What Parktheater Eindhoven does

Parktheater Eindhoven is a nonprofit performing arts institution founded in 1964 and headquartered at Elzentlaan 50, Eindhoven, Netherlands. It operates a multi-venue cultural platform spanning its main theater (with named halls Hertog Jan Zaal, Philipszaal, and Kameleon), the secondary Pand P venue on Leenderweg, and the 178-seat Natlab film/cultural venue on Strijp-S under a partnership in place since 2019. The institution presents a year-round program of cabaret, musicals, dance, opera, concerts, family shows, and circus — anchored by the 53rd-annual Kerstwintercircus (2025 edition) — to approximately 200,000 visitors per year across 500+ performances and events, supported by 200+ staff and volunteers.

The core technology layer is Ticketmatic for online and box-office ticketing, paired with a dedicated streaming portal at stream.parktheater.nl for live-broadcast performances and a mobile app for e-tickets (launched 2024). New point-of-sale and order management systems were rolled out at F&B outlets in 2025. The product surface also includes a program-specific sub-brand portfolio: THINX talent incubator, the Let's talk about... civic-engagement festival series, STROOM contemporary performance series, Nieuwe Maan transformation festival, and the Nationale KinderTheaterWeek family program. Accessibility services (NGT interpretation, assistive listening, audio description, meet-and-feel introductions) and a Welcome Internationals program for expats complement the main programming.

Revenue is generated through five streams: per-ticket transaction fees (€9–€99 range, with student/CJP/early-bird discounts, plus €10 National Theater Weekend flat-rate and last-minute youth pricing), on-site restaurant BIJ13 (Theaterpad 3 — F&B/dining arrangements), venue rental for corporate events and private functions, sale of Parktheater/Podium/Eindhoven Cadeaukaart gift cards, and livestream ticket sales. A separate recurring revenue line is the €38.50/month Podiumpas subscription providing access to 30+ Dutch venues (partnership with Stichting Podiumpas, since 2017). Distribution is direct-to-consumer across online (parktheater.nl, 24/7), telephone, physical box office at Theaterpad 1, and the Natlab venue; corporate and institutional sponsorships (ASML, Rabobank, Prins Bernhard Cultuurfonds, Brabant C, Cultuur Eindhoven) supplement earned revenue. Customer segments span general theatergoers, families with children, youth (0–17), internationals/expats, frequent theatergoers (Podiumpas subscribers), accessibility-needs audiences, healthcare/wellbeing institutions, and civic/community groups — a deliberately diversified base served through a hybrid segmentation approach.

Name

Parktheater Eindhoven

Legal name

Parktheater Eindhoven

Website

https://parktheater.nl

Company type

Private

Founded year

1964

Operating status

Operating

Headcount range

101–250 employees

Short description

Parktheater Eindhoven is a nonprofit performing arts institution in Eindhoven, Netherlands, operating a multi-venue theater, dance, music, comedy, and family programming calendar across its main halls, Natlab, and Pand P venues. It serves approximately 200,000 visitors per year through ticket sales, subscriptions, restaurant BIJ13, and gift cards.

Ownership category

akta.pro rank

Product category

Performing Arts Venues

NAICS

Promoters of Performing Arts, Sports, and Similar Events with Facilities (71131), Theater Companies and Dinner Theaters (71111)

SIC

Services-Amusement & Recreation Services (7900), Retail-Eating & Drinking Places (5810)

akta.pro primary industry

Theater & Performing Arts Venue Operations (Playhouses, Opera Houses) (MPAGALAB)

akta.pro secondary industries

Music Venues & Venue Operators (Clubs, Theaters, Arenas) (MPAIAFAB), Concert Venue Operators (Arenas, Amphitheaters, Clubs) (MPAGAAAC), Performing Arts & Cultural Event Venues (Theaters, Museums) (THAHAAAG), Festival Grounds & Fairgrounds Operations (MPAGALAH)

Keywords

• Performing arts venue
• Live theater programming
• Ticket sales services
• Venue rental services
• Cultural event programming

Headquarters

HQ city

Eindhoven

HQ country

Netherlands

HQ region

Europe

Offices6 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Infrastructure, Technology or R&D, Others

Revenue model

1. Ticket Sales: Primary revenue stream from selling tickets to performances, shows, concerts, and events. Prices range from €9 (Pay What You Want) to €99 for premium seats. Students and CJP cardholders receive discounts.
2. Restaurant BIJ13: On-site restaurant at Theaterpad 3, offering theater dinners, borrelarrangementen, and lunch. Available for pre-show dining and special menus during events like Kerstwintercircus.
3. Venue Rental and Events: The theater serves as an event location for corporate events, parties, and meetings. Private rental options available for business occasions.
4. Gift Cards and Vouchers: Sale of Parktheater Cadeaukaart (gift cards), Podiumcadeaukaart (national theater gift cards), and Eindhoven Cadeaukaart (local gift cards valid at 100+ Eindhoven locations).
5. Livestream Tickets: Online streaming of selected performances for viewers at home, with unique access links delivered via email.

Pricing tiers

Go-to-market motion1 record

Distribution channels7 records

Marketing channels10 records

Core offering

Parktheater Eindhoven is a multi-venue performing arts theater in Eindhoven, Netherlands, presenting live cabaret, musicals, concerts, dance, opera, and theater performances. The institution operates the main Parktheater venue (Elzentlaan 50), the Natlab film theater on Strijp-S, the Pand P secondary venue, and the on-site BIJ13 restaurant, delivering 500+ performances and events annually to approximately 200,000 visitors across multi-channel ticket sales (online, telephone, on-site box office) plus streamed performances, gift cards, and the Podiumpas subscription.

Product overview

Parktheater Eindhoven operates as a multi-venue performing arts center offering theatrical performances, concerts, dance, circus, and family entertainment. The core offering is the main theater venue (Elzentlaan 50) hosting over 500 annual performances. The portfolio is extended by the BIJ13 restaurant (on-site dining), the Natlab film theater/cultural venue on Strijp-S, and the Pand P secondary venue. Ancillary services include multi-channel ticket sales (online, phone, box office) via Ticketmatic, a streaming platform (stream.parktheater.nl) for live broadcasts, a gift card program, the Podiumpas subscription (access to 30+ Dutch venues), and accessibility services (hearing support, NGT interpretation, audio description). Signature sub-brands include the annual Kerstwintercircus, the THINX talent incubator, the Let's talk about... festival series, and the STROOM contemporary series. Educational outreach covers theater programs for ages 0-12 and school partnerships.

Differentiator

Problem solved

Functional benefit

Brands

• BIJ13: Restaurant located within the Parktheater premises at Theaterpad 3, serving dinner, lunch and bar arrangements.
• Pand P
• Natlab
• THINX

Products and services

• Parktheater Eindhoven (Main Venue) The main theater venue at Elzentlaan 50, Eindhoven, hosting over 500 annual performances, shows, and events for approximately 200,000 visitors. The venue includes multiple halls (Hertog Jan Zaal, Philipszaal, Kameleon) and ancillary facilities.
• BIJ13 Restaurant On-site restaurant at Theaterpad 3, offering theater dining (diner arrangement), pre-show meals, and lunch. Can be booked online alongside ticket purchases.
• Natlab Film theater and cultural venue located at Kastanjelaan 500 on Strijp-S. Parktheater programs theatrical performances there under a partnership. Natlab has six cinema/theater rooms with a 178-seat main stage.
• Pand P Second venue location at Leenderweg 65, Eindhoven. A smaller venue for select performances and events.
• Ticket Sales & Information Service Multi-channel ticket sales via website (parktheater.nl), telephone (040-211 11 22), and box office (Theaterpad 1). Includes e-tickets, paper tickets, waitlist management, and exchange services.
• Stream Portal (Livestream) Online streaming platform at stream.parktheater.nl for live broadcast of select performances. Supports viewing via unique access codes, Chromecast, and Apple Airplay. Tickets for streams are purchased via the main website.
• Parktheater Cadeaukaart (Gift Card) Rechargeable gift card for purchasing tickets, drinks, snacks, and dining at the theater and restaurant. Delivered as e-ticket or by post. Valid indefinitely.
• Podiumcadeaukaart (Special Edition) Special edition of the national Podiumcadeaukaart sold by Parktheater. Redeemable at over 300 theaters and concert venues across the Netherlands. Purchased via podiumcadeaukaart.nl.
• Podiumpas Subscription Monthly subscription program (€38.50/month) offering unlimited access to performances up to €50 at over 30 Dutch venues, including Parktheater. Bookable by phone 30 days in advance.
• Kerstwintercircus Annual international Christmas circus (53rd edition in 2025) transforming the Hertog Jan Zaal into a circus ring. Features international acts, live orchestra, food court, and family-friendly entertainment. Includes live-streamed performances.
• Event Venue Rental The theater and its spaces (foyers, halls, restaurant) are available for corporate events, parties, meetings, and custom events. Contact via [email protected].
• Education & School Programs Programs for schools including theater for the youngest (0-5 years), school kids (6-12 years), family shows, and the Nationale KinderTheaterWeek. Partnership with De Stilte, De Emiliusschool, and De Harlekijn.
• Accessibility Services Includes hearing enhancement equipment, Dutch Sign Language (NGT) interpretation, writing interpretation, audio description for blind patrons, guided meet-and-feel introductions, and a low-stimulus program.
• Let's talk about... Festival Annual thematic theater festival series. Includes Let's talk about home (democracy/civic engagement), Let's talk about it (democracy month), and similar editions. Features performances, lectures, dialogue tables, workshops, and exhibitions.
• STROOM Performance Series Contemporary performance series featuring emerging and established makers exploring current themes. Followed by post-show conversations with creators.
• Nieuwe Maan Festival Annual transformation festival featuring inspiring performances, theater lectures, and 'Maanredes'. A festival exploring transformation themes.

Named customers3 records

Segments8 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration1 record

Partnerships

18 partnerships are on record, tiered core and minor.

• NatlabcoreStrategic or Co-development Partner · 1 January 2019Film theater at Kastanjelaan 500 on Strijp-S (former Philips physics laboratory). Since 2019, Parktheater programs theatrical performances in Natlab, enabling better flow from small to larger venues and sharing theater expertise with film theater.
• Restaurant BIJ13coreOthersOn-site restaurant operated separately at Theaterpad 3, offering theater dinners, borrelarrangementen, and special event menus. Part of the complete theater dining experience.
• IntrodanscoreStrategic or Co-development PartnerDance company from Arnhem that regularly performs at Parktheater. Partnership includes HubClub'26 featuring diverse bodies and minds in dance.
• Stichting Cultuur EindhovencoreStrategic or Co-development PartnerFoundation commissioning We Are One festival for 14-17 year olds, organized in collaboration with CultuurStation to bring youth together for music, culture and creativity.
• CultuurStationcoreStrategic or Co-development PartnerPartner in organizing We Are One festival for Eindhoven youth, bringing cultural programming to the Klokgebouw on Strijp-S.
• Stichting PodiumpascoreChannel Partner/ Reseller/ DistributorMonthly subscription program (€38.50/month) enabling access to 50+ Dutch theaters including Parktheater. 90% of subscription revenue flows directly to performing arts. Partnership started 2017, expanded nationally.
• LunetcoreStrategic or Co-development PartnerOrganization supporting children and adults with care needs (intellectual disabilities, behavioral issues, developmental delays). Collaborations include Stedelingen project and fashion show Natuurlijk Kunst & Couture featuring Lunet participants.
• Agnes van DijkminorStrategic or Co-development PartnerFashion artist creating couture from seemingly worthless materials. Collaborated with Lunet and Parktheater for Natuurlijk Kunst & Couture fashion show combining art, inclusion, and sustainability.
• St. Art & TechnologyminorStrategic or Co-development PartnerPartner in Natuurlijk Kunst & Couture event combining art, technology and fashion at Parktheater.
• ASMLminorOthersCorporate sponsor for Natuurlijk Kunst & Couture with Lunet event, supporting accessibility and inclusion programs.
• Brabant CminorOthersRegional cultural fund supporting Natuurlijk Kunst & Couture with Lunet event.
• Cultuur EindhovenminorOthersLocal cultural fund supporting Natuurlijk Kunst & Couture with Lunet event.
• Prins Bernhard CultuurfondsminorOthersCultural foundation supporting three urban dance productions at Parktheater.
• RabobankminorOthersSupported KinderTheaterWeek 2026 making tickets available for €5 and providing livestream for those unable to attend.
• Carte BlancheminorStrategic or Co-development PartnerTheater company collaborating in third edition of Stedelingen project bringing Lunet participants to stage.
• De StiltecoreStrategic or Co-development PartnerDance company and partner in BinnensteBuiten project that won Nationale Onderwijsprijs 2025 for bringing education and theater together.
• De EmiliusschoolcoreStrategic or Co-development PartnerSpecial education school partner in BinnensteBuiten project winning Nationale Onderwijsprijs 2025.
• De HarlekijncoreStrategic or Co-development PartnerEducation partner in BinnensteBuiten project bringing together education and theater, winning Nationale Onderwijsprijs 2025.

Scale indicators7 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Internationaal Theater Amsterdam (ITA): Amsterdam's Stadsschouwburg operator presenting drama, opera, and dance in its own venue. Comparable because both are Dutch theater-and-venue operators presenting professional performing arts and offering subscription-style ticketing for repeat audiences.
• Toneelgroep Maastricht / Theater aan het Vrijthof: Multi-venue performing arts center in Maastricht with comparable programming breadth (theater, dance, music, cabaret). Comparable because both present a similar mix of touring and local programming and rely on municipal cultural funding.
• Luxor Theater Rotterdam: Large multi-hall theater in Rotterdam hosting musicals, concerts, cabaret, and family shows. Comparable because both are regional flagship venues presenting a similar mix of large-format touring productions and local programming, with comparable revenue diversification (F&B, rental, gift cards).
• DeLaMar Theater: Amsterdam-based theater presenting musicals, cabaret, and drama. Comparable because it competes for the same touring Dutch-language shows (e.g., large musicals) and similar professional audience with comparable ticket pricing and venue rental offerings.
• Stadsschouwburg Amsterdam: Major Dutch performing arts theater with a comparable multi-genre program (theater, dance, cabaret) and similar operating model (programmer + venue operator). Comparable because both present professional theater in their own dedicated venue and rely on ticket sales, subscriptions, and public cultural funding.
• Chassé Theater Breda: Multi-hall theater in Breda with a similar programming mix and audience focus in the southern Netherlands. Comparable because it directly competes for regional touring productions and serves an overlapping Dutch audience for musicals, dance, and cabaret.
• Theater Rotterdam: Rotterdam-based producing and presenting theater with multiple venues (RoRa, Schouwburg). Comparable because both operate multi-venue performing arts models, program a mix of dance/theater/music, and depend on Dutch municipal cultural funding.

Others

• Ticketmatic: Ticketing platform provider used by Parktheater. Listed as an adjacent enabler because it underpins Parktheater's online ticketing, mobile app, and gift card operations rather than competing with the venue itself.
• Stichting Podiumpas: The nationwide subscription platform Parktheater participates in. Listed as a peer because it is an ecosystem enabler whose growth directly drives Parktheater's recurring subscription revenue rather than as a direct competitor.

Emerging players

• Introdans: Arnhem-based dance company that regularly performs at Parktheater (including HubClub'26). Comparable as a programming partner and partial peer because it is a content supplier that shapes Parktheater's dance calendar and competes for the same audiences when on tour.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat6 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/ParktheaterYT
• Facebookfacebook.com/parktheatereindhoven
• LinkedInlinkedin.com/company/parktheater
• Instagraminstagram.com/parktheater
• TikToktiktok.com/@parktheatereindhoven
• Xx.com/Parktheater

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Parktheater Eindhoven