Name

VIPClean

Legal name

Direct S.r.l.

Website

https://vipclean.it

Company type

Private

Founded year

2006

Operating status

Operating

Headcount range

11–50 employees

Short description

VIPClean is an Italian manufacturer of pure water (reverse osmosis) cleaning systems for windows, solar panels, and transport vehicles, serving professional cleaning companies, PV plant operators, and building managers through direct sales and a global distributor network.

Ownership category

akta.pro rank

Product category

Industrial cleaning equipment

NAICS

Commercial and Service Industry Machinery Manufacturing (33331)

SIC

Special Industry Machinery (No Metalworking Machinery) (3550), Specialty Cleaning, Polishing And Sanitation Preparations (2842)

akta.pro primary industry

Pressure Washing & Jetting Equipment (IMAHALAB)

Keywords

• Industrial cleaning equipment
• Solar panel cleaning
• Window cleaning systems
• Reverse osmosis purification
• Transport vehicle washing

Headquarters

HQ city

Caselle Torinese

HQ country

Italy

HQ region

Europe

Offices2 records

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. Machine Manufacturing and Sales: VIPClean designs, manufactures, and sells professional cleaning machines for windows, solar panels, and transport vehicles. The company produces various product lines including OUT (external window cleaning), COVER (internal window cleaning), and specialized photovoltaic cleaning systems. Direct sales to end customers and through distributor network.
2. Equipment Rental (Noleggio): VIPClean offers rental services for their cleaning equipment in addition to outright sales, providing flexibility for customers with varying needs.
3. Professional Training Services: Training courses on proper use of machines and cleaning techniques with certification. Offered at company headquarters and at distributor locations.

Go-to-market motion2 records

Distribution channels3 records

Marketing channels4 records

Core offering

VIPClean designs, manufactures and sells professional cleaning machines that use purified water (produced through reverse osmosis or resin-based demineralization) instead of chemical detergents. Its portfolio covers external and internal window/facade cleaning systems with telescopic carbon fiber poles reaching up to 35 meters, photovoltaic panel cleaning systems for installations up to and beyond 1 MW, entry-level resin-based kits for small domestic solar plants and windows, and a complete line of heavy transport vehicle washing equipment (trains, trams, buses) including trailers. The company also rents equipment and runs certified training courses for operators and distributors.

Product overview

VIPClean (Very Important Purewater) is an Italian manufacturer of professional cleaning systems using pure water through reverse osmosis technology. The product portfolio consists of three main lines: (1) External Window Cleaning machines including OUT COMPACT, OUT COMPACT PRO, OUT 1800, OUT 3600, and OUT CAB models for cleaning windows, facades, and glass surfaces up to 35m height; (2) Photovoltaic Panel Cleaning machines with FV variants (OUT COMPACT FV, OUT COMPACT PRO FV, OUT 1800 FV, OUT 3600 FV, OUT CAB FV) for solar panel maintenance; (3) Internal Window Cleaning with COVER 8.16 and COVER MULTI floor accessory. Additionally, VIPClean offers EcoSoft and EcoSoft Premium cleaning kits for small-scale residential and commercial applications, and a complete Transport Line including washing machines (LAVARITIRATE, LAVA CARROZZE, SVUOTA REFLUI), water supply systems, and various trailers (vacuum, pressure washer, steam generator) for trains, buses, trams, and trucks. The systems are 100% made in Italy and certified to European safety standards.

Differentiator

Problem solved

Functional benefit

Brands

• EcoSoft: Kit product line for cleaning small domestic solar plants and external windows up to 10 meters, using resin-based water purification.
• OUT Line
• Cover 8.16

Products and services

• OUT COMPACT Portable external window cleaning machine using reverse osmosis to produce up to 120 L/h of pure water, designed for windows up to 10m height with all components on a two-wheel trolley including a 50m hose reel.
• OUT COMPACT PRO Reverse osmosis external window cleaning machine producing up to 250 L/h of pure water, for windows up to 20m height; ultra-light, compact, wheeled trolley with 100m hose reel; usable by two operators at once.
• OUT COMPACT PRO FV Photovoltaic panel cleaning machine with continuous pure water production up to 250 L/h through reverse osmosis, designed to remove dirt without damaging panel surfaces and usable by two operators simultaneously for systems up to 1 MW.
• OUT COMPACT FV Compact photovoltaic panel cleaning machine for small to medium installations, providing continuous reverse-osmosis pure water with all components on wheels including a 50m hose reel.
• OUT 1800 High-capacity external window cleaning machine with continuous pure water production, reaching 20m height with operator on ground, supporting two simultaneous operators and operating at up to 200m distance from the unit; also suitable for frames and walls.
• OUT 1800 FV Combined external window and photovoltaic panel cleaning machine producing up to 300 L/h of pure water through reverse osmosis for windows up to 20m and PV systems up to 1 MW, supporting two operators simultaneously.
• OUT 3600 Professional high-capacity window cleaning machine producing up to 600 L/h of pure water through reverse osmosis, for windows up to 20m height, enabling up to four operators to work simultaneously on large surfaces.
• OUT 3600 FV High-capacity photovoltaic panel cleaning machine with reverse osmosis purification, designed for large photovoltaic installations.
• OUT CAB Portable, mains-independent pure-water source system producing up to 800 L/h, designed for large structures, pedestrian areas and historic centres; adapts to compact vans and trailers with custom accessories.
• OUT CAB FV Portable, mains-independent pure water system for large PV plants, suitable for installations up to 35m from ground and supplied with a full accessory range.
• COVER 8.16 Internal window cleaning machine that nebulizes purified osmotic water onto glass via a handle button and finishes with a micro-fiber cloth; optional carbon-fiber poles extend reach to 10-14m and the system avoids moving furniture.
• EcoSoft Kit Entry-level resin-cartridge kit that demineralizes tap water for immediate cleaning of small domestic solar plants and external windows up to 10 meters; available in five versions with varying tank sizes (4.7L or 7.2L), tube lengths and telescopic pole heights.
• EcoSoft Premium Kit Professional cleaning kit under the EcoSoft sub-brand for solar and PV systems from 10 to 50 kW and external windows up to 8 meters; resin bottle, 30m tube, telescopic pole, brush with natural bristles, nylon brush and standard brush, in four versions with poles from 4 to 8.5 meters.
• Transport Line Customizable line of heavy transport cleaning equipment introduced in 2019, covering external and internal cleaning of trains, trams, metro systems, buses and trucks; includes the IRRORATORE DETERGENTE detergent sprayer, LAVARITIRATE train washing machine, SVUOTA REFLUI waste-water emptying machine, Rifornimento Idrico water supply system, LAVA CARROZZE self-propelled carriage washer, TROLLEY DELUXE 360 and TROLLEY SMART 180 cleaning trolleys, and a range of trailers.
• SVUOTA REFLUI Vacuum waste-water collection machine for trains, with 1000L galvanized steel tank, rinse/sanitation pump and vacuum suction designed for hygienic emptying of train toilet systems.
• LAVA CARROZZE Self-propelled external train washing machine with dual clean-water and detergent tanks, stainless steel cabin and tanks, 20 kW diesel engine and washing autonomy of approximately 14 rail carriages.
• TROLLEY DELUXE 360 Complete cleaning trolley for internal train carriage cleaning featuring segregated waste compartments, detergent tray, upper shelf with paper and cloths, broom and dustpan; designed for mobile cleaners.
• Equipment Rental (Noleggio) Rental service for VIPClean cleaning machines, providing flexible short-term access to the company's window, photovoltaic and transport cleaning equipment for customers who do not wish to purchase outright.
• Certified Training Courses Training courses with certification covering correct use of VIPClean machines and cleaning techniques, delivered at the company headquarters and at distributor locations.
• FOREVER CLEAN Detergents Professional window cleaning detergent line under the FOREVER CLEAN brand, including alkaline detergents (FOREVER CLEAN 10, 14, DOUBLE 14), a moderate-dirt detergent (FOREVER CLEAN 4), an acidic detergent (FOREVER CLEAN 0), a cream polish (FOREVER CREAM) and a nanotech treatment (FOREVER CLEAN NANOTECH).

Quantifiable outcome

• OUT COMPACT PRO FV produces up to 250 liters of pure water per hour for fast solar panel cleaning
• +3 more outcomes

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature7 records

Partnerships

One partnership is on record.

• O&M Solutions (Chile)minorChannel Partner/ Reseller/ Distributor · 1 January 2019New distribution partnership with O&M Solutions, a company specialized in solar and photovoltaic panel cleaning, part of the ADROX group. Located in LATAM region, Chile. Partnership founded on shared goals of professionalism, innovation, technology, and competitive pricing. Contact: [email protected]

Scale indicators4 records

Recent moves5 records

Expansion highlights6 records

Emerging players

• Serbot AG: Swiss maker of autonomous solar-panel cleaning robots (e.g., G2). Competes for the same PV-O&M budget that VIPClean's FV product line addresses, though via robotics rather than portable RO equipment.
• SunBrush mobil: German manufacturer of mobile/track-mounted PV panel cleaning machines for utility-scale solar plants. Overlaps with VIPClean's OUT 3600 FV and OUT CAB FV targeting large photovoltaic installations.
• Gekko Solar: Provider of automated PV cleaning robots and solutions for solar farms. Competes in the same PV-O&M cleaning budget as VIPClean's FV product family, especially for utility-scale installations.
• Eclipse Solar Clean: Specialist in pure-water solar panel cleaning systems and brush/pole technology. Overlaps with VIPClean's pure-water PV cleaning approach and small/medium-system customer base.

Direct peers

• Unger: Specialist manufacturer of professional window-cleaning tools and pure-water cleaning systems, including telescopic poles and RO-fed water-fed poles. Most directly comparable to VIPClean's OUT/COVER window-cleaning lines in target customer (professional window cleaners) and core technology (purified-water pole systems).
• Ionic Systems: UK-based pure-water window-cleaning equipment maker offering water-fed poles and RO systems for professional window cleaners. Directly comparable on pure-water/no-chemical window cleaning technology and customer segment.

Broad incumbents

• Alfred Kärcher (Kärcher): Global leader in cleaning technology with broad pressure-washer, window-cleaning, and solar-panel cleaning systems. Comparable as a manufacturer of professional cleaning machinery serving overlapping window/PV/transport cleaning verticals, but with vastly larger scale and full multi-vertical portfolio.
• IPC (IPC Cleaning Solutions): European professional cleaning equipment manufacturer offering pressure washers, scrubbers, and window/PV cleaning systems. Comparable as a competing OEM serving professional cleaning contractors across overlapping product categories.
• Hako (Hako GmbH): German manufacturer of municipal and industrial cleaning machines, including outdoor area and vehicle-cleaning equipment. Overlaps with VIPClean on industrial-grade cleaning machinery and broad European customer base.

Regional players

• ISTOBAL: Spanish manufacturer of vehicle wash systems (cars, buses, trucks, trains). Comparable on the transport-vehicle cleaning line where VIPClean offers its Transport Line (LAVARITIRATE, LAVA CARROZZE, trailers) and shared pressure-washer/RO integration.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat6 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/VIPCleanItalia
• Facebookfacebook.com/VipClean.puliziavetriepannellisolari
• LinkedInlinkedin.com/company/vip-clean-srl

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about VIPClean