ALL IN
ALL IN is a Seattle-based, family-owned packaged beverage company that manufactures and sells better-for-you natural energy drinks (75mg natural caffeine, 4g sugar) across five flavors through DTC e-commerce, retail, and wholesale channels in the United States.
- Company typePrivate
- Founded2016
- HeadquartersSeattle, United States
- Headcount1–10
- GTM typeB2C
- OfferingHardware or Manufacturing
What ALL IN does
ALL IN (marketed as Drink ALL IN) is a Seattle-based, family-owned packaged beverage company that manufactures and sells a line of better-for-you natural energy drinks. Founded in 2014 by brothers Jason Eakes (CEO) and Ryan Eakes (President and COO), the company developed a proprietary formula with food scientists between 2014 and 2016, launching its first two flavors (Berry and Citrus) in summer 2016 at Leschi Market in Seattle. The product line now comprises five SKUs (Tropical, Grapefruit, Berry, Citrus, Apple) built on a natural caffeine blend sourced from green coffee bean, guayusa leaf extract, and guarana seed, combined with L-Theanine, Panax ginseng root extract, B vitamins (B3, B5, B6, B12), Vitamin C, zinc for immune support, and amino acids. Each 12-pack can delivers 75mg natural caffeine (roughly equivalent to one cup of coffee), 4g sugar, and 20 calories, marketed as vegan, gluten-free, non-GMO, and free of preservatives and artificial sweeteners.
The company operates a three-channel distribution model: direct-to-consumer e-commerce through a Shopify storefront at drinkallin.com, select retail storefronts nationwide (groceries, convenience stores, and markets), and a wholesale/distributor program actively recruiting new partners via a dedicated 'Become a Retailer or Distributor' page. Revenue mechanics are unit-pricing on 12-pack consumer purchases plus wholesale transaction pricing to retail and distribution partners; no enterprise contracts, subscriptions, or licensing revenue streams exist. Target customers span four personas — health-conscious consumers (primary), athletes and fitness enthusiasts, busy professionals, and vegans/special-diet consumers — addressed through content marketing, organic social (Facebook, Twitter, Instagram), blog/SEO, and email. As of the latest website snapshot, all five SKUs are listed as 'Sold Out,' and the company has no disclosed institutional funding, no parent organization, and 1-10 employees.
ALL IN firmographics
Firmographics- Name
- ALL IN
- Legal name
- ALL IN
- Website
- https://drinkallin.com
- Company type
- Private
- Founded year
- 2016
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- ALL IN is a Seattle-based, family-owned packaged beverage company that manufactures and sells better-for-you natural energy drinks (75mg natural caffeine, 4g sugar) across five flavors through DTC e-commerce, retail, and wholesale channels in the United States.
- Ownership category
- akta.pro rank
ALL IN industry classification
Industry- Product category
- Energy Drinks
- NAICS
- Soft Drink Manufacturing (312111)
- SIC
- Beverages (2080), Bottled & Canned Soft Drinks & Carbonated Waters (2086)
- akta.pro primary industry
- Energy Drink & Energy Shot Production (AFAFABAG)
- akta.pro secondary industries
- Energy Drinks & Energy Shots (CRADAHAJ), Vitamin- & Mineral-Fortified Beverage Production (AFAFAFAC), Botanical/Herbal & Adaptogen Functional Beverage Production (AFAFAFAF)
Keywords
Where ALL IN is headquartered
LocationHeadquarters
- HQ city
- Seattle
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
ALL IN business model
Business model- GTM type
- B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Personnel, Marketing or Sales, Operations, Technology or R&D
Revenue model
- Direct E-commerce Sales: Products sold directly to consumers through the company's Shopify e-commerce platform at drinkallin.com, featuring 12-pack configurations of their five flavors (Tropical, Grapefruit, Berry, Citrus, Apple).
- Retail Distribution: Products sold through select retail stores nationwide, including convenience stores and grocery stores. Revenue generated through wholesale pricing to retailers.
- Wholesale and Distribution: Products sold in bulk to wholesalers and distributors for resale through their own distribution networks. Company has dedicated 'Become a Retailer or Distributor' page to recruit partners.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | 12-Pack Configuration |
Go-to-market motion2 records
Distribution channels3 records
Marketing channels6 records
ALL IN product offering
Product offeringCore offering
ALL IN manufactures and sells natural, better-for-you energy beverages across five flavors (Tropical, Grapefruit, Berry, Citrus, and Apple). Each can contains 75mg natural caffeine from green coffee bean, guayusa, and guarana, plus vitamins B3, B5, B6, B12, C, zinc, and amino acids, with only 4g sugar and 20 calories per serving. Products are sold in 12-pack configurations direct-to-consumer via e-commerce, through retail stores nationwide, and via wholesale distributors.
Product overview
ALL IN is a natural energy drink company offering a line of better-for-you energy beverages made from premium natural ingredients. The product line consists of five distinct flavored energy drinks (Tropical, Grapefruit, Berry, Citrus, and Apple), all featuring natural caffeine from green coffee bean, essential vitamins (B3, B5, B6, B12, C), zinc, and amino acids. The beverages are marketed as healthier alternatives to traditional energy drinks with 4g sugar, 20 calories per serving, 75mg natural caffeine, and no preservatives, additives, or artificial sweeteners.
Differentiator
Problem solved
Functional benefit
Products and services
- ALL IN Tropical Energy Drink Natural mango and pineapple flavored energy drink featuring a premium blend of natural caffeine, vitamins, and amino acids, targeted at health-conscious consumers seeking sustained energy without crash or jitters.
- ALL IN Grapefruit Energy Drink Stimulating natural grapefruit flavored energy drink delivering a refreshing spark from a blend of natural caffeine, vitamins, and amino acids, designed for individuals seeking a daily, healthier energy option.
- ALL IN Berry Energy Drink Crisp natural raspberry/cranberry blend energy drink energized with an exclusive blend of natural caffeine, vitamins, and amino acids, marketed as a healthier change from traditional energy drinks.
- ALL IN Citrus Energy Drink Refreshing orange balanced with natural citrus and pineapple flavors, powered by a premium blend of natural caffeine, vitamins, and amino acids for sustained daytime energy.
- ALL IN Apple Energy Drink Newest flavor in the ALL IN lineup providing a premium blend of natural caffeine, vitamins, and amino acids to support sustained energy.
Quantifiable outcome
- 4g Sugar per serving (vs. higher sugar in traditional energy drinks)
- +3 more outcomes
Companies that use ALL IN
Customer profileNamed customers1 record
Segments4 records
Ideal customer profiles4 records
ALL IN technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration4 records
Feature4 records
ALL IN partnerships and signals
Strategic signalScale indicators2 records
Recent moves5 records
Expansion highlights4 records
ALL IN competitors and assessment
Company assessmentBroad incumbents
- Red Bull: Red Bull is the dominant global energy drink brand and the primary category incumbent. While not directly positioned as 'better-for-you', it dominates the occasions, retailers, and consumers that ALL IN depends on for shelf space and trial.
- Rockstar Energy (PepsiCo): Rockstar is a mass-market energy drink brand now owned by PepsiCo, sitting in the same convenience store and foodservice channels as ALL IN. It is a broad-incumbent comparable because of overlap in distribution, pack formats, and consumer occasions.
- Monster Beverage: Monster is the #2 energy drink player in the US with a portfolio spanning traditional, Java Monster coffee, and the recently acquired CANADA DRY/1921/Rumble better-for-you lines. As a broad incumbent, Monster competes for the same retail buyer attention and consumer occasions as ALL IN.
Direct peers
- Zevia: Zevia produces zero-sugar, naturally sweetened beverages including energy drinks, built on the same better-for-you, no-artificial-ingredients value proposition as ALL IN. Both brands target health-conscious consumers via natural and mainstream retail channels.
- Alani Nu: Alani Nu offers low-sugar, natural-caffeine energy drinks targeted at health-conscious and female-skewing consumers — closely mirroring ALL IN's positioning around clean labels, pre-workout use, and lifestyle-driven branding. It is one of the fastest-growing direct competitors in the better-for-you energy subsegment.
- Celsius: Celsius is the leading better-for-you energy drink brand, directly competing with ALL IN on natural caffeine, low-sugar, and fitness/health-conscious positioning. It has scaled from a niche CPG to a top-three US energy brand and represents the category benchmark ALL IN is attempting to follow.
- Bai Brands: Bai produces low-sugar, antioxidant-infused functional beverages including energy products, sharing ALL IN's better-for-you positioning and reliance on natural retail/grocery channels. It is a direct comparable in the natural/functional beverage set.
- Runa: Runa is a clean-energy beverage company built on guayusa-based natural caffeine, mirroring ALL IN's use of guayusa and green coffee bean extracts. Both brands compete on plant-based, smooth-release caffeine positioning in natural and specialty retail.
- C4 Energy (Nutrabolt): C4 Energy is a fitness/pre-workout energy drink brand with a comparable low-sugar, performance-oriented formulation. It targets similar athletic and gym-going consumer segments as ALL IN and competes for the same convenience store and supplement retailer shelf space.
Emerging players
- Bloom Nutrition: Bloom Nutrition is an emerging better-for-you brand expanding from supplements into functional beverages including energy drinks. It targets the same health-conscious, female-skewing consumer persona and represents the next wave of direct competition for ALL IN.
Market position
Strengths4 records
Weaknesses5 records
Competitive moat3 records
Key risks6 records
Key highlights5 records
Customer concentration
ALL IN social profiles
Digital presenceALL IN financial estimates
Financial estimateRevenue estimate
Valuation estimate
ALL IN leadership team
Management profileNumber of profiles
Profiles2 records
ALL IN funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
ALL IN M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about ALL IN
What does ALL IN do?
ALL IN manufactures and sells natural, better-for-you energy beverages across five flavors (Tropical, Grapefruit, Berry, Citrus, and Apple). Each can contains 75mg natural caffeine from green coffee bean, guayusa, and guarana, plus vitamins B3, B5, B6, B12, C, zinc, and amino acids, with only 4g sugar and 20 calories per serving. Products are sold in 12-pack configurations direct-to-consumer via e-commerce, through retail stores nationwide, and via wholesale distributors.
Is ALL IN a public or private company?
ALL IN is a private company. It is classified as family owned and is currently operating.
When was ALL IN founded?
ALL IN was founded in 2016. It employs 1 to 10 people.
Where is ALL IN based?
ALL IN is headquartered in Seattle, United States, in the North America region.
How does ALL IN make money?
Three revenue lines are on record. Direct E-commerce Sales are the primary driver. The others are retail Distribution and wholesale and Distribution.
Who are ALL IN's main competitors?
Broad incumbents on record are Red Bull, Rockstar Energy (PepsiCo) and Monster Beverage. Direct peers are Zevia, Alani Nu, Celsius, Bai Brands, Runa and C4 Energy (Nutrabolt). Bloom Nutrition is listed as an emerging player.
Does ALL IN have an API?
No public API is recorded for ALL IN.
What industry is ALL IN in?
ALL IN's product category is Energy Drinks. Its primary akta.pro industry code is AFAFABAG, Energy Drink & Energy Shot Production, with a secondary code of CRADAHAJ, Energy Drinks & Energy Shots. Its NAICS code is 312111 and its SIC code is 2080.