What Hansen Dranken does

Hansen Dranken B.V. is a privately held, family-owned independent beverage wholesaler headquartered in Linne, Netherlands, operating continuously since 1948. The company distributes a broad assortment of beers, wines, spirits, and soft drinks to B2B customers across five segments: horeca (hospitality), other wholesalers, liquor stores (slijterijen), retail, and export markets, with active internationalization into Germany via localized websites. Its service model emphasizes personal advisory support, sommelier expertise, in-house technical service for beverage equipment, and reliable delivery through an owned transport fleet, complemented by customer pickup and a B2B ordering portal.

The company's product surface spans four core beverage categories plus two adjacent offerings: Hansen Evenementen, a sub-brand providing total beverage solutions for events, and Brouwerij Rolduc, a craft brewery at Abdij Rolduc established in 2013 with family and partners, which extends the business into upstream beverage production. Distribution is primarily regional within the Netherlands, supported by owned logistics, while export is handled through international partnerships.

Revenue is generated through transactional wholesale beverage sales with no publicly disclosed pricing structure, consistent with negotiated B2B terms tied to volume and customer relationships. The business has no institutional investors or parent company, retains full operational independence from any single supplier, and has invested in enterprise-grade information security, achieving ISO/IEC 27001:2022 certification from DEKRA. No AI/ML, patents, public funding rounds, or material M&A activity are disclosed in the input data.

Name

Hansen Dranken

Legal name

Hansen Dranken B.V.

Website

https://hansendranken.nl

Company type

Private

Founded year

1948

Operating status

Operating

Headcount range

51–100 employees

Short description

Hansen Dranken is an independent Dutch beverage wholesaler, founded 1948, distributing beers, wines, spirits, and soft drinks to hospitality venues, liquor stores, wholesalers, retailers, and export customers via its own fleet.

Ownership category

akta.pro rank

Product category

Beverage Wholesale Distribution

SIC

Wholesale-Beer, Wine & Distilled Alcoholic Beverages (5180)

akta.pro primary industry

Beverage Wholesale Distribution (Non-Alcoholic) (CRAOAAAH)

akta.pro secondary industry

Non-Alcoholic Beverage Wholesale (Soft Drinks, Water, Juice, RTD Coffee/Tea) (AFAIAGAB)

Keywords

• Beverage wholesale distribution
• Wine distribution
• Beer distribution
• Spirits distribution
• Hospitality beverage supply

Headquarters

HQ city

Linne

HQ country

Netherlands

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Infrastructure

Revenue model

1. Beverage wholesale distribution: Hansen Dranken operates as an independent beverage wholesaler selling beers, wines, spirits, and soft drinks to business customers including hospitality venues, liquor stores, wholesalers, retailers, and export markets. Revenue is generated through product sales with delivery via own transport or customer pickup.

Go-to-market motion1 record

Distribution channels3 records

Marketing channels1 record

Core offering

Hansen Dranken is an independent Dutch beverage wholesaler that distributes a broad assortment of beers, wines, spirits, and soft drinks to business customers including hospitality venues (horeca), liquor stores, wholesalers, retailers, and export markets. The company operates its own transport fleet for direct delivery and offers customer pickup at its Linne headquarters, complemented by an event services division (Hansen Evenementen) providing total beverage solutions for events.

Product overview

Hansen Dranken is an independent beverage wholesale company serving horeca (hospitality), wholesalers, liquor stores (slijterijen), retail, and export markets. The company offers a broad and independent assortment of beverages including bieren (beers), wijnen (wines), gedistilleerd (spirits), and frisdrank (soft drinks). Their service offering includes Hansen Evenementen for event solutions. The company provides delivery via own transport, expert advice, and fast service, operating from their location in Linne, Netherlands for over 75 years.

Differentiator

Problem solved

Functional benefit

Brands

• Hansen Evenementen: Event services division providing total solutions for events of all sizes
• Brouwerij Rolduc

Products and services

• Bieren (Beers) Wide range of beers including specialty beers, offering variety for every taste, distributed to horeca, liquor stores, wholesalers, retailers, and export customers.
• Wijnen (Wines) Extensive selection of wines for various occasions and preferences, distributed to B2B customers across all target segments.
• Gedistilleerd (Distilled Spirits) Distilled spirits including whiskies, gins, and other spirits, distributed to B2B customers across all target segments.
• Frisdrank (Soft Drinks) Soft drinks and non-alcoholic beverages to complement the assortment, distributed to B2B customers across all target segments.
• Hansen Evenementen Total beverage solutions for events of any size, serving as a full-service partner for event beverage supply and service.

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators1 record

Recent moves5 records

Expansion highlights4 records

Regional players

• Koninklijke De Kuyper: Dutch heritage beverage producer (liqueurs, spirits) operating out of the Netherlands; relevant as a regional brand supplier and peer in the Dutch spirits distribution ecosystem.
• Royal Swinkels Family Brewers: Independent Dutch family brewer (Bavaria, Lindemans) — a fellow independent Dutch beverage company and a likely supplier partner as well as a comparable family-owned, multi-generational operator.

Direct peers

• Hanos: Major Dutch cash & carry and foodservice wholesaler serving horeca, retailers, and resellers with a wide assortment including beverages — directly comparable in customer base, model, and assortment breadth.
• Sligro Food Group: Largest Dutch foodservice and beverage wholesale group operating cash & carry and delivery to horeca, liquor stores, and retail — directly overlapping with Hansen Dranken's Horeca, Slijterijen, and Groothandel segments across the Netherlands.
• Maxxam: Northern European beverage wholesale group with strong Dutch and German presence, focused on beer, wine, and spirits distribution to on-trade and off-trade — a direct comparable in geography and product mix.

Broad incumbents

• Metro AG: Global wholesale and foodservice distribution group (METRO/MAKRO) with significant European presence — overlapping in horeca and independent retailer beverage supply, though at substantially larger scale.
• US Foodservice: Large North American foodservice distributor with integrated beverage offerings and proprietary ordering platforms — useful benchmark for the digital and category management trajectory facing independent wholesalers.
• Pernod Ricard: Global wine and spirits major with established European distribution; Hansen Dranken likely distributes Pernod Ricard brands, and the company is a comparable channel partner in the European on-trade and export markets.
• Bidvest Group: International foodservice distribution conglomerate with extensive European operations; competes with Hansen Dranken in beverage distribution to horeca and retail but at much broader scale and portfolio.
• Sysco: World's largest foodservice distributor; adjacent reference point for scale economics, B2B portal capabilities, and category management in beverage distribution to horeca.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights7 records

Customer concentration

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Hansen Dranken