What Zomerparkfeest does

Zomerparkfeest is the operator of an annual, free-entry, multi-day cultural festival held in Venlo, Netherlands, founded in 1977 and operating across ten or more distinct venues including Main Stage, Zelt, Amigo, Teatro, Compound, Kino, Sounds, Poppodium Grenswerk, and the newly launched NEST electronic music area. The festival curates approximately 139 performances over four days spanning music, film, theater, children's programming, literature, poetry, circus, science, dance, performance, and stand-up comedy, serving the general public of the Venlo region and wider Limburg province with no admission charge.

Its core product is the festival itself, supported by a custom 'Mijn Feest' (My Festival) personal schedule builder application that enables attendees to save favorites, construct block schedules, and share their personalized programs socially — a self-serve engagement layer driving word-of-mouth. Operational and digital infrastructure is delivered through retained agencies (Brik Digital, Skindustries), security and F&B partners (Basmans Security, Sligro, Hertog Jan, Hansen Dranken), and a network of cultural partners (Maaspoort, Limburgs Museum, Museum van Bommel van Dam, Bibliotheek Venlo, Nieuwe Scene, Grenswerk, Cultuurparticipatie).

The business model is sponsorship-, concession-, and subsidy-led rather than ticket-led. Revenue is generated from commercial sponsors across food and beverage, services, lifestyle, and digital categories; on-site food and beverage concessions; cultural funding and subsidies from regional institutions and Cultuurparticipatie; and a recurring 'Vrienden' (Friends) membership and donation program. Audience acquisition is event-driven, leveraging the annual program release, 'worp' newsletter cadence, sponsor cross-promotion, volunteer ambassador networks, and organic social sharing through the personal schedule app. The festival is recognized as Nationale Evenementenprijs 2025 winner for 'Beste Publieksevenement'.

Name

Zomerparkfeest

Legal name

Zomerparkfeest

Website

https://zomerparkfeest.nl

Company type

Private

Founded year

1977

Operating status

Operating

Headcount range

1,001–5,000 employees

Short description

Zomerparkfeest is a free-entry, multi-day cultural festival in Venlo, Netherlands, offering approximately 139 performances across ten-plus venues covering music, theater, film, kids, literature, and circus, and funded via sponsorships, on-site concessions, and cultural subsidies.

Ownership category

akta.pro rank

Product category

Cultural Festival and Live Arts Entertainment

NAICS

Arts, Entertainment, and Recreation (71), Promoters of Performing Arts, Sports, and Similar Events with Facilities (71131)

SIC

Services-Amusement & Recreation Services (7900), Services-Miscellaneous Amusement & Recreation (7990)

akta.pro primary industry

Arts, Culture, Entertainment & Fan Conventions Organizers (THAHABAN)

Keywords

• Cultural festival programming
• Outdoor music events
• Multi-venue arts festivals
• Community event management
• Sponsored public festivals

Headquarters

HQ city

Venlo

HQ country

Netherlands

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Operations, Personnel, Marketing or Sales, Others, Technology or R&D, Supply Chain, Infrastructure

Revenue model

1. Sponsorship: Zomerparkfeest generates revenue through commercial sponsors across multiple categories including food and beverage (Sligro, Hertog Jan, Hansen Dranken), services (Basmans Security, Zeroplex, Systemec, Collin, Crowe), lifestyle (vidaXL, Holland Casino Venlo), and digital services (Brik Digital). Sponsors are displayed prominently on the festival website and at the venue.
2. Food and Beverage Concessions: On-site food and beverage sales at the festival grounds, supported by partners such as Sligro (food service) and Hansen Dranken (beverages).
3. Cultural Funding and Subsidies: The festival receives support from cultural partners including Bibliotheek Venlo, Maaspoort, Limburgs Museum, Museum van Bommel van Dam, Nieuwe Scene, and Cultuurparticipatie. These partnerships provide non-commercial funding aligned with regional cultural policy objectives.
4. Friends Membership (Vrienden): The festival offers a 'Vrienden' (Friends) membership program where supporters pay a fee to support the festival and receive benefits. This is listed as a distinct revenue stream alongside donations ('Steun Zomerparkfeest').

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels6 records

Core offering

Zomerparkfeest organizes and operates a free-entry, annual multi-day cultural festival in Venlo, Netherlands, spanning music, theater, film, literature, circus, science, and children's programming across multiple venues and approximately 139 performances. The organization also sells on-site food and beverage concessions, runs a paid "Vrienden" supporters membership, and accepts donations and sponsorships to fund operations.

Product overview

Zomerparkfeest is an annual multi-day arts and music festival held in Venlo, Netherlands. The festival operates across multiple venues including Main Stage, Zelt, Amigo, Teatro, Compound, Kino, Sounds, Poppodium Grenswerk, and the newly launched Nest (for electronic music). The core product includes the festival itself with programming across music, theater, film, kids programs, and spoken word. Additionally, the 'Mijn Feest' (My Festival) feature allows attendees to create personalized schedules, save favorites, and share their festival plans with friends.

Differentiator

Problem solved

Functional benefit

Products and services

• Zomerparkfeest Annual Festival Annual free-entry, multi-day cultural festival held in Venlo, Netherlands, presenting approximately 139 performances across music, film, theater, literature, circus, science, kids programming, and stand-up comedy at 10+ venues; aimed at the general public in the Limburg region.
• Vrienden (Friends) Membership Paid membership program where individual supporters pay a recurring fee to back the festival; members receive supporter benefits and the program can also be purchased as a gift membership.
• On-Site Food and Beverage Concessions Food and beverage sales at festival grounds during the event, fulfilled through partner suppliers and serving festival attendees on a pay-as-you-go basis.
• Festival Sponsorship Packages Tiered commercial sponsorship slots sold to brands for visibility on the festival website, venue signage, and on-site activation across the multi-day event.

Quantifiable outcome

• National award: 'Beste Publieksevenement' (Best Public Event) at the Nationale Evenementenprijs 2025

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

23 partnerships are on record, tiered major, core and minor.

• SligromajorOthersSligro is a major Dutch food service wholesale company and serves as the primary food and beverage supplier for Zomerparkfeest. The partnership ensures the festival's catering and food concessions are well-stocked and professionally managed.
• Brik DigitalcoreTechnology or IntegrationBrik Digital is the digital agency responsible for building and maintaining the Zomerparkfeest website and app. The custom schedule builder app and website are developed and maintained by Brik Digital.
• ZeroplexmajorOthersZeroplex is a sponsor of Zomerparkfeest, providing support for festival operations.
• vidaXLminorOthersvidaXL is a Dutch online retailer that sponsors Zomerparkfeest.
• Basmans SecuritymajorOthersBasmans Security provides security services for Zomerparkfeest, ensuring safety of festival-goers across all venues.
• Hertog JanmajorOthersHertog Jan is a Dutch brewery and beer brand serving as a beverage partner for the festival.
• Hansen DrankenminorOthersHansen Dranken is a beverage distributor supplying drinks to the festival.
• CollinminorOthersCollin appears to provide sustainability/recycling-related services, as indicated by their branding on the sustainability page.
• MaaspoortcoreStrategic or Co-development PartnerMaaspoort is a theater and arts venue in Venlo and a cultural partner of Zomerparkfeest. The partnership facilitates cross-promotion and program integration between the festival and the Maaspoort's year-round programming.
• Bibliotheek VenlocoreStrategic or Co-development PartnerBibliotheek Venlo (Venlo Library) is a cultural partner of Zomerparkfeest, promoting literacy, literature, and language-related programming as part of the festival.
• Limburgs MuseumcoreStrategic or Co-development PartnerLimburgs Museum is a cultural partner of Zomerparkfeest, collaborating on exhibitions and cultural programming, including the 'Unsafe Zone' collaboration with Pavel van Houten.
• Museum van Bommel van DamcoreStrategic or Co-development PartnerMuseum van Bommel van Dam is a cultural partner of Zomerparkfeest, contributing to the cultural programming and cross-promotional activities.
• Nieuwe ScenecoreStrategic or Co-development PartnerNieuwe Scene is a cultural partner of Zomerparkfeest, supporting contemporary arts programming at the festival.
• GrenswerkcoreStrategic or Co-development PartnerGrenswerk is both a cultural partner and the operator of the Poppodium Grenswerk stage at Zomerparkfeest. The venue serves as one of the festival's key stages, offering live music programming as part of the festival.
• CultuurparticipatieminorStrategic or Co-development PartnerCultuurparticipatie supports cultural participation initiatives at Zomerparkfeest, aligning with their mission to increase public engagement with the arts.
• Holland Casino VenlominorOthersHolland Casino Venlo sponsors Zomerparkfeest.
• CroweminorOthersCrowe is an accounting and advisory firm that sponsors Zomerparkfeest.
• SkindustriesminorOthersSkindustries is a digital agency (listed as website and app developer alongside Brik Digital) that contributes to the festival's digital presence.
• SystemecminorOthersSystemec provides IT/infrastructure services as a sponsor of Zomerparkfeest.
• VolantisminorOthersVolantis is a sponsor of Zomerparkfeest.
• Halo MediaminorOthersHalo Media (500px) is a media/production sponsor contributing to the festival's content creation and media coverage.
• Calix CoachingminorOthersCalix Coaching is a coaching services sponsor of Zomerparkfeest.
• De VerfzaakminorOthersDe Verfzaak (The Paint Shop) is a sponsor of Zomerparkfeest, likely providing paint/decoration services for festival installations.

Scale indicators4 records

Recent moves5 records

Expansion highlights5 records

Direct peers

• Pinkpop: Long-running Dutch music festival with multi-stage programming. Comparable in national profile and Dutch festival DNA, though music-only and ticketed.
• Best Kept Secret: Major Dutch multi-stage music festival. Comparable in multi-venue, multi-genre Dutch festival positioning and similar audience demographics to Zomerparkfeest.
• Down the Rabbit Hole: Dutch boutique music and arts festival with multi-stage programming. Comparable Dutch festival DNA and similar emphasis on cultural breadth beyond pure music.
• North Sea Jazz Festival: Premier Dutch music festival featuring multiple stages and genres. Comparable multi-stage venue model and Dutch audience base, though narrower genre focus.
• Cultura Nova: Dutch performing arts festival in Limburg region featuring theater, dance, and music across multiple venues. Closest peer on regional Limburg cultural programming axis and multi-disciplinary positioning.
• Oerol Festival: Dutch cultural festival on Terschelling featuring theater, music, and art across multiple locations. Closest peer on the multi-disciplinary arts programming axis, with similar multi-venue outdoor cultural model.
• Mysteryland: Long-running Dutch multi-stage festival. Comparable multi-stage Dutch festival model, though concentrated in electronic music rather than multi-disciplinary.
• Lowlands: Large multi-disciplinary Dutch festival combining music, theater, film, and literature. Closest structural peer to Zomerparkfeest given the same multi-genre programming philosophy, though it is paid and operates at much larger scale.

Broad incumbents

• Glastonbury Festival: Iconic UK multi-disciplinary festival combining music, theater, circus, and arts. Closest global analogue on the multi-disciplinary cultural festival model, though at vastly larger scale.
• Primavera Sound Barcelona: Major European multi-genre festival spanning music, film, and arts. Comparable multi-disciplinary cultural festival model at much larger scale and different geography.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/zomerparkfeest_
• Facebookfacebook.com/zomerparkfeest
• LinkedInlinkedin.com/company/zomerparkfeest

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Zomerparkfeest