Sylvian Care

What Sylvian Care does

Sylvian Care is a UK-based franchised domiciliary care agency founded in 2014 by Cristina Grancea and Silviu Pop. The company delivers a comprehensive portfolio of in-home care services — including live-in care, hourly home care, night care, companionship and befriending, home-from-hospital reablement, end-of-life care, dementia care, and personal care — to elderly adults and other individuals who require support to remain in their own homes. As of 2023 the network had grown to 26 franchises across the UK with over 200 staff, though the company's locations page currently lists 18 named offices covering southern England, the Midlands, and select northern outposts such as Wolverhampton and North Wigan.

The underlying technology stack is light by digital-health standards: the public-facing website and a separate franchising site are built on Squarespace, with Google Places API used for postcode-based office lookup and Squarespace Analytics/Google Analytics handling traffic monitoring. A free two-minute online care assessment quiz functions as the primary lead-conversion tool. There is no proprietary clinical software, no electronic care-planning platform referenced, and no evidence of in-house AI/ML tooling. Service differentiation rests on a "relationship-based care" methodology, minimum one-hour care visits, individually tailored care plans, and a premium tier branded "Sylvian Signature" with structured Lifestyle Blueprints and ongoing reviews.

Sylvian Care monetises primarily through fees on delivered care hours, with a mix of private-pay clients and publicly funded work sourced via Local Authorities and NHS Trusts (including an NHS contract win in 2023). The franchisor itself collects franchise fees and royalties from independently operated branches, while each franchisee bills for its own care delivery. Go-to-market is local-direct: prospective clients find their nearest office via postcode search, complete the assessment quiz, and progress through a four-step onboarding funnel (find office → contact → assessment → start care). Distribution is anchored by a regional partnership with Wokingham Borough Council and broader referral relationships with NHS Trusts and Local Authorities across England.

Name

Sylvian Care

Legal name

Sylvian Care

Website

https://sylviancare.co.uk

Company type

Private

Founded year

2014

Operating status

Operating

Headcount range

251–500 employees

Short description

Sylvian Care is a UK franchised domiciliary home care provider founded in 2014, operating 18+ offices delivering live-in, hourly, night, dementia, end-of-life, and reablement care to elderly and adult clients across the UK.

Ownership category

akta.pro rank

Product category

Home Care Services

NAICS

Home Health Care Services (62161), Services for the Elderly and Persons with Disabilities (624120)

SIC

Services-Home Health Care Services (8082), Services-Nursing & Personal Care Facilities (8050)

akta.pro primary industry

Personal Care & ADL Assistance (bathing, dressing, toileting, mobility) (HLADAGAA)

akta.pro secondary industries

Private Duty 24/7 Nursing (RN/LPN) In-Home Care (HSABAHAJ), Dementia & Alzheimer’s Respite Care (HSABAGAF), Home Hospice (Routine Home Care) (HLADAHAA), Home Hospice Agencies (HLAFAEAC)

Keywords

• Home care services
• Domiciliary care
• Live-in care
• Dementia care
• Elderly care

Headquarters

HQ city

Wokingham

HQ country

United Kingdom

HQ region

Europe

Offices19 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales, Others

Revenue model

1. Domiciliary Care Services: Sylvian Care generates revenue through providing domiciliary (home) care services to individuals in their own homes. This includes live-in care, hourly home care, night care, companionship, dementia care, end-of-life care, and reablement services. Revenue is derived from service fees charged to clients, with some services funded through Local Authorities and NHS Trusts.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels6 records

Core offering

Sylvian Care is a UK domiciliary care agency that delivers in-home care services to elderly and vulnerable adults through a network of independently operated franchise offices. Its services include live-in care, hourly home care, night care, companionship, dementia care, end-of-life care, reablement (home from hospital), and personal care, with revenue generated from privately paying clients as well as publicly funded arrangements via Local Authorities and NHS Trusts.

Product overview

Sylvian Care operates as a domiciliary care agency offering a portfolio of integrated home care services. The core offering includes Live-In Care, Home Care (hourly), Night Care, Companionship & Befriending, Home from Hospital Care (Reablement), End-of-Life Care, Dementia Care, and Personal Care services. These services are delivered through a network of over 20 franchise locations across the UK by trained care professionals. The company also offers a premium tier called Sylvian Signature featuring enhanced relationship-based care with ongoing reviews and tailored reporting. All services emphasize maintaining client independence in familiar home environments while providing compassionate, personalized support.

Differentiator

Problem solved

Functional benefit

Brands

• Sylvian Signature: A premium tier of home care service offered by Sylvian Care, featuring bespoke care plans with ongoing review processes, tailored to individual client needs.

Products and services

• Live-In Care Comprehensive 24/7 care provided in the client's own home by a dedicated live-in caregiver, enabling older people to remain in familiar surroundings rather than moving to a care home. Aimed at elderly and vulnerable adults and their families seeking round-the-clock support.
• Home Care (Hourly) Hourly home care services tailored to individual needs, helping clients maintain independence with flexible support for daily tasks and routines. Each visit is a minimum of one hour. Aimed at elderly and vulnerable adults seeking in-home support without round-the-clock care.
• Night Care Dedicated overnight support including both waking night care and sleeping night care options, ensuring safety and comfort for clients throughout the night while providing peace of mind for families. Aimed at elderly clients and family caregivers needing overnight reassurance.
• Companionship & Befriending Emotional support and social interaction services providing company, conversation, and meaningful connections to combat loneliness and enhance quality of life. Aimed at elderly adults experiencing isolation or those whose families seek social engagement support.
• Home from Hospital Care (Reablement) Short-term intensive care packages designed to assist recovery after hospital stays, helping individuals regain skills, independence, and confidence. Aimed at clients transitioning from hospital to home and NHS Trusts commissioning post-discharge support.
• End-of-Life Care Compassionate support for individuals during final stages of life, providing comfort, dignity, and assistance to both clients and their families. Delivered by trained carers and coordinated with hospice partners. Aimed at terminally ill clients and their families.
• Dementia Care Specialized care for individuals living with dementia, delivered by trained carers who create nurturing environments supporting unique needs within familiar surroundings. Aimed at dementia clients and their families.
• Personal Care Assistance with personal hygiene and daily activities including bathing, dressing, grooming, toileting, oral hygiene, feeding, positioning, and medication management. Aimed at elderly and disabled adults requiring physical support with daily routines.

Quantifiable outcome

• Sylvian Care Farnham named Top 20 Home Care Provider in South East England for 2026 by homecare.co.uk (second consecutive year)
• +4 more outcomes

Named customers8 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration3 records

Feature3 records

Partnerships

Seven partnerships are on record, tiered core and minor.

• Mountbatten HospicecoreStrategic or Co-development Partner · 8 December 2025Sylvian Care Southampton has partnered with Mountbatten Hospice for palliative and end-of-life care. Florin and Alina (Sylvian Care Southampton franchise owners) first met Mountbatten palliative care nurses while caring for a client in his own home. The partnership ensures seamless coordination between home care and hospice services for clients at the end of life.
• Age UK WiltshireminorStrategic or Co-development Partner · 21 October 2024Sylvian Care Swindon partnered with Age UK Wiltshire as part of its community outreach programme. The team dedicated time to support the charity through fundraising activities, including walking a mile a day during their lunch break to raise awareness and funds for the day centre run by Age UK Wiltshire.
• EWIF (Encouraging Women into Franchising)minorGTM or Marketing Partner · 29 March 2023Sylvian Care became an official EWIF ambassador, supporting EWIF's mission to encourage and inspire women into franchising. With women making up over 60% of Sylvian Care's franchisees, the partnership aligns with the company's commitment to gender diversity. As ambassador, Sylvian Care shares experiences and success stories in franchising to promote the organisation's goals.
• Wokingham Borough CouncilcoreStrategic or Co-development Partner · 1 January 2023Sylvian Care Reading & Wokingham maintains a strong partnership with Wokingham Borough Council. The Care Service Recognition Award at the 2025 Berkshire Care Awards was presented by the Council's Commissioning Manager for Older People Services. Sylvian Care also delivers monthly educational talks at the local bowls club and collaborates with local day centres, with strong links to public organisations.
• WADE (Wokingham and District Association for the Elderly)minorStrategic or Co-development Partner · 1 January 2023Sylvian Care Reading & Wokingham partnered with WADE (Wokingham and District Association for the Elderly) for community support. The office premises are located next door to the WADE day centre, and the team supports fundraising efforts including a 'walk a mile a day' initiative throughout March.
• Local Authorities (Various)coreChannel Partner/ Reseller/ DistributorSylvian Care works with various Local Authorities across the UK for the provision of publicly funded home care services. This is a key channel for acquiring publicly funded clients.
• NHS Trusts (Various)coreChannel Partner/ Reseller/ DistributorSylvian Care works with various NHS Trusts across the UK for home care provision. The company has been awarded NHS contracts including a notable NHS contract win in 2023.

Scale indicators8 records

Recent moves11 records

Expansion highlights4 records

Broad incumbents

• Totally plc: UK urgent care, planned care, and home care services group working with NHS commissioners, representing a larger incumbent in the home care commissioning space where Sylvian Care also operates.
• Prestige Nursing & Care: Large UK home care and nursing provider offering live-in, visiting, and complex nursing care, with a broader complex-care portfolio than Sylvian Care but overlapping in elderly home care.

Emerging players

• Cera Care: Tech-enabled UK home care provider using digital platforms and AI for caregiver matching and family updates, representing a more digitally native competitor in the same elderly home care segment.

Direct peers

• Caremark: UK domiciliary care franchise network providing personal care, dementia support, and respite services to elderly and disabled clients, using a franchise model and Local Authority contracts similar to Sylvian Care.
• Visiting Angels: UK home care franchise offering hourly and live-in care with a relationship-first philosophy, competing directly with Sylvian Care for private-pay and family-referred clients.
• Home Instead Senior Care: One of the largest UK home care franchise networks, offering personal care, dementia care, and live-in care with a relationship-led ethos similar to Sylvian Care's, serving elderly clients in their own homes.
• Bluebird Care: National UK domiciliary care franchise with a comparable service portfolio (live-in care, personal care, dementia, end-of-life) and similar franchise-driven geographic expansion model.
• Right at Home UK: UK franchised home care provider offering personal care, companionship, dementia and live-in services to elderly clients, with a relationship-based approach comparable to Sylvian Care.
• Good Oaks Home Care: UK franchised home care provider offering visiting and live-in care across Southern England, with a comparable focus on quality companionship and dementia care.
• Helping Hands Home Care: Established UK home care provider offering live-in, visiting, and specialist dementia care with a national footprint, directly competing with Sylvian Care in the elderly home care segment.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/sylviancare
• Facebookfacebook.com/sylviancare
• LinkedInlinkedin.com/company/sylviancare-ltd

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles11 records

Subsidiaries19 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Sylvian Care