iÚčto
iÚčto is a Czech cloud-based SaaS accounting and invoicing platform serving self-employed entrepreneurs, small limited liability companies, associations, and e-commerce operators with invoicing, double-entry accounting, bank matching, EPO tax filing, and AI document processing.
- Company typePrivate
- Founded2012
- HeadquartersPraha, Czechia
- Headcount11–50
- GTM type—
- OfferingSoftware
What iÚčto does
iÚčto is a cloud-based online accounting and invoicing SaaS platform operated by Direct Accounting s.r.o., a privately held Czech limited liability company headquartered in Prague. The platform serves Czech self-employed entrepreneurs (OSVČ), small limited liability companies (s.r.o.), associations, e-commerce operators, and accountants, providing unified invoicing, double-entry accounting or simplified tax records, bank transaction matching, inventory management, reporting, and EPO electronic submissions to the Czech tax authority. The product is delivered as a single web application accessible via any browser, with no installation required, and is organized into four tiered subscriptions (Fakturace, Sólo, Firma, Max) priced between CZK 158 and CZK 595 per month on annual billing, plus a separate outsourced accounting services offering starting at CZK 999/month.
The technology stack comprises a SaaS front end, an AI-based document processing module, online banking connectivity to five major Czech banks (KB, FIO, ČS, Moneta, Raiffeisenbank) plus IBAN-only neobanks (Revolut, Wise, N26), a bidirectional integration with the Shoptet e-commerce platform, a public REST API (v1.3) with a PHP SDK on Packagist, and pre-built automation templates on Integromat/Make. AI capabilities include invoice line-item recognition and learning-based accounting entry suggestions, monetized via tiered monthly document limits. The company also maintains a free educational sub-brand (iÚčto pro školy) that targets secondary-school accounting curricula.
The go-to-market model is product-led growth via a 14-day no-credit-card free trial, supported by content marketing (Czech-language blog on VAT/income tax, monthly tax calendar, YouTube tutorials), organic search, and community channels (Facebook Poradna, Discord, WhatsApp). A team member (Kamila) conducts guided onboarding outreach during the trial period. Distribution is exclusively digital and self-serve, including the Shoptet add-on marketplace and Google OAuth sign-in. The platform reports 40,000+ customers and 10 million+ processed documents. No external funding, acquisitions, parent company, or leadership changes were disclosed; the company appears to be bootstrapped and founder-controlled.
iÚčto firmographics
Firmographics- Name
- iÚčto
- Legal name
- Direct Accounting s.r.o.
- Website
- https://iucto.cz
- Company type
- Private
- Founded year
- 2012
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- iÚčto is a Czech cloud-based SaaS accounting and invoicing platform serving self-employed entrepreneurs, small limited liability companies, associations, and e-commerce operators with invoicing, double-entry accounting, bank matching, EPO tax filing, and AI document processing.
- Ownership category
- akta.pro rank
iÚčto industry classification
Industry- Product category
- Cloud Accounting Software
- NAICS
- Computing Infrastructure Providers, Data Processing, Web Hosting, and Related Services (5182)
- SIC
- Services-Prepackaged Software (7372)
- akta.pro primary industry
- B2B/EDI & Partner Integration (BPAMAOAJ)
Keywords
Where iÚčto is headquartered
LocationHeadquarters
- HQ city
- Praha
- HQ country
- Czechia
- HQ region
- Europe
Offices1 record
Markets served
iÚčto business model
Business model- Offering type
- Software
- Cost components
- Technology or R&D, Personnel, Operations, Marketing or Sales, Infrastructure
Revenue model
- SaaS Subscription (Software Licenses): Monthly or annual subscription fees for access to the online accounting platform. Four pricing tiers (Fakturace, Solo, Firma, Max) with increasing functionality. Revenue is subscription-based and recurring, with annual plans offering approximately 17% discount. The company also offers 2 months free when prepaying for a full year.
- Accounting Services: Full accounting outsourcing and tax preparation services offered to iÚčto users. Complete accounting processing from 999 Kč/month (tax records) or 1,399 Kč/month (full accounting). Includes payroll processing, tax returns for individuals and legal entities.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Annual | Fakturace - Basic invoicing and payment tracking for simple needs |
| Subscription | Annual | Solo - For self-employed managing their own accounting or tax records |
| Subscription | Annual | Firma - Most popular tier with advanced automation features for businesses |
| Subscription | Annual | Max - Unlimited access and telephone support for demanding users |
Go-to-market motion2 records
Distribution channels4 records
Marketing channels8 records
iÚčto product offering
Product offeringCore offering
iÚčto is a cloud-based online accounting and invoicing platform designed for Czech self-employed individuals (OSVČ), small companies (s.r.o.), associations, and accountants. It offers automated bookkeeping, electronic invoice management, VAT filing, bank reconciliation, and integrations with Czech banks and e-commerce platforms such as Shoptet. The service is operated by Direct Accounting s.r.o., based in Prague, and has been available since 2012.
Product overview
iÚčto is a cloud-based online accounting and invoicing platform for Czech entrepreneurs (OSVČ), small businesses (s.r.o.), and non-profit organizations (spolky). The product is delivered as a single unified web application with four tiered tariff plans: Fakturace (invoicing-focused), Sólo (self-service accounting), Firma (advanced with automation), and Max (premium with unlimited users and phone support). A 14-day free trial is available. The platform's core modules include online accounting, tax record management, online invoicing, bank/cash management, reporting with EPO electronic government submissions, inventory and price list management, and an AI-powered automatic document processing feature. An outsourced accounting services offering (Účetní služby) is available as a separate service. An educational sub-brand (iÚčto pro školy) provides free access for secondary schools. A REST API enables third-party integrations.
Differentiator
Problem solved
Functional benefit
Products and services
- iÚčto
- Účetní služby
Quantifiable outcome
- Over 40,000 entrepreneurs and businesses use the platform
- +2 more outcomes
Companies that use iÚčto
Customer profileNamed customers8 records
Segments6 records
Ideal customer profiles4 records
iÚčto technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- Yes
- API docs
- API detail
Core technology
AI maturity
App detail
Integration17 records
AI capability4 records
Feature6 records
iÚčto partnerships and signals
Strategic signalPartnerships
Six partnerships are on record, tiered core.
- ShoptetcoreShoptet is the most widely used e-commerce platform in the Czech Republic. iÚčto offers a native Shoptet add-on (doplněk) providing bidirectional synchronization of accounting documents (orders, invoices, credit notes) and inventory management. Documents are imported every 5 minutes including customer data. Payment matching is automated based on payment method (cash register, payment card). The first 14 days of the add-on are free. Available only for Firma and Max tariff users.
- Komerční banka (KB)coreOnline banking connectivity enabling automatic import and matching of bank transactions with issued and received invoices. Available for users of tariff Firma and above.
- FIO bankacoreOnline banking connectivity enabling automatic import and matching of bank transactions with issued and received invoices. Available for users of tariff Firma and above.
- Česká spořitelna (ČS)coreOnline banking connectivity enabling automatic import and matching of bank transactions. Available for users of tariff Firma and above.
- MonetacoreOnline banking connectivity enabling automatic import and matching of bank transactions. Available for users of tariff Firma and above.
- Raiffeisenbank (RB)coreOnline banking connectivity enabling automatic import and matching of bank transactions. Announced in March 2026 as a new online connection. Available for users of tariff Firma and above.
Scale indicators3 records
Recent moves6 records
Expansion highlights6 records
iÚčto competitors and assessment
Company assessmentDirect peers
- iDoklad: Czech online invoicing and accounting SaaS for entrepreneurs and small businesses. Overlaps with iÚčto across invoicing, contact sync, and expense tracking; iÚčto also provides synchronization from iDoklad, signaling direct competition in the Czech SMB market.
- Fakturoid: Czech online invoicing platform serving the same OSVČ and small s.r.o. customers as iÚčto. Directly competes on invoicing, with iÚčto offering migration paths FROM Fakturoid, confirming product overlap and customer-segment rivalry.
Broad incumbents
- Xero: Global cloud accounting platform used by SMBs and accountants. While not Czech-specific, Xero represents the international cloud-accounting archetype iÚčto competes against in the broader SMB accounting category, especially for cross-border VAT/OSS workflows.
- ABRA Software: Czech ERP/accounting suite serving small and mid-sized Czech companies, including s.r.o. entities. Competes in the same Czech book of business as iÚčto but on a broader ERP footprint rather than OSVČ-focused cloud accounting.
- QuickBooks (Intuit): Global SMB accounting SaaS with AI-driven bookkeeping and bank connectivity. Comparable to iÚčto in PLG-style self-serve onboarding, recurring revenue model, and AI-assisted document categorization at the SMB segment.
- Pohoda (Stormware): The dominant Czech on-premise accounting and ERP suite, widely used by Czech accountants and s.r.o. companies. While not cloud-native, Pohoda's entrenched accountant-channel relationships make it the primary incumbent iÚčto competes against for SMB accounting workloads.
- Money S3 / Seyfor: Long-established Czech accounting and ERP suite by Seyfor, used by accounting firms and s.r.o. clients. Provides an overlapping cloud-ready alternative within the same Czech regulatory and VAT context, typically via accountant referral channels.
Others
- Shoptet: Dominant Czech e-commerce platform with native iÚčto integration; also a complementary technology partner rather than a direct competitor. Included for ecosystem context since Shoptet's merchant base is a key distribution channel for iÚčto's higher-tariff plans.
Emerging players
- Bonsai: All-in-one freelancer business platform combining invoicing, expense tracking, and tax workflow. Targets the same self-employed segment as iÚčto's OSVČ persona, with similar pricing-tier and PLG structure.
- FreshBooks: Cloud accounting focused on freelancers and service-based micro-businesses — a segment iÚčto targets through its Solo/Fakturace tiers. Comparable product surface (invoicing, expense tracking, accountant collaboration) but for international rather than Czech-specific customers.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
iÚčto social profiles
Digital presenceiÚčto compliance and trust
Trust signalCompliance1 record
iÚčto financial estimates
Financial estimateRevenue estimate
Valuation estimate
iÚčto leadership team
Management profileNumber of profiles
iÚčto funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
iÚčto M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about iÚčto
What does iÚčto do?
iÚčto is a cloud-based online accounting and invoicing platform designed for Czech self-employed individuals (OSVČ), small companies (s.r.o.), associations, and accountants. It offers automated bookkeeping, electronic invoice management, VAT filing, bank reconciliation, and integrations with Czech banks and e-commerce platforms such as Shoptet. The service is operated by Direct Accounting s.r.o., based in Prague, and has been available since 2012.
Is iÚčto a public or private company?
iÚčto is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was iÚčto founded?
iÚčto was founded in 2012. It employs 11 to 50 people.
Where is iÚčto based?
iÚčto is headquartered in Praha, Czechia, in the Europe region.
How does iÚčto make money?
Two revenue lines are on record. SaaS Subscription (Software Licenses) is the primary driver. The others are accounting Services.
Who are iÚčto's main competitors?
Direct peers on record are iDoklad and Fakturoid. Broad incumbents are Xero, ABRA Software, QuickBooks (Intuit), Pohoda (Stormware) and Money S3 / Seyfor. Shoptet is listed as an others. Emerging players are Bonsai and FreshBooks.
Does iÚčto have an API?
Yes. iÚčto provides a REST API that allows developers to integrate and automate accounting operations. The API supports reading and writing operations, including document management, contact management, journal entries, and attachments. Available from tariff Fakturace (3,000 requests/month) to Max (10,000 requests/day). SDK available via Packagist (composer require iucto/iucto-api-php-sdk). Documentation available via Apiary. Developer documentation is at iucto.docs.apiary.io.
What industry is iÚčto in?
iÚčto's product category is Cloud Accounting Software. Its primary akta.pro industry code is BPAMAOAJ, B2B/EDI & Partner Integration. Its NAICS code is 5182 and its SIC code is 7372.