What Taktik does

Taktik d.o.o. is a Slovenia-based B2B public relations and communications agency headquartered in Ljubljana (Cvetkova ulica 25), operating as a private limited liability company since at least 2009 (15+ years of operation). The firm offers a full-service PR portfolio organized around six service lines: corporate communication (strategic consulting, positioning, thought leadership, CSR, M&A communications, sustainability reporting), crisis communication (24/7 support, risk assessment, crisis simulations), public and government affairs (policy analysis, outreach campaigns), creative concepts (video, events, brand activations), media relations (Slovenian media landscape, press conferences, media kits), and digital communications (social media management, digital marketing). The agency serves enterprise corporates, government institutions, and NGOs across industries including finance, insurance, retail, telecommunications, healthcare, pharmaceuticals, tourism, FMCG, and public administration; named clients include Lidl Slovenija, Generali, A1 Slovenija, Atlantic Grupa (Donat), Novartis, IKEA, Heineken, Samsung, Shell, Nestlé, and British American Tobacco.

The agency is structured around a small senior team of approximately 11 people (Director, Executive Director, 5 Senior Consultants, 2 Junior Consultants, 1 Assistant) and follows a professional services delivery model with project-based and retainer engagements. Go-to-market is enterprise field sales via direct client relationships and referrals. The agency is a Chapter 4 affiliate and a Vlahovic Group regional associate, which extends its effective reach across DACH and Eastern Europe. Revenue is generated purely from fees on communications services; pricing is not publicly disclosed. The firm has no disclosed funding, no parent company, no M&A history, and no technology platform or AI capability—competitive advantage is built on talent (multiple award-winning consultants, including an IABC Gold Quill recipient), local media relationships, and 15+ years of brand recognition in Slovenia.

Name

Taktik

Legal name

Taktik d.o.o.

Website

https://taktik.si

Company type

Private

Founded year

2003

Operating status

Operating

Headcount range

11–50 employees

Short description

Taktik d.o.o. is a Ljubljana-based, full-service B2B PR and communications agency serving enterprise corporates, government institutions, and NGOs across Slovenia with 15+ years of operating history, an 11-person senior team, and affiliate reach into DACH and Eastern Europe via Chapter 4 and Vlahovic Group partnerships.

Ownership category

akta.pro rank

Product category

Public Relations Services

NAICS

Public Relations Agencies (54182)

SIC

Communications Services, Nec (4899)

akta.pro primary industry

Technology & B2B PR (BPAFADAI)

Keywords

• Public relations agency
• Corporate communication
• Crisis communication
• Media relations services
• Public affairs consulting

Headquarters

HQ city

Ljubljana

HQ country

Slovenia

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D

Revenue model

1. PR and Communication Services: Professional services revenue from corporate communication, crisis communication, public affairs, media relations, digital communications, and creative concept development. Services are delivered on a project basis or retainer model.

Go-to-market motion1 record

Distribution channels2 records

Marketing channels5 records

Core offering

Taktik is a Slovenia-based B2B PR agency delivering corporate communication, crisis communication, public and government affairs, media relations, digital communications, and creative concept services to enterprise clients, government institutions, and NGOs. Services are delivered on a project or retainer basis by an 11-person team of consultants covering industries such as finance, insurance, telecommunications, FMCG, healthcare, pharma, tourism, and public administration. The agency operates with affiliation to the Chapter 4 international PR network and the Vlahovic Group.

Product overview

Taktik is an award-winning PR agency offering a comprehensive suite of communication services. The agency's core offerings include Corporate Communication (strategic consulting, positioning, key messages, issue management, CSR, media training, internal communication, M&A communications), Crisis Communication (24/7 support, risk assessment, crisis strategy, simulations, media training), Public and Government Affairs (policy analysis, strategic planning, outreach campaigns), Creative Concepts (video production, events, brand activations, launches, digital campaigns, copywriting), Media Relations (publicity planning, media monitoring, article placement, press conferences, media kits), and Digital Communications (social media management, advertising, digital marketing, strategy). The agency works with diverse industries including Finance & Banking, Insurance, Trade, Transport & Logistics, Infrastructure, ICT, Healthcare, Pharmaceuticals, Tourism & Gaming, Food & Agriculture, and Public Administration.

Differentiator

Problem solved

Functional benefit

Products and services

• Corporate Communication Services
• Crisis Communication Services
• Public and Government Affairs Services
• Creative Concepts Services
• Media Relations Services
• Digital Communications Services

Quantifiable outcome

• 10.5 million people reached through earned media for A1 Slovenija campaign
• +4 more outcomes

Named customers5 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Three partnerships are on record, tiered core, flagship and minor.

• Chapter 4coreStrategic or Co-development PartnerChapter 4 is Taktik's affiliate network, providing international reach and partnership in the PR industry across multiple regions.
• Vlahovic GroupflagshipStrategic or Co-development PartnerMatjaž Klipšteter, Director of Taktik, acts as regional associate for Vlahovic Group, enabling regional cooperation and expertise sharing in Eastern Europe.
• Interzero SlovenijaminorStrategic or Co-development PartnerPartnered for the plastic bottle collection campaign to ensure proper recycling and reuse of collected materials.

Scale indicators3 records

Recent moves6 records

Expansion highlights4 records

Broad incumbents

• Edelman: Global leader in public relations with offices across Europe. Comparable as a broad incumbent operating across corporate communications, crisis, digital, and public affairs at a scale Taktik cannot match but competes against for multinational retainers.
• Ketchum: Global communications firm and Omnicom network member with strong public affairs and brand storytelling capabilities; competes with Taktik for EMEA enterprise retainer work.
• Burson Cohn & Wolfe (BCW): Large global communications agency with deep public affairs and crisis capabilities. Operates as a broad incumbent across categories where Taktik specializes, particularly corporate and government affairs.
• MSL (Publicis): Publicis-owned global PR network with significant European presence. Competes for the same enterprise corporate communications, public affairs, and digital mandates Taktik targets in the DACH region.
• Weber Shandwick: Global PR agency competing for corporate communications, digital, and earned-media mandates across European markets where Taktik serves its enterprise clients.
• FleishmanHillard: Global PR and integrated communications network with strong DACH presence. Competes for enterprise and public affairs mandates from the same multinational client segment that Taktik serves.
• Ogilvy PR: WPP-owned integrated PR and communications arm; broad incumbent offering corporate, digital, and creative communications across European enterprise markets.

Direct peers

• Pristop: Slovenia's largest full-service PR and communications agency, headquartered in Ljubljana; the same senior team at Taktik previously worked at Pristop. Most direct comparable given overlapping service offering, geography, and shared talent pool.
• Propiar: Strategic communications agency in Slovenia where Taktik's junior consultant gained experience. Direct competitor for corporate communications and public affairs mandates in the Slovenian market.

Others

• Chapter 4: Taktik's affiliate network partner providing international reach across multiple regions. Listed as a partner/alliance but also a comparable peer agency in the global PR ecosystem for cross-border mandates.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights7 records

Customer concentration

• Xx.com/taktikpr
• Facebookfacebook.com/agencijataktik
• LinkedInlinkedin.com/company/taktik-d-o-o-

Revenue estimate

Valuation estimate

Number of profiles

Profiles9 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Taktik