RxART

What RxART does

RxART is a New York-based 501(c)(3) nonprofit organization founded in 2000 by Diane Brown that commissions and installs site-specific, museum-quality contemporary art in pediatric hospitals across the United States, using medically approved materials and provided at no cost to the hospital. Its core product is the hospital art installation, which has been realized 69 times across 47 hospitals in 27 U.S. cities and 15 states, in collaboration with 96 established contemporary artists including Jeff Koons, Takashi Murakami, Nina Chanel Abney, Jonas Wood, Derrick Adams, Nicolas Party, Kenny Scharf, and Ed Ruscha. Complementary products include the biennial Between the Lines coloring book series (10 volumes since 2005, with over 170,000 copies donated across 85+ hospitals in 40 states), limited-edition prints and original artworks (priced up to $18,500), and a growing lifestyle merchandise line including custom bandages, artist-designed napkins, puzzles, tote bags, wrapping paper, and co-branded protective masks with FIGS.

RxART's business model is a diversified nonprofit revenue stack: individual one-time and monthly donations processed through the Give Lively platform, project-specific donations where donors designate a hospital and artist, foundation grants (The Rallis Foundation, William E. Weiss Foundation, The Eliza Moore Fund, Ruth Stanton Foundation, Gerard B. Lambert Foundation, Molly Blank Fund, and others), corporate partnerships and sponsorships (J.Crew, FIGS, Warby Parker, Kiehl's, Guess? Foundation), merchandise sales via its e-commerce store and a small number of specialty retailers, and an annual fundraising gala. The go-to-market is event-driven: hospitals initiate contact through an inquiry form or are approached directly, and RxART matches them with curated artist collaborators. There is no proprietary technology platform; operations are supported by a Wix-hosted website, basic e-commerce tooling, and standard payment and shipping integrations (Give Lively, DHL, FedEx). The leadership team is small (1-10 employees), with Founder Diane Brown, Board Members Glori Cohen and Cynthia Zabel, and operational staff handling corporate giving, hospital inquiries, and collector relations.

Name

RxART

Legal name

RxART, Inc.

Website

https://rxart.org

Company type

Private

Founded year

2000

Operating status

Operating

Headcount range

1–10 employees

Short description

RxART is a New York-based 501(c)(3) nonprofit founded in 2000 that commissions site-specific contemporary art installations in pediatric hospitals across the United States, partnering with 96 established artists including Jeff Koons and Takashi Murakami. Funded by donations, foundation grants, corporate sponsorships, merchandise sales, and an annual gala.

Ownership category

akta.pro rank

Product category

Pediatric Healthcare Art Services

NAICS

Art Dealers (459920)

SIC

Services-Mailing, Reproduction, Commercial Art & Photography (7330)

akta.pro primary industry

Libraries, Archives & Special Collections (BPAGAHAF)

akta.pro secondary industry

Creative Arts, Music & Movement Content (EDAGACAG)

Keywords

• Pediatric hospital art
• Healthcare art installations
• Nonprofit arts organization
• Therapeutic coloring books
• Contemporary art commissions

Headquarters

HQ city

New York

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Supply Chain, Others

Revenue model

1. Donations and Charitable Contributions: RxART relies primarily on charitable donations from individuals, corporations, and foundations to fund hospital art projects. Donations can be one-time or monthly recurring contributions, with special project-specific donations available where donors designate a hospital and artist.
2. Merchandise Sales: Sale of RxART merchandise including coloring books, limited edition prints, artist-designed products (napkins, pajamas, puzzles, wrapping paper, tote bags, bookmarks, bandages), and publications. A small number of books are sold on the website and in specialty retailers.
3. Corporate Partnerships and Grants: RxART receives support from corporate partners and foundations including The Rallis Foundation, Guess? Foundation, Kiehl's, and others. These partnerships fund specific projects and provide general operating support.
4. Annual Gala Events: RxART's annual gala (RxART PARTY) celebrates accomplishments and raises essential funds supporting the organization's mission through ticket sales, sponsorships, and auction items.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels6 records

Core offering

RxART commissions and installs site-specific, museum-quality contemporary art in pediatric hospitals across the United States at no cost to the institutions. The organization pairs leading contemporary artists (Jeff Koons, Takashi Murakami, Kenny Scharf, Nina Chanel Abney, and others) with pediatric hospitals on projects that range from waiting room murals and corridor revitalizations to fully immersive CT scanner suite customizations, all fabricated in medically approved materials. Beyond installations, RxART produces the biennial Between the Lines coloring book series donated to pediatric patients and operates a merchandise catalog (prints, puzzles, bandages, accessories) that generates funds to support the mission.

Product overview

RxART is a nonprofit organization that operates at the intersection of visual art and healthcare. The core offering consists of hospital art installations—site-specific, museum-quality art projects designed for pediatric hospitals in collaboration with established contemporary artists, all fabricated in medically approved materials. Complementary products include the Between the Lines coloring book series (Volumes 1-10), published biennially and donated primarily to pediatric patients and hospitals; the commemorative book RxART: The Artists and Projects Transforming Health Care Spaces celebrating 25 years of the organization; and a range of accessories including limited-edition prints, original drawings, puzzles, pajamas, napkins, tote bags, wrapping paper, custom bandages, and artist masks. The product portfolio supports RxART's mission of improving healthcare environments through art while generating funds through merchandise sales.

Differentiator

Problem solved

Functional benefit

Brands

• Between the Lines: RxART's flagship coloring book series published biennially, featuring drawings by contemporary artists and distributed to pediatric patients in hospitals nationwide.
• RxART Party
• Band-Art

Products and services

• Hospital Art Installations Site-specific, museum-quality contemporary art installations designed for pediatric hospitals in collaboration with established contemporary artists. Projects range from hallway and waiting room commissions to full CT/PET scan suite transformations and 207-foot corridor revitalizations, all fabricated in medically approved materials and provided at no cost to the hospital.
• Between the Lines Coloring Book Volume 10 Between the Lines: An RxART Coloring Book Volume 10 is a 25th anniversary compilation of "greatest hits" from throughout the coloring book series, featuring 49 contemporary artists including Ann Craven, Joel Mesler, Jeffrey Gibson, Rashid Johnson, Hayal Pozanti, and Anna Weyant. Sold at $25 per copy, with majority of copies donated to pediatric patients, families, and providers at hospitals nationwide.
• Between the Lines Coloring Book Volume 9 Between the Lines: An RxART Coloring Book Volume 9 features a vibrant cover and sticker spread designed by Nina Chanel Abney with drawings by 48 other contemporary artists. Produced biennially and gifted primarily to pediatric patients in hospitals nationwide.
• RxART: The Artists and Projects Transforming Health Care Spaces Commemorative book celebrating 25 years of RxART's dedication to making hospitals a place of healing, creativity, and hope. Showcases 50 site-specific projects by leading contemporary artists.
• RxART Prints and Original Artworks Limited edition prints and original drawings created for RxART by leading contemporary artists including Stanley Whitney, Ed Ruscha, Hilary Pecis, Nicolas Party, Loie Hollowell, Walead Beshty, Harold Ancart, Woody De Othello, and Sam Falls. Prices range from $1,500 to $18,500.
• Band-Art RxART Custom Bandages Limited-edition collection of 190 boxes containing 35 custom bandages each, designed by seven RxART collaborating artists: avaf, Walead Beshty, Dan Colen, Marcel Dzama, Shara Hughes, Rashid Johnson, and Rob Pruitt. Sold at $40 per set.
• RxART Artist Napkins (Sets A and B) Limited edition custom napkin sets showcasing artwork by RxART project artists. Set A includes designs by Dan Colen, Nina Chanel Abney, Alexis Rockman, and Hilary Pecis. Set B includes designs by Mickalene Thomas, Julia Chiang, Derrick Adams, and Urs Fischer. Sold at $60 per set.
• Urs Fischer Pajamas Limited edition children's pajamas from the RxART 26th Gala featuring artwork by Urs Fischer, sold for $75.
• RxART x Derrick Adams Tote Bag Limited edition canvas tote bag (14 x 15 x 6.5 inches, 25-inch handle drop) featuring original artwork by Derrick Adams, drawn from his pool float imagery at NYC Health + Hospitals/Harlem. Sold for $35.
• Ann Craven Wrapping Paper Sheet wrapping paper designed by Ann Craven, measuring 24 x 36 inches per sheet with 2 sheets per package. Sold for $15.
• Yayoi Kusama Puzzle Limited edition 200-piece puzzle featuring Yayoi Kusama's Self-Portrait, 2008. Flat Box: 16 1/2 x 11 3/8 x 3/4 inches. Sold for $75.
• Dan Colen Puzzle (Standard and Signed Editions) Limited edition puzzle featuring Dan Colen's 2007 ROCK! PAPER! SCISSORS! SH, NO! NO! NO!, SCISSORS! ROCK! PAPER! SHOOT!, offered in a standard edition at $75 and a signed edition at $750 with a unique inscription.
• RxART x FIGS Artist Masks FIGS-engineered protective masks co-developed with RxART, machine washable, with a super soft two-ply cotton-blend jersey liner. Available in Ann Craven and Rob Pruitt artist designs, sold for $25 each in S/M and M/L sizes.
• RxART 25th Anniversary Gala Sweatshirt Limited edition sweatshirt from the RxART 25th Anniversary Gala featuring work by Kenny Scharf on the back. Sold for $60.

Quantifiable outcome

• Research shows creative spaces improve patient outcomes by contributing to lower levels of stress, encouraging more efficient and consistent care
• +2 more outcomes

Named customers7 records

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration3 records

Partnerships

Three partnerships are on record, tiered core and minor.

• Keith Haring FoundationcoreStrategic or Co-development Partner · 5 February 2025Partnership with Keith Haring Foundation to produce a wall mural at NYC Health + Hospitals/Harlem, unveiled in 2018 in the hospital's lobby. The foundation provides support for bringing Keith Haring's iconic artwork into healthcare settings.
• FIGScoreStrategic or Co-development Partner · 1 January 2024FIGS partnered with RxART to create artist-designed protective masks. Products include RxART xFIGS Artist Mask by Ann Craven and RxART xFIGS Artist Mask by Rob Pruitt, sold for $25 each.
• The Beryl InstituteminorStrategic or Co-development Partner · 1 January 2024The Beryl Institute provided a Patient Experience Grant Program that funded RxART's research collaboration with NYC Health + Hospitals/Harlem on the impact of art on the human experience in the Pediatric Emergency Department.

Scale indicators8 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Project Sunshine: Nonprofit that provides programs, activities, and volunteers for children and families facing medical challenges in pediatric hospitals. Comparable focus on improving the pediatric hospital experience through creative programming.
• Musicians on Call: Nonprofit that brings live and recorded music to hospital patients, including pediatric settings. Closest analog to RxART in the 'bringing art to hospital bedsides' nonprofit category, with a comparable volunteer-supported, donor-funded model.
• Creative Forces: NEA Military Healing Arts Network: National Endowment for the Arts program that places art, music, and creative therapies in military healthcare settings. Directly comparable to RxART in mission — using artistic interventions to support healing in clinical environments.
• Ryan Seacrest Foundation: Builds and operates Seacrest Studios — multimedia broadcast studios inside pediatric hospitals. Directly comparable in designing permanent creative installations inside children's hospitals to improve the patient experience.
• Starlight Children's Foundation: Nonprofit delivering entertainment, games, and distraction programs to hospitalized children nationwide. Comparable in serving pediatric inpatients through creative interventions and hospital partnerships.
• Hospital Audiences Inc. Nonprofit that brings performing arts programming to New York-area hospitals and healthcare facilities. Comparable as a hospital-focused arts nonprofit serving patients through creative programming.

Others

• Americans for the Arts: National nonprofit advocating for arts and arts education across the U.S. While not directly competitive, it represents an adjacent ecosystem organization focused on arts funding and policy that overlaps with RxART's nonprofit arts universe.
• Children's Hospital Association: National membership organization representing children's hospitals. Not a direct competitor but the institutional buyer-side counterpart that RxART would partner with to scale hospital reach across systems.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xx.com/RxArtInc
• Facebookfacebook.com/RxArt
• LinkedInlinkedin.com/company/about
• Instagraminstagram.com/rxart

Revenue estimate

Valuation estimate

Number of profiles

Profiles5 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about RxART