Discover Inland Empire

What Discover Inland Empire does

Discover Inland Empire (also operating as Discover IE) is a destination marketing organization (DMO) that promotes the Inland Empire region of Southern California — comprising Riverside County (the 10th largest county in the United States, with 2.4 million residents across more than 7,300 square miles) and San Bernardino County — to both consumer travelers and travel-trade professionals. The organization operates from its headquarters at 11799 Sebastian Way, Suite 103, Rancho Cucamonga, California, and is structured as an apparent private non-profit rather than a venture-backed technology company. Its stated functional purpose is to aggregate destination information, curate visitor itineraries, and connect potential visitors with regional experiences including Joshua Tree National Park (nearly 800,000 acres), Temecula Valley Wine Country, the historic Route 66 corridor (2,451 miles from Chicago to the Pacific), the Rim of the World Scenic Byway, and Ontario International Airport (with nonstop service to 25 major airports across the U.S., Mexico, El Salvador, and Taiwan).

Its core product is the Discover IE website (discoverie.com), a WordPress-based content platform covering places to visit, things to do, and places to stay, supported by a downloadable IE Itinerary PDF for trip planning. The most recent product extension is the IE Travel Academy, a three-part online travel training program delivered through a third-party travel-training platform (onlinetraveltraining.com), aimed at certifying travel agents and educating consumers about the region. Distribution occurs through digital channels (website, monthly email newsletter), physical touchpoints (California Welcome Centers, Ontario International Airport), and B2B travel-trade channels (Visit California, Caltravel), with no mobile applications, no APIs, no disclosed AI capabilities, and no proprietary technology stack beyond standard content management tooling.

The business model is built on two revenue streams: membership programs, under which regional wineries, hotels, restaurants, and attractions pay recurring membership fees to be promoted within the destination ecosystem; and travel trade services, which monetize the IE Travel Academy training for travel professionals. Pricing is not publicly disclosed and is quote-based. Customer segmentation spans three groups: B2C individual tourists and visitors (primary), B2B travel professionals and tour operators (primary), and secondary local tourism businesses that join as dues-paying members. No revenue, headcount, funding, or ownership information is publicly disclosed.

Name

Discover Inland Empire

Legal name

Discover Inland Empire

Website

https://DiscoverIE.com

Company type

Private

Founded year

1988

Operating status

Operating

Headcount range

11–50 employees

Short description

Discover Inland Empire is a regional destination marketing organization that promotes tourism across Riverside and San Bernardino counties in Southern California by aggregating destination content, curating visitor itineraries, and training travel-trade professionals via the IE Travel Academy.

Ownership category

akta.pro rank

Product category

Destination Marketing and Tourism Promotion

NAICS

Tour Operators (56152)

SIC

Services-Miscellaneous Amusement & Recreation (7990)

akta.pro primary industry

Multi-Activity & Expedition Packages (Guided Adventure Trips) (THAJABAL)

Keywords

• Destination marketing
• Tourism promotion
• Travel training
• Regional marketing
• Visitor information

Headquarters

HQ city

Rancho Cucamonga

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Marketing or Sales, Operations, Others

Revenue model

1. Membership Programs: The organization operates a Members section on their website, suggesting a membership-based revenue model where local businesses, attractions, and tourism operators pay for membership to be promoted on the platform.
2. Travel Trade Services: Provides online training through the IE Travel Academy for travel professionals, likely generating revenue through training programs for travel agents and tour operators.

Go-to-market motion1 record

Distribution channels4 records

Marketing channels6 records

Core offering

Discover Inland Empire is a destination marketing organization that promotes tourism to Southern California's Inland Empire region (Riverside and San Bernardino Counties). It operates the discoverie.com website with curated content on places to visit, things to do, and places to stay; offers a downloadable vacation itinerary PDF; and runs the IE Travel Academy, an online training program for travel professionals and consumers about the region.

Product overview

Discover Inland Empire operates a unified destination marketing platform that serves as the official digital resource for the Inland Empire region in Southern California. The core product is the Discover IE website, which aggregates comprehensive tourism information about the region including Riverside County and San Bernardino County. Supporting offerings include the IE Itinerary (a downloadable vacation planning guide) and the IE Travel Academy (an online educational program for travel professionals and consumers). The platform connects visitors with information about destinations such as Joshua Tree National Park, Temecula Valley Wine Country, Route 66, and Ontario International Airport, along with lodging options and activity recommendations.

Differentiator

Problem solved

Functional benefit

Products and services

• Discover IE Website

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Two partnerships are on record, tiered core.

• Visit CaliforniacoreGTM or Marketing PartnerDiscover Inland Empire partners with Visit California, the statewide destination marketing organization, for regional tourism promotion and visibility within California's broader tourism marketing initiatives.
• California Travel Association (Caltravel)coreGTM or Marketing PartnerPartnership with California Travel Association for industry events, travel trade engagement, and professional networking within the California tourism industry.

Scale indicators4 records

Recent moves5 records

Expansion highlights4 records

Direct peers

• Visit Anaheim: DMO for the Anaheim/Greater Orange County area. Comparable as a Southern California regional DMO using a similar mix of consumer website, travel-trade engagement, and event/convention marketing to drive hotel and attraction visitation.
• Visit Tucson: Regional DMO for Tucson, Arizona. Comparable as a Sunbelt DMO promoting desert/mountain tourism, outdoor recreation, and cultural attractions to consumers and the travel trade with similar digital, membership, and itinerary resources.
• Visit Temecula Valley: DMO promoting Temecula Valley Wine Country, a featured attraction within Discover Inland Empire's portfolio. Closely comparable as a destination-specific marketing organization focused on wine tourism, hospitality promotion, and event-driven visitation.
• Visit Palm Springs: Regional DMO for the greater Palm Springs area, located within Riverside County. Directly comparable as a neighboring Inland Empire/CV-coachella-valley sub-region DMO promoting desert tourism, events, and outdoor recreation.
• Travel Nevada: Statewide DMO promoting Nevada tourism. Comparable as a DMO that pairs outdoor adventure promotion (parks, scenic byways, dark-sky experiences) with consumer content, travel-trade engagement, and partner co-op marketing.

Broad incumbents

• Visit Los Angeles: DMO for the city of Los Angeles. Comparable as a major California urban DMO whose consumer site, travel-trade programs, and convention strategy share the same operational playbook that Discover Inland Empire uses at a regional scale.
• Visit San Diego: DMO for San Diego County. Comparable as a large California regional DMO operating consumer marketing, travel-trade programs, and a convention bureau with a substantially larger budget and brand footprint.
• Visit California: California's statewide destination marketing organization. It is a direct partner and the umbrella DMO that amplifies Discover Inland Empire's regional promotion; comparable because both market California tourism through content, travel-trade programs, and consumer campaigns.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xx.com/nowDiscoverIE
• Facebookfacebook.com/nowDiscoverIE

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Discover Inland Empire