What Safepark Usa does

SafePark USA is an independent insurance agency specializing in risk management and insurance coverage for amusement and entertainment facilities across the United States. Founded in 2012 and headquartered at 206 Williamson Rd., Suite 100, Roanoke, VA, the firm operates as an affiliate of HAWK Advisers, Inc. (the parent entity formed in 2016 by merging two second-generation insurance agencies: Rand Wright's agency and Stephen Hamilton's Commercial Insurance Services). SafePark USA conducts business under DBA names "SafeParkUSA" and "SafeParkUSA Insurance Services" in California, and as "HAWK Advisers, Inc." in Michigan and New York.

The agency's product portfolio is organized around nine facility-type verticals: Family Entertainment Centers (FEC), amusement parks, arcades, axe throwing venues, campgrounds/RV parks, go kart tracks, trampoline parks, water parks, and social houses. Each vertical packages coverage lines such as property, general and participant liability, equipment breakdown, workers compensation, cyber liability, environmental liability, product liability, liquor liability, business interruption, commercial auto, and umbrella insurance. The underlying technology is a web-based platform supporting quote requests, contact forms, newsletter subscription, and carrier aggregation across multiple specialized insurers — SafePark USA does not underwrite policies directly but acts as a commission-earning intermediary. Sales are conducted via a consultative motion in which field advisors perform on-site safety consultations at client facilities, supplemented by phone-based sales, a website self-serve quote form, trade show engagement, social media, and word-of-mouth referrals.

Commercially, SafePark USA operates on a commission-revenue model (recurring on annual policies), with pricing fully customized per facility — no public tiers or pricing is disclosed. There are no institutional investors, no funding rounds, and no disclosed financials, consistent with a privately held, founder-/operator-led insurance intermediary. The customer base spans mid-market and SMB entertainment operators nationally, served through direct, field-led distribution rather than through sub-agents or embedded channels.

Name

Safepark Usa

Legal name

HAWK Advisers, Inc.

Website

https://safeparkusa.com

Company type

Private

Founded year

2012

Operating status

Operating

Headcount range

11–50 employees

Short description

SafePark USA is an independent insurance agency providing specialized risk management and coverage for amusement and entertainment facilities across the United States. Since 2012, it has served family entertainment centers, amusement parks, arcades, trampoline parks, water parks, and similar venues.

Ownership category

akta.pro rank

Product category

Amusement and Entertainment Specialty Insurance

NAICS

All Other Amusement and Recreation Industries (71399)

SIC

Insurance Agents, Brokers & Service (6411)

akta.pro primary industry

Adventure Sports & High-Risk Activity Travel/Accident Insurance (FSAJAJAL)

Keywords

• Amusement insurance
• Specialty insurance
• Entertainment facility coverage
• Risk management solutions
• Family entertainment insurance

Headquarters

HQ city

Roanoke

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Others

Revenue model

1. Insurance Commission Revenue: SafePark USA generates revenue by representing multiple insurance carriers that specialize in the amusement industry. As an independent insurance agency, they earn commissions on insurance policies sold to family entertainment centers, amusement parks, and other entertainment facilities. The company does not underwrite policies directly but acts as an intermediary between clients and insurance carriers.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels6 records

Core offering

SafePark USA is an independent insurance agency that brokers specialized insurance and risk management solutions to amusement and entertainment facilities across the United States. The company represents multiple insurance carriers that specialize in the amusement industry and earns commissions by placing customized coverage for family entertainment centers, amusement parks, arcades, axe throwing venues, campgrounds, go kart tracks, trampoline parks, water parks, and social houses. Its offering combines facility-specific coverage lines with on-site safety consultations and claims support.

Product overview

SafePark USA is a National Amusement Insurance provider offering a portfolio of specialized insurance products for the entertainment and amusement industry. The company operates as a platform of insurance solutions, providing customized coverage for different facility types including Family Entertainment Centers (FEC), amusement parks, arcades, axe throwing venues, campgrounds/RV parks, go kart tracks, trampoline parks, water parks, and social houses. Each product is tailored through on-site safety consultations and leverages partnerships with multiple insurance carriers. The portfolio includes both core facility-specific coverage and supplementary coverage types such as property insurance, general liability, workers comp, commercial auto, product liability, business interruption, cyber liability, liquor liability, environmental liability, and umbrella insurance.

Differentiator

Problem solved

Functional benefit

Products and services

• Family Entertainment Center (FEC) Insurance Comprehensive insurance for multi-attraction family entertainment centers including trampoline parks, laser tag, soft play, roller/ice skating, bowling, indoor/outdoor go-karts, mini-golf, escape rooms, arcades, virtual reality, ski-snow resorts, fixed-location inflatables, axe throwing, ziplines/ropes courses, and dark rides. Coverage lines include property, general liability, equipment breakdown, workers' comp, cyber liability, business interruption, environmental liability, and campsite liability.
• Amusement Park Insurance Specialized insurance for amusement parks covering rides, roller coasters, attractions, and park operations. Includes property insurance, equipment coverage for mechanical/electrical systems, commercial auto, product liability, and business interruption protection.
• Arcade Insurance Insurance coverage for arcade facilities including arcade cabinets, video game components, monitors, and gaming equipment. Covers business interruption, crime/theft, equipment breakdown, event insurance, general liability, and product liability.
• Axe Throwing Insurance Specialized insurance for axe throwing businesses covering participant liability, general liability, equipment, and business interruption. Includes protection for injuries during axe throwing activities and business-sponsored events.
• Campground and RV Park Insurance Insurance coverage for campgrounds and RV parks including property protection for buildings, amenities, showers, restrooms, playgrounds, and recreational areas. Covers campsite liability, environmental liability, product liability, cyber liability, and off-premises activities.
• Go Kart Insurance Insurance coverage for go kart tracks including protection for go karts, equipment, participant liability, general liability, crime/theft, cyber liability, environmental liability, and umbrella coverage for large liability claims.
• Trampoline Park Insurance Specialized insurance for trampoline park facilities covering participant liability, cyber liability, and customized coverage tailored to the unique risks of trampoline-based entertainment.
• Water Park Insurance Insurance coverage for water parks including aquatic liability for pools, water rides, wave pools, and lazy rivers. Covers pollution liability for chemical handling, product liability, special event coverage, and cyber liability.
• Social House Insurance Insurance coverage for social house entertainment venues combining multiple activities such as restaurants/bars, bowling, axe throwing, arcades, simulators, bocce ball, corn hole, billiards, ping pong, shuffleboard, foosball, darts, skeeball, and pickleball.

Named customers1 record

Segments9 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

One partnership is on record.

• HAWK Advisers, Inc.coreOthers · 1 January 2012HAWK Advisers, Inc. is the parent company and affiliate of SafePark USA. The two companies were created together in 2016 with a common vision for meaningful risk management. SafePark USA operates as an affiliate company under the HAWK Advisers umbrella. HAWK Advisers was formed by combining Carlton Wright Insurance Agency (later taken over by Rand Wright) with Commercial Insurance Services (owned by Stephen Hamilton). SafePark USA conducts business as SafeParkUSA Insurance Services in California and as HAWK Advisers, Inc. in Michigan and New York.

Scale indicators2 records

Recent moves5 records

Expansion highlights4 records

Direct peers

• International Entertainment Insurance (IEI): Specialty insurance provider for the entertainment and amusement industry. Directly comparable in serving FEC operators, amusement parks, and entertainment venues with niche coverage.
• K&K Insurance Group: Specialty insurance provider (now part of Aon) focused on sports, leisure, and entertainment risks. Closely comparable to SafePark in serving amusement, recreation, and family entertainment operators with tailored coverage.
• Leavitt Recreation & Hospitality: Specialty insurance agency focused on recreation and hospitality risks, including amusement facilities. Comparable vertical specialization with multi-state presence.
• Sadler & Company: Independent insurance agency specializing in amusement and entertainment industry coverage. Direct competitor in the FEC, amusement park, and specialty recreation insurance market.

Broad incumbents

• Burns & Wilcox: National wholesale insurance broker with entertainment and recreation specialty. Competes for the same specialty carriers and amusement facility clients with broader portfolio offerings.
• Hylant Group: Large independent insurance brokerage with an entertainment and sports practice. Serves similar clients but as part of a much broader commercial insurance portfolio.
• AmTrust Financial Services: Specialty property/casualty insurer with significant entertainment and leisure exposure. Competes for the same specialty risk pool but as a carrier rather than an agency intermediary.
• Marsh McLennan (Entertainment Practice): Global insurance brokerage with dedicated entertainment, sports, and leisure practice. Overlaps with SafePark on amusement and recreation clients but operates at vastly larger scale.
• RPS Entertainment (Ryan Specialty): Specialty broker within Ryan Specialty Group with dedicated entertainment and amusement practice. Comparable niche focus but backed by significantly larger wholesale brokerage infrastructure.

Regional players

• Arledge Insurance Group: Independent insurance agency with amusement and entertainment industry focus serving primarily southern US markets. Comparable niche but smaller geographic footprint.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/safeparkusa

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Safepark Usa