Camps Food
Camps Food is a Benelux-based sustainable food distributor founded in 2007 in Breda, Netherlands. It distributes roughly eleven enterprise and purpose-driven food brands across retail, food service, and e-commerce, providing category development, brand management, field sales, and supply chain services.
- Company typePrivate
- Founded2007
- HeadquartersBreda, Netherlands
- Headcount11–50
- GTM typeB2B
- OfferingServices
What Camps Food does
Camps Food is a privately held, founder-owned distribution partner headquartered in Breda, Netherlands, that has operated in the Benelux food and beverage market since its founding by Pascal Camps in 2007. The company positions itself as a sustainable intermediary between brand owners and retailers, helping mission-aligned food brands scale across the Netherlands, Belgium, and Luxembourg. Its curated distributed brand portfolio numbers roughly eleven names, mixing enterprise-scale partners (Häagen-Dazs, Huel, Ella's Kitchen, Nature Valley, Ricola) with purpose-driven challengers (Adonis, BFree, OPPO, Kleinsteontbijtfabriek, Copenhagen plastic-free gum, Whole Earth). In June 2023 the company became B Corp certified and was recertified in August 2025 with an impact score of 93.8.
Camps Food firmographics
Firmographics- Name
- Camps Food
- Legal name
- Camps Food
- Website
- https://campsfood.nl
- Company type
- Private
- Founded year
- 2007
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Camps Food is a Benelux-based sustainable food distributor founded in 2007 in Breda, Netherlands. It distributes roughly eleven enterprise and purpose-driven food brands across retail, food service, and e-commerce, providing category development, brand management, field sales, and supply chain services.
- Ownership category
- akta.pro rank
Where Camps Food is headquartered
LocationHeadquarters
- HQ city
- Breda
- HQ country
- Netherlands
- HQ region
- Europe
Offices1 record
Markets served
Camps Food business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Supply Chain, Marketing or Sales, Others
Revenue model
- Distribution Services: Camps Food generates revenue as a distribution partner, providing availability and activation of distribution brands with retailers across the Benelux. They offer category development, brand management, brand activation, account management, field sales, supply chain, and food safety & quality services to brand owners.
Go-to-market motion1 record
Distribution channels5 records
Marketing channels4 records
Camps Food product offering
Product offeringCore offering
Camps Food is a sustainable distribution partner that helps food and beverage brand owners grow across the Benelux market. It provides end-to-end services spanning category development, brand management, brand activation, account management, field sales, supply chain coordination, and food safety & quality assurance. The company represents a portfolio of purpose-driven food and beverage brands (including Häagen-Dazs, Huel, Ella's Kitchen, Ricola, and others) and connects them to retailers across supermarkets, e-commerce, non-food retail, drugstores, discount stores, and food service channels.
Product overview
Camps Food operates as a sustainable distribution partner across the Benelux, offering a portfolio of distributed food and beverage brands alongside professional services. The brand portfolio includes 11 distinct brands spanning categories such as healthy snacks (Adonis), gluten-free products (BFree), children's food (Ella's Kitchen), premium ice cream (Häagen-Dazs, OPPO), plant-based nutrition (Huel), artisan foods (Kleinsteontbijtfabriek), granola bars (Nature Valley), Swiss herbal products (Ricola), sustainable oral care (Copenhagen brand), and organic beverages (Whole Earth). The company also provides seven core service disciplines: Category Development, Brand Management, Brand Activation, Account Management, Field Sales, Supply Chain, and Food Safety & Quality. Together, these products and services enable Camps Food to help brands grow sustainably across food retail, non-food retail, and food service channels in the Netherlands, Belgium, and Luxembourg.
Differentiator
Problem solved
Functional benefit
Products and services
- Category Development Expertise in trend analysis, market data, and consumer behavior to develop category visions and growth plans for brand owners and retailers in the Benelux market.
- Brand Management Strategic brand building for brand owners, including brand plans tailored to local markets, strategy and positioning, growth plans, budget management, and portfolio management.
- Brand Activation In-store and online brand activations executed by an in-house design team, including consumer promotions, sampling, events, and brand experiences across the Benelux.
- Account Management Retailer relationship management including pricing and promotion management, negotiations, annual plans, customer strategy, and campaign execution for brand owners across the Benelux.
- Field Sales On-the-ground field sales support in Belgium and Luxembourg, including store visits, shelf checks, in-store promotion execution, training, and brand representation on the shop floor.
- Supply Chain Logistics coordination, customer service, order processing, planning and inventory management, and product data management using GS1 Data Source for brand owners across the Benelux.
- Food Safety & Quality Quality control, label checks, packaging and material safety, and certifications and audits to ensure product safety and top quality throughout the distribution chain.
Quantifiable outcome
- B Corp impact score of 93.8 achieved in August 2025 recertification
Companies that use Camps Food
Customer profileNamed customers11 records
Segments4 records
Ideal customer profiles1 record
Camps Food technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Camps Food partnerships and signals
Strategic signalPartnerships
Eleven partnerships are on record, tiered core.
- AdoniscoreOrganic, protein-packed and keto-friendly crackers and snacks brand. Camps Food distributes Adonis products across the Benelux, providing category development, activation, and retail support.
- BFreecoreGluten-free food brand making nutritious products accessible to everyone. Camps Food handles distribution and brand building across Benelux retailers.
- Ella's KitchencoreOrganic baby and children's food brand with mission to help every child grow up happy, healthy, and never hungry. Camps Food provides Benelux distribution.
- Häagen-DazscorePremium ice cream brand known for iconic flavors and velvety texture made from four natural ingredients without artificial additives.
- HuelcorePlant-based complete meal brand offering 100% complete nutrition in a bottle with minimal environmental impact. Perfect for on-the-go or after workouts.
- KleinsteontbijtfabriekcoreArtisan soups and broths brand with slowly simmered organic ingredients, and wholesome breakfasts made with the same care and attention.
- Nature ValleycoreGranola and cereal bar brand combining grains and nuts for natural energy. Perfect for on-the-go and made with natural ingredients.
- OPPO (Ice Cream)coreHealthy ice cream brand founded by two brothers wanting indulgence to be responsible. Ice cream with less sugar and calories, always natural with care for people and planet.
- RicolacoreSwiss herb pastille brand using 13 Alpine herbs cultivated naturally. Soothing for throat and good for both people and nature.
- Copenhagen Brand (Plastic-free Gum)coreMission-driven brand started in Copenhagen kitchen offering plastic-free chewing gum, refreshing mints, and sweet dates. Pure, plant-based alternative for a greener future.
- Whole EarthcoreOrganic soft drink brand with light sparkling beverages made from natural ingredients like ginger, apple, and elderflower. Pure refreshment with character.
Scale indicators2 records
Recent moves5 records
Expansion highlights5 records
Camps Food competitors and assessment
Company assessmentEmerging players
- BrandLoyalty: BrandLoyalty is a Dutch-based loyalty and brand activation specialist designing promotional campaigns and shopper marketing for retailers and brand owners globally. Comparable to Camps Food as a Benelux-headquartered company providing brand-building and activation services to CPG clients, though focused on campaign design rather than physical distribution.
Direct peers
- Hanos: Hanos is a leading Apeldoorn-based Dutch cash-and-carry and foodservice distributor serving restaurants, catering, and hospitality with a broad assortment. Comparable to Camps Food as a Netherlands-based distributor with deep retailer/foodservice relationships and multi-category brand management, though operating at significantly larger scale and with its own wholesale outlets.
- Barentz: Barentz is a Hoofddorp, Netherlands-based specialty ingredients and life-science distribution company serving food, personal care, and pharmaceutical markets across Europe. Like Camps Food, it is a Benelux-headquartered specialty distributor providing category development and value-added services to brand owners, though focused on B2B ingredients rather than finished consumer brands.
- SuperGood: SuperGood is an Amsterdam-based sustainable food brand distributor focused on healthier and more sustainable products in the Benelux market. It is a direct peer to Camps Food, operating the same mission-driven distribution model with curated brand portfolios serving retail and food service channels.
- Nature's Pride: Nature's Pride is a Maasdijk, Netherlands-based distributor of sustainably sourced fresh produce and ready-to-eat products across Europe. Comparable to Camps Food as a Dutch-headquartered sustainable food distribution business with category development and retailer relationship depth, though focused on fresh produce rather than packaged food brands.
- IMCD Group: IMCD is a publicly listed Rotterdam-based specialty chemicals and food ingredients distributor with deep technical sales, formulation support, and pan-European reach. It is comparable to Camps Food as a Benelux-anchored, value-added distribution partner providing category expertise and brand-building services to brand owners, though at much larger scale and with ingredients rather than finished goods.
Broad incumbents
- Refresco: Refresco is the world's largest independent beverage co-packer and distributor, headquartered in Rotterdam, Netherlands. Comparable to Camps Food as a Dutch-headquartered beverage industry player serving retail and food service channels with brand-owner relationships, though operating at much larger scale in bottling and beverage manufacturing rather than distribution-only.
- Bidfood: Bidfood is the Netherlands arm of Bidcorp, one of Europe's largest foodservice distribution groups, serving out-of-home and catering customers across multiple countries. It is a broad incumbent competitor to Camps Food's food service / out-of-home channel, with much wider assortment, scale, and geographic reach.
- Metro AG: Metro AG is a Düsseldorf-headquartered international wholesale and foodservice distribution group operating cash-and-carry and delivery businesses across Europe. It is a broad incumbent comparable to Camps Food on the food service and out-of-home channel side, with broader assortment and pan-European footprint.
- Daymon: Daymon is a global private-brand development and consumer insights company helping retailers build and grow proprietary brands. Comparable to Camps Food as a provider of category development and brand management services to retail brand owners, though operating at much larger global scale and focused on private label rather than distributed third-party brands.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights6 records
Customer concentration
Camps Food social profiles
Digital presenceCamps Food compliance and trust
Trust signalCompliance1 record
Camps Food financial estimates
Financial estimateRevenue estimate
Valuation estimate
Camps Food leadership team
Management profileNumber of profiles
Profiles1 record
Camps Food funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Camps Food M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Camps Food
What does Camps Food do?
Camps Food is a sustainable distribution partner that helps food and beverage brand owners grow across the Benelux market. It provides end-to-end services spanning category development, brand management, brand activation, account management, field sales, supply chain coordination, and food safety & quality assurance. The company represents a portfolio of purpose-driven food and beverage brands (including Häagen-Dazs, Huel, Ella's Kitchen, Ricola, and others) and connects them to retailers across supermarkets, e-commerce, non-food retail, drugstores, discount stores, and food service channels.
Is Camps Food a public or private company?
Camps Food is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Camps Food founded?
Camps Food was founded in 2007. It employs 11 to 50 people.
Where is Camps Food based?
Camps Food is headquartered in Breda, Netherlands, in the Europe region.
How does Camps Food make money?
One revenue line is on record: distribution Services.
Who are Camps Food's main competitors?
BrandLoyalty is listed as an emerging player. Direct peers are Hanos, Barentz, SuperGood, Nature's Pride and IMCD Group. Broad incumbents are Refresco, Bidfood, Metro AG and Daymon.
Does Camps Food have an API?
No public API is recorded for Camps Food.