Kees Smit Garden Furniture
- Company typePrivate
- Founded1940
- HeadquartersAlmelo, Netherlands
- Headcount—
- GTM typeB2C
- OfferingHardware or Manufacturing
Kees Smit Garden Furniture firmographics
Firmographics- Name
- Kees Smit Garden Furniture
- Legal name
- Kees Smit Tuinmeubelen
- Website
- https://keessmit.nl
- Company type
- Private
- Founded year
- 1940
- Operating status
- Operating
- Ownership category
- akta.pro rank
Kees Smit Garden Furniture industry classification
Industry- Product category
- Outdoor and Garden Furniture Retail
- NAICS
- Furniture and Home Furnishings Retailers (4491)
- SIC
- Retail-Home Furniture, Furnishings & Equipment Stores (5700)
- akta.pro primary industry
- Outdoor Furniture Retail (Patio Seating, Dining Sets, Umbrellas, Outdoor Storage) (CRAIAAAJ)
- akta.pro secondary industry
- Patio & Outdoor Furniture Retail (Seating, Dining, Umbrellas) (CRAIAIAF)
Keywords
Where Kees Smit Garden Furniture is headquartered
LocationHeadquarters
- HQ city
- Almelo
- HQ country
- Netherlands
- HQ region
- Europe
Offices4 records
Markets served
Kees Smit Garden Furniture business model
Business model- GTM type
- B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Operations, Personnel, Marketing or Sales, Infrastructure
Revenue model
- Retail merchandise sales (online & in-store): Primary revenue from direct sale of garden furniture and accessories through the Kees Smit e-commerce website and 4 Experience Stores XXL. Revenue is generated through one-time product purchases across categories including tuinsets (dining sets), loungesets (lounge sets), tuinstoelen (garden chairs), tuintafels (garden tables), ligbedden (sun loungers), tuinbanken (garden benches), parasols, pergolas, tuinkussens (cushions), and accessories. The model is one-time purchase per product, supported by accessory/maintenance product lines (cleaners, protectors) that drive repeat purchases.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Standard retail pricing per product, varying by size, material, brand, and collection |
Go-to-market motion1 record
Distribution channels2 records
Marketing channels9 records
Kees Smit Garden Furniture product offering
Product offeringCore offering
Kees Smit Garden Furniture is a Dutch omnichannel retailer selling outdoor garden furniture and accessories — including garden sets, lounge sets, tables, chairs, loungers, benches, parasols, pergolas, cushions, BBQs, and maintenance products — directly to consumers through its own e-commerce platform and four large Experience Stores XXL showrooms across the Netherlands. The company carries multiple premium brands (Hartman, Apple Bee, SUNS, Tierra Outdoor, Bellagio, ROUGH, Cosi) and also sells its own proprietary line of biodegradable cleaning and protection products for outdoor furniture.
Product overview
Kees Smit Garden Furniture operates as a multi-brand e-commerce platform and retailer specializing in outdoor garden furniture and accessories. The core product portfolio spans multiple categories including garden sets (tuinsets), lounge sets, garden tables (tuintafels), garden chairs (tuinstoelen), loungers (ligbedden), garden benches (tuinbanken), parasols and shade cloths, pergolas and roller blinds, garden cushions, barbecues and outdoor cooking, cleaning and storage solutions, and accessories and decoration. The company features four primary brands (Hartman, Apple Bee, SUNS, and Tierra Outdoor) alongside additional branded collections including Bellagio, ROUGH Furniture, Manifesto Furniture, Sunyard Furniture, and Cosi. Kees Smit also offers proprietary maintenance products including teak/hardwood color protectors, multi-surface cleaners, and shields. The business operates four Experience Stores XXL physical showrooms in the Netherlands (Almelo, Amersfoort, Venlo, and Eindhoven) complemented by an e-commerce platform offering delivery and in-store pickup options.
Differentiator
Problem solved
Functional benefit
Products and services
- Tuinsets (Garden Sets) Complete outdoor dining sets combining tables and chairs for 2-10 persons, available in materials such as aluminium, wood, wicker, plastic, rope, polywood, rattan, metal and stainless steel, sold to consumers for residential garden use.
- Loungesets (Lounge Sets) Outdoor lounge furniture sets including corner configurations, chair-sofa combinations, dining loungesets, and chaise longue layouts for relaxed outdoor seating in residential gardens.
- Tuintafels (Garden Tables) Outdoor tables including dining tables, bar tables, picnic tables, fire tables, lounge tables and side tables in rectangular, round, oval, Danish oval, square and triangular shapes and materials such as wood, aluminium, plastic, polywood, Dekton, sintered stone, stainless steel, metal and wicker.
- Tuinstoelen (Garden Chairs) Outdoor chairs including adjustable chairs, dining chairs, lounge chairs, hanging chairs, bar stools, stackable chairs, rocking chairs, reclining chairs, tub chairs, terrace chairs, garden armchairs and bistro chairs in various materials.
- Ligbedden (Sun Loungers) Outdoor loungers and sunbeds including adjustable loungers, garden beds, deckchairs, lounge beds and luxury loungers in various materials.
- Tuinbanken (Garden Benches) Outdoor benches including lounge benches, park benches, picnic benches, swing benches, love seats, tete-a-tete benches, and balcony lounge benches.
- Parasols & Shade Cloths Outdoor shade solutions including cantilever parasols, standing parasols, wall parasols, balcony parasols, parasol bases and shade cloths in various sizes and materials.
- Pergolas & Outdoor Roller Blinds Outdoor shelter structures including black pergolas, beige/white pergolas, wind screens, slat side panels and outdoor roller blinds.
- Tuinkussens (Garden Cushions) Outdoor cushions including chair cushions, lounge cushions, decorative cushions, bench cushions, deckchair cushions, heated cushions and pallet cushions in various sizes and colours.
- Barbecues & Outdoor Cooking Outdoor cooking equipment including BBQs, outdoor kitchens, BBQ accessories and BBQ covers.
- Cleaning & Storage Maintenance and storage products including cleaning agents, garden furniture covers, storage boxes, garden cabinets, cushion bags, parasol covers, lounge set covers and garden set covers.
- Garden Accessories & Decoration Garden accessories and decor including plants and pots, decorative cushions, outdoor rugs, side tables, trays, rotating plates, outdoor candles, table runners, throws, placemats, poufs, footstools, fire and terrace heating, garden lighting, gift vouchers and birdhouses.
- Kees Smit Teak & Hardhout Kleurbeschermer (Own-brand colour protector) Own-brand 1000ml teak and hardwood colour protector (light brown) with two application cloths; Ecosafe-labelled and biodegradable, restores and maintains the warm brown colour of teak and hardwood garden furniture.
- Kees Smit Multi-surface Reiniger (Own-brand cleaner) Own-brand 1000ml multi-surface cleaner with sponge for wicker, aluminium, polywood, stone, stainless steel, plastic and glass outdoor furniture; biodegradable formulation.
- Kees Smit Teak & Hardhout Shield (Own-brand water and dirt repellent) Own-brand 1000ml water and dirt repellent protector for teak and hardwood garden furniture, supplied with two application cloths.
- Experience Stores XXL Showrooms Physical showroom experience in Almelo, Amersfoort, Venlo and Eindhoven where customers can view, test and purchase garden furniture in person with sales advisor consultation; products can also be collected from the Almelo warehouse.
Quantifiable outcome
- 9.5/10 customer satisfaction score based on 59,000+ verified reviews on Kiyoh
- +2 more outcomes
Companies that use Kees Smit Garden Furniture
Customer profileSegments2 records
Ideal customer profiles2 records
Kees Smit Garden Furniture technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration7 records
Feature3 records
Kees Smit Garden Furniture partnerships and signals
Strategic signalScale indicators5 records
Recent moves6 records
Expansion highlights6 records
Kees Smit Garden Furniture competitors and assessment
Company assessmentDirect peers
- Home24: European online furniture retailer with strong presence in the Netherlands selling indoor and outdoor furniture directly to consumers. Directly comparable online furniture retail model with overlapping assortment and customer base.
- Intratuin: Major Dutch garden center chain selling garden furniture, plants, BBQs, and outdoor living products through physical stores across the Netherlands. Directly comparable as a Dutch omnichannel outdoor/garden retailer with both showrooms and seasonal promotional cycles.
- JYSK: Scandinavian home furnishings retailer operating 100+ stores in the Netherlands, with a substantial outdoor/garden furniture category. Comparable as a multi-channel furniture retailer serving Dutch consumers with overlapping product categories including loungesets, chairs, and outdoor accessories.
- Tuinmeubelen.nl: Dutch online specialist in garden furniture retail with similar brand portfolio (including Hartman, Apple Bee, SUNS) and direct-to-consumer delivery model. Highly direct peer competing for the same Dutch outdoor furniture shopper with comparable assortment.
- Westwing Home & Living: European home and living e-commerce retailer with curated outdoor/garden furniture assortment in the Netherlands. Comparable online-only home furnishings retailer targeting similar aspirational homeowner demographic.
- Kwantum: Dutch home and garden retailer offering outdoor furniture, garden accessories, and home furnishings through physical stores and online. Direct competitor in Dutch outdoor/home retail with similar value-price positioning and seasonal sale cycles.
- VidaXL: Large Netherlands-based online retailer selling outdoor furniture, garden furniture, and home furnishings across Europe. Direct peer in outdoor/garden furniture e-commerce with overlapping brand portfolio and price-point strategy, though VidaXL is broader (general merchandise) and pan-European.
Broad incumbents
- IKEA Netherlands: Global furniture incumbent with a significant outdoor/garden furniture assortment sold through Dutch stores and online. Overlaps with Kees Smit on outdoor seating, dining sets, and accessories but serves a broader home furnishing portfolio with lower price points and self-service model.
- Conforama Netherlands: European furniture retailer with Dutch operations selling indoor and outdoor furniture through showrooms and online. Overlaps with Kees Smit on outdoor furniture but as part of a broader home furnishing portfolio with established brand partnerships.
- Beter Bed: Dutch home furnishings retailer primarily known for bedding/mattresses but expanding into broader home categories including outdoor living. Adjacent competitor in Dutch home furnishings retail with similar omnichannel infrastructure.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights6 records
Customer concentration
Kees Smit Garden Furniture social profiles
Digital presenceKees Smit Garden Furniture compliance and trust
Trust signalCompliance2 records
Kees Smit Garden Furniture financial estimates
Financial estimateRevenue estimate
Valuation estimate
Kees Smit Garden Furniture leadership team
Management profileNumber of profiles
Kees Smit Garden Furniture funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Kees Smit Garden Furniture M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Kees Smit Garden Furniture
What does Kees Smit Garden Furniture do?
Kees Smit Garden Furniture is a Dutch omnichannel retailer selling outdoor garden furniture and accessories — including garden sets, lounge sets, tables, chairs, loungers, benches, parasols, pergolas, cushions, BBQs, and maintenance products — directly to consumers through its own e-commerce platform and four large Experience Stores XXL showrooms across the Netherlands. The company carries multiple premium brands (Hartman, Apple Bee, SUNS, Tierra Outdoor, Bellagio, ROUGH, Cosi) and also sells its own proprietary line of biodegradable cleaning and protection products for outdoor furniture.
Is Kees Smit Garden Furniture a public or private company?
Kees Smit Garden Furniture is a private company. It is classified as family owned and is currently operating.
When was Kees Smit Garden Furniture founded?
Kees Smit Garden Furniture was founded in 1940.
Where is Kees Smit Garden Furniture based?
Kees Smit Garden Furniture is headquartered in Almelo, Netherlands, in the Europe region.
How does Kees Smit Garden Furniture make money?
One revenue line is on record: retail merchandise sales (online & in-store).
Who are Kees Smit Garden Furniture's main competitors?
Direct peers on record are Home24, Intratuin, JYSK, Tuinmeubelen.nl, Westwing Home & Living, Kwantum and VidaXL. Broad incumbents are IKEA Netherlands, Conforama Netherlands and Beter Bed.
Does Kees Smit Garden Furniture have an API?
No public API is recorded for Kees Smit Garden Furniture.
What industry is Kees Smit Garden Furniture in?
Kees Smit Garden Furniture's product category is Outdoor and Garden Furniture Retail. Its primary akta.pro industry code is CRAIAAAJ, Outdoor Furniture Retail (Patio Seating, Dining Sets, Umbrellas, Outdoor Storage), with a secondary code of CRAIAIAF, Patio & Outdoor Furniture Retail (Seating, Dining, Umbrellas). Its NAICS code is 4491 and its SIC code is 5700.