Vermon Ravirata

What Vermon Ravirata does

Vermon Ravirata Oy operates the Vermo Areena, Finland's designated main harness racing venue (pääravirata), located in Leppävaara, Espoo within the Helsinki metropolitan area. The company runs approximately 40 race days annually on a 1000-meter, 24-meter-wide track that was renovated in 2020, supplemented by major competitions including Finlandia-Ajo and Suuri Suomalainen Derby (each with €100,000 first prizes). The venue comprises a 10,000 m² main building, 25 hectares of outdoor space, a 500-seat panoramic restaurant (Ravilla), private boxes (8–30 guests each), a second-floor Street Bar Voltti bar, the Tallitupa stable cafeteria, the Grokipankki's approved Trotting School (Vermon Ravikoulu), a veterinary clinic (Equivet), a horse supply store (Hevari), and a summer Sunday container market (Konttitori).

The business monetizes through a diversified stack of transactional revenue streams: race-day admissions (free Wednesdays, paid Saturdays and major events), restaurant and box dining (lunch buffet €14, à la carte, boxes €300–800), corporate experience packages (€50–€2,000+VAT), Trotting School courses (€200/5-week course) and pony parties (€25–29/person), scaled track-access fees for training (€60–210 annually), competition entry fees (Derby €670 in seven installments; TammaCup €150), and facility rental for large festivals such as the Weekend Festival, which has drawn approximately 40,000 attendees for three consecutive years.

Customer acquisition is hybrid event-driven and direct-to-consumer: free Wednesday races serve as the top-of-funnel traffic generator, while reservations convert through the direct sales team ([email protected]) for boxes and corporate events, Table Online for restaurant bookings, Hopoti for trotting school, and Ticketmaster for major-event tickets. Marketing is concentrated on the vermo.fi website, email newsletter, and Instagram/Facebook/TikTok channels, targeting racing enthusiasts, corporate clients, families, horse owners, event organizers, and local market visitors across a single-country (Finland) operating geography under the Vermo, Vermo Areena, Ravilla, Street Bar Voltti, Tallitupa, Konttitori, Amazing Horse Race, and Vermon Ravikoulu sub-brands. The company is a privately held Finnish limited liability company managed by CEO Pertti Koskenniemi with a 10-member board chaired by Outi Karemaa in 2026.

Name

Vermon Ravirata

Legal name

Vermon Ravirata Oy

Website

https://vermo.fi

Company type

Private

Operating status

Operating

Headcount range

11–50 employees

Short description

Vermon Ravirata Oy operates Vermo Areena, Finland's designated main harness racing venue in Leppävaara, Espoo, hosting approximately 40 race days per year alongside restaurants, trotting school, corporate experiences, and large-scale festivals serving racing enthusiasts, corporate clients, and families.

Ownership category

akta.pro rank

Product category

Harness Racing Venue & Event Arena

NAICS

Racetracks (711212), Promoters of Performing Arts, Sports, and Similar Events with Facilities (711310), Spectator Sports (7112)

SIC

Services-Racing, Including Track Operation (7948), Retail-Eating & Drinking Places (5810), Services-Membership Sports & Recreation Clubs (7997)

akta.pro primary industry

Racetrack & Race Meeting Operations (MPAEADAA)

akta.pro secondary industries

Training, Stables & Equine Services (MPAEADAI), Racecourse Hospitality, Sponsorship & On-Track Experiences (MPAEADAM), Equestrian Teams & Stables (Racing/Show Jumping/Eventing) (MPAKABAG), Concession & Stadium / Arena Catering (THAFAIAG)

Keywords

• Harness racing venue
• Horse racing events
• Corporate event hosting
• Trotting school courses
• Racing competition management

Headquarters

HQ city

Helsinki

HQ country

Finland

HQ region

Europe

Offices3 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Marketing or Sales, Others

Revenue model

1. Race Day Admissions: Free admission to Wednesday races generates foot traffic for restaurants and betting. Saturday races and major events (Finlandia-Ajo, Derby) have paid admissions.
2. Restaurant Services: Lunch buffet at €13.70-14.00 per person, à la carte restaurant Ravilla with panoramic seating for 500, box dining experiences, Tallitupa and Street Bar Voltti during races.
3. Box and Venue Rental: Private boxes for 8-30 people rented during races (€300-800 depending on size) with minimum charge policy. Meeting rooms and Grand Circuit auditorium available for corporate events.
4. Corporate Events and Experiences: Team tours (€50-70), trotting guidance (€50), tandem-drive experiences (€35-45/person), Amazing Horse Race corporate packages (€2,000 + VAT), horse race experiences (€150/person). Birthday packages for pony and hobby horse parties.
5. Trotting School Courses: Five-week pony courses (€200), driving tests, preparation courses, racing courses. Pony clubs and hobby horse clubs with seasonal fees. All organized via Hopoti booking system.
6. Track Access Fees: Annual track usage fees for training: scaled from €60-210 depending on number of horses (2025 rates). Warm water washroom fees (€3/7 min).
7. Container Market: Sunday flea market on summer weekends. Selling spots at €25 (€30 with trailer), operated as additional community service.
8. Major Competition Fees: Entry fees for major competitions like Derby (7 installments totaling €670), TammaCup (€150), Kuuma Cup (€150). Prize money funded by entry fees and sponsors.

Pricing tiers

Go-to-market motion2 records

Distribution channels5 records

Marketing channels9 records

Core offering

Vermon Ravirata Oy operates Finland's main harness racing racetrack in Leppävaara, Espoo, hosting approximately 40 race days per year including major international and national competitions (Finlandia-Ajo, Suuri Suomalainen Derby, TammaCup, Kuuma Cup). Beyond racing, the venue operates a 500-seat panorama restaurant (Ravilla), Street Bar Voltti, Tallitupa cafeteria, a trotting school for children and adults, the Amazing Horse Race corporate experience, meeting and conference facilities, and a summer Sunday flea market (Konttitori). The facility spans a 10,000 m² main building and 25 hectares of outdoor areas, attracting an estimated 100,000+ visitors annually.

Product overview

Vermo Areena is a multi-faceted venue combining Finland's main harness racing racetrack with a full-service event arena and restaurant operation. The core offering revolves around approximately 40 annual race days featuring top-tier harness racing competitions (Finlandia-Ajo, Suuri Suomalainen Derby, Suomen mestaruus, TammaCup, and Kuuma Cup series), supplemented by a 500-seat panorama restaurant (Ravilla) with private boxes, a second-floor bar (Street Bar Voltti), and a stable cafeteria (Tallitupa). The Vermo Trotting School provides courses and clubs for children and adults in horse care and driving, anchored by the Amazing Horse Race corporate experience product. Vermo also operates a summer Sunday flea market (Konttitori) and offers diverse meeting, conference, and corporate event hosting services from its 10,000 m² main building and 25-hectare outdoor areas. The venue integrates with Ticketmaster for ticketing, Table Online for restaurant reservations, and Hopoti for Trotting School bookings.

Differentiator

Problem solved

Functional benefit

Brands

• Vermo Trotting School (Vermon Ravikoulu): Trotting school approved by Suomen Hippos ry, offering courses and clubs for children and adults in harness racing activities.
• Ravilla
• Street Bar Voltti
• Tallitupa
• Konttitori
• Amazing Horse Race

Products and services

• Vermo Areena – Event Hosting Multi-purpose event venue hosting harness racing days, conferences, concerts, exhibitions, corporate events, and weddings across a 10,000 m² main building, grandstand, outdoor areas, and meeting rooms. Targeted at event organizers, corporate clients, and private function hosts.
• Harness Racing Events Finland's main harness racing program featuring approximately 40 race days per year, including top-tier warmblood and cold-blood competitions such as Finlandia-Ajo, Suuri Suomalainen Derby, Suomen mestaruus, TammaCup, and Kuuma Cup. Available to race-going fans, horse owners, and bettors.
• Restaurant Ravilla A 500-seat panorama restaurant located in Vermo's main building serving weekday lunches and à la carte dining on race days, complemented by private boxes for 8–30 guests and the Grand Circuit auditorium. Targeted at race-day diners, lunch guests, and private box customers.
• Street Bar Voltti A second-floor bar in the grandstand open on Wednesday race days, serving grilled food, refreshments, and offering a large terrace with unobstructed track views. Targeted at casual race-day attendees.
• Tallitupa A cafeteria located in the stable area serving buffet meals, café products, and grilled food during race days. Targeted at race-day visitors and stable-area users.
• Vermo Trotting School An approved harness racing school providing courses, clubs, and private lessons in horse care and driving for children and adults. Operates from the stable area and includes the Amazing Horse Race corporate experience. Targeted at families, youth, and adult learners.
• Amazing Horse Race A corporate racing experience in which participants drive a real trotting horse in a race during Vermo event days, complete with narration, filming, trophy, and catering. Targeted at corporate customers for team building, client entertainment, and visibility.
• Corporate Experience Packages A suite of add-on experience services including team tours of the stable area, harness racing guidance, judge's tower visits, tandem trotting drives, and race-start presentations, bookable alongside events or race-day visits. Targeted at corporate groups, families, and visitors.
• Konttitori (Container Market) A Sunday flea market held on Vermo's parking area during summer months (May–August), offering vendor selling spots and UFF clothing donation collection. Targeted at local community members and flea market shoppers.
• Meeting and Conference Services Meeting rooms and conference facilities available for hire on both racing and non-racing days, including the Grand Circuit auditorium (approximately 70 seats) with screen and meeting technology. Targeted at corporate and organizational event planners.

Quantifiable outcome

• Nearly 40,000 visitors attend Weekend Festival annually
• +2 more outcomes

Named customers1 record

Segments7 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration3 records

Feature3 records

Partnerships

Ten partnerships are on record, tiered core and minor.

• Suomen Hippos rycoreStrategic or Co-development Partner · 1 January 2026National central organization for Finnish harness racing and horse breeding with 131 member organisations. Approves and sanctions Vermo's major competitions including Finlandia-Ajo, Derby, Finnish Championship. Maintains horse registration system.
• Uudenmaan Hevosenomistajat ry (ULHO)coreStrategic or Co-development Partner · 1 January 2026Regional horse owners association and member of SHKL. Co-organizes Uudenmaan Upein competition for 4-year-old warmblood trotters born in Uusimaa region.
• HevariminorGTM or Marketing Partner · 1 January 2026Sponsor and co-organizer of Hevari Junioritähti competition series for young drivers (under 26 years old) competing April-July 2026.
• Suomen Hevosenomistajien Keskusliitto ry (SHKL)coreStrategic or Co-development Partner · 1 January 2026Central organization for Finnish horse owners with 11 regional associations and approximately 5,000 members. Offers member discounts and benefits, training sessions, and expert help. ULHO is a member association.
• Equivet Veterinary CliniccoreOthers · 1 January 2026Full-service equine and small animal outpatient clinic located in Vermo's stable area. Open Mon-Thu 8-18, Fri 8-17, and during trotting events. On-call service during races.
• HEVARI Horse Supply StoreminorOthers · 1 January 2026Specialist trotting equipment store located in the stable cafeteria building. Offers trotting products, horse accessories, and nutrients.
• Weekend FestivalcoreStrategic or Co-development Partner · 1 January 2026Major music festival that has brought nearly 40,000 people to Vermo Event Park for three consecutive years. Utilizes Vermo's large indoor and outdoor event spaces.
• Hippolis - Hevosen osaamiskeskus ryminorStrategic or Co-development Partner · 1 January 2026National cooperation organization in the equine sector. Founding organizations include Finnish Equestrian Federation, Suomen Hippos, MTK, Natural Resources Institute Finland, Equine Institute, HAMK, and municipality of Ypäjä.
• Team Vermo / SuurkimppaminorStrategic or Co-development Partner · 1 January 2026Joint ownership group for racing horses. Has included horses like Bolt Kronos and No Limit Giant. Currently in second phase with shareholders from the end of 2023.
• Brixton Medical AB / Stall ZetminorGTM or Marketing Partner · 1 January 2024Sponsor and co-organizer of Propulsion 3-vuotissarja competition series for 3-year-old warmblood trotters. Provides prize money funding for qualification rounds and finals.

Scale indicators9 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Åby Trav & Galopp: Gothenburg area harness and gallop racing track hosting major Swedish trotting races including the Olympiatravet. Closely comparable as a Nordic harness racing venue with restaurant, boxes, and corporate event capabilities in a large Scandinavian city region.
• Travparken (Bjerke Travbane): Oslo's main harness racing track operated within Norwegian Rikstoto-affiliated infrastructure, hosting major Norwegian trotting races. Comparable Nordic harness venue with racing events, restaurant, and event hosting for the capital region.
• Solvalla Travbana: Stockholm's main harness racing track operated by Solvalla (Stockholm Travell AB / ATG-linked), hosting Elitloppet and similar flagship Nordic trotting races. Directly comparable as another Nordic capital-region premium harness racing venue with dining, boxes, and event hosting.
• Jägersro Galopp / Jägersro Trav & Galopp: Malmö-based dual horse racing (trotting and galloping) venue operated under ATG-affiliated Scandinavian racing infrastructure. Comparable as a Swedish dual-format racing venue combining racing events with restaurants, boxes, and conference facilities.

Broad incumbents

• Hippodrome de Paris-Vincennes: France's premier harness racing venue near Paris, hosting the Prix d'Amérique and operated within a major national racing group. Relevant as a globally significant harness racing venue with similar premium dining, corporate hospitality, and large race day economics.
• Woodbine Entertainment Group (Woodbine Racetrack): Toronto-area harness racing and casino/entertainment operator combining Woodbine Racetrack with slots and event venues. Comparable as a major racetrack operator diversifying into entertainment, dining, and event hosting around a flagship racing venue.
• The Jockey Club (UK racecourses): Operator of major UK racecourses (Cheltenham, Aintree, Newmarket, Sandown). Comparable as a multi-venue racecourse operator with hospitality, conference, and event monetization around premium horse racing assets, though focused on flat and jump racing rather than harness.

Regional players

• Forus Travbane: Stavanger-area harness racing track in Norway, hosting regional Norwegian trotting meetings. Comparable as a Nordic regional harness racing venue with racing events, dining, and on-site betting, though smaller and more locally focused than Vermo's capital-region role.
• Messukeskus Helsinki Expo and Convention Centre: Helsinki's main exhibition and convention centre. Comparable as a Helsinki metropolitan competitor for trade shows, exhibitions, and corporate conferences that Vermo's meeting rooms and Grand Circuit auditorium target.
• Hartwall Arena (Helsinki metropolitan venue): Large indoor arena in Helsinki hosting concerts, ice hockey, and corporate events. Comparable as a Helsinki metropolitan multi-purpose event venue competing for corporate conferences, concerts, and large-scale events on non-race days.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks7 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/VermonKonttitori
• Instagraminstagram.com/vermonravikoulu
• Xx.com/VermoAreena
• LinkedInlinkedin.com/company/vermon-ravirata-oy

Revenue estimate

Valuation estimate

Number of profiles

Profiles14 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Vermon Ravirata