Juicy

What Juicy does

Juicy is a Croatian private-label beverage manufacturer operating from juicy.hr, distributing a diversified portfolio of fruit-based drinks under the parent Juicy brand and six sub-brands. The core Juicy line offers 100% juices and nectars across single-fruit and blended flavors (orange, apple, pineapple, multivitamin, strawberry, sour cherry apple, golden blend, super berries, apricot, black currant, cranberry chokeberry, peach). Supporting sub-brands target distinct consumer occasions: Juicy Kids for children, Juicy Vita for vitamin-enriched juices, Juicy Fruits for flavored fruit beverages including a preservative-free lemonade, Juicy Ice Tea for ready-to-drink iced teas, and Juicy Vitamin Water for functional hydration variants (Optimist, Refresh, Imuno Boost).

The company is privately held, with no disclosed ownership, management team, funding history, or financial figures. Its technology stack is limited to a brand website with product pages and standard social media presence on Facebook, Instagram, and YouTube, with content delivered bilingually in Croatian and English. No AI/ML capabilities, APIs, integrations, or proprietary digital infrastructure is disclosed.

The business model is conventional CPG beverage distribution, relying on retail channel sales of branded beverages. No pricing models, distribution agreements, customer logos, or geographic markets are disclosed beyond Croatia-rooted operations. The website's English-language version suggests latent international readiness, but no active export markets are evidenced.

Name

Juicy

Website

https://juicy.hr

Company type

Private

Founded year

1999

Operating status

Operating

Headcount range

11–50 employees

Short description

Juicy is a Croatian private beverage brand producing a diversified portfolio of fruit juices, nectars, iced teas, and functional vitamin waters under six sub-brands, including children-focused and health-positioned lines, distributed through Croatian retail channels.

Ownership category

akta.pro rank

Product category

Non-alcoholic fruit beverages

NAICS

Soft Drink and Ice Manufacturing (31211), Beverage Manufacturing (3121)

SIC

Beverages (2080)

akta.pro primary industry

Non-Carbonated Soft Drinks (Juice Drinks, Lemonades, Fruit Drinks) (CRADAHAB)

akta.pro secondary industries

Functional/Fortified Beverage Production (Vitamins, Botanicals, Nootropics) (AFAFABAH), Functional Beverages (Vitamins, Probiotics, Nootropics, etc.) (CRADAHAL), Flavored/Enhanced Bottled Water Production (Essenced, Vitamin, Electrolyte) (AFAFACAF), Bottled Water (Still, Sparkling, Enhanced) (CRADAHAC)

Keywords

• Fruit juices
• Beverage manufacturing
• Vitamin waters
• Iced tea
• Lemonade drinks

Headquarters

HQ city

Zagreb

HQ country

Croatia

HQ region

Europe

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Marketing or Sales, Personnel, Infrastructure

Marketing channels3 records

Core offering

Juicy is a Croatian beverage manufacturer that produces and sells fruit-based non-alcoholic drinks, including 100% juices, nectars, vitamin-enriched juices, lemonade, iced teas, and functional vitamin waters, organized across six sub-brand product lines targeting different consumer segments such as children, general adult hydration, and health-conscious functional beverage drinkers.

Product overview

Juicy is a Croatian beverage company offering a diversified portfolio of fruit-based drinks organized across multiple product lines. The core Juicy brand provides traditional nectars and 100% fruit juices in single and blended flavors. Supporting sub-brands include Juicy Kids (child-focused 100% juices), Juicy Vita (vitamin-enriched juices), Juicy Fruits (flavored fruit beverages including preservative-free lemonade), Juicy Ice Tea (ready-to-drink iced teas), and Juicy Vitamin Water (functional vitamin-enhanced waters). The portfolio ranges from pure fruit juices to functional beverages with added vitamins, targeting different consumer segments from children to adults seeking hydration and fruit-based refreshment.

Differentiator

Problem solved

Functional benefit

Brands

• Juicy Vita: Vitamin water product line
• Juicy Kids
• Juicy Ice Tea
• Juicy Fruits
• Juicy Vitamin Water
• Juicy

Products and services

• Juicy Main juice and nectar product line offering 100% juices and nectars in various fruit flavors including orange, apple, pineapple, multivitamin, strawberry, sour cherry apple, golden blend, super berries, apricot, black currant, cranberry chokeberry, and peach. Targeted at general consumers seeking everyday fruit juices and nectars.
• Juicy Kids Children's juice line featuring 100% fruit juices and nectars in kid-friendly flavors such as strawberry, nectar, multivitamin, apple, mango, and apple forest fruit. Targeted at families and parents purchasing beverages for children.
• Juicy Vita Vitamin-enriched juice line with flavors including orange, lemon, grapefruit, and elderberry. Targeted at adult consumers seeking functional beverages with added vitamins.
• Juicy Fruits Fruit beverage line featuring red orange, peach, orange-nectarine, multivitamin, lemonade (preservative free), apple, dragon fruit, cherry, lemonade, and elderflower flavors. Targeted at consumers seeking flavored fruit drinks and preservative-free lemonade.
• Juicy Ice Tea Ice tea product line available in strawberry vanilla, forest fruit, lemon, and peach flavors. Targeted at consumers seeking ready-to-drink iced tea refreshment.
• Juicy Vitamin Water Vitamin water beverages including Optimist, Refresh, and Imuno Boost variants. Targeted at consumers seeking functional hydration with added vitamins.

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Recent moves5 records

Expansion highlights3 records

Direct peers

• Vitamin Well: Swedish functional vitamin water brand with variants like 'Refresh' and immune-boost formulations. Comparable as a competitor in the functional vitamin-enhanced water category directly analogous to Juicy Vitamin Water.
• Pipi: Croatian fruit nectar and juice brand. Directly comparable as a domestic Croatian competitor in the fruit juice and nectar category, targeting similar consumer segments.
• Jamnica: Croatia's leading bottled water and beverage producer, headquartered in Zagreb. Directly comparable as a domestic Croatian non-alcoholic beverage brand with similar retail and foodservice distribution channels.
• Cedevita: Iconic Croatian vitamin-instant beverage brand offering powdered and ready-to-drink vitamin drinks. Comparable as a Croatian functional/vitamin beverage competitor in the same domestic market.

Broad incumbents

• Innocent Drinks: Coca-Cola owned European smoothies and juice brand. Comparable as a premium-positioned juice and fruit beverage portfolio player across Europe, representing both a competitor and a potential acquisition benchmark.
• Tropicana: PepsiCo-owned premium juice brand and global category leader. Comparable as a dominant competitor in the 100% juice and fruit beverage space, setting pricing and quality benchmarks.
• Rauch: Austrian family-owned beverage company producing juices, nectars, and iced teas across Europe. Comparable as a mid-sized regional juice and iced tea manufacturer with overlapping product categories.
• Refresco: Largest European independent bottler of soft drinks and juices, producing private-label and branded beverages. Comparable as a beverage manufacturing peer and potential contract manufacturing partner.
• Lipton (Unilever Ice Tea): Global ready-to-drink iced tea brand. Comparable as a major competitor in the RTD iced tea segment that Juicy Ice Tea competes in within European retail.

Regional players

• Studena: Croatian bottled water and soft drinks producer owned by Agrokor group. Comparable as a domestic Croatian beverage manufacturer with overlapping retail distribution in grocery and HoReCa channels.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat2 records

Key risks5 records

Key highlights5 records

Customer concentration

• YouTubeyoutube.com/channel/UCZeXs50Bbc4_J4rPkIE8RYQ
• Facebookfacebook.com/juicy.sokovi
• Instagraminstagram.com/juicy_sokovi

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Juicy