Conseil Plus Gestion

What Conseil Plus Gestion does

CPG Finance LLC operates a US-based consumer loan-matching platform branded as "Cash Advance by CPG Finance," accessible via iOS mobile application (App Store ID 6756001553) and a web interface at cpgfinance.com. The platform connects US consumers seeking short-term liquidity with independent third-party lenders, offering cash advance amounts ranging from $100 to $5,000. CPG Finance does not underwrite or fund loans itself; it functions as a referral and lead-generation layer between borrowers and a lender network, monetizing through affiliate or referral fees paid by lenders when matched users are funded.

The business model is asset-light and commission-based: revenue is a function of application volume, lender conversion rates, and the per-funded-loan referral economics negotiated with the third-party lender network. The user experience is self-serve and product-led, with consumers completing the application flow directly through the app or website. Terms of Use were updated November 6, 2025, indicating an active product-maintenance and legal-disclosure posture. The platform positions itself as a marketplace intermediary rather than a lender, which sidesteps balance-sheet risk and state-by-state lending licensing burden but concentrates revenue dependency on the lender side of the marketplace.

Note on entity naming: firmographic data attributes "Conseil Plus Gestion" as a separate French investment management firm founded in 1999 in Aix-en-Provence / Paris with 1-10 employees. The shared "CPG" nomenclature and the US operating entity "CPG Finance LLC" suggest a corporate or brand relationship, but the input does not establish the nature of that relationship. The operational analysis above is grounded in the CPG Finance LLC evidence; the Conseil Plus Gestion parent entity is not directly described in the operational data.

Name

Conseil Plus Gestion

Legal name

CPG Finance LLC

Website

https://cpgfinance.com

Company type

Private

Founded year

1999

Operating status

Operating

Headcount range

1–10 employees

Short description

CPG Finance LLC operates a US-based consumer loan-matching platform ("Cash Advance by CPG Finance") that connects borrowers seeking $100-$5,000 short-term cash advances with independent third-party lenders, monetizing through lender referral fees via iOS app and web.

Ownership category

akta.pro rank

Product category

Consumer Loan Matching / Lending Marketplace

NAICS

Mortgage and Nonmortgage Loan Brokers (52231), Mortgage and Nonmortgage Loan Brokers (522310)

SIC

Loan Brokers (6163)

akta.pro primary industry

Secured-to-Unsecured Refinance Personal Loans (Unsecured Installment) (FSAKAAAI)

Keywords

• Loan matching platform
• Consumer lending referral
• Cash advance service
• Lender matching app
• Personal loan introduction

Headquarters

HQ city

Paris

HQ country

France

HQ region

Europe

Markets served

GTM type

B2C

Offering type

Digital Commerce or Content

Cost components

Technology or R&D, Marketing or Sales, Personnel, Operations

Revenue model

1. Loan Referral/Affiliate Fees: CPG Finance acts as an introducer/matcher between consumers seeking loans and third-party lenders. The company earns revenue when users are successfully matched with and proceed to take out loans from partner lenders. No fees charged to consumers for using the matching service.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels1 record

Core offering

Conseil Plus Gestion, through its operating entity CPG Finance LLC, runs "Cash Advance by CPG Finance," a free consumer loan-matching platform available as an iOS app and responsive website. Users submit basic financial information once and receive potential matches from a network of independent third-party lenders offering cash advances and personal loans between $100 and $5,000. The company does not issue loans or make credit decisions; it earns referral fees from partner lenders when matched users proceed.

Product overview

CPG Finance operates as a single loan-matching platform called Cash Advance by CPG Finance. The service is available as an iOS mobile application and connects users seeking cash advances with independent third-party lending partners. The platform does not itself issue loans but acts as an intermediary, displaying potential lender options based on user-provided financial information. Loan amounts typically range from $100 to $5,000, with terms and approval decisions determined solely by the participating lenders.

Differentiator

Problem solved

Functional benefit

Products and services

• Cash Advance by CPG Finance

Quantifiable outcome

• Most users receive potential matches within minutes of submitting their request
• +2 more outcomes

Segments1 record

Ideal customer profiles1 record

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

One partnership is on record.

• Independent Third-Party LenderscoreOthersCPG Finance operates as a loan-matching intermediary connecting consumers with a network of independent third-party lending partners. The company shares user information with these lenders who review applications based on their own criteria. Loan offers, terms, APR, fees, and repayment schedules are set solely by each lender. CPG Finance does not issue loans or make credit decisions.

Scale indicators3 records

Recent moves3 records

Expansion highlights3 records

Broad incumbents

• MoneyLion: MoneyLion is a U.S. digital finance platform offering cash advances, personal loans, credit-building products, and matched lender offers via its marketplace. It is a broad incumbent peer because it spans both direct cash-advance products and a lender-matching layer overlapping with CPG Finance's proposition.

Direct peers

• Credit Karma: Credit Karma is a major U.S. consumer finance platform offering free credit scores and matched product recommendations (credit cards, personal loans, auto loans) from partner lenders. It is a direct peer because both platforms monetize by matching consumers to lender offers on a free, lead-generation basis.
• Finder.com: Finder.com is a personal finance comparison platform that connects U.S. consumers with lenders, credit cards, and banking products. It is a direct peer due to the shared consumer loan-matching model and lender referral revenue stream.
• Bankrate: Bankrate (owned by Red Ventures) is a U.S. personal finance content and comparison site that matches consumers with lenders across mortgages, personal loans, and credit cards. It is a direct peer because it operates the same lender-referral aggregation model in overlapping consumer credit categories.
• NerdWallet: NerdWallet is a U.S. personal finance comparison and recommendation platform that matches consumers with credit cards, loans, and banking products from partner institutions. It is a direct peer because both businesses operate consumer-facing marketplaces monetized through lender referral economics.
• LendingTree: LendingTree is the largest U.S. loan-shopping marketplace connecting consumers with multiple lenders across personal loans, mortgages, and credit products. It is a direct peer because CPG Finance operates the same borrower-to-lender matching model, monetized through lender referral fees, in overlapping consumer personal-loan categories.
• Even Financial: Even Financial (acquired by MoneyLion) operates a financial product marketplace and API connecting consumers with lenders across personal loans, credit cards, and banking. It is a direct peer because it monetizes by routing consumer loan demand to lender partners through referral fees.

Emerging players

• Earnin: Earnin is a U.S. cash-advance app offering early access to earned wages and matched financial product offers. It is an emerging-player peer because it serves the same small-dollar, mobile-first, near-prime consumer segment CPG Finance targets.
• Possible Finance: Possible Finance is a U.S. mobile lender offering small-dollar installment loans (typically up to $500) to underbanked consumers through a mobile app. It is an emerging-player peer because it targets the same near-prime, mobile-first consumer cash-advance niche with overlapping loan size ranges.
• Dave: Dave is a U.S. mobile cash-advance and banking app targeting paycheck-to-paycheck consumers with small-dollar advances and matched lender offers. It is an emerging-player peer because it competes for the same $100-$5,000 short-term borrower segment via a mobile-first funnel.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat2 records

Key risks6 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/conseil-plus-gestion

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments6 records

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Conseil Plus Gestion