Ski-Zürs
Ski-Zürs-AG operates 10 cable cars and chairlifts, snowmaking, piste preparation, avalanche safety systems, and two mountain restaurants at Zürs am Arlberg in Austria, serving winter sports tourists and, increasingly, summer alpine visitors within the Arlberg ski region.
- Company typePrivate
- Founded1885
- HeadquartersLech, Austria
- Headcount11–50
- GTM typeB2C
- OfferingServices
What Ski-Zürs does
Ski-Zürs-AG is an Austrian Aktiengesellschaft headquartered at Hexenboden 252, 6763 Zürs am Arlberg, that operates ski lifts, cable cars, mountain restaurants, snowmaking, piste preparation, and avalanche safety infrastructure at the Zürs am Arlberg resort within the Arlberg ski region — billed as Austria's largest connected ski area and one of the five largest worldwide. The company runs a portfolio of 10 cable cars and chairlifts (Seekopfbahn, Flexenbahn, Trittkopfbahn I+II, Hexenbodenbahn, Übungshangbahn, Kinderland, Trittalpbahn, Zürserseebahn, Muggengratbahn, Madlochbahn) with combined transport capacity of approximately 16,800 persons/hour, supported by a 4-station technical snowmaking plant (581 l/s pumping capacity, 3,021 kW power, covering 42.71 ha across 17,843m of pistes), nightly piste preparation via 9 machines, and an avalanche safety stack including 33 Gazex systems and ~2,500 kg of seasonal explosives.
The business generates revenue through two primary streams: lift ticket sales (transactional, paid by individual skiers and snowboarders at cable car stations) and on-mountain dining at Restaurant Seekopf (685 seats in winter, ~440 in summer) and the Trittkopf BBQ Station at 2,423m — positioned as Europe's highest original BBQ restaurant. Distribution is direct-to-consumer via physical resort access; demand generation is supported by the company's website (with live panorama cameras and slope maps), Facebook and Instagram presence, and core partnerships with Lech Zürs Tourism, Skischule Zürs, and Skiclub Arlberg. Customer segments are primarily Winter Sports Tourists with a secondary Summer Alpine Tourist segment, served through a horizontal segmentation approach.
The company is privately held with no disclosed institutional shareholders, led by Chairman of the Executive Board Ing. Philipp Zangerl alongside six operational managers and an administrative team. No mobile application, no third-party data integrations, and no AI/ML capabilities are evident — the technology stack is conventional mechanical, electrical, and civil infrastructure for alpine operations. The operational model is increasingly dual-season, with the 2026 summer opening of Seekopfbahn and Restaurant Seekopf representing the most recent formal step toward year-round utilization of fixed assets.
Ski-Zürs firmographics
Firmographics- Name
- Ski-Zürs
- Legal name
- Ski-Zürs-AG
- Website
- https://ski-zuers.at
- Company type
- Private
- Founded year
- 1885
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Ski-Zürs-AG operates 10 cable cars and chairlifts, snowmaking, piste preparation, avalanche safety systems, and two mountain restaurants at Zürs am Arlberg in Austria, serving winter sports tourists and, increasingly, summer alpine visitors within the Arlberg ski region.
- Ownership category
- akta.pro rank
Ski-Zürs industry classification
Industry- Product category
- Ski Resort Operations
- NAICS
- Skiing Facilities (71392), Skiing Facilities (713920)
- akta.pro primary industry
- Integrated Ski & Mountain Resorts (Lift-Served Skiing/Riding) (THAAAJAA)
Keywords
Where Ski-Zürs is headquartered
LocationHeadquarters
- HQ city
- Lech
- HQ country
- Austria
- HQ region
- Europe
Offices1 record
Markets served
Ski-Zürs business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Infrastructure, Supply Chain, Marketing or Sales
Revenue model
- Lift Ticket Sales: Revenue from cable car and ski lift operations serving skiers and snowboarders at the Zürs am Arlberg resort
- Restaurant Operations: On-mountain dining at Restaurant Seekopf (464 terrace seats, 221 indoor seats in winter; ~220 each in summer) and Trittkopf BBQ Station at 2,423m altitude (Europe's highest original BBQ restaurant)
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Multi-year contract | Seasonal employment wages according to Austrian cable car collective agreement (KV der österr. Seilbahnen) with willingness to exceed based on qualifications |
Go-to-market motion1 record
Distribution channels1 record
Marketing channels3 records
Ski-Zürs product offering
Product offeringCore offering
Ski-Zürs AG operates the lift and snowmaking infrastructure at Zürs am Arlberg in Vorarlberg, Austria, running cable cars, chairlifts, and drag lifts for winter sports guests. The company also operates snowmaking covering roughly 42.71 hectares and provides piste preparation services. On-mountain dining is offered through Restaurant Seekopf and the Trittkopf BBQ Station, serving skiers visiting the Arlberg ski area.
Product overview
Ski-Zürs AG operates a comprehensive ski resort infrastructure at Zürs am Arlberg, one of Austria's premier winter sports destinations with over 100 years of history. The company manages a portfolio of 10 cable cars and chair lifts including Seekopfbahn, Flexenbahn, Trittkopfbahn I+II, Hexenbodenbahn, Übungshangbahn, Kinderland, Trittalpbahn, Zürserseebahn, Muggengratbahn, and Madlochbahn. Supporting infrastructure includes a technical snowmaking plant (Beschneiungsanlage) with 204 snow machines across 4 pumping stations, daily piste preparation using 9 piste machines, and extensive avalanche safety equipment. The company also operates two mountain restaurants (Restaurant Seekopf serving both winter and summer seasons, and Trittkopf BBQ-Station at 2,423m altitude), live panoramic cameras at multiple stations, and an interactive slope map integrated with the Ski Arlberg region.
Differentiator
Problem solved
Functional benefit
Products and services
- Cable car services
- Chairlift services
- Drag lift services
- Snowmaking services
- Restaurant Seekopf
- Trittkopf BBQ Station
Companies that use Ski-Zürs
Customer profileNamed customers1 record
Segments2 records
Ideal customer profiles1 record
Ski-Zürs technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature3 records
Ski-Zürs partnerships and signals
Strategic signalPartnerships
Five partnerships are on record, tiered core and minor.
- Skischule ZürscoreSki school partner providing lessons and training for ski resort visitors. Listed as recommended ski school on official links page. Works with the resort ecosystem to serve tourists in the Zürs area.
- Skiclub Arlberg (SCA)minorLocal ski club with historical ties to the Arlberg region. Promotes skiing and winter sports culture in the area.
- Lech Zürs TourismcoreOfficial regional tourism organization (lechzuers.com) promoting the Lech-Zürs ski area including lodging, area information, and tickets. Key marketing and distribution partner for the ski region.
- Josef Mallaun (fotomallaun.at)minorPhotographer providing images and graphics for the Ski-Zürs website. Image source attribution in legal disclosure.
- Markus Gmeiner Starke FotografieminorPhotographer providing images and graphics for the Ski-Zürs website. Image source attribution in legal disclosure.
Scale indicators5 records
Recent moves6 records
Expansion highlights5 records
Ski-Zürs competitors and assessment
Company assessmentDirect peers
- Bergbahnen Ischgl: Austrian premium ski lift operator in the Silvretta Arena with cable cars, snowmaking, and on-mountain dining. Comparable in product offering and high-end winter tourist customer base.
- SkiWelt Wilder Kaiser - Brixental: One of the largest interconnected ski areas in Austria with extensive cable car and chairlift infrastructure. Comparable in product offering and direct-to-consumer lift operations to Ski-Zürs.
- Bergbahnen Lech-Oberlech: Sister ski lift operator in the Arlberg ski region, jointly forming Ski Arlberg — Austria's largest connected ski area. Directly comparable in terms of product (cable cars, ski lifts), customer base (winter sports tourists), and operating environment (premium Austrian alpine resort).
- Bergbahnen Sölden: Austrian premium ski lift operator in the Ötztal Alps with extensive cable car infrastructure, snowmaking, and on-mountain gastronomy. Comparable product offering and customer segment to Ski-Zürs.
- Silvretta Montafon Bergbahnen: Austrian ski lift operator in Vorarlberg (the same federal state as Ski-Zürs) with cable cars, snowmaking, and mountain restaurants. Comparable operating environment and customer base.
- Skicircus Saalbach Hinterglemm Leogang Fieberbrunn: One of Austria's largest connected ski areas operating cable cars, chairlifts, snowmaking, and on-mountain dining. Directly comparable Austrian ski lift operator serving mass-market and premium winter tourists.
- Bergbahn AG Kitzbühel: Historic Austrian ski lift operator serving the Kitzbühel ski region with cable cars, chairlifts, and snowmaking infrastructure. Comparable in heritage, premium positioning, and operating model to Ski-Zürs.
- Mayrhofner Bergbahnen: Austrian cable car and ski lift operator in the Zillertal region operating multiple lifts, snowmaking systems, and restaurants. Comparable in scale and product mix to Ski-Zürs.
Others
- TechnoAlpin: Leading manufacturer of snowmaking systems globally. Ski-Zürs uses Sufag and Technoalpin snow guns as part of its 204-gun snowmaking fleet — a direct ecosystem supplier peer.
- Kässbohrer Geländefahrzeug (PistenBully): Leading manufacturer of snow groomers and piste preparation vehicles (snowcats). Ski-Zürs operates a fleet of 9 piste machines nightly — PistenBully is a key supplier and ecosystem peer in the alpine ski operations value chain.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights6 records
Customer concentration
Ski-Zürs social profiles
Digital presenceSki-Zürs financial estimates
Financial estimateRevenue estimate
Valuation estimate
Ski-Zürs leadership team
Management profileNumber of profiles
Profiles1 record
Ski-Zürs funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Ski-Zürs M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Ski-Zürs
What does Ski-Zürs do?
Ski-Zürs AG operates the lift and snowmaking infrastructure at Zürs am Arlberg in Vorarlberg, Austria, running cable cars, chairlifts, and drag lifts for winter sports guests. The company also operates snowmaking covering roughly 42.71 hectares and provides piste preparation services. On-mountain dining is offered through Restaurant Seekopf and the Trittkopf BBQ Station, serving skiers visiting the Arlberg ski area.
Is Ski-Zürs a public or private company?
Ski-Zürs is a private company. It is classified as family owned and is currently operating.
When was Ski-Zürs founded?
Ski-Zürs was founded in 1885. It employs 11 to 50 people.
Where is Ski-Zürs based?
Ski-Zürs is headquartered in Lech, Austria, in the Europe region.
How does Ski-Zürs make money?
Two revenue lines are on record. Lift Ticket Sales are the primary driver. The others are restaurant Operations.
Who are Ski-Zürs's main competitors?
Direct peers on record are Bergbahnen Ischgl, SkiWelt Wilder Kaiser - Brixental, Bergbahnen Lech-Oberlech, Bergbahnen Sölden, Silvretta Montafon Bergbahnen, Skicircus Saalbach Hinterglemm Leogang Fieberbrunn, Bergbahn AG Kitzbühel and Mayrhofner Bergbahnen. Others are TechnoAlpin and Kässbohrer Geländefahrzeug (PistenBully).
Does Ski-Zürs have an API?
No public API is recorded for Ski-Zürs.
What industry is Ski-Zürs in?
Ski-Zürs's product category is Ski Resort Operations. Its primary akta.pro industry code is THAAAJAA, Integrated Ski & Mountain Resorts (Lift-Served Skiing/Riding). Its NAICS code is 71392.