What Amrita School of Business does

Amrita School of Business is the business education arm of Amrita Vishwa Vidyapeetham, a private deemed university in India founded in 2003 and operating under the Mata Amritanandamayi Math. The university is a multi-disciplinary, multi-campus research institution with ten campuses across India (Coimbatore as headquarters, plus Amritapuri, Bengaluru, Chennai, Kochi, Mysuru, Amaravati, Faridabad, Nagercoil, and Haridwar) serving over 31,000 students through 300+ undergraduate, postgraduate, doctoral, and certificate programs, supported by more than 2,150 faculty members. The School of Business delivers flagship residential programs (MBA, BBA, B.Com, M.Com, MCA, BCA) alongside an online suite (onlineamrita.com) covering MBA specializations in Finance, Marketing, Business Analytics, AI, Operations, HR, International Finance and Accounting, and ESG, as well as professional certificates in Digital Marketing and Data Analytics.

Revenue is generated primarily through tuition and academic program fees across both residential and online modalities, supplemented by healthcare revenue from affiliated hospitals (Amrita Institute of Medical Sciences and Amrita Ayurveda Hospital); specific fees are not publicly disclosed and the institution operates as a nonprofit educational trust. The school holds the AACSB accreditation for business education, while the parent university holds NAAC A++ (the highest grade and the youngest institution to receive it), UGC Category I Graded Autonomy, NBA accreditation for engineering programs, and NABH accreditation for its hospitals. The go-to-market is admissions-led, leveraging national rankings (NIRF 8th in India, THE Impact Rankings 37th globally) and entrance exams to attract students.

The institution's broader research and technology footprint underpins its academic offering: AI-related work includes the ChalaChitra Vaachana accessibility platform (generative AI + computer vision + NLP for visually impaired users), the patented Landslide Early Warning System operational since 2008, the AyurCeL Ayurveda clinical e-learning platform, and Lab-on-a-Chip diagnostics. The signature Live-in-Labs® experiential learning program embeds multidisciplinary student-faculty teams in Indian villages for SDG-aligned research, reaching 1M+ rural residents across 2,800+ villages with 30+ international university partners. Customer segments span prospective domestic students (primary), international students and partner universities, and corporate/industry partners for recruiting and sponsored research.

Name

Amrita School of Business

Legal name

Amrita Vishwa Vidyapeetham

Website

https://amrita.edu

Company type

Private

Founded year

2003

Operating status

Operating

Short description

Amrita School of Business is the management education arm of Amrita Vishwa Vidyapeetham, a private deemed Indian university operating across 10 campuses. It offers residential and online MBA, BBA, B.Com, and related programs to over 31,000 students, holding AACSB accreditation alongside NAAC A++ and UGC Category I status.

Ownership category

akta.pro rank

Product category

Business Education

NAICS

Colleges, Universities, and Professional Schools (6113), Business and Secretarial Schools (611410)

SIC

Services-Educational Services (8200)

akta.pro primary industry

MBA & Executive MBA Programs (EDAHAHAB)

akta.pro secondary industries

Undergraduate Business Schools (BBA/BSBA Programs) (EDAHAHAA), Online Professional Schools (MBA/MPA/MPH/Etc.) (EDAHALAE), Executive Education & Corporate Programs (Non-degree) (EDAHAHAN)

Keywords

• Business education
• Management programs
• Higher education
• MBA programs
• Online learning

Headquarters

HQ city

Coimbatore

HQ country

India

HQ region

Asia

Offices10 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Technology or R&D, Marketing or Sales

Revenue model

1. Tuition and Academic Programs: Revenue generated from undergraduate, postgraduate, doctoral, and professional programs across all campuses. Programs include MBA, BBA, M.Com, and executive education offerings. Both full-time residential and online program options available.

Go-to-market motion1 record

Distribution channels4 records

Marketing channels6 records

Core offering

Amrita School of Business delivers business and management education programs including MBA, BBA, B.Com, MCA, BCA, and M.Com degrees with specializations in Business Analytics, Digital Marketing, AI, FinTech, and ESG, offered both on-campus across 10 Indian campuses and online through the Amrita Online platform. The school is distinguished by the Live-in-Labs® experiential learning program that integrates students with rural communities for SDG-aligned research projects. Programs are AACSB-accredited and include dual degree options with international partner universities.

Product overview

Amrita School of Business operates as part of Amrita Vishwa Vidyapeetham, a multi-disciplinary research university accredited A++ by NAAC. The institution offers a comprehensive portfolio of business and technology education programs including traditional MBA and BBA degrees, online MBA programs with specializations in Finance, Marketing, Business Analytics, AI, Operations Management, and ESG, as well as computer applications programs (MCA/BCA) with AI, Cybersecurity, and Data Science specializations. The school also provides executive education through certificate programs in Digital Marketing and Data Analytics. Notably, the institution features the innovative Live-in-Labs® experiential learning program that integrates students into rural communities for sustainable development projects aligned with UN SDGs. Programs are delivered across multiple campuses including Amritapuri, Coimbatore, Amaravati, Bengaluru, Chennai, Faridabad, Kochi, Mysuru, Nagercoil, and Haridwar.

Differentiator

Problem solved

Functional benefit

Brands

• Amrita School of Business: The business school component of Amrita Vishwa Vidyapeetham offering MBA and other management programs
• Amrita School of Engineering
• Live-in-Labs

Products and services

• MBA Programme Master of Business Administration program offered at Amrita School of Business with specializations in Business Analytics, Digital Marketing and AI, and international dual degree options with University at Buffalo, USA. The 18th batch was inaugurated by Union Minister Shripad Naik.
• Online MBA Programs Comprehensive suite of online MBA programs including Finance, Marketing, Business Analytics, Artificial Intelligence, Operations Management, Human Resource Management, International Finance and Accounting, and ESG specializations offered through onlineamrita.com platform.
• BBA (Bachelor of Business Administration) Undergraduate business administration program with specializations including Business Analytics, Digital Marketing and AI (girls only), and Banking & Fintech (online).
• B.Com. Honours Programs Undergraduate commerce programs with ACCA integration, International Finance specialization, FinTech specialization, and Taxation and Finance specialization.
• MCA (Master of Computer Applications) Master's program in computer applications with specializations in Cyber Security, Artificial Intelligence & Data Science, and online options including Cybersecurity & AI.
• BCA (Bachelor of Computer Applications) Undergraduate computer applications program with specializations in AI & Data Science, Cyber Security, and UI/UX & Game Design, including online BCA AI & DS option.
• M.Com. (Master of Commerce) Master's in commerce with Finance & Systems specialization, offered both on-campus and online with International Finance and Accounting option benchmarked with CPA.
• M.Tech in Artificial Intelligence and Data Science Postgraduate technical program in AI and Data Science covering machine learning, deep learning, and AI applications in various domains.
• B.Tech in AI and Data Science Undergraduate engineering program with multiple specializations including Quantum Technologies, Cyber Physical Systems and Security, Autonomous Agents and Robotic Systems, Medical Engineering, and general AI and Data Science.
• Certificate Program in Digital Marketing Professional certificate program in digital marketing covering modern marketing techniques and strategies, delivered online through onlineamrita.com platform.
• Data Analytics Certification Course Professional certification course in data analytics covering statistical analysis, data visualization, and analytics tools, delivered online through onlineamrita.com platform.
• Live-in-Labs® Experiential Learning Program Unique experiential learning program that brings together Amrita students and faculty with international university partners to form multidisciplinary teams that spend two weeks to six months in Indian villages to co-develop SDG-aligned solutions. Has benefited over 1 million rural residents across 2,800+ villages with 30+ institutional participations.

Quantifiable outcome

• Ranked 37th globally in THE Sustainability Impact Rankings 2026 out of 1,646 institutions from 116 countries
• +3 more outcomes

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability9 records

Feature5 records

Partnerships

Ten partnerships are on record, tiered core and minor.

• University of Technology and Applied Sciences (UTAS), OmancoreStrategic or Co-development Partner · 30 May 2026Five-year framework for collaboration including joint research publications, faculty exchange, and semester-abroad opportunities for students. Discussions focused on joint research initiatives, funded projects, faculty and student mobility, and specialized curriculum development in engineering, technology, and applied sciences. UTAS Vice Chancellor led a high-level delegation to Amrita campus.
• University at Buffalo, USAcoreStrategic or Co-development PartnerDual degree program: MBA/MS in Business Analytics. Students can earn degrees from both institutions through this collaborative program.
• Vrije Universiteit Amsterdam, NetherlandsminorStrategic or Co-development PartnerM.Tech./MS in Wireless Networks and Distributed Systems joint program.
• University at Buffalo, New York, USAcoreStrategic or Co-development PartnerM.Tech/MS in Automotive and Embedded Systems joint program.
• University of Louisiana at Lafayette, USAminorStrategic or Co-development PartnerM.Tech / MS in Computer Science joint program.
• British Geological SurveycoreStrategic or Co-development PartnerInternational consortium partner for LANDSLIP project on landslide risk assessment in South Asia, funded by Natural Environmental Research Council (NERC) and Department for International Development (DFID), UK.
• King's College LondoncoreStrategic or Co-development PartnerPartner in LANDSLIP consortium for landslide multi-hazard risk assessment and early warning research.
• MetOffice, UKminorStrategic or Co-development PartnerPartner in LANDSLIP consortium providing meteorological expertise for landslide prediction models.
• 30+ International UniversitiescoreStrategic or Co-development PartnerInstitutional partnerships through Live-in-Labs program involving multidisciplinary teams of students and faculty spending two weeks to six months in Indian villages for SDG-aligned research.
• Principles for Responsible Management Education (PRME)coreStrategic or Co-development PartnerUN Global Compact initiative. Amrita is a charter member. School of Business represented at PRME Global Forum 2026.

Scale indicators17 records

Recent moves6 records

Expansion highlights6 records

Others

• upGrad: Venture-backed Indian online higher education platform delivering university-branded online MBAs, data science and management certificates. Not a degree-granting university, but competes directly with the onlineamrita.com channel for working-professional learners.

Direct peers

• Vellore Institute of Technology (VIT): South-India-headquartered private deemed university with multiple campuses, strong NIRF standing and VIT Business School offering MBA/BBA alongside dominant engineering programs. Very similar profile to Amrita: engineering-heavy university with a growing management school.
• SRM Institute of Science and Technology: Tamil Nadu-based private deemed university with multi-campus operations, medical college and hospital, and a school of management offering MBA/BBA. Competes with Amrita for the same South Indian student catchment and recruiter base.
• CHRIST (Deemed to be University): Bengaluru-headquartered private deemed university with multi-city campuses and large BBA/MBA/B.Com commerce and management enrollments. Directly competes for undergraduate business and management applicants in South India.
• Symbiosis International University: Private deemed university in Pune with multiple management institutes (SIBM, SCMHRD) and a distance/online learning arm. Competes directly with Amrita School of Business for Indian MBA/BBA applicants and corporate recruiters.
• Amity University: Large private multi-campus Indian university with business, engineering and online degree programs and aggressive ranking/accreditation-led marketing. Competes for the same domestic BBA/MBA and online learner pools as Amrita.
• Manipal Academy of Higher Education (MAHE): A private multi-campus deemed university in India combining health sciences, engineering and a management school (TAPMI), with a large online degree arm. Closest structural analogue to Amrita: nonprofit-rooted, multi-disciplinary, hospital-integrated and running business programs inside a larger university.
• SVKM's NMIMS (Narsee Monjee Institute of Management Studies): Private deemed university built around a flagship business school with multi-city campuses and a large NMIMS Global online/distance MBA business. Mirrors Amrita's dual on-campus plus online degree distribution model in the same Indian management education market.

Emerging players

• Great Lakes Institute of Management: Chennai/Gurgaon private management institute focused on PGDM, analytics and executive programs with international accreditations. Comparable as a South India business school competing on analytics/AI specialisations and industry placements.

Broad incumbents

• Indian Institute of Management Bangalore: Premier public management institute with AACSB/EQUIS accreditation, top NIRF management rank and a large executive education and digital learning arm. Sets the benchmark for recruiter preference and fee realisation that Amrita School of Business competes against.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat6 records

Key risks7 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/watch?v=hCTlIPsTPWM
• LinkedInlinkedin.com/company/amrita-university

Compliance7 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Subsidiaries5 records

Funding overview

Funding rounds

Investors

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M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Amrita School of Business