Oppo Ice Cream
Oppo Brothers Limited is a UK-based privately held ice cream and sorbetto manufacturer founded in 2014, producing better-for-you frozen desserts with up to 60% fewer calories and sugar using stevia and erythritol, sold across 10+ countries in Europe and the Middle East through its own website and major retailers.
- Company typePrivate
- Founded2014
- HeadquartersLondon, United Kingdom
- Headcount11–50
- GTM typeB2C
- OfferingHardware or Manufacturing
What Oppo Ice Cream does
Oppo Brothers Limited, trading as Oppo Brothers (often described under the consumer-facing brand "Oppo Ice Cream"), is a UK-based privately held frozen-dessert manufacturer founded in 2014 by brothers Charlie and Harry after an inspirational trip to Brazil in 2011. The company produces a portfolio of "better-for-you" ice cream and sorbetto products under four sub-brands: Core Tubs (475ml indulgent flavours such as Gooey Chocolate Brownie, Double Salted Caramel Swirl, and Banoffee Choco Pretzel), Oppo Pro (240ml high-protein tubs with 15g of protein per serving), Oppo NAKED (uncoated ice cream sticks at 89 kcal), and Oppo Refreshed (vegan sorbetto sticks at 49 kcal with NUTRI-SCORE A ratings). The company's core technical proposition is a proprietary slow-churned formulation that uses natural sweeteners — steviol glycosides (stevia leaf extract), erythritol, oligofructose and soluble corn fibre — to deliver ice cream with up to 60% fewer calories and sugar than regular premium brands, while retaining a premium taste profile validated by 10 Great Taste awards from the Guild of Fine Food and B Corp certification (since 2022).
The business operates a hybrid go-to-market model combining direct-to-consumer e-commerce through its Shopify-powered website (oppobrothers.com) with multi-market retail distribution. Products are stocked by major grocers and online platforms across at least 10 countries — UK (Booths, Ocado, Amazon UK), Netherlands (Albert Heijn, Jumbo), Belgium (Albert Heijn, Carrefour), Germany (Kaufland), Spain (El Corte Inglés), Austria, Ireland (SuperValu), Switzerland (Migros), Malta, and the UAE (Waitrose, Spinney's, Choithrams) — and are positioned at £2.97-£3.49 per retail unit, aligning with premium and super-premium price points. Customer segmentation is horizontal across health-conscious, specialty-diet (diabetic, vegetarian, vegan), and European retail partners. Marketing relies on organic social (Facebook, Instagram, TikTok), email newsletters, content/SEO, and earned media (notably a 2016 Dragons Den appearance reaching ~4 million viewers). The company is headquartered at Unit 2.17 The Food Exchange, New Covent Garden Market, London.
Monetisation is purely transactional: unit-priced D2C sales through the website plus wholesale and marketplace sales to retailers, with no subscription model or licensing revenue disclosed. The company reports a cumulative impact claim of 827 million kg of sugar saved from consumers' diets since 2014, underscoring its better-for-you positioning. Revenue, headcount, and capital structure are not publicly disclosed; the company is described as a small family-run business with no disclosed institutional funding rounds, no M&A activity, and no parent company.
Oppo Ice Cream firmographics
Firmographics- Name
- Oppo Ice Cream
- Legal name
- Oppo Brothers Limited
- Website
- https://oppobrothers.com
- Company type
- Private
- Founded year
- 2014
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Oppo Brothers Limited is a UK-based privately held ice cream and sorbetto manufacturer founded in 2014, producing better-for-you frozen desserts with up to 60% fewer calories and sugar using stevia and erythritol, sold across 10+ countries in Europe and the Middle East through its own website and major retailers.
- Ownership category
- akta.pro rank
Oppo Ice Cream industry classification
Industry- Product category
- Premium Better-for-You Ice Cream
- NAICS
- Ice Cream and Frozen Dessert Manufacturing (311520)
- SIC
- Ice Cream & Frozen Desserts (2024)
- akta.pro primary industry
- Plant-Based Frozen Desserts Processing (Non-Dairy Ice Cream, Gelato, Novelties) (AFAHAJAE)
Keywords
Where Oppo Ice Cream is headquartered
LocationHeadquarters
- HQ city
- London
- HQ country
- United Kingdom
- HQ region
- Europe
Offices1 record
Markets served
Oppo Ice Cream business model
Business model- GTM type
- B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Operations, Marketing or Sales, Personnel
Revenue model
- Direct E-commerce Sales: Online sales through own website (oppobrothers.com) selling ice cream directly to consumers
- Retail Distribution: Sales through retailers and supermarkets across Europe including Albert Heijn, Jumbo, Booths, Ocado, Amazon UK, and other major chains
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Oppo Refreshed sorbetto sticks - 49 calories per stick, vegan friendly |
| Unit Pricing | Pay-as-you-go | Oppo Core range tubs - 80-99 calories per 100ml |
| Unit Pricing | Pay-as-you-go | Oppo Pro high protein range - 15g protein per serving |
Go-to-market motion1 record
Distribution channels6 records
Marketing channels7 records
Oppo Ice Cream product offering
Product offeringCore offering
Oppo Brothers manufactures and sells slow-churned premium ice cream and sorbetto using natural sweeteners (steviol glycosides and erythritol) with up to 60% fewer calories and sugar than regular premium ice cream brands. The portfolio includes Core Tubs, Oppo Pro high-protein tubs, Oppo NAKED sticks, Oppo Refreshed vegan sorbetto sticks, and snacking formats, sold via the company's own Shopify e-commerce site and through major European and Middle Eastern retailers.
Product overview
Oppo Brothers is a health-focused ice cream company founded by brothers Charlie and Harry in 2014, creating Great Taste award-winning ice cream with up to 60% fewer calories and sugar than regular premium brands. The product portfolio comprises four distinct sub-brands: the Core Tubs Range (475ml indulgent ice cream tubs including Gooey Chocolate Brownie, Double Salted Caramel Swirl, Caramelised Biscuit Swirl, Chocolate Chip Cookie Dough, and Banoffee Choco Pretzel); Oppo Pro/High Protein (240ml single-serve high-protein tubs with 15g protein per serving in Chocolate Brownie and Strawberry Cheesecake); Oppo NAKED sticks (ice cream on a stick at 89 kcal each with no coating, in Double Chocolate and Hazelnut Chocolate); Oppo Refreshed sorbetto sticks (vegan-friendly at 49 kcal per stick in fruit flavours including Alphonso Mango & Passionfruit, Raspberry Coulis Swirl, and Sicilian Lemon & Strawberry); and Snacking products (Salted Caramel Snacking Balls at 22 kcal per ball and Salted Caramel Biscuit Crunch sticks at 130 kcal). All products use natural sweeteners (Erythritol and Steviol Glycosides from Stevia) and are distributed across Europe through retailers including Albert Heijn, Jumbo, Tesco, Ocado, Amazon, and others.
Differentiator
Problem solved
Functional benefit
Brands
- Oppo Pro: High protein ice cream range with 15g of protein per single-serve tub, including Chocolate Brownie and Strawberry Cheesecake flavors.
- Oppo Refreshed
- Oppo NAKED
Products and services
- Core Tubs Range 475ml ice cream tubs made with fresh whole milk and cream offering up to 60% fewer calories and sugar than regular premium brands. Includes Gooey Chocolate Brownie, Double Salted Caramel Swirl, Caramelised Biscuit Swirl, Chocolate Chip Cookie Dough, and Banoffee Choco Pretzel flavors for retail and online consumers.
- Oppo Pro High Protein Single-serve 240ml ice cream tubs with 15g of protein per serving and reduced calories/sugar. Flavours include Chocolate Brownie and Strawberry Cheesecake, aimed at fitness-oriented and health-conscious consumers seeking high-protein indulgence.
- Oppo NAKED Ice Cream Sticks Ice cream on a stick made with fresh whole milk and cream without any coating, at 89 kcal per stick. Available in Double Chocolate (Colombian cacao mass) and Hazelnut Chocolate (Nutella-inspired hazelnut swirl) flavors.
- Oppo Refreshed Sorbetto Sticks Slow-churned vegan-friendly sorbetto sticks made with fruit puree and dairy-free, at 49 kcal per stick with NUTRI-SCORE A rating. Flavours include Alphonso Mango & Passionfruit, Raspberry Coulis Swirl, and Sicilian Lemon & Strawberry.
- Salted Caramel Snacking Balls Mini bite-size ice cream balls with sea-salted caramel centre enrobed in Belgian milk chocolate. 22 calories per ball, sold in 12x14ml packs for portion-controlled snacking.
- Salted Caramel Biscuit Crunch Sticks Ice cream sticks with salted caramel ice cream, caramel swirl, Belgian milk chocolate coating, and caramelised biscuit pieces. 130 calories per stick, sold in 3x80ml multipacks.
Quantifiable outcome
- 827,000,000 kg of unnecessary sugar saved from people's diets since 2014
- +4 more outcomes
Companies that use Oppo Ice Cream
Customer profileNamed customers10 records
Segments4 records
Ideal customer profiles3 records
Oppo Ice Cream technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature3 records
Oppo Ice Cream partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- Bakers & BananasminorPartnership with Bakers & Bananas to rescue perfectly edible bananas from waste for use in Oppo's Banoffee Choco Pretzel ice cream tub. This sustainability-focused partnership reduces food waste while creating unique product flavors.
Scale indicators4 records
Recent moves6 records
Expansion highlights6 records
Oppo Ice Cream competitors and assessment
Company assessmentDirect peers
- Halo Top: US-based pioneer of low-calorie, high-protein ice cream. Directly competes with Oppo in the better-for-you frozen dessert category using similar positioning around reduced sugar/calorie content.
- Booja-Booja: UK-based organic, dairy-free, soya-free premium ice cream brand. Direct competitor in the plant-based premium frozen dessert segment where Oppos Refreshed range competes.
- Northern Bloc: UK-based premium ice cream brand focused on natural ingredients and innovative flavors. Competes with Oppos Core Tubs range across UK specialty and mainstream retail.
- Jude's: UK family-founded premium ice cream brand with vegan and lower-calorie ranges. Direct competitor in UK premium ice cream retail channel with overlapping distribution and consumer positioning.
- Arctic Zero: US-based low-calorie, low-sugar ice cream brand. Direct peer in the reduced-guilt frozen dessert category using similar natural sweetener strategies.
Emerging players
- Frill: Banana-based frozen dessert brand. Overlaps with Oppos banana-based Banoffee Choco Pretzel product and sustainability-driven positioning around rescued/alternative ingredients.
Broad incumbents
- Häagen-Dazs: Global premium ice cream brand owned by Froneri/Nestlé. Competes with Oppo at the premium end of the category and has launched reduced-sugar variants that directly challenge Oppos positioning.
- Ben & Jerry's: Unilever-owned premium ice cream brand with mission-driven positioning. Has expanded into lower-calorie and non-dairy ranges, overlapping with Oppos health-conscious and vegan consumer segments.
- Magnum: Unilever-owned premium ice cream brand with vegan and reduced-sugar variants. Competes with Oppos NAKED and Refreshed ranges in mainstream European grocery.
- Alpro (Danone): Danone-owned plant-based food brand with frozen dessert range. Direct competitor in the vegan/dairy-free frozen dessert segment where Oppos Refreshed range competes in European grocery.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat3 records
Key risks6 records
Key highlights7 records
Customer concentration
Oppo Ice Cream social profiles
Digital presenceOppo Ice Cream compliance and trust
Trust signalCompliance2 records
Oppo Ice Cream financial estimates
Financial estimateRevenue estimate
Valuation estimate
Oppo Ice Cream leadership team
Management profileNumber of profiles
Profiles3 records
Oppo Ice Cream funding detail
Funding detailFunding overview
Funding rounds4 records
Investors1 record
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Oppo Ice Cream M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Oppo Ice Cream
What does Oppo Ice Cream do?
Oppo Brothers manufactures and sells slow-churned premium ice cream and sorbetto using natural sweeteners (steviol glycosides and erythritol) with up to 60% fewer calories and sugar than regular premium ice cream brands. The portfolio includes Core Tubs, Oppo Pro high-protein tubs, Oppo NAKED sticks, Oppo Refreshed vegan sorbetto sticks, and snacking formats, sold via the company's own Shopify e-commerce site and through major European and Middle Eastern retailers.
Is Oppo Ice Cream a public or private company?
Oppo Ice Cream is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Oppo Ice Cream founded?
Oppo Ice Cream was founded in 2014. It employs 11 to 50 people.
Where is Oppo Ice Cream based?
Oppo Ice Cream is headquartered in London, United Kingdom, in the Europe region.
How does Oppo Ice Cream make money?
Two revenue lines are on record. Direct E-commerce Sales are the primary driver. The others are retail Distribution.
Who are Oppo Ice Cream's main competitors?
Direct peers on record are Halo Top, Booja-Booja, Northern Bloc, Jude's and Arctic Zero. Frill is listed as an emerging player. Broad incumbents are Häagen-Dazs, Ben & Jerry's, Magnum and Alpro (Danone).
Does Oppo Ice Cream have an API?
No public API is recorded for Oppo Ice Cream.
What industry is Oppo Ice Cream in?
Oppo Ice Cream's product category is Premium Better-for-You Ice Cream. Its primary akta.pro industry code is AFAHAJAE, Plant-Based Frozen Desserts Processing (Non-Dairy Ice Cream, Gelato, Novelties). Its NAICS code is 311520 and its SIC code is 2024.