional benefit

Products and services

• Custom Made Bedrijfskleding Tailor-made corporate clothing designed to client specifications including house style, organizational structure, and functional requirements per job group. Made-to-order production available from 3 pieces.
• Horecakleding (Hospitality Apparel) Sector-specific hospitality workwear including blouses, shirts, trousers, tops, T-shirts, dresses, aprons, and waistcoats for hotels, restaurants, cafes, and catering companies.
• Zorgkleding (Healthcare Apparel) Healthcare workwear including tunics, physiotherapy polo shirts, cleaning jackets, and outdoor jackets designed for care organizations and medical facilities.
• Werkkleding (Work Apparel) Practical and maintenance-friendly work clothing for transport, service technicians, and field service operations requiring durable functional wear.
• Representatieve Bedrijfskleding (Representative Attire) Professional representative clothing for reception, showroom, and funeral sector environments, including blouses, shirts, trousers, blazers, cardigans, vests, and dresses.
• Food & Retail Kleding Clothing for fresh food shops including butchers and bakers, such as bakery jackets, aprons, and professional retail outfits.
• Travel Kleding Wrinkle-resistant, stretch business clothing made from high-quality polyester-elastane Travel fabric with quick-drying properties, available in 8 colors for hospitality, reception, retail, and corporate fashion use.
• 100% Circulaire Bedrijfskleding Circular economy work clothing program: SA Wear collects old client uniforms, sends them to Renaissance in France where they are shredded into fibers, spun into yarn, woven into fabric, and remanufactured into new circular workwear.
• Voorraadbeheer (Inventory Management) Managed inventory service where SA Wear holds client stock in-house, enabling reorders (including embroidery or printing) to be delivered within 2 business days.
• Persoonlijke Webshop (Personal Webshop System) Online ordering system (KMS) providing each client branch with a personal webshop for easy reorders, with individual employees able to self-order through a dedicated employee webshop available 24/7.
• Passen op Locatie (On-Site Fitting) On-site fitting sessions where SA Wear brings sample sizes to the client's location for employees to try on clothing.
• Persoonsgebonden Pakketten (Personalized Packages) Personalized clothing packages prepared for individual employees, streamlining distribution and eliminating confusion during handover.
• Alley's (ISS Uniform Collection) Sustainable uniform clothing line co-designed by SA Wear for ISS Facility Services, using modern materials including stretch fabrics and recycled polyester.

Quantifiable outcome

• Teams feel better and perform better ('Feel great, perform better')
• +3 more outcomes

Named customers13 records

Segments6 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

Four partnerships are on record, tiered core and minor.

• Renaissance (TDV Industries & Klopman International)coreStrategic or Co-development PartnerPartnership with TDV Industries and Klopman International who established the first complete recycling factory for work clothing in France called Renaissance. They recycle work clothing back to high-quality yarn for new work clothing production. SA Wear collects old work clothing from clients, sorts by material and color, shreds, processes into fibers, spins yarn, weaves fabric, and produces new circular work clothing.
• FrankenhuisminorStrategic or Co-development PartnerPartner for recycling work clothing that cannot be circularly recycled. They process textile into felt, insulation, or other products. Also offers confidential processing ensuring materials with logos don't re-enter circulation.
• Inspirium Breda & AmsterdamcoreChannel Partner/ Reseller/ DistributorInspirium is a hospitality experience center where SA Wear has showrooms alongside other hospitality specialists (interior, lighting, acoustics, furniture, food service equipment, etc.). The center enables 'one-stop shopping' for hospitality professionals, allowing coordinated purchasing decisions across multiple suppliers.
• Inspirium Hospitality PartnersminorStrategic or Co-development PartnerPartners within Inspirium including: Incatro Room Acoustics, Magenta Interior, Allinco VCS (smartboards), Bouter (kitchen equipment), Coram Projects (bathrooms), Eijsink (POS systems), Häfele (smart locks/hotel solutions), Hydrozorg/InSCENTives (plants/Scents), Lensen (care interiors), Meuviro (interior build-out), Utilicht (lighting), Satelliet Meubelen (hospitality furniture), and Lavazza (coffee).

Scale indicators8 records

Recent moves7 records

Expansion highlights6 records

Regional players

• Régional Benelux Workwear Suppliers (e.g., Berendsen / Initial): Regional Benelux arm of large uniform rental groups offering workwear rental and laundry services. Comparable customer base and geography but operates a rental service rather than made-to-order ownership model.

Direct peers

• Tricorp Workwear: Dutch workwear brand and manufacturer specializing in corporate and promotional clothing, with strong presence in the Benelux market. Direct competitor in custom corporate apparel and workwear.
• Havep (HAVEP): Dutch workwear and corporate clothing manufacturer offering branded and custom workwear across multiple sectors including hospitality and industry. Comparable product scope, European production, and B2B distribution model.
• CLINT | Corporate Fashion: Dutch supplier of custom-made corporate and work clothing for hospitality, healthcare, and retail clients in Benelux. Closely comparable in segment specialization, custom-made model, and customer verticals.
• Van Puijenbroek Textiel: Dutch corporate apparel and workwear supplier with similar vertical focus on custom-made uniforms for hospitality, healthcare, and facility services across the Benelux market. Direct comparable in segment, customer type, and business model.

Broad incumbents

• Engelbert Strauss: Large European workwear manufacturer with broad catalog covering workwear, corporate apparel, and PPE across multiple industries. Comparable product breadth but materially larger scale and broader geographic footprint than SA Wear.
• CWS Workwear: Major European provider of workwear rental, cleaning, and hygiene services. Competes with SA Wear for enterprise workwear contracts, but offers a bundled rental/laundry model rather than custom-made ownership.
• Fristads Kansas Group: Leading Northern European workwear brand offering functional and sustainable work clothing for professional use. Comparable product categories and sustainability positioning, but operates at significantly greater scale with broader geographic reach.
• Snickers Workwear: European premium workwear brand owned by Hultafors Group, focused on functional work clothing for trades and service workers. Adjacent competitor in the workwear segment with similar professional B2B go-to-market.
• Elis Group: European listed leader in flat linen, workwear, and hygiene rental services. Competes for large multi-site corporate workwear accounts across Benelux, but at materially larger scale with a rental-service business model versus SA Wear's ownership/sale model.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat6 records

Key risks7 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/sawearbv
• LinkedInlinkedin.com/company/sa-wear
• Instagraminstagram.com/sawearbedrijfskleding
• Xx.com/SAWearBV

Compliance3 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about SA Wear Bedrijfskleding