Studio26

What Studio26 does

Studio26 B.V. is a Dutch performing arts center headquartered in Velp, Gelderland, operating across four integrated labels: Evenementen (event production and programming, including 100+ annual performances at venues such as Musis Arnhem, Amphion Doetinchem, and AFAS Live), Onderwijs (education, encompassing a 15+ year MBO dance partnership with Rijn IJssel covering Urban and Show Allround specialisations, plus voice and acting instruction for Mediacollege Amsterdam), Amateurkunst (amateur arts, delivering subscription-based courses in dance, music, theater, and circus arts plus competition teams ILLUME26, INFLAME26, and IGNITE26), and Locatie (venue rental of its 300m2 theater hall plus dance, music, and meeting studios to corporate and individual clients). The organization was named Studio26 in 2015 when it moved into its own purpose-built facility at Larensteinselaan 26-d and completed a comprehensive rebranding on 3 January 2025, and is directed by Hanneke van der Weele with co-owner Esther Mast.

The company monetizes through a diversified mix of recurring subscription course fees (€36.75-55.15 per month per student, paid in 10 monthly installments), annual pre-education programs (€720-900 per year), one-time vacation and summer program fees (€175-240), competition team contributions (€45.95/month plus €178.50 one-time setup), event ticket sales (€8.50-9.50 for theater, €75 for Dinnershow Goud including five-course dinner), corporate venue rental, and event sponsorship packages (€50-300). Distribution is direct-to-consumer through the studio26.nl website, the Mijn Studio26 member portal, and an owned ticketshop; community-led and event-driven go-to-market motions supplement enrollment, with annual open house weeks and free trial lessons serving as top-of-funnel conversion tools.

Customer segments span children and youth ages 2-21 (the primary segment), adult recreational learners, MBO/HBO dance students from partner institutions, business and organizational venue renters, and general public event audiences. The company's competitive position rests on its integrated ecosystem — combining owned venue, 50+ credentialed teachers, decades of curated curriculum, multi-channel distribution, and a 15+ year anchor partnership with Rijn IJssel that has earned it Topopleiding recognition in Mbo Keuzegids 2020 and 2022.

Name

Studio26

Legal name

Studio26 B.V.

Website

https://studio26.nl

Company type

Private

Founded year

2015

Operating status

Operating

Headcount range

11–50 employees

Short description

Studio26 B.V. is a Dutch performing arts center in Velp offering dance, music, theater, and circus arts education, event production, amateur arts programs, and venue rental across four integrated labels, serving children, adults, MBO students, and corporate clients regionally in Gelderland, Netherlands.

Ownership category

akta.pro rank

Product category

Performing Arts Education

NAICS

Fine Arts Schools (611610), Other Performing Arts Companies (711190)

SIC

Services-Motion Picture Theaters (7830)

akta.pro primary industry

Studio Campus / Production Facility Operators (MPADAIAC)

Keywords

• Performing arts education
• Dance instruction classes
• Arts venue rental
• Event production services
• Talent development training

Headquarters

HQ city

Velp

HQ country

Netherlands

HQ region

Europe

Offices3 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure, Others

Revenue model

1. Course Fees: Monthly or annual subscription-based fees for dance, music, theater, and sports courses. Pricing varies by age group (under 21 vs 21+) and lesson duration. Payment is through 10 monthly installments via direct debit.
2. Summer School & Vacation Programs: One-time fees for summer school (€213 early bird, €240 regular), winterfun, Oranjefun, and other vacation programs. Includes full-day programming with lunch.
3. Competition Team Fees: Monthly contribution of €45.95 plus one-time costs of €178.50 for costumes, competition registration, and team clothing.
4. Event Tickets: Ticket sales for performances and events including dinnershows, musicals, and dance showcases.
5. Venue Rental: Rental of spaces including theater hall (300m2, max 180 guests), dance/music studios, meeting rooms, and rehearsal spaces. Prices on request.
6. Corporate Events: Business event hosting including networking events, staff days, trainings, workshops with catering options.
7. Sponsorships & Merchandise: Sponsorship packages ranging from €50 to €300 for production support, plus merchandise sales for specific shows.

Pricing tiers

Go-to-market motion3 records

Distribution channels3 records

Marketing channels7 records

Core offering

Studio26 is a Dutch performing arts center that delivers courses and training in dance, music, theater, and circus arts, ranging from toddler and children's programs through to MBO dance education and adult recreational classes. It complements its educational programs with large-scale cultural event production (100+ performances annually across regional and national venues) and venue rental of its 300m² theater hall, dance studios, music studios, and meeting rooms. The center operates four integrated labels — Evenementen, Onderwijs, Amateurkunst, and Locatie — under a single brand.

Product overview

Studio26 is a cultural arts center offering a unified portfolio of services across four main pillars: events programming (Evenementen), educational courses (Onderwijs), amateur arts participation (Amateurkunst), and venue rental (Locatie). The organization serves both as a presenter of cultural performances and as a community resource for arts education and amateur arts engagement.

Differentiator

Problem solved

Functional benefit

Brands

• Summerschool: A holiday programme for children aged 7-14 offering creative workshops in dance, music, theatre and other activities during school holidays.
• ILLUME26
• INFLAME26
• IGNITE26
• Dinnershow Goud
• Mainstage 26

Products and services

• Studio26 Onderwijs (Education) Educational programs in dance (jazz, modern, ballet, hiphop, streetdance, heels), theater, music, and musical disciplines, ranging from one-off workshops through full MBO/HBO curriculum delivery in partnership with Rijn IJssel. Targets students from age 2 through adults and educational institutions.
• Studio26 Amateurkunst (Amateur Arts Courses) Recurring subscription-based weekly courses in dance, music, theater, and musical disciplines for children (ages 2-18) and adults (21+), billed via 10 monthly installments through direct debit. Includes a single-lesson drop-in option and free trial lessons.
• Studio26 Evenementen (Events) Event programming and production services delivering over 100 cultural performances, dinnershows, and artistic showcases annually across regional venues (Musis Arnhem, Amphion Doetinchem) and national venues (Mariënwaerdt, AFAS Live). Includes ticketed dinnershows, theater performances, and major co-productions.
• Studio26 Locatie (Venue Rental) Rental of Studio26's owned venue facilities including a 300m² theater hall (max 180 guests), dance studios (65-300m²), music studios (8-12m²), and meeting rooms (8-300m²). Targeted at businesses and individuals needing rehearsal space, meeting rooms, performance venue, or corporate event space. Pricing on request.
• Summer School (Summerschool) School-holiday creative workshop program for children aged 7-14 covering dance, music, theater, and other activities with full-day programming including lunch. Priced at €213 early bird / €240 regular for the 4-day format.
• Winterfun / Oranjefun Vacation Programs Two-day vacation programs during the winter and King's Day (Oranjefun) school holidays, providing full-day creative programming for children. Sold only as a combined package at €99 (not available separately).
• Summer Sessions 2026 Three-day intensive summer workshop program priced at €175 for all 3 days (includes lunch). Targeted at aspiring young performers seeking an intensive short-format training experience.
• ILLUME26 Competition Team Competition dance team for dancers aged 11-16 specialising in modern jazz, training weekly and competing in national dance competitions. Monthly contribution plus one-time costume/registration fees.
• INFLAME26 Competition Team Competition dance team for dancers aged 12-15 focusing on afro, hiphop and commercial styles, training weekly and competing in national dance competitions.
• IGNITE26 Competition Team Competition dance team for dancers aged 15 and above, focusing on commercial and hiphop styles, training weekly and competing in national dance events. Monthly contribution of €45.95 plus one-time costume/registration costs of €178.50.
• Dinnershow Goud Annual ticketed dinner show event featuring dance, singing, entertainment, and a five-course menu, staged at Musis Arnhem. A co-production between Studio26 Evenementen and Rijn IJssel, with 300+ students from Rijn IJssel programs participating. Tickets at €75 per person (5-course dinner + drinks); balcony seats €20; private table up to 8 persons €800 excluding VAT.
• Mainstage 26 Music Showcase Music showcase event featuring 12+ music students performing on the theater stage in a full production with solo performances, ensembles, and student bands.
• Children's Birthday Party Package 1.5-hour supervised birthday party package for children at Studio26 facilities, accommodating up to 8 children at €115, with €12.50 per extra child above the base group size.
• Pre-Education MBO Dance Program (VO1/VO2/VO3) Annual pre-education dance programs for serious students: VO1 covers 110 hours/year at €720 and VO2/VO3 covers 140 hours/year at €900.50, providing a structured pre-professional training track ahead of MBO enrollment.
• Mediacollege Amsterdam Partnership Program Educational partnership program providing voice, dance, and acting lessons to first and second year Film Actor students at Mediacollege Amsterdam as part of their curriculum, launched in the 2023-2024 academic year.
• Corporate / Business Event Hosting Business event hosting service for companies and organizations including networking events, staff days, trainings, and workshops. Available at Studio26's Velp venue with catering options and full technical facilities, priced on request.
• Sponsorship Packages Sponsorship packages supporting Studio26 productions, available at tiers from €50 to €300, alongside merchandise sales tied to specific shows.

Quantifiable outcome

• Recognized as Topopleiding (Top Education) in Mbo Keuzegids 2020 and 2022
• +2 more outcomes

Named customers4 records

Segments5 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Six partnerships are on record, tiered core and minor.

• Rijn IJsselcoreStrategic or Co-development Partner15+ year partnership as pioneers in MBO dance education in the Netherlands. Studio26 provides artistic direction and production for Urban and Show Allround dance programs. Both organizations collaborate on major productions and student development.
• Mediacollege AmsterdamminorStrategic or Co-development PartnerEducational partnership since 2023-2024 where Studio26 provides voice, dance, and acting lessons to first and second year Film Actor students as part of their curriculum.
• Musis ArnhemcoreStrategic or Co-development PartnerVenue partnership for major dance productions including Dinnershow Goud and end-of-year performances of Urban and Show Allround programs.
• Stichting Kunst in BewegingcoreStrategic or Co-development PartnerFoundation that functions as impresario, with Studio26 as executor. Creates internship opportunities and organizes productions, performances, and school projects for creative education students.
• Van Hall LarensteinminorGTM or Marketing PartnerSponsor for the production 'Het geheim van Landgoed Larenstein', supporting the dance performance with funding.
• Sportcentrum ValkenhuizenminorChannel Partner/ Reseller/ DistributorNew location partnership for hiphop and other courses, expanding Studio26's reach in Arnhem area.

Scale indicators5 records

Recent moves7 records

Expansion highlights5 records

Broad incumbents

• ArtEZ University of the Arts: Large multi-discipline Dutch arts university with locations in Arnhem, Zwolle and Enschede, offering dance, theater and music programs. Overlaps with Studio26 in regional Arnhem performing arts education but operates at a much broader, degree-granting scale.
• Fontys Hogeschool voor de Kunsten: Tilburg-based performing arts academy within Fontys University, covering dance, musical and theater at HBO level. Comparable as a Dutch professional performing arts educator with event and production activity, though larger and degree-oriented.
• Theater Carré: Major Amsterdam theater hosting large-scale musicals, dinnershows and live productions. Comparable as a Dutch theater operator running branded dinnershow-style events of the type Studio26 produces at Musis Arnhem.

Direct peers

• Codarts Rotterdam: University of applied sciences in Rotterdam offering higher-education dance, music and circus arts programs. Directly comparable as a Dutch performing arts education institution with show production and event activity alongside academic delivery.
• Lucia Marthas Institute for Performing Arts: Amsterdam-based performing arts school offering dance, musical and vocal training with a similar mix of vocational and amateur programs. Closest Dutch competitor in the MBO/pre-professional performing arts segment that Studio26 targets.

Others

• Musis Arnhem: Arnhem concert hall and cultural venue that is Studio26's primary partner for Dinnershow Goud and end-of-year performances. Comparable as a Dutch venue operator in the same geography with overlapping event audiences and production relationships.
• Rijn IJssel: MBO education institution and Studio26's core strategic partner for dance programs, productions and student pipelines. Comparable as a Dutch regional MBO school participating in performing arts delivery, though not a competitor in the consumer-facing sense.

Regional players

• Parktheater Eindhoven: Mid-sized Dutch regional theater combining own productions, rental programming and venue hire. Comparable as a Dutch venue-plus-production operator at a similar scale to Studio26's Locatie and Evenementen labels, though in a different catchment.
• AFAS Live: Large Amsterdam-based indoor venue used by Studio26 for national touring productions. Comparable as a Dutch event venue operator where Studio26 already places productions, indicating aligned event production categories.

Emerging players

• Stichting Nederlandse Dansdagen: Foundation running the Nederlandse Dansdagen festival in Maastricht. Comparable as a Dutch dance event organizer creating performance platforms for choreographers and schools, similar to Studio26's festival and dinnershow activity.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xx.com/studio26nl
• Instagraminstagram.com/studio26
• Facebookfacebook.com/Studio26amateurkunst
• LinkedInlinkedin.com/company/studio26nl

Revenue estimate

Valuation estimate

Number of profiles

Profiles8 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Studio26