Fear None

What Fear None does

Fear None is a Chicago-based American motorcycle apparel and accessories brand that designs, manufactures, and retails 100% USA-made riding gear. The catalog spans more than 750 original products across 36 collections — including shirts, hoodies, leather jackets, watches, and accessories — marketed under the positioning "For Riders By Riders." Heritage styling draws on motorcycle culture and Americana, with limited "Founder's Edition" drops used as a scarcity mechanism; the most prominent extension is a Swiss-movement watch line priced at $1,275 per unit and capped at 200 pieces.

The business operates a direct-to-consumer model, selling primarily through its owned e-commerce site with multi-currency checkout that supports international orders, supplemented by dedicated iOS and Android shopping apps. Pricing ranges from approximately $20 for entry-level accessories to $1,950 for premium leather goods, indicating a tiered merchandising strategy aimed at both entry-price and high-AOV enthusiast segments. The legal entity is an Illinois LLC; no public revenue, headcount, funding rounds, M&A activity, or investor roster is disclosed in the available data.

Beyond product sales, Fear None has activated a cause-marketing partnership with Building Homes for Heroes that allocates 50% of proceeds from designated products to the charity. The company has also opened a "retail inquiries" program, signaling intent to seed third-party specialty retail distribution alongside its DTC core. No AI/ML capabilities, data flywheel, proprietary technology platform, or senior technical leadership are disclosed; the technology stack described is a conventional storefront-plus-mobile commerce setup.

Name

Fear None

Legal name

FEAR-NONE LLC

Website

https://fear-none.com

Company type

Private

Founded year

1998

Operating status

Operating

Headcount range

11–50 employees

Short description

Fear None is a Chicago-based American motorcycle apparel brand that designs and manufactures 100% USA-made riding gear, leather goods, and limited-edition Swiss-movement watches, sold direct-to-consumer globally via e-commerce and mobile apps to the motorcycle enthusiast community.

Ownership category

akta.pro rank

Headquarters

HQ city

Homer Glen

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Personnel, Operations, Marketing or Sales, Infrastructure

Revenue model

1. Direct E-commerce Sales: Direct-to-consumer online sales of motorcycle clothing and gear through company website. One-time purchase model for apparel, leather goods, watches, and accessories.
2. Charitable Tie-in Products: Special edition products where a portion of proceeds (50%) supports Building Homes for Heroes charity for veterans

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels4 records

Core offering

FEAR-NONE designs, manufactures, and sells American-made motorcycle apparel and gear, with all products produced in its Chicago facility. The core line includes cotton printed shirts, hoodies, denim jackets/vests, full-grain leather riding jackets and vests, rider jeans, Swiss movement chronograph watches, hand-carved steel belt buckles, women's boots, head gear, and accessories across 750+ products in 36 collections. Premium offerings such as leather highway jackets ($1,450-$1,950) and limited-edition watches ($1,275) anchor a tiered pricing model supported by a 5-year/lifetime guarantee and a Building Homes for Heroes charitable line.

Product overview

FEAR-NONE Gear Clothing is an American motorcycle rider apparel brand offering 750+ original products across 36 collections. The portfolio is structured as a single unified brand focused on 1000% USA-made motorcycle clothing and gear. The core offering centers on cotton t-shirts and long-sleeve shirts (with prints featuring skulls, bears, dragons, eagles, and American themes), hoodies and sweatshirts, and leather jackets and vests — all built for serious riders. Higher-end accessories include Swiss Movement chronograph watches ($1,275), leather highway jackets ($1,450), and hand-carved steel belt buckles ($350). The brand also sells women's boots, wool sweaters, denim products, head gear (bandanas/caps), luggage, and handbags. A notable cause-marketing line supports Building Homes for Heroes (50% of proceeds to veteran housing). All products share the brand's DNA of being designed for riders by riders, triple-screened prints, reinforced stitching, and being manufactured in Chicago, USA.

Differentiator

Problem solved

Functional benefit

Products and services

• Long Sleeve Shirts Heavyweight 100% ringspun cotton long-sleeve rider shirts with reinforced construction and triple-screened original artwork prints, designed and manufactured in Chicago for motorcycle riders and biker lifestyle consumers.
• Short Sleeve Shirts Classic cotton short-sleeve rider shirts with pre-shrunk, machine-washable construction and triple-screened original artwork prints sold to biker consumers.
• Hoodies & Sweatshirts Heavy-duty hooded sweatshirts and zip-up hoodies in cotton or moisture-wicking polyester with reinforced construction and triple-screened prints for riders and casual wear.
• Leather Jackets & Vests Full-grain cowhide leather riding jackets and highway vests hand-tooled and hand-finished in Chicago, featuring action-back design, padded shoulders, brass hardware, and wind/waterproof construction for serious motorcycle riders.
• Jean Bomber Jackets 1969-inspired denim bomber jackets in 8.0 oz. ringspun cotton with brass buckles, stretchable ribbed hems, and double-layered wind-resistant construction in multiple colorways.
• Rider Jeans Heavy 20 oz. 100% denim rider jeans with reinforced knees, hidden pockets, brass studs across seams, and double/triple stitching custom-made for motorcycle riding.
• Official Watches Collection Swiss Movement 6-hand chronograph watches with date window and sub-dials, carved from American aircraft-grade aluminum, waterproof to 200M, with top-grain leather bands; sold as limited-production timepieces to riders and collectors with a 5-year guarantee.
• Head Gear (Bandanas, Caps, Hats) Hand-crafted riding head gear including embroidered caps, military caps, skull caps, 22x22 inch pre-shrunk cotton bandanas, and headwraps for motorcycle riders.
• Belts & Buckles Heavy-duty belt buckles hand-cut and carved from American steel in limited production runs, marketed to riders as premium biker accessories including special edition designs like 'GUNS & BEAR' and 'Skull & Wrench'.
• Women's Lady Lisa Riders Dress Boot Handmade women's cowgirl rider dress boots crafted from top-grade American leather with steel lace grips, pull-up holsters, and triple-bound hand-sewn construction designed for female riders.
• WindyCity Windbreaker Waterproof and windproof windbreaker jacket using Diamond Tech polyester outer shell with breathable 100% polyester taffeta lining for all-weather motorcycle riding.
• Building Homes for Heroes Collection Limited-edition rider apparel items where 50% of proceeds are donated to Building Homes for Heroes to build homes for U.S. veterans, marketed as cause-driven biker merchandise.
• Broad Shoulders Gear Bag Branded motorcycle gear bags and luggage, including the Broad Shoulders Gear Bag, designed for riders to carry equipment on the road.

Segments3 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

One partnership is on record.

• Building Homes for HeroescoreOthers50% of all proceeds from special Building Homes for Heroes merchandise (Skull Rider and Bear designs) go to Building Homes for Heroes charity to build homes for American veterans. Limited edition products honor true American legends.

Scale indicators4 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Dainese: Dainese is an Italian premium motorcycle apparel manufacturer known for leather riding jackets and protective gear. It shares the leather jacket heritage and premium pricing structure with Fear None, targeting the same serious motorcycle rider segment.
• Hot Leathers: Hot Leathers is a US-based direct-to-consumer motorcycle apparel brand offering leather jackets, chaps, vests, and riding gear. It is the closest direct competitor in the American-made leather motorcycle gear niche with overlapping product categories and similar D2C distribution model.
• Schott NYC: Schott NYC is a heritage American leather jacket maker famous for the Perfecto motorcycle jacket. It competes with Fear None in the American-made leather motorcycle jacket category and shares the heritage Americana brand positioning, though with deeper history and broader retail distribution.
• Affliction: Affliction is a lifestyle apparel brand targeting the biker, rock, and tattoo culture segment with graphic tees and premium casual wear. While less focused on technical riding gear, it competes in the biker-lifestyle apparel aesthetic that defines Fear None's customer base.
• Alpinestars: Alpinestars is a leading global motorcycle apparel and protective gear manufacturer offering leather jackets, riding jeans, and technical riding gear. It competes with Fear None in the premium motorcycle jacket and gear category with similar price points and quality positioning.
• Langlitz Leathers: Langlitz Leathers is a heritage American-made motorcycle leather jacket maker based in Portland, Oregon. It shares the made-in-USA craft heritage positioning and handmade leather motorcycle jacket category with Fear None at comparable premium price points.
• Icon (motorcycle gear): Icon is a US-based motorcycle protective gear and apparel brand offering jackets, helmets, and riding gear. It targets the same serious motorcycle rider segment with technical riding apparel at premium price points similar to Fear None's leather highway jackets.
• Sturgis Apparel: Sturgis Apparel is a biker lifestyle brand offering graphic tees, hoodies, and riding gear tied to the Sturgis Motorcycle Rally brand. It serves the same classic American biker culture enthusiast segment with overlapping graphic apparel product mix.

Broad incumbents

• Indian Motorcycle (Polaris): Indian Motorcycle, owned by Polaris, sells branded riding gear and lifestyle apparel that competes in the same classic American biker aesthetic segment. As an OEM with apparel licensing, it represents a similarly positioned incumbent with broader product portfolio.
• Harley-Davidson: Harley-Davidson operates one of the most iconic American motorcycle brands with a massive licensed apparel and gear division. While primarily a motorcycle OEM, its MotorClothes line competes directly with Fear None for the same American biker lifestyle consumer across leather jackets, shirts, and accessories.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Customer concentration

• Facebookfacebook.com/FEARNONECHICAGO
• Xx.com/FEARNONEGEAR1

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Fear None