Solvalla

What Solvalla does

Solvalla is a harness racing (trotting) venue and multi-vertical entertainment complex located in Bromma, Stockholm, Sweden, operating since 1927 under the ownership of Stockholms Travällskap (Stockholm Trotting Society). The company hosts the Elitloppet — one of the world's most prestigious trotting races — alongside a recurring calendar of races, and operates an integrated venue that combines live sports spectating with eight on-site restaurants (Bistro Stig H, Kongressen, Valla Krog, Festvåningen, Ströget, Pershing, Café Maharajah, The Onion), conference and event facilities (Konferens), a trotting school (Solvalla Travskola), a horse racing museum (Solvalla Travmuseum), and licensed betting/gaming (Spel) services. The business generates revenue through six identifiable streams: ticketed live racing events, on-site food and beverage, pari-mutuel betting, conference and event-hire bookings, merchandise sold through the global Elitloppet online shop, and annual passes (Årskort 2026) that provide subscription-style recurring access.

The underlying technology stack is conventional web infrastructure — WordPress CMS, Google reCAPTCHA, YouTube video embeds, Calendly scheduling, and PHP session handling — with no proprietary platform, AI/ML components, APIs, SDKs, or mobile applications disclosed in the source data. Distribution is split between regional physical channels (on-site ticketing, eight restaurants, conference venues) and a global e-commerce merchandise storefront at shop.elitloppet.se; the venue's reach to non-Swedish customers is concentrated in the Elitloppet brand and digital content (Solvalla TV & Video, Solvalla Podcast).

Sol

Name

Solvalla

Legal name

Solvalla

Website

https://solvalla.se

Company type

Private

Founded year

1927

Operating status

Operating

Headcount range

51–100 employees

Short description

Solvalla is a Stockholm, Sweden-based harness racing venue founded in 1927, operating under Stockholms Travällskap. It hosts the Elitloppet and recurring racing events, alongside on-site restaurants, conference facilities, betting services, a trotting school, and a museum.

Ownership category

akta.pro rank

Product category

Horse Racing Venue & Event Hospitality

NAICS

Racetracks (711212), Promoters of Performing Arts, Sports, and Similar Events with Facilities (711310), Other Spectator Sports (711219)

SIC

Services-Racing, Including Track Operation (7948)

akta.pro primary industry

Race Promoters & Event Organizers (Race Weekend Operations) (MPAKAGAC)

akta.pro secondary industries

Venue-Owned/Operated Event Organizers (In-House Promoters) (MPAKADAI), Venue Booking, Ticketing & Event-Day Services (Box Office, Guest Services) (MPAKAEAO), Sports Events & Match Tickets (THAJAFAE), Hotel & Resort Convention Venues (Convention Hotels) (THAHAAAC)

Keywords

• Harness racing venue
• Horse racing events
• Conference facilities
• Sports entertainment
• Trotting school

Headquarters

HQ city

Bromma

HQ country

Sweden

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Supply Chain, Marketing or Sales, Others

Revenue model

1. Live Racing Events: Revenue from horse racing events including harness racing (trav) with ticket sales, spectator admissions, and event-day experiences
2. Food and Dining: Multiple restaurant venues including Bistro Stig H, Kongressen, Valla Krog, Festvåningen, Ströget, Pershing, Café Maharajah, and The Onion operating within the Solvalla facility
3. Betting/Gaming: Solvalla offers betting and gaming (Spel) services related to harness racing events
4. Conference and Event Facilities: Conference venues and event spaces available for corporate bookings, team events, and private functions
5. Merchandise Sales: Official Solvalla and Elitloppet merchandise through the online shop at shop.elitloppet.se
6. Annual Passes: Year passes (Årskort) providing recurring access to racing events throughout 2026

Go-to-market motion1 record

Distribution channels6 records

Marketing channels7 records

Core offering

Solvalla is a premier harness racing (trotting) venue in Stockholm, Sweden, operated by Stockholms Travällskap. The venue hosts regular trotting races and the prestigious annual Elitloppet tournament, and operates multiple on-site restaurants, conference and event facilities, a horse racing museum, a trotting school, and an official merchandise shop. Revenue is generated through race-day admissions, dining, betting services, corporate event bookings, annual passes, and branded merchandise.

Product overview

Solvalla is a physical venue complex in Stockholm, Sweden, centered around horse racing (trav). The venue operates as a unified hospitality and entertainment platform consisting of: the core Solvalla horse racing track hosting the famous Elitloppet tournament and regular racing; multiple restaurant venues (Bistro Stig H, Kongressen, Valla Krog, Festvåningen, Ströget, Pershing, Café Maharajah, The Onion); conference and event facilities for corporate functions; a horse racing museum (Solvalla Travmuseum); a horse racing school (Solvalla Travskola) offering courses and driving experiences; merchandise sales through the Elitloppet shop; and media content including Solvalla TV, video, and podcast. Annual passes (Årskort) provide access to racing events. The venue serves both individual visitors attending races and dining, as well as corporate clients booking conferences and events.

Differentiator

Problem solved

Functional benefit

Products and services

• Solvalla Travbana (Racing Track) Core harness racing track hosting regular trotting events and the flagship Elitloppet tournament, providing live sports entertainment and betting opportunities for spectators and racing fans.
• Solvalla Travmuseum (Trotting Museum)

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

One partnership is on record.

• Stockholms Travällskap (Stockholm Trotting Society)coreStrategic or Co-development PartnerStockholms Travällskap is the owning organization of Solvalla. It operates the venue, manages racing activities, maintains the facility, and organizes events including the prestigious Elitloppet. The society also oversees the Solvalla Travskola (trotting school), manages interest associations (intresseföreningar), and handles member services including annual reports and governance through its board (styrelse).

Recent moves5 records

Expansion highlights5 records

Others

• ATG (AB Trav och Galopp): Swedish state-licensed betting operator for horse racing that underpins Solvalla's wagering ecosystem. Highly relevant as the counterparty/distribution partner for Solvalla's betting revenue and as a structural regulator of the Swedish trotting industry.
• Solvalla Hundpark: Adjacent on-site amenity (where applicable) tied to the broader Solvalla ecosystem in Bromma — relevant only as ancillary venue-monetization context rather than a direct competitor.

Direct peers

• Åbytravet: Major harness racing track in Gothenburg/Mölndal hosting the prestigious Åby Stora Pris. Closely comparable to Solvalla as a Swedish trotting venue combining live racing, betting, dining, and event facilities with a flagship headline race.
• Jägersro: Sweden's second-largest harness racing track located in Malmö, also owned and operated under the ATG/Stockholms Travällskap ecosystem. Directly comparable as a Swedish trotting venue offering live racing, dining, betting, and event hosting for a similar customer base.
• Meadowlands Racetrack: Major U.S. harness racing and sports betting venue in New Jersey, owned by a major gaming operator. Comparable as a multi-purpose racing venue that combines live harness racing with sports betting, dining, and event hosting at scale.
• Hippodrome de Vincennes: Paris's premier harness racing venue, home to the Prix d'Amérique — the international benchmark for top-tier trotting events. Directly comparable to Solvalla as an elite global trotting venue combining racing, dining, and conference/event space with a flagship race anchor.
• Bergsåkers travbana: Harness racing track in Sundsvall, Sweden, operating under the same Swedish Trotting Association umbrella. Comparable as a regional Swedish trotting venue offering racing, dining, betting, and event hosting.
• Woodbine Mohawk Park: Major Canadian harness racing venue near Toronto operated alongside Woodbine's broader entertainment portfolio. Comparable as an international harness racing venue combining racing, wagering, and event hosting with a strong institutional operating model.

Emerging players

• Stockholmsmässan: Stockholm's largest convention and trade-show venue. Comparable to Solvalla's conference/Kongressen business as a competing Stockholm MICE venue competing for the same corporate event wallet.

Regional players

• Charlottenberg Travbana: Smaller Swedish harness racing track operating under the same ATG ecosystem as Solvalla. Comparable as a regional Swedish trotting venue but with smaller scale and lower event prestige.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat5 records

Key risks5 records

Key highlights5 records

Customer concentration

• YouTubeyoutube.com/solvallatravbana
• Facebookfacebook.com/Solvalla
• LinkedInlinkedin.com/company/solvalla
• Instagraminstagram.com/solvalla
• Xx.com/Solvalla

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Solvalla