Alexander By Design

What Alexander By Design does

Alexander by Design is a Hoboken, New Jersey-based direct-to-consumer fashion accessories brand that designs and sells handcrafted woven palm leaf bags and straw sun hats. The business is operated by a sole designer, Carole Alexander, who creates every product by hand using natural materials such as palm leaf and straw, with bags fully lined in cotton. The product portfolio consists of 13 in-stock SKUs split across two categories — six bags (Palm Beach, Hamptons, Provence, Spanish Gold Coins, Market Shopping, Cote D'Azur) priced at $75 and seven hats (Red Bow Bucket, Nantucket Sun, Garden Party, Juicy Fruit, Pink Ribbon, Polka Dot, Black Bow) priced at $40.

The commercial operation runs entirely on a Shopify-hosted e-commerce storefront with a standard set of payment integrations (Visa, Mastercard, Amex, Discover, Diners, Apple Pay, Google Pay, PayPal, Shop Pay). Distribution is direct-to-consumer only, with free domestic shipping within the United States and optional express shipping for $24.99; no wholesale, marketplace, or international channels are used. Demand generation is limited to an email newsletter subscription through the Shopify store. No employees, management team beyond the founder, external investors, funding rounds, or third-party brand partnerships (other than Shopify) are disclosed.

The revenue model is straightforward one-time product sales at unit prices between $40 and $75. The business is privately held, bootstrapped, and founder-operated, with operating addresses at 1500 Garden Street, Hoboken, NJ (headquarters) and 625 Jersey Ave, New Brunswick, NJ (returns/warehouse). No revenue, headcount, or founding date is publicly disclosed, and the company carries no enterprise customers, no AI/ML capabilities, and no proprietary technology beyond standard Shopify tooling.

Name

Alexander By Design

Legal name

Alexander by Design

Website

https://alexanderbydesign.com

Company type

Private

Operating status

Operating

Short description

Alexander by Design is a Hoboken, NJ-based direct-to-consumer brand selling handcrafted woven palm leaf bags and straw sun hats designed by sole proprietor Carole Alexander, sold exclusively through its Shopify storefront to fashion-conscious US consumers at $40–$75 per item.

Ownership category

akta.pro rank

Product category

Handcrafted Fashion Accessories

NAICS

Apparel Accessories and Other Apparel Manufacturing (31599)

SIC

Apparel & Other Finishd Prods Of Fabrics & Similar Matl (2300)

akta.pro primary industry

Handbags & Fashion Bags Manufacturing (IMAOAHAA)

akta.pro secondary industry

Luxury Hats & Headwear (CRAKAEAG)

Keywords

• Handcrafted woven bags
• Straw sun hats
• Artisan fashion accessories
• Handmade palm leaf bags
• Designer beach accessories

Headquarters

HQ city

Hoboken

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Personnel, Supply Chain, Operations, Marketing or Sales, Technology or R&D

Revenue model

1. Product Sales: Direct one-time product sales through the company's e-commerce website. Customers purchase handcrafted hats and bags at listed prices with free domestic shipping on all orders.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels1 record

Core offering

Alexander by Design is a direct-to-consumer brand that designs, handcrafts, and sells handmade woven palm leaf bags (fully lined with soft cotton) and straw sun hats. All products are made individually by the founder/designer using natural materials, with each piece uniquely crafted and sold online via a Shopify storefront in the $40–$75 price range.

Product overview

Alexander By Design™ is a single-product e-commerce brand offering handcrafted fashion accessories, specifically handmade woven bags and straw sun hats. All products are created by the designer herself with exquisite attention to detail, using natural materials such as straw and woven palm leaves. The product portfolio consists of two main categories: (1) Handcrafted bags including Palm Beach, Hamptons, Provence, Spanish Gold Coins, Market Shopping, and Cote D'Azur - all featuring handwoven palm leaf construction with solid cotton lining; and (2) Straw sun hats including Red Bow Bucket Hat, Nantucket Sun Hat, Garden Party Hat, Juicy Fruit Sun Hat, Pink Ribbon Hat, Polka Dot Hat, and Black Bow Hat - all handmade from natural straw with decorative embellishments. The brand emphasizes that slight variations and imperfections are hallmarks of authenticity, reflecting the craftsmanship and passion of the designer. Prices range from $40 to $75 USD.

Differentiator

Problem solved

Functional benefit

Products and services

• Palm Beach Bag
• Hamptons Bag
• Provence Bag
• Market Shopping Bag
• Spanish Gold Coins
• Cote D'Azur Handbag
• Red Bow Bucket Hat
• Nantucket Sun Hat
• Garden Party Hat
• Juicy Fruit Sun Hat
• Pink Ribbon Hat
• Polka Dot Hat
• Black Bow Hat

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration9 records

Partnerships

One partnership is on record.

• ShopifycoreTechnology or IntegrationShopify provides the e-commerce platform powering the company's online store, including payment processing, order management, and customer account functionality. The store operates as a Shopify-hosted storefront.

Scale indicators1 record

Recent moves5 records

Expansion highlights3 records

Broad incumbents

• Prada: Global luxury house with multiple raffia and woven-palm bag lines under Prada and Miu Miu. Broad incumbent competing for the same handwoven-luxury narrative.
• Mark Cross: Heritage luxury handbag house with strong brand-equity in handcrafted leather and woven accessories. Competes for the same high-end accessory buyer that Alexander by Design aspires to attract.
• Loewe: LVMH-owned luxury house with a hallmark basket/woven-palm bag franchise and craft-led positioning under Jonathan Anderson. Defines the ultra-premium ceiling of the woven-bag category Alexander by Design operates in.

Direct peers

• Sensi Studio: Direct peer specializing in handwoven palm-leaf and raffia totes and hats in a similar luxury-aspirational price band. Shares Alexander by Design's handcraft-first positioning and D2C plus boutique distribution.
• Eric Javits: Direct peer in the luxury sun-hat and handbag category, sold DTC and through department-store wholesale at comparable $40+ hat price points. Established designer brand pursuing a similar fashion-conscious customer.
• Lack of Color: Direct peer in the designer sun-hat and handbag space with a strong DTC brand and registered trademark similar to Alexander by Design. Competes on the hat SKUs at premium price points and a fashion-forward, story-led brand voice.
• Kayu: Direct peer producing handcrafted woven straw and shell bags via DTC and select boutique channels. Closely comparable handcraft-from-natural-materials value proposition and product category.
• Mar y Sol: Direct peer in the handmade woven straw and palm-leaf bag + hat space, with similar SKUs priced in a comparable $30–$250 range and sold through DTC plus select boutique wholesale. Closest functional competitor to Alexander by Design.
• Bembien: Direct peer producing handwoven straw and raffia bags from natural materials. Operates a similar Shopify-DTC model targeting fashion-conscious consumers and is a direct price-band and product-category competitor.

Emerging players

• Cult Gaia: Adjacent DTC brand that built a cult-following around structured, photogenic handbags and accessories. Comparable in audience targeting and DTC channel, though materials and price band are higher than Alexander by Design's.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat2 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/profile.php

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Alexander By Design