UP IT services

What UP IT services does

UP IT Services is a privately held Brazilian IT services company founded in 2011 and headquartered in Higienópolis, São Paulo. The firm delivers seven interconnected technology offerings to Brazilian enterprises: custom web platforms (Python/FastAPI or Node.js/Django backends, React/Next.js frontends, PostgreSQL, Docker, AWS), native corporate Android applications in Kotlin with offline-first architecture and hardware integration for Zebra/Honeywell/Datalogic devices, CNN-based machine learning for visual inspection and demand forecasting (PyTorch/TensorFlow), LLM integration across multiple foundation models with RAG architecture and on-premise deployment options, multi-agent AI automation with a modular Skills framework for autonomous process execution, electronic document management (GED) combining OCR with LLM-based classification and LGPD compliance, and embedded native applications for Lexmark, HP, Samsung, and Brother multifunctional hardware platforms. The technology stack is open-source-first and emphasizes interoperability across the product surface.

The company generates revenue primarily through project-based professional services (custom development, AI/automation implementations, embedded app builds) supplemented by managed services for document management. Each engagement is scoped individually with a free initial ROI analysis offered to prospects. GTM is a direct enterprise field sales motion with no reseller or partner channel, originating from São Paulo and delivered remotely across Brazil. The company does not publicly disclose pricing, revenue, funding, customer logos, leadership, or ownership structure.

Customer acquisition is driven by direct outreach via WhatsApp Business and email, with the corporate website serving as the primary discovery surface. The company positions itself around a human-in-the-loop philosophy where AI decisions are validated by human review, targeting Brazilian enterprises whose critical processes remain trapped in spreadsheets, disconnected systems, or manual workflows. Quantified outcomes reported include NF validation workflow at 92% confidence with 3-minute execution, visual inspection accuracy above 95%, and 96% document capture confidence, though these figures are self-reported without third-party validation.

Name

UP IT services

Legal name

UP IT Services

Website

https://upitservices.com.br

Company type

Private

Founded year

2011

Operating status

Operating

Headcount range

11–50 employees

Ownership category

akta.pro rank

Product category

Custom Enterprise IT Services

NAICS

Computer Systems Design and Related Services (54151), Computer Systems Design Services (541512), Custom Computer Programming Services (541511)

SIC

Services-Computer Integrated Systems Design (7373), Services-Computer Programming Services (7371)

akta.pro primary industry

AI/ML Engineering & Model Development Services (BPAEAHAF)

akta.pro secondary industries

Strategy & IT Advisory (BPAEAAAA), Enterprise Architecture & IT Operating Model (BPAHAEAB)

Keywords

• Custom software development
• Robotic process automation
• Document management systems
• AI agent orchestration
• Machine learning integration

Headquarters

HQ city

São Paulo

HQ country

Brazil

HQ region

Latin America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Technology or R&D, Operations, Marketing or Sales, Infrastructure

Revenue model

1. Custom Software Development: Project-based development of custom web systems, Android apps, and platforms tailored to client business processes. Billed through scoping, sprints, and milestones.
2. AI/Automation Solutions: Implementation of AI agents, LLM integrations, and automation workflows. Includes mapping, prototyping, development, pilot supervision, and ongoing support.
3. Document Management (GED): Digital document management solutions including scanning, classification, workflows, and compliance. Implementation plus ongoing operational support.
4. Embedded Multifunctional Solutions: Native apps for scanner/photocopier panels (Lexmark, HP, Samsung, Brother) eliminating PC dependency for scanning workflows.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels3 records

Core offering

UP IT Services designs, develops, and implements custom enterprise technology solutions for Brazilian organizations, including bespoke web platforms and SaaS systems, native Android corporate applications, CNN-based machine learning models, LLM-powered AI integrations, multi-agent process automation, electronic document management (GED), and embedded apps for multifunctional printers. Each engagement is scoped, built, and supported by an in-house senior technical team operating from São Paulo with remote delivery across Brazil.

Product overview

UP IT Services is an IT services company founded in 2011 in São Paulo, Brazil, offering a portfolio of seven interconnected technology solutions. The core offering spans custom web systems (Sistemas Web sob Medida), native Android apps, CNN-based machine learning, LLM AI integration, AI agent automation, electronic document management (GED), and embedded multifunctional apps. The products are designed to work independently and in combination — for example, LLM AI combines with GED for intelligent document search, AI Agents leverage CNN and LLM for end-to-end process automation, and Android apps integrate with multifunctionals and web systems. The company operates on an open-source-first philosophy using Python, Node.js, React, and PostgreSQL, serving clients throughout Brazil from its São Paulo headquarters.

Differentiator

Problem solved

Functional benefit

Products and services

• Custom Web Systems (Sistemas Web sob Medida) Custom-built web platforms, portals, and SaaS systems developed with Python/FastAPI or Node.js/Django backends, React/Next.js frontends, PostgreSQL databases, and AWS deployment with Docker and CI/CD. Includes multi-tenant platforms, internal management systems, B2B e-commerce, and compliance systems with audit trails, designed for Brazilian enterprises requiring scalable, customized operational systems.
• Corporate Android Apps (Aplicativos Android Corporativos) Native Android applications built in 100% Kotlin with Jetpack Compose for field operations, inventory and logistics workflows, scanner integration, mobile dashboards, and CRM. Features offline-first architecture with automatic synchronization via WorkManager, MDM/SSO/LDAP security, and deep integration with Zebra, Honeywell, and Datalogic hardware devices.
• Machine Learning with CNN (CNN/ML) Custom Convolutional Neural Network models trained on the client's real operational data using PyTorch or TensorFlow for visual inspection, quality control, document classification, demand forecasting, anomaly detection, and computer vision. Models are deployed as REST APIs or embedded directly into Android or web systems, achieving accuracy above 95% on quality inspection tasks.
• LLM AI Integration (IA com LLM) Integration service connecting large language models — GPT-4o, Claude 3.5, Gemini Pro, Llama 3, and Mistral — to client business systems. Includes RAG architecture with vector database, document analysis, chatbot, semantic search, compliance checking, and fine-tuning, with on-premise deployment available for clients requiring data sovereignty.
• AI Agent Automation (Automação com Agentes de IA) Multi-agent AI system with modular Skills including document reading/extraction, business rule validation, ERP/CRM integration, notification, reasoning/planning, and human escalation. Agents autonomously execute processes such as NF-e processing, support ticket triage, and workflow automation, with human-in-the-loop oversight for high-risk decisions.
• Electronic Document Management (Gestão Eletrônica de Documentos / GED) Electronic document management system combining OCR and LLM-based intelligent capture with semantic search, approval workflows, digital signatures, and LGPD compliance. Converts physical archives into searchable digital assets with automatic classification, metadata extraction, expiry alerts, and ERP/CRM integration via REST API.
• Embedded Multifunctional Apps (Multifuncionais Embarcadas) Native embedded applications for scanner and multifunctional panels supporting Lexmark e-SF, HP OXPd, Samsung XOA, and Brother BSI platforms. Enables one-touch scanning to ERP/GED, hardware-level OCR, secure printing via badge/PIN, and PC-free workflows executed directly on the device.

Quantifiable outcome

• NF validation workflow achieves 92% confidence with 3-minute execution time and only 1 revision required
• +2 more outcomes

Segments1 record

Ideal customer profiles1 record

Technology focussed Yes

API detail

Has API

Yes

API docs

API detail

Core technology

AI maturity

App detail

Integration14 records

AI capability11 records

Feature5 records

Scale indicators2 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• UiPath: Global leader in robotic process automation and AI agent platforms; UP IT's process automation and AI agent work competes for the same Brazilian enterprise automation budget.
• CI&T: Brazilian-headquartered digital engineering and AI services firm serving large enterprises with custom software, data/AI and automation — a near-direct peer in scale, geography and delivery model.
• Automation Anywhere: Cloud-native RPA and AI agent platform serving enterprises globally including in Brazil; comparable in automating document processing, ERP/CRM workflows and back-office operations.
• Stefanini: Major Brazilian-origin global IT services and consulting firm offering custom software, automation, AI and digital transformation to enterprises — directly comparable in geography, customer base and service mix to UP IT Services.

Broad incumbents

• TOTVS: Largest Brazilian enterprise software company offering ERP, CRM, document management and now AI features; a broad incumbent that competes for the same enterprise IT modernization budget as UP IT.
• Accenture: Global consulting and IT services leader with substantial Brazilian enterprise AI and automation practice; competes for large enterprise modernization RFPs that UP IT also targets.
• Cognizant: Global IT services firm offering AI, automation and enterprise application services to large enterprises including Latin America — competes on enterprise AI integration deals.
• NTT Data: Large global IT services firm with significant Brazil operations covering AI, automation, systems integration and managed services — overlapping UP IT's enterprise delivery capabilities.
• Infosys: Global IT services and AI/digital transformation provider with Latin American operations; comparable in delivering enterprise AI, automation and systems integration projects at scale.
• Senior Sistemas: Brazilian enterprise software and services provider with ERP, document management and automation capabilities, overlapping significantly with UP IT's GED and systems integration offerings.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/upitservices
• Facebookfacebook.com/upitservices
• LinkedInlinkedin.com/company/up-it-services

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about UP IT services