Koninklijke Van Puijenbroek Textiel

What Koninklijke Van Puijenbroek Textiel does

Koninklijke Van Puijenbroek Textiel is a Dutch family-owned textile manufacturer operating under the HAVEP brand, producing certified workwear and protective clothing for industrial, construction, metalworking, transport/logistics, agriculture, and rail-infrastructure end-markets. Founded in 1865 and granted the Royal ('Koninklijke') designation in 2015, the company is controlled by the Van Puijenbroek family through the VP Capital holding and operates a fully vertical model spanning design (VPTex Creation in Tunisia), production (facilities in Belgium, Tunisia, and North Macedonia), and branded distribution. Core technical differentiation rests on multi-standard PPE certification portfolios (up to seven simultaneous EU norms including EN ISO 20471, EN ISO 11611/11612, IEC 61482, EN 1149, EN 13034, EN 343), proprietary fabric treatments (XLANCE stretch fiber, Lamoral PFAS-free coating, HeiQ finishes, inherent FR fabrics), and a circular-economy service ecosystem (Green Gear Alliance, Care & Repair, LCA Compass with Ecochain).

Revenue is generated primarily through wholesale of branded workwear and protective clothing via an authorized dealer network across the Netherlands, Belgium, Germany, and France, with dealers placing orders through a proprietary DealerNet EDI portal. Higher-margin revenue streams include Custom Made bespoke corporate programs (individual sizing, branding, functional specifications) and recurring sustainability services (Collect & Recycle subscriptions, Care & Repair). Pricing is quote-based through dealers, with entry-level Basic collection trousers starting at approximately €60/unit and premium multinorm collections commanding substantially higher prices. Marketing is B2B-oriented through the dealer channel, supported by the HAVEP Academy content platform, the Texperience Center showroom, and third-party earned media via B Corp certification (score 91.9) and Fair Wear Leader status. The company employs approximately 400 staff across all operations, well below its 1939 peak of 1,200.

Name

Koninklijke Van Puijenbroek Textiel

Legal name

Koninklijke Van Puijenbroek Textiel

Website

https://vptex.com

Company type

Private

Founded year

1865

Operating status

Operating

Headcount range

11–50 employees

Short description

Koninklijke Van Puijenbroek Textiel (HAVEP) is a Dutch family-owned manufacturer of certified workwear and multinorm protective clothing, selling exclusively through a dealer network across the Netherlands, Belgium, Germany, and France, with production facilities in Belgium, Tunisia, and North Macedonia.

Ownership category

akta.pro rank

Product category

Workwear and Protective Clothing

NAICS

Apparel Manufacturing (315)

SIC

Apparel & Other Finishd Prods Of Fabrics & Similar Matl (2300)

akta.pro primary industry

Workwear, Uniform & Protective Apparel Manufacturers (CRAAAAAH)

akta.pro secondary industries

Workwear, Uniforms & Safety Apparel Cut & Sew (IMAOAEAC), Cut-Resistant & Anti-Puncture Workwear (CRAAALAK)

Keywords

• Workwear manufacturing
• Protective clothing
• Industrial safety apparel
• Multinorm workwear
• Corporate workwear

Headquarters

HQ city

Goirle

HQ country

Netherlands

HQ region

Europe

Offices7 records

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Workwear and Protective Clothing Sales: HAVEP generates revenue primarily through the sale of branded workwear and protective clothing. Products are sold exclusively through a network of professional dealers who place orders via the DealerNet portal (EDI) or directly. Collections span standard ready-to-wear garments and custom-made tailored solutions. Revenue is driven by volume and product tier, with premium collections commanding higher price points.
2. Custom Made Services: Bespoke workwear design service where HAVEP stylists and designers work with corporate clients to develop fully customized workwear programs incorporating company branding, individual sizing, and specific functionality requirements. This premium service adds value through personalization and differentiation, potentially commanding price premiums.
3. Sustainability Services (Collect & Recycle, Care & Repair): Circular economy services including the Green Gear Alliance (collection and recycling of old workwear) and Care & Repair (garment maintenance). These services create recurring touchpoints with existing customers and generate additional revenue streams while supporting the company's sustainability credentials.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels6 records

Core offering

Koninklijke Van Puijenbroek Textiel, operating under the HAVEP brand, manufactures and sells workwear and protective clothing for industrial, construction, transport, logistics, and agriculture sectors. Products include multinorm certified protective wear (covering flame retardancy, electric arc, chemical splash, high visibility, anti-static, and weather protection) and general workwear collections, distributed exclusively through a network of authorized professional dealers across the Netherlands, Belgium, Germany, and France. The company also offers Custom Made tailoring services, a Green Gear Alliance recycling program, and an LCA Compass environmental lifecycle assessment tool.

Product overview

HAVEP (Koninklijke Van Puijenbroek Textiel) is a Dutch workwear and protective wear manufacturer offering two main categories: Workwear (Revolve, Attitude, Shift, Basic) and Protective Wear (Force, Force+, 5Safety, 5Safety Image+, 5Safety Image Flex, High Visibility, High Visibility+, Multi Protector, Multi Protector+, Multi Shield, Protector Pro, RWS, RWS+). The Workwear collections focus on comfort and style for general industries like construction, logistics, and transport. The Protective Wear collections provide certified protection against workplace hazards including flames, chemicals, electrical arcs, and high visibility. Services include Custom Made (tailor-made clothing), Easy Design (self-service configuration), Green Gear Alliance (recycling), LCA Compass (environmental impact measurement), and Care & Repair (maintenance). The company also offers Baselayer products for layering across all collections.

Differentiator

Problem solved

Functional benefit

Brands

• HAVEP Revolve: Sustainable workwear collection featuring 4-way stretch materials and circular economy principles
• HAVEP Attitude
• HAVEP Basic
• HAVEP Shift
• HAVEP Force
• HAVEP Force+
• HAVEP 5Safety
• HAVEP 5Safety Image+
• HAVEP High Visibility
• HAVEP High Visibility+
• HAVEP Multi Protector
• HAVEP Multi Protector+
• HAVEP Multi Shield
• HAVEP Protector Pro
• HAVEP RWS+
• HAVEP Rework
• 5Safety Image Flex

Products and services

• HAVEP Revolve Sustainable workwear collection featuring 4-way stretch materials, HeiQ Fresh Tech finish for freshness, and Smart Temp thermal regulation. Fully designed for circularity with recycled materials. Targeted at general industry, construction, and logistics workers.
• HAVEP Attitude Workwear collection positioned as progressively more sustainable, with stretch options and sustainable materials including recycled cotton and Coffee Yarn. Targeted at construction, transport, and general industry workers.
• HAVEP Basic Entry-level workwear collection with essential features and affordable pricing for construction, transport, and logistics sectors. Basic stretch work trousers start at approximately €60 per unit.
• HAVEP Shift Workwear collection for logistics, warehousing, automotive, and DIY sectors with functional design and durability.
• HAVEP Force Flame retardant welding protective wear certified to EN ISO 11612, EN ISO 11611, IEC 61482-2 (APC 1), and EN 1149-5. Versatile for metal industry, assembly, and utilities.
• HAVEP Force+

Quantifiable outcome

• 90% circular entrepreneurship by 2025
• +2 more outcomes

Named customers2 records

Segments6 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration2 records

Feature11 records

Partnerships

Eight partnerships are on record, tiered core and minor.

• Fair Wear FoundationcoreStrategic or Co-development Partner · 1 January 2004Fair Wear Foundation (FWF) is a non-profit organization dedicated to improving labor conditions in the textile industry. HAVEP (through Van Puijenbroek Textiel) was one of the founding members when FWF was established in 2004. The partnership involves systematic improvement of labor conditions for production workers, annual third-party brand performance audits, and collaborative work on fair wages, 8-hour workdays, and safe working conditions across all HAVEP workshops. In 2021, HAVEP achieved the highest 'Leader' tier of FWF membership.
• EcochaincoreTechnology or IntegrationEcochain partnered with HAVEP to develop the LCA Compass tool, which maps the full environmental costs of HAVEP's entire production chain across 18 impact axes (CO2, water, toxicity, etc.), measured from raw material to end of life. This enables HAVEP and its customers to make data-driven sustainable purchasing decisions.
• GR3NcoreStrategic or Co-development PartnerVP Textile (parent organization behind HAVEP, Hydrowear, and Van Heurck) invested in GR3N, a company developing innovative chemical recycling technology for polyester textiles. GR3N's process converts used polyester textiles into new raw materials matching virgin quality, enabling circular polyester supply chains for workwear applications.
• AtilaminorStrategic or Co-development PartnerSince 2017, HAVEP has partnered with Atila to transform textile waste (cuttings) from its production workshops into punch bags. Approximately 5,000 kg of cuttings are processed monthly, contributing to HAVEP's circular economy target of 90% circular entrepreneurship by 2025.
• VanhulleyminorStrategic or Co-development PartnerPartnership with Vanhulley atelier in HAVEP's Goirle facility, where women in reintegration create new products from textile remnants. The women work toward new qualifications while producing items that receive a second life. All products are made with courage and care, and serve both social and environmental purposes.
• CVB EcologisticsminorStrategic or Co-development PartnerCVB Ecologistics is a family business specializing in textile recycling and circular solutions. Partnership focuses on giving old workwear a new life through recycling, with emphasis on transparency, reliability, and environmental responsibility.
• SympanyminorChannel Partner/ Reseller/ DistributorSympany provides compact cardboard collection boxes for HAVEP's Green Gear Alliance program. Employees can deposit old reusable clothing and shoes in the boxes, and once 10 full bags are collected, Sympany picks up the items and ensures they go to charitable causes.
• PōurminorStrategic or Co-development PartnerPōur produces BBQ aprons from recycled, flame-retardant fabrics sourced from HAVEP's old workwear collection. The aprons are stylish, sustainable, and extra safe for use in industries where fire and heat hazards are present.

Scale indicators7 records

Recent moves7 records

Expansion highlights6 records

Direct peers

• Tranemo Workwear: Swedish workwear and flame-retardant protective clothing manufacturer with similar multinorm certification depth and European B2B distribution model. Directly comparable in product positioning, multi-standard EN/IEC certifications, and target segments (welding, metal, utilities).
• Fristads Kansas Group: Leading Northern European workwear and PPE manufacturer (Sweden), publicly listed. Comparable in scope of workwear + protective clothing portfolios, multinorm certification, sustainability positioning, and dealer-based distribution across Benelux/DACH.
• Björnkläder: Scandinavian workwear brand specializing in flame-retardant and multinorm protective clothing. Directly comparable to HAVEP's 5Safety and Multi Protector lines in target customer (industrial safety buyers), certification breadth, and B2B dealer distribution.
• U-Power: Italian workwear and safety footwear manufacturer with growing European footprint. Comparable in workwear + protective wear product mix, multi-standard certifications, and dealer-driven B2B sales motion targeting construction and industrial customers.
• Snickers Workwear: Premium Swedish workwear brand focused on craftsmen and construction trades. Comparable in workwear collections, dealer-led European distribution, and design-driven approach to functional workwear; weaker overlap on multinorm protective wear.
• Engelbert Strauss: Large German workwear and protective clothing specialist with a strong dealer and direct B2B presence across Europe. Closely comparable in core product (workwear + multinorm protective wear), dealer-led B2B model, and European industrial customer base.
• Hydrowear: Dutch water-protective workwear manufacturer owned by the same parent group (VP Textile/VP Capital) as HAVEP. Operates in adjacent protective clothing niches (waterproof, foul weather) and shares family holding, distribution patterns, and European B2B focus.

Broad incumbents

• DuPont Personal Protection: Owner of Nomex/Kevlar brands, supplying inherent FR fibers used in protective workwear including HAVEP-style multinorm garments. Comparable on materials technology and regulatory standards for flame/arc protection; broader industrial fiber/composite focus.
• 3M Personal Safety Division: Global PPE conglomerate whose workwear segment overlaps with HAVEP on protective clothing certifications and industrial customers, but operates at much larger scale and broader product scope. Useful as a benchmark for regulatory depth and supply chain scale.

Others

• Sympany:

Market position

Weaknesses4 records

Competitive moat6 records

Key risks5 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/van-puijenbroek-textiel

Compliance16 records

Revenue estimate

Valuation estimate

Number of profiles

Subsidiaries6 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Koninklijke Van Puijenbroek Textiel