STATIC
STATIC (스태틱) is a South Korean consumer electronics company, founded in 2018 and founder-owned by Kim Dong-in, that designs and sells MAGPLUS-brand wireless charging accessories (battery packs, car chargers, grips, pouches) directly to individual consumers via its own website and Naver Smartstore.
- Company typePrivate
- Founded2018
- HeadquartersSeoul, South Korea
- Headcount1–10
- GTM typeB2C
- OfferingHardware or Manufacturing
What STATIC does
STATIC (스태틱) is a South Korean consumer electronics company founded in 2018 that designs and sells wireless charging accessories under its MAGPLUS brand. The product line consists of four hardware SKUs: a Battery Pack 2 with 5,000mAh capacity and MagSafe compatibility, a 25W Wireless Car Charger with Qi2 certification, a Grip Charger, and a Pouch. The underlying technology leverages standard wireless charging protocols (Qi2 and Apple's MagSafe magnetic alignment) rather than proprietary platforms, with products positioned as accessories for iPhone and other Qi2-compatible devices.
The company operates a direct-to-consumer go-to-market model, selling through its own website and the Naver Smartstore, Korea's largest domestic e-commerce marketplace. Pricing spans approximately 4,900 KRW for the Pouch to 59,800 KRW for the Wireless Car Charger 25W, and revenue is generated entirely from one-time hardware sales to individual consumers with no disclosed B2B, OEM, or enterprise customers. STATIC is founder-owned and operated by Kim Dong-in (김동인) as the single owner, employs 1-10 people, and is based in the Seoul/Gyeonggi area. The company supports Korean, English, and Japanese website versions, with the Japanese site (jp-static-mobile.imweb.me) representing the only signal of international expansion beyond the Korean domestic market. There are no disclosed funding rounds, external investors, or strategic partnerships.
STATIC firmographics
Firmographics- Name
- STATIC
- Legal name
- STATIC
- Website
- https://static-mobile.com
- Company type
- Private
- Founded year
- 2018
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- STATIC (스태틱) is a South Korean consumer electronics company, founded in 2018 and founder-owned by Kim Dong-in, that designs and sells MAGPLUS-brand wireless charging accessories (battery packs, car chargers, grips, pouches) directly to individual consumers via its own website and Naver Smartstore.
- Ownership category
- akta.pro rank
STATIC industry classification
Industry- Product category
- Consumer Electronics - Mobile Charging Accessories
- NAICS
- Battery Manufacturing (33591)
- SIC
- Electronic & Other Electrical Equipment (No Computer Equip) (3600)
- akta.pro primary industry
- Wireless Charging (Qi Pads, Stands, Multi-Device Mats) (CRACATAC)
- akta.pro secondary industries
- Power Banks & Portable Power (Battery Packs, MagSafe Packs) (CRACATAD), Batteries & Battery Packs (Rechargeable/Primary, Device-Specific Packs) (CRACATAG)
Keywords
Where STATIC is headquartered
LocationHeadquarters
- HQ city
- Seoul
- HQ country
- South Korea
- HQ region
- Asia
Offices1 record
Markets served
STATIC business model
Business model- GTM type
- B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Operations, Marketing or Sales, Personnel, Others
Revenue model
- Hardware Product Sales: STATIC generates revenue through the direct sale of wireless charging accessories and mobile device peripherals. Products include battery packs, car chargers, grip chargers, and pouches sold at one-time purchase prices. Revenue is transaction-based rather than subscription-based.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Wireless Car Charger 25W - 59,800 KRW |
| Unit Pricing | Pay-as-you-go | Battery Pack 2 - Price varies |
| Unit Pricing | Pay-as-you-go | Grip Charger - 34,800 KRW |
| Unit Pricing | Pay-as-you-go | Pouch - 4,900 KRW |
Go-to-market motion1 record
Distribution channels2 records
Marketing channels4 records
STATIC product offering
Product offeringCore offering
STATIC designs, manufactures, and sells MAGPLUS-branded wireless charging accessories for smartphones. Its product line comprises a 5,000mAh MagSafe-compatible wireless battery pack (15W), a Qi2-certified 25W wireless car charger mount, a portable magnetic grip charger, and a protective pouch, sold direct-to-consumer through its own e-commerce site and Korean marketplaces.
Product overview
STATIC (스태틱) is a South Korean mobile accessories company under the MAGPLUS brand, specializing in wireless charging solutions. The product portfolio consists of four main offerings: Battery Pack 2 (5000mAh MagSafe-compatible power bank with 15W charging), Wireless Car Charger 25W (Qi2-certified vehicle mount with silent operation), Grip Charger (portable grip-style wireless charger), and Pouch (protective carrying case). The company operates an e-commerce platform and provides after-sales service with a 1-year warranty on all products. Sales channels include the official website, Naver Smartstore, and third-party marketplaces.
Differentiator
Problem solved
Functional benefit
Brands
- MAGPLUS: Product brand for mobile accessories including Battery Pack 2, Grip Charger, Car Charger 25W, and Pouch. MAGPLUS is marketed as a wireless charging and mobile accessory brand.
Products and services
- MAGPLUS Battery Pack 2 (맥플러스 배터리 팩 2) 5,000mAh MagSafe-compatible wireless power bank delivering 15W fast wireless charging to smartphones, designed as a portable backup battery for individual smartphone users seeking cable-free charging on the go.
- MAGPLUS Wireless Car Charger 25W (맥플러스 차량용 무선 충전 거치대 Qi2 25W) Qi2-certified 25W wireless car charger and mount with silent operation, designed for individual drivers who need fast in-vehicle smartphone charging and secure magnetic mounting.
- MAGPLUS Grip Charger (맥플러스 그립 충전기) Portable grip-style magnetic wireless charger with ergonomic design for comfortable handheld use while charging, targeted at individual smartphone users who want a secure, cable-free in-hand charging accessory.
- MAGPLUS Pouch (맥플러스 파우치) Protective pouch case for carrying and protecting mobile devices and STATIC charging accessories, sold as a complementary accessory to the MAGPLUS charging lineup.
Quantifiable outcome
- 1-year warranty on all products
- +2 more outcomes
Companies that use STATIC
Customer profileSegments1 record
Ideal customer profiles1 record
STATIC technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature3 records
STATIC partnerships and signals
Strategic signalScale indicators1 record
Recent moves6 records
Expansion highlights4 records
STATIC competitors and assessment
Company assessmentDirect peers
- Mophie: Mophie is a heritage power-bank and wireless charging brand with a strong MagSafe/Juice Pack lineup. It overlaps directly with STATIC's Battery Pack 2 in portable power for iPhone buyers.
- AUKEY: AUKEY sells wireless chargers, car mounts, and power banks via Amazon and its own DTC site, with strong overlap to STATIC's grip/car charger/power bank trio. It is a frequent benchmark competitor on price and feature lists.
- Belkin: Belkin sells BoostCharge wireless chargers, MagSafe-compatible power banks, and car mounts through global retail and DTC. It is a long-standing Apple ecosystem accessory partner, competing with STATIC for premium iPhone buyers seeking Qi2/MagSafe-certified products.
- Baseus: Baseus is a major Chinese consumer electronics accessories brand with extensive MagSafe-compatible power bank, car charger, and grip-style wireless charger SKUs. It is a relevant comparable on product breadth and DTC scaling.
- CHOETECH: CHOETECH is a wireless charging accessory specialist with Qi-certified pads, stands, and car mounts. Its catalog directly parallels STATIC's wireless charging focus at similar price points.
- Anker: Anker is the dominant global direct-to-consumer mobile charging brand offering MagSafe/Qi-compatible power banks, wireless chargers, and car mounts at overlapping price points. Its product set most directly mirrors STATIC's MAGPLUS lineup, making it the closest comparable on category, channel (DTC + marketplaces), and target customer.
- Spigen: Spigen designs and sells premium mobile cases and MagSafe-compatible accessories globally. While more case-focused, its premium aluminum/MagSafe accessory positioning and DTC-plus-marketplace model overlap with STATIC's MAGPLUS playbook.
Broad incumbents
- Samsung Electronics: Samsung sells its own wireless chargers and power banks and is a major player in the broader mobile accessories ecosystem. While not a direct MagSafe competitor, it competes for the same wireless-charging consumer wallet and sets the broader wireless charging ecosystem standards.
- Apple (MagSafe Accessories): Apple sells first-party MagSafe Charger, MagSafe Battery Pack, and certifies third-party Qi2/MagSafe products. As the platform owner, Apple is the defining incumbent setting pricing, certification, and compatibility expectations for STATIC's products.
Emerging players
- Shenzhen ROMOSS: ROMOSS is a power bank specialist with growing wireless charging and GaN charger lines sold across Asia and global marketplaces. It overlaps with STATIC's Battery Pack 2 as a portable power alternative, with a broader SKU portfolio.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat2 records
Key risks6 records
Key highlights5 records
Customer concentration
STATIC social profiles
Digital presenceSTATIC financial estimates
Financial estimateRevenue estimate
Valuation estimate
STATIC leadership team
Management profileNumber of profiles
Profiles1 record
STATIC funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
STATIC M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about STATIC
What does STATIC do?
STATIC designs, manufactures, and sells MAGPLUS-branded wireless charging accessories for smartphones. Its product line comprises a 5,000mAh MagSafe-compatible wireless battery pack (15W), a Qi2-certified 25W wireless car charger mount, a portable magnetic grip charger, and a protective pouch, sold direct-to-consumer through its own e-commerce site and Korean marketplaces.
Is STATIC a public or private company?
STATIC is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was STATIC founded?
STATIC was founded in 2018. It employs 1 to 10 people.
Where is STATIC based?
STATIC is headquartered in Seoul, South Korea, in the Asia region.
How does STATIC make money?
One revenue line is on record: hardware Product Sales.
Who are STATIC's main competitors?
Direct peers on record are Mophie, AUKEY, Belkin, Baseus, CHOETECH, Anker and Spigen. Broad incumbents are Samsung Electronics and Apple (MagSafe Accessories). Shenzhen ROMOSS is listed as an emerging player.
Does STATIC have an API?
No public API is recorded for STATIC.
What industry is STATIC in?
STATIC's product category is Consumer Electronics - Mobile Charging Accessories. Its primary akta.pro industry code is CRACATAC, Wireless Charging (Qi Pads, Stands, Multi-Device Mats), with a secondary code of CRACATAD, Power Banks & Portable Power (Battery Packs, MagSafe Packs). Its NAICS code is 33591 and its SIC code is 3600.