What Antevenio does

Antevenio is a Spain-headquartered performance marketing and lead generation company that operates as a core subsidiary of ISPD Network, S.A., publicly listed on Euronext Paris. The company sells a 100% results-oriented go-to-market to B2B clients, combining owned digital assets with paid-media activation to deliver qualified leads, sales conversions and brand awareness across Spain, France, Italy and Latin America.

Its product platform rests on three proprietary pillars: a first-party database of more than 20 million users worldwide (with 1M+ added annually) supporting targeted lead acquisition; a network of six specialized niche portals (OficinaEmpleo, ElViajeroFisgón, Inviptus, SaludEnvidiable, GuíaONGs, YoAmoALasMascotas) that deliver attraction-marketing audiences; and a suite of AI-enabled tools including the ATA (Antevenio Traffic Alignment) predictive audience engine, an in-house email/SMS marketing platform with lead scoring, and Avatares Digitales, a generative-AI hyperrealistic avatar service. Supporting modules cover telemarketing, co-registration, sponsorships, display, social ads and live streaming.

The business generates revenue across multiple streams — performance marketing services, database monetization, subscription-style email/SMS, portal advertising and avatar production — sold via customized quote-based enterprise engagements. Named customers span automotive OEMs (Renault, Toyota, Chevrolet, Mazda, Kia, Suzuki, particularly in LATAM where 1M+ automotive leads were generated in 2024), travel (Logitravel), nonprofit (Cruz Roja Española) and retail/e-commerce (Emma the Sleep Company). The group operates through 20+ wholly-owned subsidiaries across Europe and Latin America with a team of more than 500 specialists and maintains GDPR-compliant data practices.

Name

Antevenio

Legal name

ISPD Network, S.A.

Website

https://antevenio.com

Company type

Public

Founded year

2004

Operating status

Operating

Headcount range

101–250 employees

Short description

Antevenio is a Spain-based performance marketing and lead generation firm, part of Euronext-listed ISPD Network, that uses proprietary 20M+ user databases, niche content portals and AI targeting tools to deliver qualified leads and campaigns for B2B clients across Europe and Latin America.

Ownership category

akta.pro rank

Product category

Performance Marketing Services

NAICS

Advertising Agencies (54181), Direct Mail Advertising (541860), Other Services Related to Advertising (541890)

SIC

Services-Advertising Agencies (7311), Services-Advertising (7310)

akta.pro primary industry

B2B Demand Generation & Lead Nurture Agencies (BPAFAKAA)

Keywords

• Performance marketing services
• Lead generation
• Email and SMS marketing
• Digital advertising
• Database marketing

Headquarters

HQ city

Madrid

HQ country

Spain

HQ region

Europe

Offices3 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Marketing or Sales, Technology or R&D, Operations, Infrastructure

Revenue model

1. Performance Marketing Services: Full-service performance marketing including campaign management, optimization, and lead generation for B2B clients seeking qualified leads and increased sales.
2. Database & Lead Generation: Access to proprietary databases of 20M+ users with detailed segmentation capabilities, telemarketing services, and co-registration campaigns.
3. Email & SMS Marketing: Email and SMS campaign services with specialized software, segmentation, automated scoring, and real-time measurement for customer communication.
4. Specialized Portal Advertising: Marketing through specialized niche portals including co-registrations, sponsorships, social media campaigns, and display advertising in targeted vertical portals.
5. Digital Avatar Services: Custom hyperrealistic digital avatar production for brand video communication without traditional filming requirements.

Go-to-market motion1 record

Distribution channels3 records

Marketing channels6 records

Core offering

Antevenio provides performance marketing and lead generation services for B2B clients through a 100% results-focused model. The company leverages proprietary databases of more than 20 million users, a network of specialized niche portals, AI-powered audience targeting (ATA), email and SMS marketing software, and AI-generated hyperrealistic digital avatars to help brands capture qualified leads and increase sales across Spain and Latin America.

Product overview

Antevenio is a performance marketing and lead generation platform operated by ISPD Network, S.A. (listed on Euronext Paris), offering an integrated ecosystem of specialized products and modules. The core portfolio comprises: Bases de Datos (own database of 20M+ users for database marketing), Portales Especializados (network of niche portals including OficinaEmpleo, ElViajeroFisgón, Inviptus, SaludEnvidiable, GuíaONGs, and YoAmoALasMascotas for attraction marketing), and Avatares Digitales (AI-generated hyperrealistic video avatars). Supporting modules include Email & SMS Marketing, Telemarketing, Social Ads, Content Marketing, Display Ads, and Co-registros y Sponsors. The technology layer features ATA (Antevenio Traffic Alignment) for predictive audience targeting, Lead Generation with 12M+ user database, Content Performance for branded content strategy, and Stream Performance for live streaming campaigns. The company operates across Spain, Mexico, Argentina, and Colombia with 500+ specialists.

Differentiator

Problem solved

Functional benefit

Brands

• OficinaEmpleo: Specialized employment portal for job seekers and employers.
• ElViajeroFisgón
• Inviptus
• SaludEnvidiable
• GuíaONGs
• YoAmoALasMascotas
• Avatares Digitales
• ATA (Antevenio Traffic Alignment)

Products and services

• Bases de Datos (Proprietary Databases) Antevenio owns a proprietary database of more than 20 million users worldwide (with more than 1 million new users added annually) segmented from sociodemographic data to specific preferences. It is offered to B2B clients as a lead generation and traffic targeting asset for performance marketing campaigns.
• Portales Especializados (Specialized Portals) A network of specialized websites offering highly specialized content and services including OficinaEmpleo (employment), ElViajeroFisgón (travel), Inviptus (investment), SaludEnvidiable (health), GuíaONGs (non-governmental organizations), and YoAmoALasMascotas (pets). Used for attracting targeted audiences and providing marketing channels to B2B clients.
• Avatares Digitales (Hyperrealistic Digital Avatars) AI-generated personalized hyperrealistic digital avatars that eliminate barriers of traditional video production. Includes strategic activation through social media, Reels and Stories campaigns to deliver brand video communication without filming requirements for B2B marketing clients.

Quantifiable outcome

• More than 1 million qualified leads generated for automotive industry in Latin America in 2024
• +2 more outcomes

Named customers9 records

Segments2 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability9 records

Feature5 records

Partnerships

Two partnerships are on record, tiered core and minor.

• ISPD Network, S.A.coreOthersParent company and corporate group to which Antevenio belongs. ISPD Network, S.A. is listed on EURONEXT Paris and includes multiple marketing and communication subsidiaries across Europe and Latin America.
• PortalmixminorStrategic or Co-development PartnerContent partnership for portal network expansion, providing specialized niche content portals as marketing channels.

Scale indicators5 records

Recent moves7 records

Expansion highlights6 records

Direct peers

• Digilant: Programmatic media buying and digital advertising arm within the same ISPD Group, operating in overlapping LATAM and European markets with comparable performance-driven client delivery.
• T2O media: Performance and digital marketing agency headquartered in Spain serving enterprise clients with paid media, data, and lead generation capabilities, directly overlapping with Antevenio's core offering.
• Rebold: Sister ISPD Group digital marketing services company offering performance, digital, and content services with the same enterprise client base and overlapping LATAM/Europe footprint.
• Making Science: Spanish-headquartered digital marketing and adtech company providing performance, programmatic, and data-driven lead generation services to enterprise clients across Europe and LATAM.

Broad incumbents

• Publicis Groupe: Global advertising and marketing services group with significant performance marketing, data, and digital media buying capabilities that compete for the same enterprise marketing budgets.
• WPP: World's largest advertising holding company with extensive performance, data, and media agencies (GroupM, Wunderman Thompson) that compete for enterprise performance marketing mandates.
• Criteo: Publicly listed adtech company focused on performance-driven retargeting and audience targeting using first-party data, directly comparable in its data-plus-performance orientation to Antevenio's ATA offering.
• Havas Media: Global media and performance marketing network offering paid media, programmatic, and data-led activation that competes with Antevenio on enterprise performance contracts, though at much greater scale.

Emerging players

• Jellyfish: Global digital marketing agency combining paid media, data, and creative services for enterprise clients, with similar performance marketing focus but no proprietary first-party database of comparable scale.

Regional players

• ADTZU (Grupo ADTZU): Ibero-American digital marketing and performance services group operating in Spain and LATAM with comparable lead generation and database-driven marketing capabilities to Antevenio.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/Antevenio
• LinkedInlinkedin.com/company/antevenio
• Xx.com/antevenio

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles7 records

Subsidiaries22 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A4 records

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Antevenio