Heks'nkaas

What Heks'nkaas does

Heks'nkaas (legal entity HEKSENKAAS B.V.) is a Dutch food manufacturer founded around 2012 and headquartered at Hinmanweg 5, Oldenzaal, Netherlands. The company produces a portfolio of fresh spreadable dips (smeerdip) under the HEKS'NKAAS® trademark, anchored by the dairy-based Origineel variant (cream cheese with fresh parsley, leek, and garlic) and extended into flavor variants (Tomaat Basilicum, Pesto Oude Kaas, Zoete Chili) and a parallel plant-based sub-brand (Vegan Origineel, Vegan Gerookte Paprika Knoflook). A specialty 'Voor Op Brood' SKU launched in 2024 with added vegetables to address bread/lunch occasions. Production is consolidated at the Oldenzaal facility under IFS Food certification; supply chain is integrated with parent Signature Foods for recruitment and shared R&D functions.

The commercial model is wholesale distribution through Dutch grocery retail, with Albert Heijn (600+ stores carrying the vegan smoked paprika SKU) as the primary trade partner and HEMA as a foodservice channel via a Broodje HEKS'NKAAS Vegan sandwich. The HEKS'NKAAS® trademark is registered in the Netherlands, Belgium, Germany, and France, with localized sites at heksnkaas.nl, .be, .fr, and hexn.de. End customers are Dutch/Benelux consumers using the product primarily for borrel (aperitivo) and lunch occasions. Brand marketing runs through TV commercials (since 2018), Facebook campaigns, a YouTube cultural series ('Hoe Borrelt Nederland'), a recipe website with 80+ recipes, and event activations including the Huishoudbeurs (8 editions) and Kees Smit Tuintrend events.

Revenue is generated through one-time wholesale sell-in to retailers; pricing is set at retailer discretion. The company has 11-50 employees, is privately held as a subsidiary of Signature Foods, and does not disclose revenue. The trajectory is characterized by incremental brand-led product and channel extension rather than scale-driven expansion, with no disclosed fundraising, acquisitions, or executive turnover.

Name

Heks'nkaas

Legal name

HEKSENKAAS B.V.

Website

https://heksnkaas.nl

Company type

Private

Founded year

2012

Operating status

Operating

Headcount range

11–50 employees

Short description

Heks'nkaas (HEKSENKAAS B.V.), founded ~2012 in Oldenzaal, Netherlands, manufactures fresh spreadable cream-cheese dips (HEKS'NKAAS®) including dairy and vegan variants, sold primarily through Dutch supermarkets such as Albert Heijn and HEMA to Dutch consumers for borrel and lunch occasions.

Ownership category

akta.pro rank

Product category

Spreadable Dairy and Vegan Dips

NAICS

Dairy Product (except Frozen) Manufacturing (31151)

SIC

Dairy Products (2020)

akta.pro primary industry

Refrigerated Dips & Spreads (Cream Cheese, Hummus, Salsa, Guacamole) (CRADACAG)

akta.pro secondary industry

Dairy Spreads, Dips & Cream Cheese Manufacturing (AFAKAKAL)

Keywords

• Spreadable cream cheese dips
• Vegan snack spreads
• Fresh herb dips
• Branded chilled dips
• Party appetizer spreads

Headquarters

HQ city

Oldenzaal

HQ country

Netherlands

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales

Revenue model

1. Consumer Food Products - Retail: Heks'nkaas manufactures and sells spreadable dips (smeerdip) under the HEKS'NKAAS® brand through retail supermarket chains in the Netherlands and Belgium. Products are sold in various sizes (115g dip cup, 150g, 200g, XL) and variants (Origineel, Tomaat Basilicum, Pesto Oude Kaas, Zoete Chili, Vegan, Vegan Gerookte Paprika Knoflook, Voor Op Brood). Revenue is generated through wholesale distribution to retailers.

Go-to-market motion1 record

Distribution channels4 records

Marketing channels6 records

Core offering

Heks'nkaas manufactures and sells chilled spreadable cream cheese dips (smeerdip) under the HEKS'NKAAS® brand, including the original dairy-based recipe (cream cheese with parsley, leek and garlic) and 100% plant-based vegan variants. Products are offered in multiple sizes (115g, 150g, 200g, XL) and flavors (Origineel, Tomaat Basilicum, Pesto Oude Kaas, Zoete Chili, Vegan Origineel, Vegan Gerookte Paprika Knoflook, Voor Op Brood) and are distributed through Dutch supermarket chains led by Albert Heijn, with secondary food service placement at HEMA.

Product overview

Heks'nkaas is a Dutch food company producing a portfolio of spreadable dips (smeerdip) centered on the HEKS'NKAAS brand. The core product is HEKS'NKAAS Origineel, a fresh dairy-based spread made with cream cheese, fresh herbs (parsley, leek, garlic), and cream. The product line extends across multiple sizes (115g to XL) to serve both personal snacking and sharing occasions. Flavor variants include Tomaat Basilicum for an Italian profile. A parallel vegan sub-brand launched in 2022 offers dairy-free alternatives (Origineel and Gerookte Paprika Knoflook flavors) using plant-based oils. A specialty variant 'Voor Op Brood' targets bread and lunch occasions with added vegetables. All products emphasize the 'magic touch' of fresh ingredients and are produced at the company's Oldenzaal facility.

Differentiator

Problem solved

Functional benefit

Brands

• HEKS'NKAAS® Origineel: The original spreadable dip made with dairy (cream cheese), fresh parsley, leek, and garlic. The flagship product.
• HEKS'NKAAS® Tomaat Basilicum
• HEKS'NKAAS® Vegan
• HEKS'NKAAS® Vegan Gerookte Paprika Knoflook
• HEKS'NKAAS® Voor Op Brood
• HEKS'NKAAS® Origineel XL
• HEKS'NKAAS® Vegan Origineel

Products and services

• HEKS'NKAAS® Origineel The original dairy-based spreadable dip (smeerdip) made with cream cheese, cream, and fresh herbs (parsley, leek, garlic) using the proprietary 'magic touch' recipe. Marketed to Dutch consumers for borrel snacking, sandwich spreads and cooking.
• HEKS'NKAAS® Tomaat Basilicum Tomato and basil flavored spreadable dip variant with an Italian character, made with tomatoes, basil and parsley for a festive presentation and Mediterranean taste. Targeted at consumers seeking an Italian-inspired twist on the original HEKS'NKAAS® spread.
• HEKS'NKAAS® Vegan Origineel 100% vegan spreadable dip made with plant-based oils (rapeseed, coconut) and fresh herbs and garlic, designed to match the taste and appearance of the original HEKS'NKAAS® Origineel without dairy. Targeted at vegan and dairy-free consumers.
• HEKS'NKAAS® Vegan Gerookte Paprika Knoflook Vegan spreadable dip with smoked paprika and garlic, offering a smoky flavor and festive orange color. Made in-house using the signature 'magic touch' recipe. Targeted at vegan consumers seeking bolder flavor profiles, distributed through Albert Heijn.
• HEKS'NKAAS® Voor Op Brood Specialty HEKS'NKAAS® spread with extra vegetables (carrot, celery, leek, spring onion) for spreading on bread, crackers and sandwiches. The colorful vegetable bits add crunch and visual appeal, targeted at lunch and breakfast occasions.
• HEKS'NKAAS® Tube Packaging Format Squeeze tube packaging of HEKS'NKAAS® spreadable dip, designed for easier filling of chips and convenient single-handed dispensing during borrel and snacking occasions.
• HEKS'NKAAS® Duo Packaging (Origineel + Zoete Chili) Duo pack combining HEKS'NKAAS® Origineel and HEKS'NKAAS® Zoete Chili in a single package, designed for consumers who want two flavors together for borrel or sharing occasions.
• Broodje HEKS'NKAAS® Vegan (HEMA ready-to-eat sandwich) Ready-to-eat freshly baked sandwich with HEKS'NKAAS® Vegan, sold through HEMA's in-store restaurant and takeaway offering as a co-branded prepared food item.
• HEKS'NKAAS® Origineel XL XL-size version of the original HEKS'NKAAS® spreadable dip, sized for sharing and larger borrel gatherings.

Named customers2 records

Segments1 record

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

Eight partnerships are on record, tiered core and minor.

• HEMAcoreChannel Partner/ Reseller/ DistributorHEMA, a Dutch retailer with stores featuring restaurants and takeaway, offers a ready-to-eat Broodje HEKS'NKAAS® Vegan (sandwich with HEKS'NKAAS® Vegan) in their stores. This represents a foodservice/prepared meals partnership where HEKS'NKAAS® products are used as an ingredient in HEMA's ready-to-eat food offerings.
• Albert HeijncoreChannel Partner/ Reseller/ DistributorAlbert Heijn is the primary retail distribution partner for HEKS'NKAAS® products in the Netherlands. Products including HEKS'NKAAS® Vegan Gerookte Paprika Knoflook are available at over 600 Albert Heijn store locations, making it one of the most important distribution channels for the brand.
• Kees Smit TuinmeubelenminorGTM or Marketing PartnerHEKS'NKAAS® partnered with Kees Smit Tuinmeubelen for the Tuintrend Event series. HEKS'NKAAS® was featured in a tasting garden at Kees Smit Experience stores XXL in Almelo, Venlo, and Amersfoort, reaching over 100,000 visitors. The event showcased HEKS'NKAAS® products in a garden/outdoor living context.
• BulbbyminorGTM or Marketing PartnerPromotional partnership from April to June 2017 where HEKS'NKAAS® Origineel 200g packaging featured a special promotional wrapper with Bulbby. Customers who purchased the product could win Bulbby BBQ aprons or receive a discount on them. The partnership tied into summer BBQ season.
• Signature FoodscoreStrategic or Co-development PartnerHeksenkaas BV is a subsidiary of Signature Foods, described as 'a leading company with quality products and strong brands.' Signature Foods organizes annual Inspiration Days where HEKS'NKAAS® and other brands present plans for the coming year. HEKS'NKAAS® recruits employees and manages internships through Signature Foods' recruitment portal.
• Versunie Van TolminorGTM or Marketing PartnerHEKS'NKAAS® was featured at the Versunie trade show organized by their customer Versunie Van Tol in Houten on April 5, 2022. This was after 2 years of no trade show presence due to the COVID-19 pandemic. In-house chef Berry provided product tastings to attendees.
• Mattie's GrillminorGTM or Marketing PartnerA BBQ workshop partnership in spring 2019 where special HEKS'NKAAS® promotional packaging featured Mattie's Grill branding. Customers could enter a competition via the website to win a BBQ workshop for 10 people hosted by Mattie's Grill at the customer's own location.
• HuishoudbeursminorGTM or Marketing PartnerHEKS'NKAAS® participated in the Dutch Huishoudbeurs (Household Fair) 8 times, most recently from February 22 to March 1, 2020. The event is a major consumer exhibition in the Netherlands where HEKS'NKAAS® showcased product tastings including Origineel, Pesto Oude Kaas, and Tomaat Basilicum variants.

Scale indicators3 records

Recent moves6 records

Expansion highlights6 records

Emerging players

• Tofutti Brands: Pure-play dairy-free cream cheese and spread maker. Smaller scale and more US-centric, but a comparable niche plant-based spreads competitor with overlapping target consumers and use cases.
• Violife: 100% plant-based cheese and spread brand (owned by Upfield). Closely comparable to HEKS'NKAAS Vegan in formulation philosophy and target consumer, though with a broader plant-based cheese range.

Broad incumbents

• Arla Foods: European dairy cooperative producing cream cheese and spreads sold across Benelux and Germany. Overlaps with HEKS'NKAAS in retail dairy spreads but operates across a much broader dairy portfolio (milk, yogurt, butter, cheese).
• Hochland: German/European dairy manufacturer with cream cheese, cheese spreads, and snack cheese products sold via European retailers. Comparable on product format and European retail channels but with a broader cheese portfolio.
• Lactalis (Galbani): Global dairy leader owning Galbani, a major cream cheese brand. Lactalis competes with HEKS'NKAAS in chilled cream cheese spreads across European grocery but at far greater scale and category breadth.

Direct peers

• Bel Group: French dairy multinational whose Boursin brand is a garlic-and-herb flavored cheese spread — a near-analog to HEKS'NKAAS Origineel in format, flavor profile, and borrel/snacking positioning. Laughing Cow widens its spread portfolio overlap.
• Upfield: World's largest plant-based spreads company (Flora, Becel, Violife, ProActiv). Upfield directly competes with HEKS'NKAAS Vegan in the refrigerated plant-based dip/spread segment and offers a comparable R&D and European distribution scale.
• Mondelez International: Owner of Philadelphia, the global category-leading cream cheese spread brand. Philadelphia competes head-on with HEKS'NKAAS in chilled dairy spreads across European retail shelves, including the Netherlands.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks7 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/watch?v=HV2AOeXFkcI
• Facebookfacebook.com/HEKSNKAAS
• Xx.com/heksnkaas
• LinkedInlinkedin.com/company/heks-nkaas-

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Heks'nkaas