Hawk Advisers
Hawk Advisers is a privately held, independent insurance agency in Roanoke, Virginia that places personal, commercial, and employee benefits coverage across 42 states and runs SafePark USA, a specialty amusement/Family Entertainment Center practice.
- Company typePrivate
- Founded2015
- HeadquartersRoanoke, United States
- Headcount11–50
- GTM typeB2B and B2C
- OfferingServices
What Hawk Advisers does
Hawk Advisers, Inc. is an independent, privately held insurance agency headquartered in Roanoke, Virginia. Formed in 2015 from the merger of Commercial Insurance Services, Inc. and Carlton Wright Insurance Agency, Inc. — together representing more than 75 years of family-owned agency history — the firm operates under the HAWK brand (Hamilton and Wright Keystone) and the SafePark USA DBA, serving individuals, businesses, and employer benefit plans across 42 states.
The agency distributes three core product families: personal lines (homeowners, auto, life, motorcycle, renters, valuable items, watercraft, flood, umbrella); commercial lines (property & casualty, workers compensation, commercial auto, general liability, cyber liability, surety bonds, captive solutions, fiduciary liability, D&O, umbrella/excess), organized around industry-specific verticals such as construction, manufacturing, wholesale/distribution, hospitality, nonprofits, and elder-care; and employee benefits (group health, dental, vision, Section 125/HSA/HRA/FSA, voluntary benefits, COBRA administration), supplemented by OrchestrateHR for benefits administration. A specialty sub-brand, SafePark USA, places amusement and entertainment coverage for Family Entertainment Centers, Social Houses, and related operators nationwide, reinforced by the 2024 acquisition of Northeast Insurance Center.
Revenue is generated almost entirely through insurance carrier commissions on new and renewal business across a multi-carrier network, augmented by referral fees from specialty partners (SevenCorners for travel, Total Event Insurance for events) and HR-platform service fees. The go-to-market is sales-led and relationship-driven, executed by approximately 17 team members — specialized advisers in Personal Lines, Commercial Lines, and Employee Benefits — supported by community engagement, professional association memberships (Roanoke Regional Chamber, AGC, RRHBA, GWRABA), educational seminars, and the firm's membership in the Keystone Insurers Group network (300+ independent agencies, 19 states, $5B in annual premium). The agency uses a small set of third-party technology tools — OrchestrateHR, online quoting platforms, carrier-connected systems — but no proprietary technology stack.
Hawk Advisers firmographics
Firmographics- Name
- Hawk Advisers
- Legal name
- HAWK Advisers, Inc.
- Website
- https://hawkadvisers.com
- Company type
- Private
- Founded year
- 2015
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Hawk Advisers is a privately held, independent insurance agency in Roanoke, Virginia that places personal, commercial, and employee benefits coverage across 42 states and runs SafePark USA, a specialty amusement/Family Entertainment Center practice.
- Ownership category
- akta.pro rank
Hawk Advisers industry classification
Industry- Product category
- Insurance Agency Services
- NAICS
- Insurance Agencies and Brokerages (524210), Agencies, Brokerages, and Other Insurance Related Activities (5242)
- SIC
- Insurance Agents, Brokers & Service (6411)
- akta.pro primary industry
- Fee-Based Advisory (FSAEAAAM)
- akta.pro secondary industry
- Captive Insurance Advisory & Management (FSAEADAF)
Keywords
Where Hawk Advisers is headquartered
LocationHeadquarters
- HQ city
- Roanoke
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Hawk Advisers business model
Business model- GTM type
- B2B and B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D, Others
Revenue model
- Insurance Agency Commissions: HAWK Advisers earns commissions from multiple insurance carriers for placing personal insurance (homeowners, auto, life, motorcycle, renters, valuable items, boat, flood, umbrella), commercial insurance (property & casualty, workers comp, commercial auto, general liability, cyber liability, bonds/surety, captive solutions, fiduciary liability, D&O, umbrella), and employee benefits (group health, dental, vision, Section 125, voluntary benefits, COBRA administration). Commissions are earned on new business placements and renewals across the carrier network.
- Specialty Insurance Referrals (SafePark USA, Travel, Events): HAWK earns referral fees and commissions through its SafePark USA division for amusement and entertainment insurance (Family Entertainment Centers, Social Houses), and through referral arrangements with specialty partners for travel insurance (SevenCorners) and special event insurance (Total Event Insurance), covering short-term and niche coverage needs nationwide.
- HR Technology Services (OrchestrateHR): HAWK offers access to OrchestrateHR, a web-based HR and benefits administration platform, as an optional value-added service to employee benefits clients, generating service fees alongside the core insurance revenue.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Other | All insurance products are quoted on a personalized basis through adviser consultation, with pricing dependent on risk profile, coverage needs, carrier matching, and market conditions. |
Go-to-market motion3 records
Distribution channels5 records
Marketing channels6 records
Hawk Advisers product offering
Product offeringCore offering
HAWK Advisers is an independent insurance agency that places personal insurance (homeowners, auto, life, motorcycle, renters, valuable items, watercraft, flood, umbrella), commercial insurance (property & casualty, workers comp, commercial auto, general liability, cyber liability, surety bonds, D&O, captive solutions), and employee benefits (group health, dental, vision, Section 125 plans, COBRA administration) with multiple carriers on behalf of individuals and businesses. The agency also operates the SafePark USA specialty division serving Family Entertainment Centers and amusement operators nationally, and offers OrchestrateHR as a value-added HR technology service to benefits clients.
Product overview
HAWK Advisers is a full-service independent insurance agency offering a comprehensive portfolio of personal insurance, commercial insurance, and employee benefits solutions. The company operates as a multi-product agency with personal lines (Homeowners, Auto, Life, Motorcycle, Renters, Valuable Items, Watercraft, Flood, Umbrella), commercial lines (Property and Casualty, Workers Compensation, Commercial Property, Commercial Auto, General Liability, Surety Bonds, Cyber Liability, D&O, etc.), employee benefits (Group Health, Dental, Vision, HR Technology via OrchestrateHR), and industry-specific programs. The company also operates SafePark USA as a specialty national insurance practice for Family Entertainment Centers and amusement operators. The agency leverages partnerships with multiple insurance carriers and provides access to specialty products including travel insurance and special event coverage through third-party partners.
Differentiator
Problem solved
Functional benefit
Products and services
- Personal Insurance
Quantifiable outcome
- HAWK has served clients across 42 states through its HAWK Advisers and SafePark USA brands.
- +3 more outcomes
Companies that use Hawk Advisers
Customer profileNamed customers5 records
Segments7 records
Ideal customer profiles4 records
Hawk Advisers technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature3 records
Hawk Advisers partnerships and signals
Strategic signalPartnerships
Seven partnerships are on record, tiered core and minor.
- Keystone Insurers GroupcoreKeystone Insurers Group is a network of more than 300 independent agencies across 19 states writing over $5 billion in annual premium, ranked #3 in top agency networks countrywide. HAWK Advisers operates as a member agency, benefiting from strategic partnership that supports and empowers the team with best-in-class resources, carrier relationships, and operational support. HAWK was named 2025 Virginia Partner of the Year by Keystone.
- SafePark USA (DBA of HAWK Advisers)coreSafePark USA is the nationally recognized DBA/brand of HAWK Advisers serving Family Entertainment Centers, Social Houses, and amusement operators across the United States. It represents the agency's specialty insurance practice for the entertainment and amusement industry, one of its key growth vectors. HAWK Advisers and SafePark USA share a combined 75+ years of history and serve clients in 42 states.
- SevenCornersminorSevenCorners is a specialty travel insurance provider offering trip cancellation, travel medical, worldwide medical, immigrant medical, visitor medical, and evacuation insurance. HAWK refers clients to SevenCorners through embedded links on its website for short-term travel insurance needs, earning referral fees or commissions.
- Total Event InsuranceminorTotal Event Insurance is a special event insurance provider offering coverage for short-term or single-day events. HAWK refers clients to Total Event Insurance through its Instant Quote page, providing protection with a number of coverage options for specific event needs.
- eBenminoreBen provides employee benefits support including compliance guidance, carrier negotiations, and employee education resources. HAWK's Benefits Advisers partner with eBen to deliver comprehensive employee benefits consulting alongside core insurance products.
- Personal Insurance Carrier NetworkcoreHAWK works with a network of trusted personal insurance carriers including Travelers, Auto-Owners Insurance, Acuity, Cincinnati Insurance, Progressive, Nationwide, Penn National Insurance, Northern Neck Virginia Insurance, Central Insurance, Selective Insurance, Goodville Mutual Casualty, Hagerty, and ECM, among others. These carrier relationships provide the coverage options HAWK matches to client needs.
- Northeast Insurance Center (Acquired 2024)coreHAWK Advisers acquired Northeast Insurance Center in 2024, which was founded by Ric Maylott in 1992. The acquisition strengthened HAWK's capabilities in the growing niche of specialty insurance, with Ric Maylott and his team joining the SafePark USA division in 2024.
Scale indicators6 records
Recent moves6 records
Expansion highlights6 records
Hawk Advisers competitors and assessment
Company assessmentBroad incumbents
- USI Insurance Services: USI is a major U.S. insurance brokerage serving middle-market clients across commercial, personal, and benefits lines. HAWK's broader independent agency peers (and clients considering alternatives) frequently compare HAWK to USI's localized service model.
- Hub International: Hub International is a large North American insurance brokerage with deep middle-market and specialty capabilities. HAWK competes with Hub for mid-market commercial and specialty clients, particularly in construction and manufacturing verticals.
- Acrisure: Acrisure is one of the fastest-growing insurance brokerages in the U.S., built through aggressive M&A of independent agencies. HAWK's acquisition history (Northeast Insurance Center) and growth ambitions place it in Acrisure's competitive and aspirational orbit.
- Brown & Brown: Brown & Brown is a large publicly traded insurance brokerage with a national network of offices and a long-running tuck-in acquisition strategy. While much larger than HAWK, it competes in the same multi-product independent agency space and exemplifies the roll-up trajectory HAWK could pursue.
Direct peers
- IMA Financial Group: IMA Financial Group is a mid-sized independent insurance brokerage offering commercial, personal, and employee benefits across multiple U.S. regions. HAWK mirrors IMA's multi-product agency model and middle-market focus, making it the closest direct comparable in size and structure.
- The Hilb Group: The Hilb Group is a fast-growing, acquisitive independent insurance agency operating across the Mid-Atlantic and Southeast. HAWK shares Hilb's regional-acquisitive playbook, multi-product portfolio (commercial, personal, benefits), and family-founded heritage.
- Sterling Insurance Group: Sterling Insurance Group is a regional independent insurance agency offering personal, commercial, and benefits coverage in the Mid-Atlantic and Southeast. Its geographic footprint and product mix closely resemble HAWK's regional core market.
- Ryan Specialty (RPS): Ryan Specialty, including its RPS platform, is a specialty insurance broker built around niche industry verticals and entertainment/amusements expertise. SafePark USA's FEC and amusement niche overlaps directly with Ryan Specialty's specialty brokerage focus.
Others
- Assurex Global: Assurex Global is a network of independent insurance and risk-management advisors. HAWK's membership in Keystone plays a similar aggregator-network role, making Assurex Global a structural/ecosystem peer rather than a direct competitor.
Emerging players
- Virtual Insurance: Virtual Insurance and similar insurtech-enabled brokers target small commercial and personal lines with self-service quoting and digital distribution. They represent the emerging competitive threat to traditional independent agencies like HAWK that rely on adviser-led sales for routine products.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
Hawk Advisers social profiles
Digital presenceHawk Advisers financial estimates
Financial estimateRevenue estimate
Valuation estimate
Hawk Advisers leadership team
Management profileNumber of profiles
Profiles6 records
Hawk Advisers subsidiaries and ownership
Company hierarchySubsidiaries2 records
Hawk Advisers funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Hawk Advisers M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Hawk Advisers
What does Hawk Advisers do?
HAWK Advisers is an independent insurance agency that places personal insurance (homeowners, auto, life, motorcycle, renters, valuable items, watercraft, flood, umbrella), commercial insurance (property & casualty, workers comp, commercial auto, general liability, cyber liability, surety bonds, D&O, captive solutions), and employee benefits (group health, dental, vision, Section 125 plans, COBRA administration) with multiple carriers on behalf of individuals and businesses. The agency also operates the SafePark USA specialty division serving Family Entertainment Centers and amusement operators nationally, and offers OrchestrateHR as a value-added HR technology service to benefits clients.
Is Hawk Advisers a public or private company?
Hawk Advisers is a private company. It is classified as family owned and is currently operating.
When was Hawk Advisers founded?
Hawk Advisers was founded in 2015. It employs 11 to 50 people.
Where is Hawk Advisers based?
Hawk Advisers is headquartered in Roanoke, United States, in the North America region.
How does Hawk Advisers make money?
Three revenue lines are on record. Insurance Agency Commissions are the primary driver. The others are specialty Insurance Referrals (SafePark USA, Travel, Events) and HR Technology Services (OrchestrateHR).
Who are Hawk Advisers's main competitors?
Broad incumbents on record are USI Insurance Services, Hub International, Acrisure and Brown & Brown. Direct peers are IMA Financial Group, The Hilb Group, Sterling Insurance Group and Ryan Specialty (RPS). Assurex Global is listed as an others. Virtual Insurance is listed as an emerging player.
Does Hawk Advisers have an API?
No public API is recorded for Hawk Advisers.
What industry is Hawk Advisers in?
Hawk Advisers's product category is Insurance Agency Services. Its primary akta.pro industry code is FSAEAAAM, Fee-Based Advisory, with a secondary code of FSAEADAF, Captive Insurance Advisory & Management. Its NAICS code is 524210 and its SIC code is 6411.