matchmycolor
MatchMyColor is a Basel-based color management software firm (acquired by Datacolor in May 2023) that sells the Colibri platform and ColorReader devices to paint, coatings, plastics, and textile manufacturers for spectral color matching and recipe management.
- Company typePrivate
- Founded2009
- HeadquartersBasel, Switzerland
- Headcount11–50
- GTM typeB2B
- OfferingSoftware
What matchmycolor does
MatchMyColor LLC is a Basel, Switzerland-based color management software company acquired by Datacolor AG in May 2023. The company sells enterprise color matching, recipe management, and quality control software to manufacturers and suppliers in color-critical industries including paint and coatings, plastics, and textiles. Its flagship product, the Colibri software platform, manages spectral color libraries and formulation workflows, and has been extended post-acquisition with Datacolor's ColorReader mobile application and CR/CRP handheld spectrophotometer devices to capture and communicate colors from the production floor and field rather than only from the lab.
The underlying technology combines spectrophotometric device input, structured spectral data processing, and rules-based color matching/recommendation logic; the ColorReader app layers computer-vision-driven color capture on top of this stack to translate device readings into actionable color matches within the Colibri environment. The business model is software-led: license and recurring support/maintenance revenue from industrial customers, sold primarily through a direct sales motion with a multilingual web presence covering English, German, French, Spanish, and Chinese to address European, North American, and selected Asian markets.
Following the May 2023 Datacolor acquisition, MatchMyColor functions as a product line within a larger color science organization, leveraging Datacolor's global sales and service channels to extend its historical EMEA-centric footprint. Its end customers are industrial color technicians, formulation chemists, and quality managers who require repeatable color reproduction across batches, suppliers, and geographies; no named enterprise accounts or customer concentration metrics are publicly disclosed, and standalone revenue, headcount, and ARR figures are not available.
matchmycolor firmographics
Firmographics- Name
- matchmycolor
- Legal name
- matchmycolor LLC
- Website
- https://matchmycolor.com
- Company type
- Private
- Founded year
- 2009
- Operating status
- Acquired
- Headcount range
- 11–50 employees
- Short description
- MatchMyColor is a Basel-based color management software firm (acquired by Datacolor in May 2023) that sells the Colibri platform and ColorReader devices to paint, coatings, plastics, and textile manufacturers for spectral color matching and recipe management.
- Ownership category
- akta.pro rank
matchmycolor industry classification
Industry- Product category
- Color Management Software
- NAICS
- Synthetic Dye and Pigment Manufacturing (32513), Paint and Coating Manufacturing (32551), Textile and Fabric Finishing and Fabric Coating Mills (3133)
- SIC
- Paints, Varnishes, Lacquers, Enamels & Allied Prods (2851), Miscellaneous Chemical Products (2890)
- akta.pro primary industry
- Color Matching, Tinting & Colorant Systems (IMAEAHAL)
- akta.pro secondary industries
- Color Blends & Formulation Systems (Standardized Blends, Shade Matching) (AFAJAEAF), Colors & Color Systems (Natural/Artificial, Caramel Colors) (CRADAOAG)
Keywords
Where matchmycolor is headquartered
LocationHeadquarters
- HQ city
- Basel
- HQ country
- Switzerland
- HQ region
- Europe
Offices1 record
Markets served
matchmycolor business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Personnel, Technology or R&D, Marketing or Sales, Operations
Revenue model
- Software Licenses and Support Services: MatchMyColor provides software licenses and support/maintenance services for the Colibri Software Platform. The company charges service fees as specified in agreements, with invoices payable within 30 days. Fees may be changed with 4 months written notice prior to renewal dates. Default interest of 8% is charged on overdue amounts.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Annual | Enterprise software support and maintenance agreements |
Go-to-market motion1 record
Distribution channels1 record
Marketing channels2 records
matchmycolor product offering
Product offeringCore offering
MatchMyColor provides enterprise color management software — centered on the Colibri Software Platform for color matching, formulation, and quality control — along with the Datacolor ColorReader mobile application and Bluetooth-enabled ColorReader hardware devices (CR and CRP versions) used by professionals in color-critical industries to capture, match, and QC colors against fan decks and synced collections. Following the May 2023 acquisition by Datacolor AG, the products are sold as software licenses bundled with annual support and maintenance services.
Product overview
MatchMyColor, now part of the Datacolor family following a May 2023 acquisition, offers a portfolio of color management solutions centered on the Colibri Software Platform and the ColorReader Application. The Colibri platform provides enterprise-grade color matching and formulation capabilities, while the ColorReader App (available in CR and CRP versions) extends mobile color scanning functionality through smartphone camera integration, connecting to ColorReader hardware devices for professional-grade color measurement and quality control.
Differentiator
Problem solved
Functional benefit
Brands
- Colibri Platform: Color management software platform for color matching and quality control
Products and services
- Colibri Software Platform Enterprise color management software platform that provides color matching, formulation, and quality control solutions for professionals in color-critical industries such as paint, coatings, plastics, and textiles.
- Datacolor ColorReader Application (App) Mobile application that enables color matching by scanning colors via camera and matching them to color collections, with features including palette building, color scheme recommendations, color matching history, and QC functions for comparing color measurements (CR & CRP versions).
- ColorReader Device (CR & CRP versions) Portable color measurement device that connects via Bluetooth to the ColorReader App, enabling professional color matching and quality control comparisons in standalone or connected modes (CR & CRP versions).
Quantifiable outcome
- Global color consistency achieved through Datacolor color management solutions
Companies that use matchmycolor
Customer profileSegments1 record
Ideal customer profiles1 record
matchmycolor technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
AI capability4 records
Feature2 records
matchmycolor partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- Datacolor AGcoreDatacolor AG, a global leader in color management solutions, acquired MatchMyColor LLC in May 2023. MatchMyColor is now part of the Datacolor family, with the Colibri Software Platform integrated into Datacolor's business solutions portfolio. Datacolor provides world-class support services and empowers customers to achieve accurate and consistent color performance globally.
Scale indicators1 record
Recent moves5 records
Expansion highlights5 records
matchmycolor competitors and assessment
Company assessmentDirect peers
- Konica Minolta Sensing: Konica Minolta's Sensing division manufactures spectrophotometers and color measurement instruments used in industrial color quality control. It is a direct peer in the color measurement and management hardware/software category.
- BYK-Gardner (ALTANA): BYK-Gardner, part of ALTANA, provides color and appearance measurement instruments plus quality control software for the coatings, plastics, and cosmetics industries. It is a direct peer in industrial color QC and matching.
- HunterLab: HunterLab is a long-standing manufacturer of color measurement instruments and software for use in paints, coatings, plastics, textiles, and food. It directly competes with MatchMyColor's hardware-plus-software QC offerings in industrial color management.
- X-Rite (part of Danaher): X-Rite, owned by Danaher, is a global leader in color science and offers spectrophotometers, color management software (e.g., Color iQC, PantoneLIVE), and formulation tools. It directly competes with MatchMyColor's Colibri platform in industrial color matching and QC workflows.
Broad incumbents
- Pantone: Pantone, also part of Danaher/X-Rite, sets color standards used across design and manufacturing. It is a broad incumbent in color-critical industries with overlapping product offerings in color matching and communication that compete with MatchMyColor's color palette and matching capabilities.
- Datacolor AG: Datacolor is the parent company of MatchMyColor following the May 2023 acquisition and is itself a global leader in color management solutions. It is the most direct comparable in the same product category, serving paints, coatings, plastics, and textiles with spectrophotometers and color-matching software.
- Adobe (Color Tools in Creative Cloud): Adobe's Creative Cloud suite includes color management capabilities (Adobe Color, ICC profile support) used by designers and pre-press professionals. While not a direct competitor in industrial color QC, it is a broad incumbent in color-critical creative workflows.
Others
- Pixit Media: Pixit Media provides media management and color-aware storage solutions for the media and entertainment industry. While not a direct competitor, it represents an adjacent technology vendor in color-critical workflows relevant to MatchMyColor's broader category.
Emerging players
- CHROMiX (ColorThink): CHROMiX provides color management tools (ColorThink, Curve4) for graphic arts and imaging workflows. It is an emerging/niche player with partial overlap in color profiling and matching tools that relate to MatchMyColor's core competency.
- ColorLite GmbH: ColorLite is a niche provider of color measurement devices and software with focus on plastics, automotive, and powder coatings. It is an emerging specialist with comparable technology offering to MatchMyColor's hardware-software integrated approach.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
matchmycolor social profiles
Digital presencematchmycolor financial estimates
Financial estimateRevenue estimate
Valuation estimate
matchmycolor leadership team
Management profileNumber of profiles
Profiles2 records
matchmycolor funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
matchmycolor M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about matchmycolor
What does matchmycolor do?
MatchMyColor provides enterprise color management software — centered on the Colibri Software Platform for color matching, formulation, and quality control — along with the Datacolor ColorReader mobile application and Bluetooth-enabled ColorReader hardware devices (CR and CRP versions) used by professionals in color-critical industries to capture, match, and QC colors against fan decks and synced collections. Following the May 2023 acquisition by Datacolor AG, the products are sold as software licenses bundled with annual support and maintenance services.
Is matchmycolor a public or private company?
matchmycolor is a private company. It is classified as corporate owned and is currently acquired.
When was matchmycolor founded?
matchmycolor was founded in 2009. It employs 11 to 50 people.
Where is matchmycolor based?
matchmycolor is headquartered in Basel, Switzerland, in the Europe region.
How does matchmycolor make money?
One revenue line is on record: software Licenses and Support Services.
Who are matchmycolor's main competitors?
Direct peers on record are Konica Minolta Sensing, BYK-Gardner (ALTANA), HunterLab and X-Rite (part of Danaher). Broad incumbents are Pantone, Datacolor AG and Adobe (Color Tools in Creative Cloud). Pixit Media is listed as an others. Emerging players are CHROMiX (ColorThink) and ColorLite GmbH.
Does matchmycolor have an API?
No public API is recorded for matchmycolor.
What industry is matchmycolor in?
matchmycolor's product category is Color Management Software. Its primary akta.pro industry code is IMAEAHAL, Color Matching, Tinting & Colorant Systems, with a secondary code of AFAJAEAF, Color Blends & Formulation Systems (Standardized Blends, Shade Matching). Its NAICS code is 32513 and its SIC code is 2851.