Jongeren in de Natuur

What Jongeren in de Natuur does

JNM (Jongeren in de Natuur) is a Dutch ANBI-status nonprofit founded in 1946 (originally as Christelijke Jeugdbond voor Natuurstudie, CJN) that introduces children and young adults aged 11-25 to field biology, ecology, and natural history through volunteer-led camps, weekend excursions, regional field trips, and an annual magazine ("Ravona"). The organization is headquartered at Biotoop in Haren, Netherlands, and is run entirely by volunteers at both leadership and membership levels, with approximately 400 active members organized across regional divisions.

The organization's revenue model is a hybrid of tiered membership dues (intro €10, full €47.50, combined €15), modest camp and activity fees of approximately €10-12 per night, individual donations, and partner contributions from established Dutch conservation NGOs. It maintains programmatic partnerships with VogelBescherming Nederland, Natuurmonumenten, NJN, Groninger Landschap, ARK Rewilding Netherlands, EIS, and Waarneming.nl, and has recently added JUVIGO as a distribution channel for international camp bookings. The organization is preparing programming for its 80th anniversary in September 2026.

JNM has no proprietary technology products, software platforms, or digital services. Its core "operating system" is the regional volunteer coordinator network that plans and runs camps and field activities, supported by a printed publication and a basic web presence. The organization derives its strategic value from brand heritage, member community, and institutional partner relationships rather than from technology assets.

Name

Jongeren in de Natuur

Legal name

JNM - Jongeren in de Natuur

Website

https://jnm.nl

Company type

Private

Founded year

1946

Operating status

Operating

Headcount range

501–1,000 employees

Short description

JNM (Jongeren in de Natuur) is a Dutch ANBI-status youth nonprofit founded in 1946 that runs volunteer-led nature camps, field excursions, and educational programs for approximately 400 members aged 11-25, headquartered in Haren, Netherlands.

Ownership category

akta.pro rank

Product category

Youth Environmental Education Services

NAICS

Religious, Grantmaking, Civic, Professional, and Similar Organizations (813)

SIC

Services-Educational Services (8200), Services-Membership Organizations (8600)

akta.pro primary industry

Multi-Activity Enrichment Camps (Academic + Arts + Sports) (EDAMALAA)

akta.pro secondary industries

STEM & Science Camps (Biology, Chemistry, Space, Lab Science) (EDAMALAC), Group Camping & Scout Camps (THAGAOAI)

Keywords

• Youth nature education
• Volunteer-led camps
• Field biology programs
• Environmental education association
• Nature study excursions

Headquarters

HQ city

Zeist

HQ country

Netherlands

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Operations, Personnel, Marketing or Sales, Others

Revenue model

1. Membership fees: Annual membership fees are the primary revenue stream. Introductory membership costs €10 per year, and full membership costs €47.50 per year. Membership grants access to all camps, excursions, working groups, the Trias magazine, activity folders, and a JNM Google account.
2. Donations and supporter subscriptions: Donors contribute annual amounts starting at €5 per year. Those donating €20 or more receive the Trias magazine. Donations are ANBI-deductible, making them attractive to former members and supporters.
3. One-time donations: Occasional one-time donations are accepted for specific purposes such as digital archive building, photo website development, bond tent maintenance, cooking pits, nets, bat-detector equipment, butterfly nets, binoculars, and telescopes.
4. Partner contributions: Major partners (Natuurmonumenten, VogelBescherming Nederland) provide annual financial contributions to JNM.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels9 records

Core offering

Jongeren in de Natuur (JNM) is a Dutch nonprofit association that provides nature education programs for youth aged 11-25, organizing summer camps, weekend camps, and day excursions across the Netherlands. The association also runs specialized field working groups (e.g., mosses, lichens, insects, freshwater life, geology, plants) led by trained volunteer leaders, and operates as a member-funded association with ANBI status.

Product overview

JNM (Jongeren in de Natuur) operates as a youth nature study association organizing overnight camps and day excursions for members aged 11-25. The core offerings consist of summer camps (zomerkampen) lasting approximately one week, weekend camps (weekendkampen) running year-round, and free day excursions (excursies) organized by local chapters. Specialized working groups (werkgroepen) covering 11 nature topics—from birds and insects to clouds and dead animals—provide expert knowledge and themed activities. The association publishes the Trias magazine quarterly and offers membership tiers (intro, full, and combined with sister organization NJN) ranging from €10-47.50 annually. All activities emphasize hands-on nature study without requiring prior knowledge.

Differentiator

Problem solved

Functional benefit

Products and services

• Annual Membership Annual individual membership in the JNM association, granting access to camps, excursions, and working groups. Targeted at Dutch youth aged 11-25 who are interested in nature and field biology.
• Summer Camps (Zomerkamp)
• Weekend Camps (Weekendkamp) Shorter overnight nature camps held on weekends throughout the year, allowing JNM members to engage in field activities without taking extended time off.
• Day Excursions (Dagexcursies) Single-day nature excursions organized by JNM for members, providing accessible field experiences without overnight travel.
• Working Groups (Werkgroepen) Topic-specialized field working groups focused on specific nature disciplines (including mosses, lichens, insects, freshwater life, geology, and plants), where members develop deeper expertise through repeated field outings with similarly interested peers.

Named customers1 record

Segments2 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration2 records

Partnerships

Ten partnerships are on record, tiered core and minor.

• VogelBescherming Nederland (VBN)coreStrategic or Co-development PartnerVogelBescherming Nederland is an important partner for JNM. Together they develop activities and aim to reach young birders. VBN promotes JNM activities and provides a substantial annual financial contribution.
• NatuurmonumentencoreStrategic or Co-development PartnerNatuurmonumenten is one of JNM's largest partners. JNM visits their nature areas, occasionally uses their terrain, and frequently receives permits for activities. They also provide a substantial annual financial contribution.
• Groninger LandschapminorStrategic or Co-development PartnerGroninger Landschap has long been a partner of JNM. They make mutual promotions and JNM volunteers assist annually at Groninger Landschap festivals.
• NJN (Nederlandse Jeugdbond voor Natuurstudie)coreStrategic or Co-development PartnerNJN is an important partner for JNM and has played an important role in JNM's history. The organizations hold joint meetings, try to organize camps together, and occasionally collaborate on projects. JNM also offers a combilidmaatschap for NJN members.
• IVN NatuurontdekkersminorStrategic or Co-development PartnerIVN Natuurontdekkers organizes activities for participants slightly younger than most JNM/NJN members. JNM hopes these participants will transition to JNM, and they organize joint activities and promotional materials together.
• Nationale JeugdRaad (NJR)minorOthersJNM is a member organization of the Nationale JeugdRaad. NJR advocates for youth interests, which includes JNM's members. Through membership, JNM has a voice in NJR policy and actions.
• ARK NatuurontwikkelingminorStrategic or Co-development PartnerARK is a relatively new partner for JNM. Together they occasionally set up camps themed around rewilding. ARK sometimes asks for input on the Jonge Rewilders (Young Rewilders) initiative, and they promote each other's activities.
• KNNV (Vereniging voor Veldbiologie)minorStrategic or Co-development PartnerJNM and KNNV generally do not collaborate extensively, but occasionally they are jointly involved in projects. Some former JNM members go on to join KNNV.
• JNM BelgiëminorStrategic or Co-development PartnerDespite sharing the same name, JNM and JNM België are not part of the same organization. They operate in different countries and have different organizational structures. They occasionally organize joint camps.
• JUVIGOminorChannel Partner/ Reseller/ DistributorJUVIGO is a platform where various organizations publish their summer camps. JNM publishes its wadkampen (Wadden Island camps) on the JUVIGO platform each year.

Scale indicators4 records

Recent moves7 records

Expansion highlights4 records

Broad incumbents

• Natuurmonumenten: Netherlands' largest nature conservation organization and a JNM core partner. While Natuurmonumenten is primarily a conservation land manager rather than a youth camp operator, it provides JNM with annual funding, terrain access, and reciprocal promotion.
• Scouting Nederland: Largest Dutch youth organization, running overnight camps, outdoor activities, and badge-based skill development for ages 5-25. Scouting is the dominant incumbent in youth camping in the Netherlands and competes with JNM for the same age group's leisure time, though it lacks the nature-study specialization.
• VogelBescherming Nederland: Dutch bird conservation organization and JNM core partner. VBN provides annual financial contributions and co-develops activities aimed at young birders, sharing JNM's interest in engaging youth with specialized nature topics.
• KNNV (Koninklijke Nederlandse Natuurhistorische Vereniging): Dutch field biology association for adult naturalists. KNNV is the natural 'next step' for aged-out JNM members (ouwesokken) and shares JNM's interest in species-focused working groups, excursions, and citizen science observation.

Emerging players

• Stichting De Jonge Kracht: Dutch youth-focused organization promoting engagement and personal development. While not nature-specific, it represents the broader category of youth development nonprofits competing for the same cohort's discretionary time and engagement.

Others

• Juvigo: European marketplace/platform for youth summer camps. JNM uses Juvigo as a distribution channel to publish its Wadden Island summer camps, making Juvigo an enabling peer that extends JNM's reach to parents searching for youth camps online.
• NJR (Nationale JeugdRaad): Dutch national youth council representing member organizations including JNM. NJR is a peer at the meta-level — both are member-based youth organizations — and serves as JNM's advocacy channel for policy representation on youth interests.

Direct peers

• IVN Natuurontdekkers: Dutch nature education organization focused on slightly younger children than JNM's 11-25 range. IVN serves as a feeder pipeline into JNM; both organizations coordinate joint activities and promotional materials for youth nature engagement.
• NJN (Nederlandse Jeugdbond voor Natuurstudie): Dutch sister organization also focused on youth nature study for teens and young adults. NJN is JNM's closest peer in mission and demographic; the two organizations offer a combined 'combilidmaatschap' membership and jointly organize camps and meetings.

Regional players

• Jeugdbond voor Natuur en Milieu (JNM België): Belgian counterpart operating under a similar name and mission but with a separate organizational structure. JNM België serves as a regional peer in youth nature study and occasionally organizes joint camps with JNM Nederland.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xtwitter.com/jnmnatuur
• Facebookfacebook.com/Jongerenindenatuur
• LinkedInlinkedin.com/company/jnm---jongeren-in-de-natuur
• Instagraminstagram.com/jnm_natuur

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles5 records

Funding overview

Funding rounds

Investors

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M&A

Investments

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Frequently asked questions about Jongeren in de Natuur