Digilant
Digilant is a Boston-based programmatic media strategy and buying partner that operates Nexus, its proprietary AI-powered media intelligence platform, to deliver omnichannel advertising services for mid-market advertisers and challenger agencies across more than 500 digital platforms.
- Company typePrivate
- Founded2008
- HeadquartersBoston, United States
- Headcount101–250
- GTM typeB2B
- OfferingServices
What Digilant does
Digilant is a Boston-headquartered marketing technology company founded in 2008 that operates as a media strategy and buying partner for mid-market advertisers and challenger agencies. The company delivers a hybrid platform-plus-services offering built around Nexus, its proprietary AI-powered media intelligence ecosystem comprising four modules — Nexus Data Hub (data unification), Nexus Dashboards (reporting), Nexus Insights (audience intelligence), and Nexus Campaign Manager (activation). Nexus connects to more than 500 digital platforms and is supported by integrations with Google Ads, Meta, The Trade Desk, Bing Ads, LiveRamp, Samsung Ads, FreeWheel, Magnite, Amazon, Walmart, and Kroger, enabling omnichannel execution across display, native, video, CTV/OTT, audio, paid social, paid search, retail media, DOOH, and gaming.
Digilant's service layer covers Research & Strategy, Media Planning & Buying, Analytics & Intelligence, and Data Onboarding, with industry-specialized solutions for Travel, Healthcare, Higher Education, and Political verticals. The company employs more than 100 people across 29 US states and operates European offices in Madrid and Valencia, running over 800 campaigns annually with monthly impressions exceeding 1 billion. It monetizes through managed-service fees tied to monthly client budgets ranging from under $10K to $100K+, supplemented by technology access to the Nexus platform.
Digilant is a private subsidiary of ISPD, a holding company led by newly appointed group CEO Albert Llorens. The company has not disclosed any external funding rounds, and its growth has been funded internally with selective inorganic moves (notably the 2017 acquisition of Anagram). Recent strategic activity has centered on a 2026 executive refresh (new Digilant CEO Andrea Monge and CTO Mike Forst), a major product relaunch via Nexus, and ongoing expansion of channel partnerships into CTV, retail media, and gaming — positions Digilant as an enterprise-capable programmatic partner for buyers that lack scale to access premium inventory and unified tooling independently.
Digilant firmographics
Firmographics- Name
- Digilant
- Legal name
- Digilant
- Website
- https://digilant.com
- Company type
- Private
- Founded year
- 2008
- Operating status
- Operating
- Headcount range
- 101–250 employees
- Short description
- Digilant is a Boston-based programmatic media strategy and buying partner that operates Nexus, its proprietary AI-powered media intelligence platform, to deliver omnichannel advertising services for mid-market advertisers and challenger agencies across more than 500 digital platforms.
- Ownership category
- akta.pro rank
Digilant industry classification
Industry- Product category
- Programmatic Advertising Services
- NAICS
- Media Buying Agencies (541830)
- SIC
- Services-Advertising Agencies (7311)
- akta.pro primary industry
- Digital & Programmatic Media Buying (Display, Video, CTV, Audio) (BPAFABAB)
Keywords
Where Digilant is headquartered
LocationHeadquarters
- HQ city
- Boston
- HQ country
- United States
- HQ region
- North America
Offices3 records
Markets served
Digilant business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Technology or R&D, Marketing or Sales, Operations, Supply Chain
Revenue model
- Media Planning & Buying Services: Digilant provides comprehensive media strategy and buying services, including research and strategy, media planning and buying, analytics and intelligence, and data onboarding. Revenue is generated through service fees for managed media campaigns, consulting, and technology access powered by their Nexus platform.
Go-to-market motion2 records
Distribution channels3 records
Marketing channels7 records
Digilant product offering
Product offeringCore offering
Digilant provides managed media strategy, planning, and buying services for challenger agencies and mid-market brands, unified by Nexus, its proprietary AI-powered media intelligence ecosystem. The offering combines four core services (Research & Strategy, Media Planning & Buying, Analytics & Intelligence, Data Onboarding) with eight advertising channels (Display/Native/Video, Advanced TV/CTV/OTT, Advanced Audio, Paid Social, Paid Search, Retail Media, Digital Out-of-Home, and Advanced Gaming) reaching 8M consumers across 40+ countries and integrating with 500+ digital platforms.
Product overview
Digilant is a media strategy and buying partner offering a platform-plus-services architecture built around Nexus, its proprietary AI-powered media intelligence ecosystem. The platform unifies audience insights, campaign activation, analytics, and reporting across multiple channels including Display/Native/Video, Advanced TV (OTT/CTV), Advanced Audio, Paid Social, Paid Search, Retail Media, Digital Out-of-Home, and Advanced Gaming. Services include Research & Strategy, Media Planning & Buying, Analytics & Intelligence, and Data Onboarding, supported by four Nexus modules: Data Hub, Dashboards, Insights, and Campaign Manager. Industry-specific solutions cover Travel, Healthcare, Higher Education, and Political advertising, while segment-focused offerings serve Agencies and Brands. The ecosystem connects to 500+ digital platforms and integrates with major ad tech partners including Google Ads, Meta, The Trade Desk, LiveRamp, Samsung Ads, FreeWheel, Magnite, Amazon, Walmart, and Kroger.
Differentiator
Problem solved
Functional benefit
Brands
- Nexus: Proprietary AI-powered media intelligence ecosystem that unifies audience insights, campaign activation, analytics, and reporting for smarter media decisions.
Products and services
- Nexus Media Intelligence Ecosystem Proprietary AI-powered media intelligence ecosystem unifying audience insights, campaign activation, analytics, and reporting across 500+ digital platforms. Used by Digilant's team and clients to drive smarter, faster media decisions across omnichannel campaigns.
- Research & Strategy Pre-campaign audience research and strategic media planning service that leverages Digilant's audience database covering 8M consumers, 40+ countries, and 4K+ consumer attributes to maximize media investments for brands and agencies.
- Media Planning & Buying Full-service omnichannel media planning and buying covering 30 consumer categories and 900+ in-market audience segments, unified by the Nexus platform, delivering 1B+ monthly impressions across channels.
- Analytics & Intelligence Analytics and intelligence service providing competitive benchmarking, campaign performance tracking, and macro/micro insights, powered by 25.3B keywords and 500TB of raw website traffic data.
- Data Onboarding Privacy-compliant first-party data onboarding service integrating 300K audience segments from 160 data providers across 500+ digital platforms, powered by LiveRamp for identity resolution.
- Display, Native, & Video Advertising Programmatic advertising channel spanning display, native, and video ad formats for awareness, consideration, and conversion stages of the marketing funnel.
- Advanced TV (OTT & CTV) Connected TV (CTV) and Over-The-Top (OTT) advertising channel offering precision targeting, cookieless and IP-based audience addressability, and premium inventory through Samsung Ads, FreeWheel, and Magnite partnerships.
- Advanced Audio Audio advertising channel covering podcasts, music streaming, and digital radio with sequential messaging, dynamic segmentation, and AI-powered personalization based on contextual parameters such as weather and podcast topics.
- Paid Social Social media advertising channel providing single-partner access to Facebook, Instagram, YouTube, Pinterest, LinkedIn, Reddit, Snapchat, Twitch, and X with Nexus-powered audience activation.
- Paid Search Search advertising channel offering keyword and intent-driven targeting, customizable campaigns, and PerformanceMax integration for machine-learning-based bid and placement optimization.
- Retail Media Retail media advertising channel providing centralized access to Amazon, Walmart, and Kroger retail media networks for first-party data targeting and shopper marketing.
- Digital Out of Home (DOOH) Digital out-of-home (DOOH) advertising channel covering billboards, transit, and airports with dynamic content management, contextual relevance, and cross-channel campaign integration.
- Advanced Gaming In-game advertising channel providing access to mobile, console, and PC gaming audiences through partnerships with Frameplay, Twitch, and Anzu with behavioral and contextual targeting.
- Travel & Tourism Solutions Industry-specific media solutions for travel brands including airlines, hotels, attractions, and tourism boards, with precision-driven advertising and cross-channel strategies covering inspiration through booking.
- Healthcare Solutions HIPAA-compliant healthcare media solutions for reaching patients, providers, and consumers with trust-building strategies and healthcare-specific channels.
- Higher Education Solutions Education sector media solutions for enrollment marketing targeting prospective students and alumni with data-driven strategies across digital platforms.
- Political Solutions Political advertising solutions for candidate campaigns, advocacy, PACs, and lobbying organizations offering mobilization, fundraising, and persuasion capabilities powered by Nexus Insights.
- Agency Services Omnichannel media planning and buying services specifically designed for challenger agencies, providing Nexus-powered technology, intelligence, and expert services to scale operations.
- Brand Services Brand-focused omnichannel advertising solutions providing dedicated experts and comprehensive services for brands seeking visibility, growth, and data-driven digital media outcomes.
Quantifiable outcome
- +277% lift achieved for pizza franchise with $8.7MM in sales
- +4 more outcomes
Companies that use Digilant
Customer profileNamed customers10 records
Segments10 records
Ideal customer profiles3 records
Digilant technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration14 records
AI capability10 records
Feature4 records
Digilant partnerships and signals
Strategic signalPartnerships
15 partnerships are on record, tiered core and supporting.
- LiveRampcoreLiveRamp partnership enables privacy-centric identity resolution for first-party data onboarding. Helps resolve identity and build stronger, privacy-first relationships with customers.
- Samsung AdscoreProvides access to specialized CTV inventory for premium and addressable TV advertising campaigns.
- FreeWheelcorePartnership for advanced TV advertising inventory access and premium programmatic TV buying capabilities.
- MagnitecoreSSP partnership providing access to CTV and streaming inventory for programmatic advertising.
- FrameplaysupportingIn-game advertising partnership providing access to gaming inventory for targeted advertising.
- TwitchsupportingStreaming platform partnership for reaching gaming audiences with display and video advertising.
- AnzusupportingIn-game advertising platform partnership for reaching gamers across devices.
- Google AdscoreCertified Google Ads partnership for platform expertise and campaign management.
- Meta (Facebook)coreCertified Meta partnership for social advertising across Facebook and Instagram platforms.
- The Trade DeskcoreCertified Trade Desk partnership for programmatic advertising capabilities.
- Bing AdssupportingCertified Bing Ads partnership for search advertising across Microsoft properties.
- Amazon (Retail Media)coreRetail media network partnership providing access to Amazon's first-party data and advertising inventory.
- Walmart (Retail Media)coreRetail media network partnership for reaching Walmart shoppers with targeted advertising.
- Kroger (Retail Media)coreRetail media network partnership providing access to Kroger's first-party purchase data.
- MicrosoftcoreRelationship announced to expand digital media access for advertisers through Microsoft advertising platforms.
Scale indicators15 records
Recent moves6 records
Expansion highlights7 records
Digilant competitors and assessment
Company assessmentDirect peers
- MiQ: MiQ is a global programmatic media partner combining data, technology, and human expertise to plan and buy omnichannel media. Directly comparable to Digilant across media planning/buying services, AI-driven audience intelligence, and challenger agency positioning.
- StackAdapt: StackAdapt is a multi-channel programmatic advertising platform serving agencies and mid-market brands with display, native, video, CTV, audio, and DOOH buying. Comparable to Digilant in channel breadth, agency-centric GTM, and AI-powered optimization capabilities.
- Basis Technologies: Basis Technologies (formerly Basis) provides automated workflow, programmatic buying, and intelligence for agencies and advertisers. Directly comparable to Digilant in omnichannel buying, agency partnership model, and analytics/optimization focus.
- AdRoll: AdRoll is a marketing platform offering programmatic display, video, social, and email advertising for mid-market brands and agencies. Comparable in serving challenger brands with cross-channel buying and analytics capabilities unified by a proprietary platform.
- MediaMath: MediaMath operates a programmatic media-buying platform for agencies and brands. Comparable to Digilant in serving agency partners with omnichannel programmatic capabilities, although with a more platform/SaaS emphasis versus Digilant's managed-services tilt.
- TripleLift: TripleLift is a programmatic advertising technology company focused on native, display, CTV, and retail media. Comparable as a programmatic technology partner integrated into agency and brand media stacks across similar channels to Digilant's offerings.
Broad incumbents
- The Trade Desk: The Trade Desk is a leading independent demand-side platform for programmatic advertising. Comparable as a foundational technology Digilant leverages (certified partnership) and as a broader incumbent whose direct-to-advertiser motion overlaps with Digilant's mid-market positioning.
- Magnite: Magnite is one of the largest independent sell-side platforms for CTV and digital video advertising. Comparable as a partner that supplies Digilant with CTV inventory, and as a broader programmatic incumbent serving agencies and brands across similar channels.
- Amobee: Amobee is a digital advertising platform offering programmatic, CTV, social, and DOOH buying across a broad portfolio. Comparable in omnichannel media-buying capabilities and agency/brand targeting, but at much larger enterprise scale than Digilant's mid-market focus.
- Yahoo Advertising: Yahoo Advertising is a major digital ad platform with demand-side, native, video, and connected TV capabilities. Comparable as a broader incumbent offering programmatic buying across similar channels (display, native, CTV, video) that Digilant also activates for its clients.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
Digilant social profiles
Digital presenceDigilant financial estimates
Financial estimateRevenue estimate
Valuation estimate
Digilant leadership team
Management profileNumber of profiles
Profiles16 records
Digilant funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Digilant M&A and investment
M&A and investmentM&A1 record
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Digilant
What does Digilant do?
Digilant provides managed media strategy, planning, and buying services for challenger agencies and mid-market brands, unified by Nexus, its proprietary AI-powered media intelligence ecosystem. The offering combines four core services (Research & Strategy, Media Planning & Buying, Analytics & Intelligence, Data Onboarding) with eight advertising channels (Display/Native/Video, Advanced TV/CTV/OTT, Advanced Audio, Paid Social, Paid Search, Retail Media, Digital Out-of-Home, and Advanced Gaming) reaching 8M consumers across 40+ countries and integrating with 500+ digital platforms.
Is Digilant a public or private company?
Digilant is a private company. It is classified as corporate owned and is currently operating.
When was Digilant founded?
Digilant was founded in 2008. It employs 101 to 250 people.
Where is Digilant based?
Digilant is headquartered in Boston, United States, in the North America region.
How does Digilant make money?
One revenue line is on record: media Planning & Buying Services.
Who are Digilant's main competitors?
Direct peers on record are MiQ, StackAdapt, Basis Technologies, AdRoll, MediaMath and TripleLift. Broad incumbents are The Trade Desk, Magnite, Amobee and Yahoo Advertising.
Does Digilant have an API?
No public API is recorded for Digilant.
What industry is Digilant in?
Digilant's product category is Programmatic Advertising Services. Its primary akta.pro industry code is BPAFABAB, Digital & Programmatic Media Buying (Display, Video, CTV, Audio). Its NAICS code is 541830 and its SIC code is 7311.