What Gestan does

Gestan is a unified ERP and CRM business management software platform published by ICS-Informatique, a private French company headquartered in Paris (130 rue de Tocqueville, 75017). Launched in 2006, Gestan provides an all-in-one suite covering quotes and invoicing, customer relationship management, product catalog and stock management, time tracking, maintenance and interventions, accounting, statistics, and electronic invoicing. The platform is built on PC SOFT development tools (Windev/HF), deployable locally on Windows (64-bit Gestan A1 or 32-bit V15) or via the Gestan Cloud SaaS, with multi-language (30+), multi-currency, multi-company, and multi-station architecture. Notable technical components include native Factur-X electronic invoicing generation, a touch-screen POS module (Caisse Tactile), a mobile intervention module (InterWeb), a field-sales companion app (Itinerix), and e-commerce integrations with WooCommerce, PrestaShop, and a proprietary WordPress module (Gestan Boutique).

The business model is product-led and freemium: the Gestan Standard version is 100% free with no mandatory maintenance costs, while the Gestan Enterprise version (paid), Gestan Cloud subscription (from approximately €20/month), and add-on modules (InterWeb at €120/year/user) generate revenue. Additional income streams include Qualiopi-certified training (OPCO-reimbursable), consulting, migration assistance, and custom development. Gestan primarily targets French SMBs and micro-entrepreneurs across 38 countries, with over 40,000 companies on the platform and an active user community of 7,000+ forum members that contributes to product evolution. Distribution is predominantly self-serve via gestan.fr, supplemented by a structured partner network and direct telephone/email sales support.

Name

Gestan

Legal name

ICS-Informatique

Website

https://gestan.fr

Company type

Private

Founded year

2006

Operating status

Operating

Headcount range

1–10 employees

Short description

Gestan is a French ERP/CRM software platform published by ICS-Informatique, offering all-in-one business management (invoicing, CRM, accounting, inventory, Factur-X e-invoicing) via a freemium model. It serves 40,000+ SMBs and micro-entrepreneurs across 38 countries, with paid Enterprise, Cloud, and add-on modules.

Ownership category

akta.pro rank

Product category

ERP / Business Management Software

NAICS

Software Publishers (5132)

akta.pro primary industry

Retail ERP (Merchandising, POS Back Office) (HDAEAEAD)

Keywords

• ERP and CRM software
• Business management suite
• Electronic invoicing software
• Cloud accounting platform
• Inventory management system

Headquarters

HQ city

Paris

HQ country

France

HQ region

Europe

Offices2 records

Markets served

GTM type

B2B

Offering type

Software

Cost components

Personnel, Technology or R&D, Operations, Marketing or Sales, Infrastructure

Revenue model

1. Enterprise License (Paid Version): Paid version of Gestan offering additional features beyond the free Standard version. Priced competitively as the best cost/efficiency ratio on the market. No mandatory maintenance fees or hidden costs.
2. Gestan Cloud Subscription: Cloud-hosted version of Gestan providing remote data access, daily backup, and simplified setup. Available via direct online ordering on the website.
3. Standard Version (Freemium): 100% free version with full feature set. Generates Factur-X format and remains functional for all users. Serves as lead generation for paid upgrades and cloud subscriptions.
4. InterWeb Module: Annual subscription at €120 HT per user per year for mobile intervention management. Includes dedicated access credentials after first invoice payment.
5. Professional Services and Support: Technical support tiers (N1, N2), consulting services, migration assistance, custom development, and training sessions. Training can be reimbursed through OPCO.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels7 records

Core offering

Gestan is a unified ERP/CRM business management software for small and medium enterprises and micro-entrepreneurs, covering the full cycle from prospecting and quoting to invoicing, stock management, interventions, accounting, and Factur-X electronic invoicing. It is sold as a free Standard edition and a paid Enterprise edition, deployable either on-premises or via a cloud-hosted SaaS subscription, with add-on modules for mobile interventions (Interweb), field sales (Itinerix), POS (Caisse Tactile), geolocation, and e-commerce (Boutique, WooCommerce, PrestaShop).

Product overview

Gestan is a unified ERP and CRM software platform developed by ICS-Informatique, available in a free Standard version and a paid Enterprise version, and deployable locally or via Gestan Cloud SaaS. The core Gestan platform integrates quotes/facturing, CRM, product catalog and stock management, time tracking, maintenance and interventions, accounting, statistics, and Factur-X electronic invoicing. The product portfolio is structured around the core Gestan platform, supplemented by companion and add-on modules: Itinerix (mobile order-taking for field sales), Interweb (mobile intervention management via web browser), the Geolocation module (fleet tracking), Gestan Boutique (native online boutique for WordPress), Gestan WooCommerce (WooCommerce integration), Gestan Prestashop (Prestashop integration), and Caisse Tactile (touch-screen POS). Professional services include Gestan Training (Qualiopi-certified) and Gestan Consulting.

Differentiator

Problem solved

Functional benefit

Brands

• Gestan Cloud: Cloud-hosted version of Gestan software offering remote access and automatic daily backups.
• Gestan A1
• Gestan Standard
• Gestan Enterprise
• Gestan Woocommerce
• Gestan Boutique
• InterWeb
• Itinerix

Products and services

• Gestan (Core ERP/CRM Platform) Unified ERP and CRM software for SMBs and micro-entrepreneurs, covering quoting, invoicing, CRM, product catalog and stock management, time tracking, maintenance and interventions, accounting, statistics, and Factur-X electronic invoicing. Available as a free Standard edition and a paid Enterprise edition, deployable locally or via Gestan Cloud SaaS, running on Windows (64-bit A1, 32-bit V15) with Linux/Mac compatibility via Wine emulator.
• Interweb (Mobile Intervention Module) Responsive web-based add-on module for managing service interventions from smartphones or tablets, including creation and modification of intervention records, photo capture, consumables tracking, and digital client signature, with real-time sync to Gestan. Sold as a separate annual subscription at €120 HT per user per year.
• Itinerix (Field Sales Companion App) Companion application for Gestan 15 that enables field commercial agents to take orders on-site and supports back-office order preparation, with a 64-bit Windows installer (Linux/Mac documented).
• Gestan Boutique (WordPress Online Store Module) Proprietary online store module developed natively within Gestan and deployable on any WordPress website, enabling bi-directional synchronization of product data, customers, and inventory between the storefront and the Gestan ERP for back-office order, stock, payment, and invoice management.
• Gestan WooCommerce (WooCommerce Extension) Native Gestan extension providing direct bi-directional synchronization of product data, customer data, and inventory between a WooCommerce-powered online store and the Gestan ERP back office.
• Gestan PrestaShop (PrestaShop Connector) Native Gestan module enabling direct connection between PrestaShop online stores and the Gestan ERP, with real-time synchronization of products, customers, and inventory.
• Caisse Tactile (Touch-Screen POS Module) Integrated touch-screen point-of-sale (till) module natively embedded in Gestan, designed for retail environments and aligned with French cash register certification requirements; being migrated to the Gestan A1 platform.
• Module Géolocalisation (Geolocation Module) Geolocation add-on module for fleet and vehicle tracking integrated with the Gestan core ERP/CRM platform.
• Gestan Training (Qualiopi-Certified Training Services) Professional training services delivered by Gestan/ICS-Informatique, organized as standard modules, custom programs, or à la carte packages (including phone and remote training with screen-sharing), with accompaniment for OPCO funding applications; training is Qualiopi-certified, making costs potentially reimbursable through OPCO.
• Gestan Consulting (Implementation and Custom Development) Consulting services covering Gestan implementation, business process optimization, migration assistance, and bespoke custom development, offered alongside technical support tiers (N1, N2) and accounting support.

Named customers4 records

Segments7 records

Ideal customer profiles4 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration3 records

Feature10 records

Partnerships

Five partnerships are on record, tiered core and supporting.

• SuperPDPcoreTechnology or IntegrationSuperPDP is the certified e-invoicing Platform (PA — Plateforme Agréée) partnered with Gestan to handle Factur-X electronic invoice transmission to French tax authorities (DGFIP). Gestan chose SuperPDP for its data protection quality (individual accounts, data hosted in France), competitive pricing (free up to 1,000 invoices), technical simplicity, and human team quality. Gestan users can register for SuperPDP directly from within Gestan's settings. SuperPDP enables both invoice reception (from September 2026) and emission (from September 2027) workflows integrated into Gestan.
• DatakeensupportingTechnology or IntegrationDatakeen is the identity verification partner used by SuperPDP during the PA registration process. Users scanning their identity documents (ID card, passport, or residence permit) via a QR code are redirected to Datakeen's platform for identity validation. Datakeen transmits verification results back to SuperPDP.
• WooCommercecoreTechnology or IntegrationGestan's WooCommerce extension enables two-way synchronization between WooCommerce-powered online stores and the Gestan ERP. Product data, customer information, and inventory levels sync automatically in real time between the e-commerce platform and the back-office management system.
• PrestaShopcoreTechnology or IntegrationGestan has developed a native module enabling direct connection between PrestaShop online stores and Gestan ERP, allowing bidirectional synchronization of products, customers, and inventory data.
• WordPress (Gestan Boutique Extension)coreTechnology or IntegrationGestan has developed its own native online store module (Gestan Boutique) deployable on any WordPress website. WordPress being the world's leading CMS, this integration allows users to run a fully integrated e-commerce operation directly from Gestan.

Scale indicators5 records

Recent moves6 records

Expansion highlights7 records

Direct peers

• Odoo: Open-source ERP/CRM suite for SMBs covering accounting, invoicing, CRM, inventory, and project management. The closest direct peer to Gestan with overlapping modular ERP/CRM functionality targeting similar SMB customers, though typically at slightly larger scale with a broader module library and active marketplace.
• Pennylane: French SaaS accounting platform for SMBs and their accountants, with strong focus on French regulatory compliance including electronic invoicing. A direct competitor targeting the same French SMB segment with a cloud-native, modern UX approach and significant VC backing.
• EBP: French SMB accounting and business management software founded in 1984. Direct competitor with an established French SMB market presence, similar target customer profile, and comparable product scope across accounting, invoicing, and CRM.
• Sellsy: French CRM, invoicing, and business management platform for SMBs. A direct competitor in the French SMB CRM/ERP/invoicing market with similar feature breadth and customer profile, positioned as a cloud-native alternative.
• Dolibarr: French open-source ERP/CRM software for SMBs, foundations, and freelancers. Directly comparable target market and product scope as Gestan, with active community-driven development and a free/open-source positioning analogous to Gestan's freemium model.
• Axonaut: French cloud-based management software for SMBs covering invoicing, accounting, CRM, and project management. Direct competitor in the French SMB market with cloud-first delivery model and a similar all-in-one value proposition.

Broad incumbents

• Sage: Major established SMB accounting and ERP software provider with significant European presence. Broader portfolio including payroll and HR, but directly competes with Gestan in accounting and invoicing for French and European SMBs.
• QuickBooks: Leading SMB accounting and invoicing software from Intuit. Indirect competitor focused on accounting/bookkeeping while Gestan offers broader ERP capabilities; significant international brand presence and a large partner ecosystem.
• Zoho: Global SMB software suite including Zoho Books, CRM, and Inventory. Broad incumbent offering overlapping functionality with Gestan for international SMB customers, with cloud-native delivery and a much larger product portfolio.

Regional players

• Exact Online: European SMB cloud accounting and ERP software, particularly strong in Benelux and Northern Europe. Comparable SMB-focused business management offering with cloud-native delivery; serves similar customer profiles in non-French European geographies.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/gestanlogiciel
• Xx.com/gestan_logiciel
• LinkedInlinkedin.com/company/gestan-logiciel-de-gestion-d-entreprise

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Gestan