HITCH

What HITCH does

HITCH is a Russian manufacturer of industrial cargo lifting and securing equipment, operated as a brand of the STROP production company since 1999 and registered as an Individual Entrepreneur (Zabarovsky Trofim Valeryevich) in Novosibirsk Oblast. The portfolio spans four core sling families — wire rope, textile, round-braided (up to 100-ton capacity with a 6:1 safety factor), and chain slings — complemented by cargo fastening systems (ratchet and cam-buckle straps, turnbuckles, anti-slip chains), hoisting equipment (lever and chain blocks, manual and electric winches), manual and hydraulic cargo trolleys, jacks, steel wire ropes and chains, and towing ropes. Products are organized into two series — HITCH REGULAR for entry-level and SMB use and HITCH PROFESSIONAL for heavy industrial applications — and are certified to TR EAEU, GOST, EN 12195-2, and DIN 3064/3069 standards, with warranties up to 24 months.

The business runs a multi-channel go-to-market combining direct e-commerce through hitch.su, seven company-operated retail and warehouse locations across Novosibirsk (HQ), Moscow (two sites), Krasnoyarsk, Krasnodar, Ekaterinburg, Barnaul, and Pavlodar (Kazakhstan), and a structured four-tier dealer program targeting auto accessories and construction materials retailers. B2B customers include construction, logistics, manufacturing, oil & gas, aviation, shipbuilding, and mining end-markets, while B2C serves individual consumers and truckers through both physical stores and online channels. Revenue is generated through one-time hardware sales at unit pricing (retail SKUs ranging 146-2,306 RUB), with wholesale pricing and bonus programs gated to registered legal entities.

Manufacturing is anchored at the Novosibirsk headquarters and was upgraded in 2024 with an automated robotic tension-strap line (doubling output capacity), laser engraving for metal tags, tape pre-tensioning stations, and new semi-automatic sewing machines for textile slings. 2024 production reached 576 km of slings and 182,000 tons of aggregate lifting capacity, with assortment expanding 12% to include platform and hydraulic trolleys, five new winch types, and extended lashing/towing ranges. The company operates without external institutional investors and has grown organically over 25 years, supplemented by strategic logistics partnerships with Baikal-Service TC and Jet Logistic.

Name

HITCH

Legal name

Individual Entrepreneur Zabarovsky Trofim Valeryevich (ИП Забаровский Трофим Валерьевич)

Website

https://hitch.su

Company type

Private

Founded year

1999

Operating status

Operating

Headcount range

101–250 employees

Short description

HITCH is a Russian manufacturer of industrial cargo lifting and securing equipment — slings, winches, hoists, trolleys, jacks, and cargo fastening systems — serving construction, logistics, manufacturing, and auto service end-markets across Russia and Kazakhstan via e-commerce, seven retail/warehouse locations, and a multi-tier dealer program.

Ownership category

akta.pro rank

Product category

Industrial Cargo Lifting and Securing Equipment

NAICS

Transportation and Warehousing (48-49), Motor Vehicle Towing (48841)

SIC

Wholesale-Machinery, Equipment & Supplies (5080), Wholesale-Construction & Mining (No Petro) Machinery & Equip (5082)

akta.pro primary industry

Lifting Accessories & Rigging (Slings, Shackles, Hooks, Spreaders) (IMAHAJAI)

akta.pro secondary industry

Lifting Attachments & Material Handling Accessories (Fork Attachments, Slings, Rigging) (IMAHABAJ)

Keywords

• Cargo lifting equipment
• Industrial slings
• Rigging hardware
• Load securing equipment
• Material handling

Headquarters

HQ city

Novosibirsk

HQ country

Russia

HQ region

Europe

Offices8 records

Markets served

GTM type

B2B and B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Product Sales - Retail: Direct sales of cargo lifting equipment to end customers through e-commerce website and physical retail stores. Products include slings (textile, wire rope, chain, round), winches, chain hoists, trolleys, jacks, ropes, cargo securing systems. Revenue is one-time per transaction.
2. Wholesale/Bulk Sales to Dealers: Wholesale distribution of cargo lifting equipment to retail stores and wholesale companies through dealer program. Includes branded display stands, marketing materials, and preferential pricing.
3. Custom/Individual Orders: Manufacturing of cargo lifting equipment according to customer specifications. Extended lead time of 3-10 days depending on complexity.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels7 records

Core offering

HITCH manufactures and sells industrial cargo lifting and securing equipment, including wire rope slings, textile slings, chain slings, round slings, cargo straps, winches, chain blocks, jacks, towing ropes, and rigging hardware. The company operates its own production facilities in Novosibirsk, Russia, and distributes products through its e-commerce website hitch.su, seven company-operated retail stores across Russia and Kazakhstan, and a wholesale dealer network. Products are organized into HITCH REGULAR (entry-level) and HITCH PROFESSIONAL (heavy-duty) series and are certified to Russian and EAEU standards.

Product overview

HITCH is a Russian manufacturer of industrial cargo lifting and fastening equipment under the STROP company umbrella. The product portfolio includes four main sling types (wire rope, textile, round/braided, and chain slings) with various configurations (single-leg, multi-leg, ring, loop), supplemented by cargo fastening systems (ratchet straps, lashing systems), hoisting equipment (chain blocks, trolleys, winches), and related rigging hardware. Products are organized into two series: HITCH REGULAR (entry-level for household and commercial use) and HITCH PROFESSIONAL (heavy-duty industrial applications). The company also offers platform and hydraulic cargo trolleys, jacks, wire ropes, chains, and towing ropes. All products are certified to Russian Federation standards.

Differentiator

Problem solved

Functional benefit

Products and services

• Wire Rope Slings (Стропы канатные)

Quantifiable outcome

• 576 km of slings produced in 2024 (equivalent to Novosibirsk-Pavlodar distance)
• +3 more outcomes

Named customers4 records

Segments6 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

Six partnerships are on record, tiered major, core and minor.

• Stroitelny DvormajorStrategic or Co-development Partner · 1 January 2019Construction materials retailer partnership since 2019. HITCH supplies high-quality cargo lifting and securing equipment. Tension straps and slings demonstrate exceptional strength compared to competitors.
• Sibirsky GidromashmajorStrategic or Co-development Partner · 1 January 2018Long-term customer partnership since 2018. Company supplies cargo lifting equipment including slings, hoists, winches, and fittings for construction and industrial applications. Equipment supplied on time and according to customer specifications.
• MAKK ServicemajorStrategic or Co-development Partner · 1 January 1998Automotive goods and services company (market since 1996) partnering with HITCH as reliable quality supplier. Products meet strict US safety and quality standards.
• Baikal-Service (TK Байкал-Сервис)coreChannel Partner/ Reseller/ DistributorHITCH partners with Baikal-Service transport company for inter-terminal cargo delivery. Customers receive 15% discount on delivery to Baikal-Service terminals for orders over 30,000 RUB, and free delivery from terminal to specific address.
• Jet LogisticminorChannel Partner/ Reseller/ DistributorTransportation company used for delivery within Kazakhstan from Pavlodar location.
• Dalnoboyshchik Retail ChainmajorStrategic or Co-development PartnerMulti-store trucker supplies retail chain. Long-term partnership for high-quality cargo securing equipment ensuring safe cargo transportation.

Scale indicators7 records

Recent moves7 records

Expansion highlights6 records

Direct peers

• Vestil Manufacturing: US manufacturer of material handling equipment including hydraulic pallet trucks and cargo trolleys. Directly comparable to HITCH's newly launched HITCH REGULAR hydraulic trolley line.
• RUD Ketten Rieger & Dietz: German manufacturer of chain slings, lifting points, and load-securing chains. Closely comparable to HITCH's chain sling and rigging hardware product categories.
• Allsafe Jungfalk: European manufacturer of lashing systems, cargo securing, and lifting accessories. Closely comparable to HITCH's ratchet strap and cargo fastening product lines.
• SpanSet Group: European specialist in load-securing equipment (ratchet straps, lashing systems) and textile lifting slings. Highly comparable to HITCH's cargo strap and textile/round sling categories with similar B2B/B2C mix.

Broad incumbents

• Stahl CraneSystems: German manufacturer of hoists, crane technology, and lifting equipment. Comparable to HITCH in electric hoists, chain hoists, and lifting accessories.
• Kito Group: Japanese manufacturer of hoists, chain blocks, and crane equipment. Comparable to HITCH in chain blocks, lever hoists, and electric hoist categories.
• Crosby Group: Global leader in lifting and rigging hardware (shackles, hooks, slings). Directly comparable to HITCH in product category (industrial lifting accessories) but operates at far larger scale with broad geographic reach.
• Gunnebo Industries: Swedish manufacturer of lifting and rigging equipment including slings, chain blocks, and load-securing products. Comparable product portfolio to HITCH's sling, hoist, and fastening categories.
• Columbus McKinnon: US-based manufacturer of hoists, cranes, and lifting equipment. Comparable to HITCH in chain blocks, winches, and material-handling equipment, though it serves a much broader global industrial customer base.
• Bridon-Bekaert (Bekaert): Global manufacturer of steel wire rope and synthetic rope products. Directly comparable to HITCH's wire rope slings, ropes, and high-strength synthetic sling offerings.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights7 records

Customer concentration

Compliance8 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about HITCH